YouTube AI lets you create custom video feeds with simple text prompts

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YouTube launched an AI-powered feature that generates personalized video feeds based on text descriptions. US users can now prompt the platform to curate content around specific interests, moods, or topics, with feeds pinnable to their homepage for 30 days. The feature joins similar tools from Spotify and Instagram as platforms compete to offer tailored content experiences.

YouTube AI Introduces Prompt-Based Content Discovery

YouTube has launched an AI-powered feature that allows users to create a custom video feed by simply describing what they want to watch

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. The platform announced the feature this week, enabling viewers to build personalized video feeds around specific interests, moods, or favorite topics through natural language prompts

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. Users can ask YouTube AI for content ranging from "help me unwind with guided meditations under 10 minutes" to "deep-dive tech podcasts about AI," and the system generates a curated feed based on those requests

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Source: The Verge

Source: The Verge

The feature is accessible through a "Your custom feed" chip at the top of the YouTube homepage, where users can enter an AI prompt or select from suggested options

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. Google describes the rollout as "a new way to shape your discovery experience," allowing viewers to pin their interest-tailored feed to the homepage for quick access

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. This positions YouTube alongside competitors like Spotify, which released its Prompted Playlist tool earlier this year, and Instagram, which introduced topic-based Reels feed controls in December

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How the Personalized Viewing Experience Works

To access the feature, US users must be signed into their accounts on either the mobile app or desktop, with watch and search history enabled in account settings

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. At launch, the feature only supports English language prompts

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. Unlike some social media platforms, YouTube limits users to maintaining one custom feed at a time, though prompts can be edited at any point to generate a brand new space

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Source: Android Police

Source: Android Police

Each custom feed remains valid for 30 days before expiring, requiring users to re-create the feed if they want to continue enjoying the same type of content

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. Users can switch between their custom feed and the regular feed whenever they choose by clicking YouTube's Home button from the side panel

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. If the AI-generated results don't meet expectations, viewers can report issues by clicking the three-dot menu next to the prompt box and selecting "Something wrong?" to leave feedback

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Broader AI Integration and Creator Concerns

This launch represents part of Google's broader strategy to weave AI into YouTube's search and recommendation functions

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. Last week at Google I/O, the company teased an Ask YouTube button that opens a chatbot-like interface, showing relevant videos alongside text summaries, set to roll out to US users this summer

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. YouTube also unveiled automatic AI detection and clear labels for AI-generated content alongside the custom feed announcement

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Source: CNET

Source: CNET

However, the feature raises questions for content creators about how the system interprets prompts and prioritizes videos

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. It remains unclear whether playlist curation to AI will favor already popular videos or provide opportunities for newer creators with lower view counts

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. As AI features increasingly appear in search engine results, publishers and content creators have seen traffic drops—raising concerns about whether similar outcomes could affect YouTube creators

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. YouTube has not disclosed what data will be used to generate feeds or whether prompt information will be saved

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. The platform's international rollout timeline and TV app availability remain unconfirmed

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