Roblox launches Build, bringing AI game creation to mobile devices for the first time

Roblox launches an AI-powered game creation feature in its mobile app

Roblox announced Thursday a new feature called "Build," allowing users to design games from their mobile devices using AI. The Build feature lets anyone turn simple text prompts into a basic game without any programming experience. For example, if a user types, "Let's make a cozy adventure game set in a dense forest," the new feature will generate an initial version of the game, which users can then modify and share with friends. "Powered by a broad set of AI models, including both open-source and proprietary Roblox models, Build handles gameplay mechanics, environment, characters, visual style, sound, and more," the company wrote in a blog post. Companies like Google, Microsoft, and Tencent have built similar tools. However, AI-powered game generation has raised concerns among developers and players, with critics arguing that reducing the barriers to game development via text prompts could lead to an influx of low-quality and repetitive games. This may also increase competition on the platform, as creators are required to compete not only with other developers but also with AI-generated content that can be produced far more quickly. These concerns are reflected in this year's Game Developer Conference State of the Game Industry survey, which found that 52% of game industry professionals believe generative AI is having a negative impact on the industry. To address this, Roblox plans to rank these AI-generated games based on player retention, similar to the system used for other games on the platform. If a game is not played, it won't be featured as prominently. "Our discovery systems are designed to highlight games with long-term retention, which doesn't include AI slop. The quality of games on the homepage isn't changing: If no one plays it -- no one can find it. The goal across these new tools is to continue to accelerate creation across all experience levels," the company added. The Build feature will enter public alpha testing on July 28, available to users in New Zealand aged nine and older who have verified their age. Users aged 16 and up will have the opportunity to publish their creations to a global audience. There will be a free, basic version available along with paid options. Beyond the Build feature, Roblox is also working on developing AI agents that will assist creators in playtesting and providing analytics. These features are anticipated to roll out in the upcoming months. The new feature highlights Roblox's ongoing investment in AI, including an AI foundation model for generating 3D game assets and an AI chatbot for supporting developers through the game-building process. Additionally, Roblox is developing a "new scene-generation model" capable of creating entire editable and playable 3D scenes from a single text prompt. Additionally, the announcement comes shortly after Roblox disclosed plans to discontinue "Roblox Connect," the avatar-based video calling feature introduced in 2023.

Roblox will let people use AI to make games on their phone

Roblox is about to let people make games with AI right inside its mobile app, which could make a platform that's already filled with content of questionable quality feel even more overloaded. The company has embraced AI with open arms, including a preview of an ambitious take on AI world models similar to Google's Project Genie, an AI foundation model that developers can use to generate 3D game assets, and an AI assistant chatbot that can help developers while they're building games. The tools announced today will make using AI for Roblox game development far more accessible, though the company is starting small at first. The new feature is called Build, which "brings mobile-first AI creation to Roblox, allowing anyone to turn text prompts into a basic game directly within the Roblox mobile app," according to a blog post. Build handles "gameplay mechanics, environment, characters, visual style, sound, and more," and it's powered by both Roblox's own AI models and open source models. Roblox is positioning Build as something that allows "rapid exploration and refinement of ideas," but it's easy to imagine that people might start churning out games because of how much the AI tools will lower the barrier to entry. However, the company claims that games made with Build will be ranked by the same retention-based criteria as other Roblox experiences, so games that aren't played theoretically won't get picked up by Roblox's discovery systems. "Our discovery systems are designed to highlight games with long-term retention, which doesn't include AI slop," Roblox says. "The quality of games on the homepage isn't changing: If no one plays it -- no one can find it." Initially, Build will be available starting July 28th in public alpha to users in New Zealand who are at least nine years old and have verified their ages. Published games will be playable globally by users 16 and older. A "base-level" version of Build will be available at no cost, though there will be "additional paid options for power users." Roblox doesn't have specifics to share about those paid options right now, and the company will share more "as we continue to roll out to more regions in the coming months," spokesperson Juliet Chaitin-Lefcourt tells The Verge. Roblox is also working on new AI agents to help developers that will be available in both Build and Studio, including a playtesting agent, an analytics agent, and an agent that can run experiments to help improve engagement, retention, and monetization. These will ship over the "coming months."

