Macy's AI chatbot users spend 400% more as retailers race to crack conversational shopping
Macy's rolled out Ask Macy's, an AI-powered shopping assistant built on Google's Gemini platform, revealing that customers using the chatbot spend 4.75 times more than those who don't. The tool offers complete the look suggestions and virtual try-on features, marking the retailer's latest effort to reverse declining sales. With 40% of top US retailers deploying similar AI assistants, the race is on to perfect conversational search experiences.