Pegasystems Enhances Pega Infinity Platform with Advanced Generative AI Capabilities

Pega Infinity 24.2: A Leap Forward in Enterprise AI

Pegasystems Inc., a leading provider of enterprise AI decisioning and workflow automation platforms, has announced the general availability of Pega Infinity 24.2. This latest release introduces significant enhancements to its core portfolio of cloud-ready products, focusing on generative AI capabilities to drive enterprise efficiency and innovation 1

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Expanded AI Model Access and Development Tools

One of the most notable updates is the expansion of access to multiple large language models (LLMs). Previously limited to OpenAI's offerings, users can now leverage services such as Amazon Web Services' Bedrock and Google Cloud's Vertex AI, providing greater flexibility in model selection 2

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The Pega GenAI Blueprint tool has been upgraded to allow users to import their generative AI app blueprints into Pega's App Studio. This feature provides step-by-step guidelines for building and deploying applications, streamlining the development process 2

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Enhanced Customer Engagement and Decision-Making

Pega Customer Decision Hub (CDH) has received significant updates aimed at marketers and data scientists. These improvements include:

1. Enhanced access and control for customer journey orchestration
2. Improved brand voice creation and integration
3. New integrations with Snowflake and Google BigQuery
4. Introduction of Pega Message Stream, a digital delivery service for email optimization 1

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AI-Powered Customer Service and Sales Automation

The release introduces "agentic AI" capabilities to Pega Customer Service and Pega Sales Automation suites. These features enable the creation of AI chatbots that can take actions on behalf of customers, leveraging knowledge articles, customized offers, and next steps to resolve issues more efficiently 2

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For sales teams, Pega Sales Automation now integrates with Microsoft Teams, in addition to existing Zoom and Webex integrations, facilitating virtual sales meetings and potentially accelerating deal closures 2

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Pega GenAI Coaches: AI-Powered Guidance Across Applications

Pega Infinity is integrating "Pega GenAI Coaches" across all of its applications. These AI-powered mentors provide users with natural language guidance on how to use Pegasystems' various tools. Developers can now create custom Pega GenAI Coaches for any application built on the platform, enhancing user understanding and adoption 2

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Industry Impact and Availability

The updates to Pega Infinity are designed to benefit various industries by delivering applications faster, improving customer engagement through contextualized experiences, and automating workflows to optimize employee performance 1

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Kerim Akgonul, Chief Product Officer at Pega, emphasized the transformative potential of these updates: "Pega Infinity's latest enhancements supercharge enterprise efficiency and innovation with deeper generative AI capabilities that accelerate developer and employee productivity while delivering exceptional customer experiences across industries" 1

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The new features are now available for Pega Cloud clients, ensuring the most comprehensive Pega experience for Infinity users, including enhanced app deployment, performance, scalability, security, and disaster recovery 1

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