Unilever and Accenture deploy 40 AI-powered digital twins to transform global manufacturing

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Consumer goods giant Unilever has partnered with Accenture to scale AI-enabled digital twins across its global manufacturing network. The multi-year initiative will build over 40 new digital twins in 18 months, aiming to improve quality, boost efficiency and enhance sustainability. Early results show a 20% reduction in waste and 30% fewer quality defects at facilities worldwide.

Unilever Accenture Partnership Targets Factory Transformation

Consumer goods giant Unilever has joined forces with consulting firm Accenture to scale AI-enabled digital twins across its global manufacturing network, marking a significant push to enhance efficiency quality and sustainability in factory operations. The multi-year program will see Unilever build more than 40 new digital twins over the next 18 months, creating a scalable blueprint for deployment across its factories worldwide . This initiative positions the company to respond more quickly to consumer demand while serving its 3.7 billion consumers globally

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Source: ET

Source: ET

Digital twins are virtual replicas of factory equipment and production lines that use live data from physical systems to monitor and predict how machines and processes perform. By integrating these models with AI-driven insights and agentic capabilities, Unilever is equipping manufacturing teams with advanced tools to identify issues sooner, simulate scenarios faster, and make smarter decisions across the production cycle

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. "Scaling AI across our operations isn't just a technological shift, it's a commitment to superior products, sustainability and empowering our teams across our factories," said Adam Raeburn-James, global vice president for digital business operations at Unilever

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AI-Powered Digital Twins Deliver Measurable Impact

Accenture is supporting Unilever in deploying industrial AI capabilities that use advanced analytics and AI agents to predict maintenance needs, improve performance, and help teams act faster. As the system learns and employees gain confidence in its accuracy, it can progressively take on certain adjustments automatically with human oversight

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. This approach to predictive maintenance enables factory operations to optimize production while reducing unplanned downtime.

The AI-powered digital twins are already delivering tangible benefits across multiple Unilever sites. At the Raeford facility in North Carolina, which manufactures brands including Dove, Degree and Axe, a digital twin predicts 95% of process flow restrictions in deodorant stick manufacturing, delivering a 20% reduction in waste and a 10% uplift in capacity

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. In Gandhidham, India—one of the largest personal care sites in South Asia—a digital twin helped reduce quality defects in Dove soap by 30% over four years through real-time control recommendations

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Energy Optimization and Waste Reduction Across Sites

The technology is proving particularly effective in driving energy optimization and waste reduction. At Unilever's Haldia factory in India, which produces Surf and Sunlight detergents, an energy twin optimizes fan speeds, temperature settings and moisture controls, helping achieve a tangible reduction in thermal energy consumption over two years while supporting delivery towards Unilever's scope 1 and 2 climate target

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. In Poznan, Poland, where the company produces brands like Knorr and Hellmann's, a digital twin stabilizes viscosity variation in mayonnaise while reducing minor stoppages by up to 20% and cutting waste by nearly 30%

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In Cu Chi, Vietnam, an intelligent mixer powered by an AI digital twin optimizes raw materials dosing to improve quality and efficiency, preventing overuse and delivering 1-2% savings in premium ingredients while maintaining superior product quality

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. These results demonstrate how the technology can scale AI-enabled digital twins to address diverse manufacturing challenges across different product categories and geographies.

Setting the Standard for Industrial AI in Consumer Goods

"Unilever has long been recognized for its supply chain excellence, and expanding the use of manufacturing digital twins reflects the company's continued focus on both technology and people," said Nicole van Det, CEO of Accenture Netherlands and Nordics and global account lead for Unilever. "Having invested early in AI, the company is setting the standard for pairing advanced tools with smart process design and disciplined execution on the shop floor"

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The partnership builds on Unilever's broader push to integrate AI across its operations, including through its AI Horizon3 Lab in Toronto, which identifies and tests new AI solutions

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. Unilever's operational excellence across its supply chain has been recognized by the World Economic Forum's Global Lighthouse Network, where it holds the highest number of designations in the consumer goods sector

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. As the company scales this technology across its global manufacturing network, industry observers will be watching whether other consumer goods manufacturers follow suit to remain competitive in an increasingly AI-driven manufacturing landscape.

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