Qualcomm unveils Snapdragon Reality Elite chip as it bets AI glasses will replace smartphones

Reviewed byNidhi Govil

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Qualcomm launched Snapdragon Reality Elite, a new chip for mixed reality glasses with 160% better AI performance, alongside START, a white-label toolkit for eyewear makers. CEO Cristiano Amon revealed the company is working on over 40 AI wearable devices, signaling an aggressive push to power whatever computing platform replaces smartphones.

Qualcomm Positions Itself for the Next Computing Platform

Qualcomm announced two products at the Augmented World Expo that reveal its strategy to dominate whatever device eventually replaces smartphones

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. The chipmaker unveiled Snapdragon Reality Elite, an AI-focused chip platform for next-generation AR headsets and mixed reality glasses, alongside the Scalable Turnkey AI-Ready Toolkit (START), a white-label toolkit designed to help eyewear manufacturers build AI glasses without developing the underlying technology themselves

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. Qualcomm CEO Cristiano Amon told CNBC the company is working on over 40 different wearable AI devices spanning jewelry, camera-equipped earbuds, pins, and watches, describing the unifying principle as "something that you wear, something that is with you all the time, something that can see the world around you"

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Source: The Verge

Source: The Verge

Snapdragon Reality Elite Delivers Major AI Performance Gains

Compared to its previous XR2+ Gen 2 platform, Snapdragon Reality Elite delivers improvements of up to 60% in GPU performance, up to 30% in CPU performance, and up to 160% in NPU performance

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. The Neural Processing Unit is rated at 48 TOPS, enabling the platform to run a 3-billion-parameter language model at 45 tokens per second on-device, fast enough for responsive AI interactions

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. The chip supports 4.4K per-eye resolution at 90 frames per second, a modest bump from the XR2+ Gen 2's 4.3K per-eye resolution

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. Higher per-eye resolution and frame rates create sharper, smoother visual experiences that reduce the motion sickness and eye strain that have historically made extended headset use uncomfortable

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Battery Life and Thermal Improvements Address Key Challenges

The new chip promises 20% better battery life running similar workloads to the previous generation and runs up to 12 degrees Celsius cooler

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. While not a huge gain, this matters for VR headsets that currently average two hours at best on a charge

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. The cooling improvements are particularly critical as headsets evolve into smaller, glasses-like form factors that sit closer to users' faces and cannot pump out heat via vents like current VR headsets

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. The risk of overheating has been a major problem for smart glasses makers when it comes to offering more advanced features

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Xreal Aura Glasses Launch This Fall with New Chip

The Xreal Aura glasses, first shown at Google I/O as Project Aura, will be the first device to use Snapdragon Reality Elite and are arriving this fall

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. The glasses pack a Samsung Galaxy XR-like experience into a pair of frames that plug into a phone-sized processor puck, running Google's Android XR OS

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. They're now available for preorder with a $99 deposit that secures an extra $100 off the launch price, though Xreal hasn't announced final pricing

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. Play for Dream is also developing a device using the platform

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Source: CNET

Source: CNET

START Toolkit Lowers Barriers for Eyewear Manufacturers

START bundles a hardware module built on Qualcomm's AR1+ chip with a software platform, companion iOS and Android apps, an AI cloud solution, and three white-label reference designs covering an audio-and-camera configuration similar to Meta's Ray-Ban smart glasses, a monocular display, and a binocular display

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. Eyewear manufacturers Inspecs and O'Neill, owned by TitanFlex, will be among the first partners

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. Qualcomm made a $10 million strategic equity investment in Inspecs, subscribing for 7.5 million new shares at £1 each, signaling the company is taking a financial stake in the supply chain rather than merely licensing silicon

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What This Means for the Future of Wearables

The fact that Qualcomm boosted AI performance across both the Reality Elite and the Snapdragon Wear Elite chip introduced at Mobile World Congress in February indicates gadget makers are committed to stuffing more on-device AI into glasses, smartwatches, fitness trackers, pins, and pendants

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. Amon argued that as companies seek to gather more real-world data from users to power their AI agents, a new wave of hardware startups building novel form factors will emerge, with major implications for established smartphone players like Apple and Samsung

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. The competitive landscape is crowded, with Meta having sold more than seven million pairs of Ray-Ban smart glasses and commanding roughly 82% of the market, while Google ships Android XR audio glasses this autumn with Samsung, Warby Parker, and Gentle Monster

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. Meta's Quest 4 and Bytedance's Pico Project Swan headset could also pack the new chip

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Source: TechCrunch

Source: TechCrunch

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