Prosus launches ToqanClaw AI platform for 5 million merchants to build tools without coding

Prosus launches ToqanClaw, an OpenClaw-style tool builder for its 5m merchants

The Amsterdam-listed group is putting conversational app-building in front of restaurants and shopkeepers, the users it says AI has so far left behind. Prosus has launched ToqanClaw, a platform that lets people build apps, dashboards, and automations by describing what they want in plain language, the way they would explain a task to a colleague. The Amsterdam-listed technology group unveiled it today, billing itself as the first company in Europe to put OpenClaw-style tools in front of its business partners at scale. The idea is to remove the engineer from the loop. A restaurant owner who wants a delivery-analytics dashboard, or a shopkeeper who wants to automate a weekly report, can describe the tool in a conversation and have it built without writing code, opening a ticket, or waiting on an IT team. Prosus says the platform is ready immediately and that it routes across more than 20 underlying AI models to pick the best one for a given task, which it claims makes it cheaper than the alternatives. ToqanClaw is built on Toqan, the in-house AI platform Prosus has been developing for its own staff, and it inherits that system's data posture: the company says a customer's data stays under their control and is never used to train third-party models. That detail is the point of the whole exercise. Earlier reporting had described Prosus building an OpenClaw rival to sidestep European privacy concerns, and ToqanClaw is the product that reporting was pointing at. It is a different posture from rivals that have built directly on the platform, as Tencent did with its ClawPro enterprise agents. The target users are the ones Prosus argues conventional AI has skipped. It is making the platform available to more than five million restaurants, merchants, and entrepreneurs across its ecosystem, businesses that have lacked the technical teams to build software of their own. The framing leans on the same democratisation argument that has surrounded the wider rise of OpenClaw and its agent tools, now aimed at small merchants rather than developers. Prosus put numbers behind its own use of the approach. Chief executive Fabricio Bloisi said the group had spent 18 months building internally, reaching 60,000 agents and 10,000 applications made by people who had never written a line of code. The company also said it has trained a specialised commerce model, which it calls the Large Commerce Model, on data from more than a billion customers and 500 million daily interactions, and that connecting it to ToqanClaw lets agents start anticipating what a business needs rather than only executing instructions. The launch came with customer examples, all company-supplied. Lebkov & Sons, a Dutch cafe chain, is said to have cut financial reporting from weeks to 30 minutes. Burger & Frites, a Rotterdam burger chain, built a delivery-analytics agent that the company says saves it about €21,000 a month; and Poke Perfect, a poke-bowl chain, made a WhatsApp-based operations assistant that reduced routine staff queries by 70%. The figures are Prosus's, not independently audited. Alongside ToqanClaw, Prosus also pushed Zapia, a consumer-facing AI assistant it backs, into wider release. Zapia handles tasks end to end, the example given being to find a restaurant, shortlist options in a family group chat, wait for votes, and book the table, and Prosus says more than six million people already use it, mostly in Latin America. It is now available on the App Store, Google Play, and the web, with a free tier covering most personal use and a paid plan for heavier users. Both launches were timed to Prosus Forward, the group's inaugural product event, where it set out an AI-first pitch built around the same idea: that owning the data and the customer relationship, rather than the model, is the advantage worth having. The harder test, as with any tool that promises to build software from a sentence, is whether merchants keep using what they make once the demo is over.

A New OpenClaw Competitor: ToqanClaw Promises Privacy in AI Agent Race

Prosus says early users have cut reporting times, boosted revenue, and improved operations using the platform's AI-powered automations. European tech investment group Prosus has launched ToqanClaw, a no-code platform that lets businesses build custom tools and automations simply by describing what they need in plain language. The company is presenting it as a safer, more private alternative to OpenClaw-style agents, with data kept under European control, as detailed in its official announcement. "Built in-house and integrated with Prosus' own AI platform, Toqan, it brings many of OpenClaw's features into a secure environment, where your data stays under your control and is never used to train third-party models," Prosus said in its announcement. ToqanClaw runs on Prosus' in-house AI infrastructure and is being rolled out across a network of more than five million restaurants, merchants, and entrepreneurs, according to the company. This is especially important in the context of the GDPR. That positioning may appeal to organizations concerned about privacy and governance around AI tool use, since agent systems often rely on external tools and services that are not fully controlled by the model provider. This comes as OpenClaw, Hermes, and similar AI agents have drawn growing regulatory attention in Europe. German authorities have already taken action against biometric data practices in identity systems, and concerns around security and data handling continue to rise. Early results from restaurant partners show practical improvements. One Dutch café chain reduced financial reporting from weeks to 30 minutes and achieved 40% year-on-year revenue growth, Prosus says. Another increased deliveries by 25% while cutting overtime by 60%. Prosus has also trained its own Large Commerce Model on data from more than a billion customers and hundreds of millions of daily interactions. The company claims this allows agents to move beyond basic task execution and start anticipating what a business needs. Alongside ToqanClaw, Prosus is also introducing a consumer-facing assistant called Zapia, which is less focused on business applications and more tailored to everyday use. "We're not only building the future for our ecosystem partners, we're also building AI that works for consumers. The future isn't about opening ten apps to plan your week, book a trip or compare a price. You'll simply tell your assistant what you want, and it will get it done," Prosus CEO Fabricio Bloisi said in a statement.

Prosus Introduces ToqanClaw Platform That Enables Creation of Apps, Dashboards and Automations from A Single Conversation

Prosus introduced ToqanClaw, a platform that lets anyone create apps, dashboards and automations just by describing what they need, the way they'd explain it to a colleague. No code. No IT queue, and no dependency on engineers. It's ready immediately. Built in-house and integrated with Prosus' own AI platform, Toqan, it brings many of OpenClaw's features into a secure environment, where your data stays under your control and is never used to train third-party models. Prosus becomes the first company in Europe, and one of only a handful worldwide, to bring this capability to scale for its partners: 5 million+ restaurants, merchants and entrepreneurs who until now have been left behind by AI for lack of technical teams. It also costs less than the alternatives, intelligently routing across 20+ models to deliver the best outcome for your needs. ToqanClaw is delivering real results for restaurant partners. Lebkov & Sons, a Dutch café chain, used it to cut financial reporting from weeks to 30 minutes and achieve 40% year-on-year revenue growth. Burger & Frites, a Rotterdam burger chain, built a delivery analytics agent that increased deliveries by 25%, cut overtime by 60%, and is saving the business ?21,000 a month. Poke Perfect, a Dutch poke bowl chain, created an operations assistant accessible via WhatsApp that reduced routine staff queries by 70%, freeing teams to focus on customers. Prosus has trained its own specialised AI model for commerce, Large Commerce Model (LCM), on data from more than 1 billion customers and 500 million daily interactions. When connected to ToqanClaw, the model allows agents to move beyond executing tasks and start anticipating what a business needs before anyone asks. Assistants that answer, agents that act. Zapia, the AI assistant that gets things done for you, is also introduced. 6M+ consumers are already using Zapia, backed by Prosus, to get things done, booking restaurants, managing inboxes, and coordinating schedules. Zapia handles tasks such as finding a restaurant in Barcelona for eight people this Saturday at nine, with good vegetarian options, dropping the shortlist in the family WhatsApp, waiting for everyone to vote, and booking it. Zapia is available now on the App Store, Google Play, and at app.zapia.com. The free tier covers the majority of personal use cases, which is rare in a category where most products monetise aggressively from the first prompt. A Pro plan adds capacity for heavier users.