TCL and Google Unveil Next-Gen TVs with Gemini AI at CES 2025

TCL and Google Collaborate on AI-Powered Smart TVs

TCL Electronics, a leading consumer electronics brand, has announced a significant advancement in its partnership with Google TV at CES 2025. The collaboration will result in the launch of next-generation Google TVs equipped with Gemini AI capabilities, set to transform the home entertainment landscape 1

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Enhanced User Experience with Gemini AI

The new Google TVs will incorporate the Gemini model, alongside advanced hardware features, to deliver an improved entertainment experience. These TVs are designed to function as dynamic hubs for smart home management, offering innovative features such as:

1. Proximity sensor integration: TVs will automatically switch from ambient imagery to a personalized information overview when users enter the room.
2. Enhanced voice assistant: Powered by Gemini, the assistant will understand more natural language and provide complex answers, streamlining smart home control.
3. Far-field microphones: Enabling hands-free voice control from anywhere in the room without needing a remote 1

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Market Availability and Rollout

The world's first next-gen Google TVs will be available starting in 2025, with Gemini capabilities being progressively rolled out to users throughout the year 2

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Industry Perspectives

Shaoyong Zhang, Senior Vice President of TCL Industries and CEO of TCL Electronics, emphasized the shared commitment to enhancing user experience: "TCL and Google share the same pioneering spirit and commitment to continually enhance the user experience. The next milestone in our successful partnership with Google will see another example of how TCL aims to Inspire Greatness" 1

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Shalini Govil-Pai, VP & GM of TV Platforms at Google, highlighted the transformative potential of this collaboration: "We are entering a new era in the possibilities of television. With breakthroughs in AI and our expanded partnership with TCL, we're unlocking new capabilities that will evolve how you interact with your TV" 2

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TCL's Market Position

The partnership between TCL and Google TV, which began in 2015, has yielded significant results:

• Launch of the Google TV series in 2019
• TCL has maintained its position as the No. 1 brand in global Google TV shipment volume for four consecutive years since 2021
• TCL currently ships more TVs with the Google OS platform than any other company 1

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This collaboration represents a significant step forward in the integration of AI technology into home entertainment systems, potentially reshaping how consumers interact with their televisions and manage their smart homes.