Roblox will offer AI-generated game creation on mobile later this year - Engadget

Roblox has announced plans for its next chapter in letting players create their own games and interactive experiences. A new feature called Build will use AI tools to develop an interactive experience based on natural language prompts. Build will be a mobile-focused system, bringing game creation to smartphones and tablets for the first time. The toolset is based on a mix of open-source and proprietary AI models. Build will be available as a public alpha for users in the Philippines beginning July 28, with more regions to be added in the coming months. Players will need to be age 9 and up to use the Build tools, and creations that pass safety checks and are published will be globally available to those 16 and up. Its age verification systems didn't get off to a great start, although Roblox still launched restricted account tiers last month. We'll see if Build winds up being a positive application of AI (they do exist) or another unforced error.

Roblox launches Build, a mobile tab that turns text prompts into playable games

Roblox launched Build, a mobile-first AI creation tab that generates games from text prompts, starting alpha in New Zealand on July 28. Roblox announced Build on Wednesday, a new creation tab inside the Roblox mobile app that lets anyone turn a text prompt into a basic playable game without touching Roblox Studio or writing a line of code. A creator can describe something like a cozy forest adventure game with environmental obstacles, and Build will generate a starting point with gameplay mechanics, environment, characters, sound, and visual style. The feature begins public alpha testing in New Zealand on July 28 for age-verified users nine and older. Build shares a back end with Roblox Studio, meaning creators can start a project on their phone and continue refining it on desktop with the full Studio toolset, or launch agents from Studio and check progress from mobile. The system is powered by a mix of open-source and proprietary Roblox AI models trained on what the company describes as a uniquely large set of 3D models and gaming-specific data. Roblox's Cube foundation model, which the company introduced earlier this year alongside agentic Studio tools, generates game-ready objects that can drive, shoot, or otherwise behave as expected without manual scripting. Roblox said it is aware of the quality risk that comes with lowering the barrier to game creation. The company said its discovery system ranks games by long-term retention, not recency or volume, and that games nobody plays will not surface on the homepage regardless of how they were made. Published games from Build will go through the same safety checks and retention-based discovery ranking as all other Roblox titles, and games targeting younger players will undergo an extended review before being added to the Roblox Kids or Select catalogues. Alongside Build, Roblox is shipping a suite of agentic tools for professional creators over the coming months. These include a playtesting agent that finds bugs before players encounter them, an analytics agent that answers questions about game performance in plain language, and an experiment agent that identifies tests to improve engagement and monetisation. A new scene-generation model is also in development that will create entire editable and playable 3D environments from a single text prompt. The announcement comes as AI-generated content is flooding platforms faster than review systems can handle it, a dynamic that drove an 84 percent jump in App Store submissions and prompted Apple to crack down on low-quality AI-built apps. Roblox is betting that its retention-based discovery system will serve as a natural quality filter, surfacing only games that players actually want to keep playing. A base version of Build will be free, with paid options for power users. The rollout will expand to more regions after the New Zealand alpha, and Roblox said it plans to share further creation tool announcements in the coming months. The platform has 132 million daily active users, any one of whom could now prototype a game from their phone.

