Prosus launches ToqanClaw AI platform for 5 million merchants to build tools without coding

Prosus Unveils ToqanClaw for Small Merchants

Amsterdam-listed technology investment group Prosus has launched ToqanClaw, an AI-powered platform that enables businesses to build apps dashboards and automations simply by describing their needs in conversational language 1

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. The platform removes engineers from the loop, allowing restaurant owners and shopkeepers to create custom tools without writing code, opening IT tickets, or waiting on technical teams 1

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. Prosus becomes the first company in Europe to deliver OpenClaw-style capabilities at scale to its business partners, targeting more than five million restaurants, merchants, and entrepreneurs across its ecosystem 2

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Privacy-First Alternative to OpenClaw

Built on Toqan, Prosus's in-house AI platform, ToqanClaw positions itself as a safer alternative to OpenClaw-style agents, with a focus on data privacy and European regulatory compliance 2

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. The company emphasizes that customer data stays under their control and is never used to train third-party models, addressing GDPR concerns that have emerged around AI agent systems 2

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. This positioning arrives as OpenClaw and similar AI agents face growing regulatory scrutiny in Europe, with German authorities already taking action against biometric data practices 2

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. The no-code AI agent platform intelligently routes across more than 20 underlying AI models to select the best one for each task, which Prosus claims makes it cheaper than alternatives 1

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Real Results from Early Adopters

Early users demonstrate measurable improvements in operations and financial reporting. Lebkov & Sons, a Dutch café chain, reduced financial reporting time from weeks to just 30 minutes and achieved 40% year-on-year revenue growth 3

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. Burger & Frites, a Rotterdam burger chain, built a delivery analytics agent that increased deliveries by 25%, cut overtime by 60%, and saves the business approximately €21,000 monthly 3

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. Poke Perfect created an operations assistant accessible via WhatsApp that reduced routine staff queries by 70%, freeing teams to focus on customers 3

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Large Commerce Model Powers Anticipatory AI

Prosus has trained a specialized Large Commerce Model on data from more than one billion customers and 500 million daily interactions 3

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. When connected to ToqanClaw, this model allows agents to anticipate business needs rather than merely executing instructions, moving beyond basic task completion 2

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. CEO Fabricio Bloisi revealed that Prosus spent 18 months building internally with plain language descriptions, reaching 60,000 agents and 10,000 applications created by people who had never written code 1

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Zapia Brings AI to Consumers

Alongside ToqanClaw, Prosus introduced Zapia, a consumer-facing AI assistant now available on the App Store, Google Play, and web 1

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. Already used by more than six million people, mostly in Latin America, Zapia handles end-to-end tasks like finding restaurants, coordinating group decisions in WhatsApp, and booking tables 1

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. The service offers a free tier covering most personal use cases, with a Pro plan for heavier users 3

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. Both launches were unveiled at Prosus Forward, the group's inaugural product event, where the company articulated its AI-first strategy centered on owning customer data and relationships rather than the underlying models 1

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. For small merchants who have historically lacked technical resources, the platform represents access to automation previously available only to larger enterprises with dedicated IT teams.