Razorpay Sarvam AI bring voice-first conversational commerce to India's multilingual users

Razorpay Sarvam AI Partner to Transform Digital Shopping

Razorpay Sarvam AI have joined forces to introduce voice-first conversational commerce across India, enabling users to search for products, place orders, and complete payments using natural language 1

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. The partnership combines Sarvam AI models with Razorpay payment infrastructure to create a seamless shopping experience where AI agents understand intent in Indian languages and execute transactions without requiring users to navigate complex app interfaces 3

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The collaboration addresses a significant gap in India's digital economy. While the country has over 950 million internet customers according to the Internet in India Report 2025 by IAMAI and Kantar, and more than 450 million digital payment users on UPI according to NPCI, only around 200 million people currently shop online 2

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. Millions of digitally connected Indians still find traditional e-commerce apps complex, English-heavy, or difficult to navigate, making voice AI a natural solution for broader accessibility 3

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Swiggy Pilots Voice-Based Ordering and Payments on Indus App

The voice AI experience will first go live with Swiggy on Indus App, allowing users to order food by speaking to an AI assistant 1

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. Madhusudhan Rao, CTO at Swiggy, explained that the integration represents a distinctly India-first experience where users can simply ask their AI assistant in their preferred language to order food or groceries, with the AI agents seamlessly handling discovery, ordering, and checkout 3

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The system relies on AI agent-powered payments that understand commands in Indian languages and can complete food orders on a user's behalf without requiring a PIN at checkout 4

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. The authentication happens through upfront authentication, with spending capped at Rs 10,000, and if the agent orders the wrong item, the merchant bears the liability 4

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. The demo showcased multilingual capability, switching between English and multiple Indian languages including Hindi and Gujarati, with the agent applying coupons within the conversational flow 4

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Three-Layer Ecosystem for AI Agents for Indian Languages

The collaboration will roll out voice-led commerce across three distinct layers. First, conversational commerce will be introduced within Sarvam's chat platform, Indus App, where Swiggy, Sarvam, and Razorpay have pioneered this experience using Razorpay's agentic payments infrastructure powered by National Payments Corporation of India's UPI Reserve Pay 3

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. Second, businesses will be able to embed voice-led commerce directly into their own apps and websites. As part of an early pilot, a conversational voice assistant has been built for The Derma Co's website, enabling customers to discover products and complete purchases simply by speaking in the language of their choice 1

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. Third, Sarvam's agentic stack will be integrated into Razorpay's Agent Studio for developers 3

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Shashank Kumar, MD & Co-founder at Razorpay, stated that India's next phase of digital commerce will be shaped by experiences that feel natural to people, which for millions of Indians simply means speaking in their own language rather than typing 3

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. By bridging conversational AI with real financial execution, the partnership aims to build a future where commerce becomes simpler, more intuitive, and accessible to millions of Indians and the next wave of internet users 3

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Broader Push for Multilingual Voice AI Agents

This development follows Razorpay's announcement earlier this month about building AI-powered agents for payments using Anthropic's Claude chatbot, which can manage tasks such as recovering abandoned purchases, retrying failed subscriptions, resolving disputes, and forecasting cash flows 1

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. Meanwhile, Sarvam has partnered with EkStep Foundation and AI4Bharat to roll out multilingual voice AI agents across India under the "Listen at Scale" initiative, aiming to move beyond one-way communication methods like IVR and SMS by enabling two-way voice interactions in local languages for wider reach and better engagement 1

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Dr. Pratyush Kumar, CEO & Co-founder at Sarvam, emphasized that as more real-world workflows move into conversational interfaces, enabling those conversations to actually complete actions becomes critical 3

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. The partnership between Razorpay and Sarvam represents a shift in how digital commerce accessibility and online shopping adoption could evolve, particularly for users who find omnichannel payments and full-stack sovereign AI solutions more intuitive than traditional app-based shopping experiences.