Roblox adding game creation feature to iPhone and iPad app

Roblox says it will soon bring game creation to mobile for the first time. This will allow users to create new playable experiences directly inside the iPhone and iPad app. Roblox Build is coming to mobile The new Roblox Build feature will arrive later this month as part of the same mobile app where users play experiences. The mobile-first Roblox Build creation tool will be powered by AI. This means users can turn text prompts into gameplay experiences. Roblox also says it will introduce AI-powered features to enhance Roblox Studio, the desktop tool where all Roblox experiences are currently created today. "Build extends Roblox Studio, which creators have been successfully using for years, into the Roblox app," Roblox says. "With a shared back end, models, and chat history, creators can start work in Build and enhance their creation with the broader capabilities of Studio, or launch agents from Studio and check in on progress from their mobile device." Roblox Build will expand experience creation from requiring a Mac or PC to support iPhone, iPad, and Android. The company says the new Roblox Build will arrive on mobile starting July 28. Roblox is releasing the feature as an alpha test in New Zealand to start. You can learn much more about the new Roblox Build feature here.

Roblox is Adding AI Game Creation to iPhone and iPad

Online game platform Roblox today said it is adding a new Build tool that will let iPhone and iPad users create games using AI. With the mobile-first Build option, Roblox users can write a text-based prompt and have AI turn it into a basic game. A single prompt will create a starting point that can be expanded with playtesting and further commands. The entire game-making process, from creation to uploading on the Roblox platform, can be done on a mobile device. Right now, creating a game in Roblox requires a Mac or PC app, but Build will extend game creation to mobile users too. Roblox is also adding new AI creation tools to Roblox Studio, its desktop game creation software. Content created using the Build tool can be iterated on with Studio. Roblox Build is set to roll out to the Roblox mobile app on July 28, beginning with a public alpha test for users in New Zealand. Build will roll out to additional regions in the coming months as Roblox improves the experience. Roblox has 132 million daily active users, and user-created games like Brookhaven RP, Adopt Me, and Dress to Impress have been wildly popular.

Roblox announces 'Build,' AI tools that let anyone create games

Roblox is bringing Build, a set of AI tools, to its app in order to help users create games on the platform. Credit: Roblox Roblox has a whopping 132 million daily active users. But, while Roblox is massively popular among gamers, it's also quite popular among game creators as well. There are millions of user-generated games or experiences on Roblox. However, it seems like those millions of games and experiences aren't enough. Roblox has just announced Build, a brand new set of AI tools focused on user game or experience creation. "Somewhere right now, someone has an idea for a game," Roblox said in its statement announcing Build. "They know exactly what it would feel like to play. They just don't know how to build it. Today, that changes." Roblox's Build will launch a test phase on July 28 which will bring a new mobile-first Build tab into the Roblox Studio within Roblox's app. Roblox Studio is well-known among game developers as that's where they currently create Roblox experiences. Build is going to bring new AI tools into the Roblox Studio. These AI tools will be powered by a "broad set" of AI models including Roblox's own proprietary AI models. Using Build, users will be able to generate environments, characters, visual styles, gameplay mechanics, sound, and more without leaving the Roblox app and without needing to know the technical elements of game development. Game-makers will be able to provide Build with conversational, natural language prompts in order to develop their games and experiences. From there, they will be able to playtest their game creations and refine the output in order to fix issues, add elements, or continue to customize their game before sharing the final product. According to Roblox, its AI models are trained on a large set of 3D models and gaming data so that they can generate fully functioning 3D models and scenes of their own. "For 20 years, Roblox has been on a mission to remove limits on what gaming is - and what it can be," Roblox founder and CEO David Baszucki said in a statement posted to his X account. "Today, we're introducing Build - a new way for anyone to create a game on Roblox from their phone. And we're expanding AI-powered tools for developers of every level." "We're doing this for one reason: The world needs more play," he continued. Some Build features, such as the ability to publish games, will only be available to select users in a public alpha stage at launch. For example, users in New Zealand will be part of the initial test phase for publishing Build-created games. Roblox expects to roll Build to more creators and more regions in the coming months. Roblox also shared that it will be rolling out new AI agents across both Build and Studio that can bug test games, explain game analytics, and help creators experiment with different options to help drive engagement and monetization. Build will be available for age-checked users 9 and older and published games that go through safety checks will be available to age-checked users 16 and older. Build games for Roblox Kids or Select catalogs will go through an extended review process that all Roblox games must undergo. The company plans to provide a free base tier of Build to users with paid options for power users in the future. Roblox has long-ago established itself as a platform over a traditional gaming experience. Some of the most popular games, such as Steal a Brainrot, have been created by Robox's users. The company clearly believes there are even more potential gems out there from creators who don't necessarily have the skillset or knowledge to create them. Roblox is hoping to remove that barrier to entry. At the same time, however, Roblox is addressing potential issues that Build could bring about in order to avoid controversies like its age-verification system. In its Build announcement, Roblox assures users that AI slop will continue to be filtered out thanks to how its discovery systems are designed. "The quality of games on the homepage isn't changing: If no one plays it -- no one can find it," the company said.

