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SK hynix CEO Kwak Noh-jung says 'stakes are high' in AI evolution
Kwak Noh-jung, chief executive officer (CEO) of SK hynix, delivers a speech during Semicon Korea 2025 in this picture from his LinkedIn account. Yonhap Kwak Noh-jung, chief executive officer (CEO) of SK hynix, has emphasized the critical role of Korea's semiconductor industry, saying "stakes are
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SK Hynix CEO sees greater opportunities for semiconductor industry amid DeepSeek's impact
SK Hynix CEO Noh-Jung Kwak, reflecting on the emergence of China's DeepSeek, predicts that the generative AI model will ultimately have a positive impact on the semiconductor industry in the long run. According to a report by ET News, Kwak recently addressed questions regarding DeepSeek's
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SK Hynix CEO Kwak Noh-jung highlights the semiconductor industry's critical role in AI development, predicting long-term growth despite short-term challenges. He emphasizes the positive impact of AI adoption on semiconductor demand and discusses the industry's response to emerging technologies like DeepSeek.

SK Hynix CEO Kwak Noh-jung has underscored the pivotal role of Korea's semiconductor industry in the rapidly evolving landscape of artificial intelligence (AI). Speaking at Semicon Korea 2025, an annual trade show in Seoul, Kwak emphasized the high stakes and immense responsibility the industry faces as AI continues to advance
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.Kwak's perspective on the industry's future is optimistic, despite recent challenges. He noted that while Korea experienced an unprecedented downturn, it is now facing a significant wave driven by the rise of AI. "I think Korea will get on the wave well," Kwak stated, expressing confidence in the country's ability to adapt and thrive in this new era
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.The CEO's outlook extends beyond national borders, as he predicts that the emergence of new AI models, such as China's DeepSeek, will ultimately have a positive impact on the semiconductor industry in the long run. While acknowledging potential short-term fluctuations, Kwak believes that AI expansion across industries and society will stimulate semiconductor demand and create new opportunities
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.Under Kwak's leadership, SK Hynix has successfully capitalized on the AI boom, particularly with its high bandwidth memory (HBM), a key component for graphic processing units (GPUs). The company has played a crucial role in the HBM-GPU supply chain led by industry giants Nvidia Corp. and Taiwan Semiconductor Manufacturing Company (TSMC)
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.Contrary to concerns that cost-efficient AI models like DeepSeek might slow demand for HBM, Kwak anticipates that global tech giants will continue investing in AI innovation, maintaining strong HBM demand in the medium to long term
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Addressing challenges in the NAND Flash market, Kwak noted that the entire industry is working towards stabilization, with recovery expected by the end of 2025. In the DRAM segment, he highlighted the diversification of AI semiconductors into various applications, including GPU and TPU, which will lead to more varied DRAM applications
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.During Semicon Korea 2025, Kwak engaged with industry leaders, including Luc Van den hove, CEO of imec, a European chip research center, and Dirk Beljaarts, the Netherlands' minister of economic affairs. These interactions underscore the global nature of the semiconductor industry and the importance of international collaboration in driving innovation
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.As Kwak prepares to step down as chairman of the Korea Semiconductor Industry Association by the end of February 2025, to be succeeded by Jai-Hyuk Song, CTO of Samsung's Device Solutions division, his insights continue to shape the industry's approach to the AI-driven future
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