Snapchat Unveils Generative AI Video Lenses, Pushing Boundaries in AR and AI Integration
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Snap introduces AI Video Lenses powered by its in-house generative model | TechCrunch
Snapchat is introducing its first ever video generative AI Lenses, the company told TechCrunch exclusively. The Lenses are powered by Snap's in-house built generative video model. The three new AI Video Lenses are available to users on the app's premium subscription tier, Snapchat Platinum, which
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Snapchat's New AI Video Filters Add Foxes and Flowers
Katelyn is a writer with CNET covering social media, AI and online services. She graduated from the University of North Carolina at Chapel Hill with a degree in media and journalism. You can often find her with a novel and an iced coffee during her time off. We're long gone from the days when the
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Snapchat is rolling out AI-powered video lenses
Jay Peters is a news editor covering technology, gaming, and more. He joined The Verge in 2019 after nearly two years at Techmeme. Snapchat Platinum subscribers will now be able to use video lenses featuring AI generated animals or flowers, Snap announced today. There will initially be three of
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Snapchat launches generative AI video Lenses
But they're exclusively available to Snapchat Platinum subscribers. Snapchat's future includes generative AI video Lenses, wherein users can watch themselves cuddling with virtual animals on screen. The first three Lenses the app has launched include the Racoon and Fox, which animate the animals
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Snapchat's first-ever generative AI Lenses for video are here
Summary Snapchat is rolling out its first generative AI Lenses for video, making AR even more interactive. The first batch includes a shoulder-perching fox, scurrying raccoons, and a blooming floral scene with a cinematic zoom. Only Snapchat+ Platinum subscribers ($15.99/month) get early
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Snapchat introduces AI-generated Lenses for premium subscribers
Snapchat on Wednesday announced a new feature for its users - at least for some of them. Starting today, Snapchat Platinum (the platform's premium subscription) members will have access to new AI-generated Lenses. For those unfamiliar, Snapchat Lenses are essentially AR filters available in the
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Snapchat's new lenses add AI videos to your Snaps at a steep fee
Snapchat is bringing generative AI videos to its social platform. The company has today introduced what it calls Video Gen AI Lenses, which essentially add an AI-powered video effect to your Snaps. The new video AI lenses are currently limited to Platinum subscription tier, which costs $14.99 per
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You Can Now Use AI Video Lenses on Snapchat And Create These Effects
Currently, Raccoon, Fox, and Spring Flowers AI Lenses are available Snapchat introduced a new artificial intelligence (AI) feature on Thursday that uses its in-house foundational video models. Dubbed AI video Lenses, the new Lens format combines Augmented Reality (AR) and generative AI elements to
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Snapchat introduces its first-ever AI-powered video Lenses, leveraging in-house generative video technology to create interactive and immersive AR experiences for premium subscribers.
Snapchat Introduces AI-Powered Video Lenses
Snapchat has taken a significant leap in augmented reality (AR) and artificial intelligence (AI) integration with the launch of its first-ever generative AI Video Lenses. This innovative feature, powered by Snap's in-house built generative video model, brings cutting-edge AI tools to Snapchat users through a familiar lens format
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.Premium Feature for Snapchat+ Platinum Subscribers
The new AI Video Lenses are exclusively available to users subscribed to Snapchat+ Platinum, the app's premium tier priced at $15.99 per month
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. This move aligns with Snap's strategy of offering advanced AI and AR features to its paying customers, similar to other AI tools previously introduced on the platform.Initial Lens Offerings and Functionality
Snapchat is launching with three AI Video Lenses:
- "Raccoon" - Animates raccoons scampering over the user's head
- "Fox" - Creates a virtual fox that snuggles on the user's shoulder
- "Spring Flowers" - Generates a zoom-out effect revealing the user holding a bouquet
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Users can access these lenses through the Lens carousel, capture a Snap using either the front or back camera, and the AI-generated video will automatically save to their Memories
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.Technological Advancements and In-House Development
What sets these lenses apart is their use of Snap's proprietary generative AI video model. Unlike traditional AR filters that augment existing elements, these new lenses use AI to add and animate entirely new objects in videos
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. This development showcases Snap's commitment to building in-house AI capabilities, which allows them to offer high-quality AI tools at lower operating costs1
.Expanding AI Integration in Social Media
The introduction of AI Video Lenses is part of a broader trend of AI integration across social media platforms. Companies like Meta, Google, and TikTok are also exploring AI-powered features for their respective platforms
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. Snap's move reinforces its position as an innovator in the AR and AI space, building on its history of being a first-mover in bringing advanced tools directly to its community1
.Related Stories
Future Plans and Potential Impact
Snap has announced plans to add new AI-powered lenses every week, expanding the range of creative options for users
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. While the current implementation may seem subtle compared to existing lenses, the key difference lies in the enhanced personalization and interactivity offered by the AI-powered features5
.Snap's AI Strategy and Market Position
This launch is part of Snap's broader AI strategy, which includes previous releases such as an AI chatbot powered by ChatGPT and an on-device AI model for real-time background and clothing transformations
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. By leveraging its strengths in AR and investing in AI, Snap aims to maintain its competitive edge and provide unique features that are not yet available on rival platforms like Instagram and TikTok1
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