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Roblox is putting AI game creation inside its mobile app, giving more people a faster way to turn a written idea into a playable experience without starting in Roblox Studio. The company will begin a public alpha of Build in New Zealand on July 28, 2026. The mobile-first AI tool turns text prompts into playable games inside the Roblox app and will include publishing among its selected early features. Build adds a creation tab to the mobile app. A user can describe a game in ordinary language, and Build will generate an initial project with gameplay mechanics, environments, characters, visual styling, sound, and other elements. Creators can playtest the result, request changes through chat, share the project with friends, or continue working in Roblox Studio. Build and Studio share the same back end, models, and chat history, so a project started on a phone can move into the company's more advanced desktop tools. Roblox is positioning Build as an easier entry point for people who have a game idea but don't already use Studio. The creation platform reports 132 million daily active users and wants more of those players to become creators. The initial rollout will remain limited. During the New Zealand alpha, Build is scheduled to be available to age-checked users 9 and older, although age requirements may vary by region. Build-created games that pass Roblox's safety checks will be available worldwide to age-checked users 16 and older. Games must also complete Roblox's extended review process before entering its Kids or Select catalogs. Roblox plans to expand Build to more creators and regions after the New Zealand alpha, but it hasn't announced a broader rollout schedule. Roblox expands AI tools for professional creators Build combines open-source models with Roblox's proprietary AI systems. Roblox says its models use gaming-specific data and a large collection of 3D models to generate functional objects and scenes. Roblox is also developing AI tools for professional creators. Planned agents will identify bugs, answer plain-language questions about analytics, and suggest experiments tied to engagement, retention, and monetization. Some of the underlying technology is already available. Procedural Models generate adjustable 3D assets from text or images, while Roblox's Cube foundation model can create functional objects, including vehicles that drive and weapons that shoot. Roblox also plans a scene-generation model that will create editable, playable environments from a single prompt. The company hasn't announced a release date. Faster creation puts more pressure on discovery Faster game generation could increase the number of repetitive or unfinished projects competing for attention. Roblox addressed that concern directly in its announcement. The company said its discovery system prioritizes long-term retention, which Roblox argues excludes what it called "AI slop," and Build-created games will compete in the same candidate pool as other experiences. Roblox argues that games that fail to attract players will remain difficult to discover under its retention-based ranking system. Faster generation could still leave Roblox with more projects to review, rank, and moderate as Build reaches additional markets. A basic version of Build will be free, with paid options planned for creators who need additional capabilities. Roblox hasn't disclosed pricing or identified which features will require payment. Build can shorten the path to a first playable project, but generating a game isn't the same as making one people want to keep playing. Roblox's discovery system will help decide which Build projects find an audience and which disappear into the platform's growing catalog.

