Amazon launches AI-generated custom merch feature, challenging Redbubble and Printful
Amazon rolled out an AI-powered feature that lets customers design custom merchandise using text prompts through Alexa for Shopping. The service integrates with Amazon's Merch on Demand platform to produce personalized T-shirts, hoodies, tumblers, and more with Prime shipping. The move positions Amazon to compete directly with established print-on-demand platforms like Redbubble, Printful, and Etsy.