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Exclusive: Replit taps OpenAI's low-cost Luna model for new 'Free Mode' | Fortune
Vibe coding company Replit debuted Free Mode today, a new feature powered by OpenAI's GPT-5.6 Luna model. The joint announcement, shared exclusively with Fortune, heralds an enhanced partnership between the two tech companies that will see them work on several future products, they said. Although Replit is calling the feature Free Mode, it still requires a paid subscription -- $20 per month for the Core tier or $100 per month for Pro. But the idea is to inject more value into these subscriptions, and to remove the stress of burning through AI tokens. A user may, for example, chat, ideate, or run a simple task on Free Mode before tapping into the larger, limited budget of their subscription. Free Mode is now the default for Core and Pro users, an approach Michele Catasta, the president and head of AI at Replit, calls "radical." He said the new service was made possible by OpenAI slashing costs on the Luna model by 80% on July 30. "A lot of tasks don't require the frontier-level intelligence," Catasta says. "It just requires smaller models that are faster and more affordable." He added that GPT-5.6 Luna is both "very powerful and reliable." When the Replit agent determines the task requires a different or more sophisticated model, it automatically re-routes the request "for the duration to get the task done, and then we fall back into Free Mode as soon as possible," Catasta said. A race to the bottom or more ROI? Replit's new feature is part of a wider trend within the AI industry of companies looking to lower the cost of AI products as enterprise customers are increasingly concerned about the return on investment from their AI spend, and as competition among American AI model builders heats up amid competition from cheap, Chinese AI models. To that end, OpenAI slashed costs by a whopping 80% on its GPT-5.6 Luna model for developers using the API last month. The price cuts were driven by greater efficiencies in running the model, not an influx of new compute supply, Thibault Sottiaux, Head of Core Products and Platform at OpenAI, tells Fortune. OpenAI is also working to add more value into ChatGPT. "Month after month we push on the amount of utility you can get for the same dollar amount," Sottiaux said. "It's all about using the right tool and the right model for the right outcome." OpenAI and Replit tease more joint launches to come Although developers can typically access many models through Replit, GPT-5.6 Luna is the only model powering Free Mode. "All I'm going to say is that we're working more and more closely with OpenAI, and we're really excited about it," he said. "This is the first of many launches we're going to be doing together." Replit and OpenAI have been working together for years, with OpenAI noting that Replit was an "early user of GPT-3," which came out in in 2020. Replit was founded in 2016 by its CEO Amjad Masad. Catasta and Sottiaux said the companies share a vision to make powerful, affordable models accessible to as many people as possible. That includes empowering people without a technical background to vibe code. OpenAI CEO Sam Altman imagines one day AI will be so ubiquitous it will be considered a public utility, metered to the public like water or electricity, Business Insider reported in March. "If we can get to a world where anyone with access to the internet can build a product, build a startup, and just kind of get started and get going, I think we're going to see another renaissance-level entrepreneurial boom like we've never seen before," said Altman in statement concerning the Replit Free Mode announcement.
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Replit launches Free Mode with OpenAI's GPT-5.6 Luna
Replit launched Free Mode, a new default feature for Core and Pro subscribers powered exclusively by OpenAI's GPT-5.6 Luna model. The feature still requires a paid subscription, priced at $20 a month for Core and $100 a month for Pro, but lets users handle chats, ideation and simple tasks before using their main AI budget. Michele Catasta, Replit's president and head of AI, said the company made the feature possible after OpenAI cut GPT-5.6 Luna costs by 80% on July 30. "A lot of tasks don't require the frontier-level intelligence," Catasta said. "It just requires smaller models that are faster and more affordable." Catasta called Free Mode becoming the default for Core and Pro users a "radical" approach. He said Replit's agent automatically shifts requests to a more sophisticated model when needed, then returns users to Free Mode once the task is complete. GPT-5.6 Luna is the only model used for Free Mode, even though Replit generally offers developers access to multiple models through its platform. Thibault Sottiaux, OpenAI's head of core products and platform, said the 80% Luna price cut was driven by greater efficiencies in running the model, not by an increase in compute supply. OpenAI is also trying to increase what users can get from ChatGPT for the same spending level, Sottiaux said. "Month after month we push on the amount of utility you can get for the same dollar amount," he said. Catasta said Replit and OpenAI are preparing more joint launches. "This is the first of many launches we're going to be doing together," he said.
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Replit launched Free Mode, a new default feature for its Core and Pro subscribers powered exclusively by OpenAI's GPT-5.6 Luna model. The move follows OpenAI's 80% cost reduction on Luna and marks the beginning of deeper collaboration between the two companies on future AI products.
Replit introduced Free Mode today, a new AI-driven feature powered exclusively by OpenAI's GPT-5.6 Luna model. The joint announcement marks an enhanced partnership between the two companies, with both confirming plans for several joint product launches in the coming months
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. Michele Catasta, Replit's president and head of AI, described making Free Mode the default for Core and Pro subscribers as a "radical" approach that fundamentally changes how users interact with AI coding tools2
.Despite its name, Replit Free Mode requires a paid subscription—$20 per month for the Core tier or $100 per month for Pro. The feature aims to inject more value into these subscriptions by removing the stress of burning through AI token consumption. Users can now chat, perform ideation, or run basic tasks on Free Mode before tapping into the larger, limited AI budget of their subscription
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.The launch became possible after OpenAI slashed costs on the low-cost Luna model by 80% on July 30. Thibault Sottiaux, Head of Core Products and Platform at OpenAI, confirmed that the price cuts were driven by greater efficiencies in running the model, not an influx of new compute supply
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. This cost reduction represents a significant shift in making powerful AI models more accessible to developers and non-technical users alike.Catasta explained that many tasks don't require frontier-level intelligence but instead need smaller models that are faster and more affordable. He emphasized that GPT-5.6 Luna is both "very powerful and reliable" for handling routine coding operations
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. When Replit's AI agent determines a task requires a different or more sophisticated model, it automatically reroutes the request for the duration needed to complete the task, then returns users to Free Mode as soon as possible1
.Replit's new feature reflects a wider industry trend of companies working to lower AI product costs as enterprise customers increasingly scrutinize return on investment from their AI spend. Competition among American AI model builders has intensified amid pressure from cheap Chinese AI models, pushing companies to optimize pricing strategies
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.OpenAI is simultaneously working to add more value into ChatGPT. "Month after month we push on the amount of utility you can get for the same dollar amount," Sottiaux said. "It's all about using the right tool and the right model for the right outcome"
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. This strategy aligns with OpenAI CEO Sam Altman's vision of AI becoming a public utility, metered to users like water or electricity1
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Source: Fortune
While developers can typically access many models through Replit's platform, GPT-5.6 Luna is the only model powering Free Mode. Catasta hinted at the strategic importance of this exclusivity: "All I'm going to say is that we're working more and more closely with OpenAI, and we're really excited about it. This is the first of many launches we're going to be doing together"
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.Replit and OpenAI have collaborated for years, with OpenAI noting that Replit was an early user of GPT-3 when it launched in 2020. Founded in 2016 by CEO Amjad Masad, Replit has consistently focused on making coding accessible to broader audiences
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. Both Catasta and Sottiaux emphasized that the companies share a vision to make powerful, affordable models accessible to as many people as possible, including those without technical backgrounds1
.Altman reinforced this vision in a statement about the Replit Free Mode announcement: "If we can get to a world where anyone with access to the internet can build a product, build a startup, and just kind of get started and get going, I think we're going to see another renaissance-level entrepreneurial boom like we've never seen before"
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. Watch for additional announcements from both companies as they continue expanding their partnership throughout the year.Summarized by
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