'Let's Make a Cozy Adventure Game Set in a Dense Forest With Environmental Obstacles' -- Roblox Will Let Anyone Use AI to Turn a Text Prompt Into a Game on Their Phone

Roblox has announced Build, a new AI creation tool that lets anyone turn a text prompt into a basic game directly within the Roblox mobile app. Build is the latest AI push from the company, which suggested a prompt as simple as "Let's make a cozy adventure game set in a dense forest with environmental obstacles," will automatically generate a starting point for the creator to iterate on, playtest, and share with friends or publish to Roblox. A base-level version of Build will be available at no cost to creators, with additional paid options for power users. The screenshots below show how the Build process looks, from prompt to publish, on your phone. Meanwhile, on July 28 Roblox will release new agentic tools for "professional" Roblox creators that will playtest to catch bugs before players do, answer questions about game performance, and identify ways to improve engagement and retention. David Baszucki, founder and CEO of Roblox said Build would enable "faster iteration and fewer technical constraints. And more room to push further than a single creator -- or a small team -- could have gone in the past. "This isn't just for studios who've already proven themselves. Some of the most important work in this industry has come from first-time creators -- who were often Roblox players first -- with a single focused idea." Roblox said Build is powered by "a broad set of AI models, including both open-source and proprietary Roblox models," and handles gameplay mechanics, environment, characters, visual style, sound, and more without leaving Roblox. "Because these models are trained on a uniquely large set of 3D models and gaming-specific data, Roblox's proprietary AI models are able to generate functional 3D objects and even full 3D scenes that can easily integrate into working games using our existing creation tools," Roblox said. Select Build features, including the ability to publish games, will be available in public alpha to users in New Zealand beginning July 28. Build will be available to age-checked users nine and older. Published games that pass "robust safety checks" will be globally available for age-checked users 16 and older. Wesley is Director, News at IGN. Find him on Twitter at @wyp100. You can reach Wesley at [email protected] or confidentially at [email protected].

Roblox Corporation Introduces Build, A New Mobile-First Creation Tab and Ai-Powered Tools Within the Roblox App

Roblox Corporation announced Build, a new mobile-first creation tab within the Roblox app, and a new suite of AI-powered tools for creators of every level. Build allows anyone to turn a text prompt into a basic game directly in the Roblox app. A creator could type: "Let's make a cozy adventure game set in a dense forest with environmental obstacles." Build would then create a playable starting point for the creator to iterate on, playtest, and share with friends or publish to Roblox. Powered by a broad set of AI models, Build handles gameplay mechanics, environment, characters, visual style, sound, and more without leaving the app. Build brings an extension of Roblox Studio, the company?s free development tool to create games, into the main Roblox app. With a shared back end, models, and chat history, creators can start work in Build and enhance their creation with the broader Studio capabilities, or launch agents from Studio and check in on progress from their mobile device. Roblox is also testing agentic tools that will enable creators to delegate parts of development that don?t require their full attention. Available across Build and Studio in the coming months, these tools will include: A playtesting agent that surfaces bugs before a single player experiences the game; An analytics agent that lets creators ask anything about a game in plain language and get insights without needing to hunt through dashboards; An experiment agent that identifies tests to run to drive higher engagement, retention, and monetization. As Roblox continues to offer more AI-powered creation tools, the company is reducing the limitations between what creators can imagine and what they can actually create. The company recently launched Procedural Models, which generate parametric 3D assets from a text prompt or image. Creators can set guidelines to restructure and refine, with no manual modeling or regeneration required. Cube, Roblox's own 3D foundation model, turns a prompt into game-ready objects, from simple props to vehicles that drive. Soon, Roblox plans to launch a new scene-generation model capable of building entire editable and playable 3D scenes from a single prompt. Select features will be available in public alpha to users in New Zealand beginning July 28. Roblox will roll out Build to more creators and more regions over the coming months as company improve and expand its capabilities. During testing, Build will be available to age-checked users 9 and older*. Published games that pass the company?s robust safety checks will be globally available for age-checked users 16 and older. Before being added to the Roblox Kids or Select catalogs, Build-created games will undergo the extended review process all Roblox games follow, join the same candidate pool, and be ranked by the same retention-based discovery system as other Roblox games. A base-level version of Build will be available at no cost to creators?with additional paid options for power users.