Adobe expands NVIDIA partnership, optimizes Photoshop and Premiere for RTX Spark with 2x speed boost

Adobe has expanded its collaboration with NVIDIA to optimize flagship creative applications for the RTX Spark superchip, delivering up to 2x faster performance across AI processing, editing, and effects workflows1

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. The Adobe NVIDIA partnership, which builds on a strategic collaboration announced in March, now encompasses Adobe Photoshop, Adobe Premiere, Substance 3D, Frame.io, and Brand Concierge2

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RTX Spark Powers AI-Powered Creative Tools

RTX Spark is NVIDIA's new system-on-chip developed with MediaTek for Windows laptops and compact desktops, designed to run AI tasks locally on device1

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. Unlike NVIDIA's DGX Spark, which targets companies and AI developers, RTX Spark is more accessible to creatives and novice developers1

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. The AI-focused Arm chipset promises graphics performance on par with mobile RTX 4070 along with the capability to handle large language models on-device3

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. Adobe has specifically rearchitected its applications to take full advantage of RTX Spark's unified memory and AI compute capabilities2

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Photoshop Gets GPU-Accelerated Compositing

Adobe has rearchitected Photoshop around GPU acceleration to deliver faster, more responsive performance for creative tasks2

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. Users will see changes in real time when applying effects like Light Leaks or removing elements with the Remove tool1

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. The redesigned Photoshop is more responsive when rendering complex workflows on computers with RTX Spark, allowing creatives to stay focused on their story and craft without performance bottlenecks1

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. Tasks such as removing distractions with the Remove Tool and applying effects like Gaussian Blur now benefit from GPU-accelerated compositing directly on canvas2

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Premiere and Substance 3D Accelerate Production Workflows

Adobe Premiere users will experience tangible speed gains across demanding post-production workflows including rendering, playback, effects, color grading, and AI-powered editing1

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. Popular audio and video features like Enhance Speech and Object Mask are RTX-accelerated and optimized for RTX Spark2

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. For Substance 3D Painter, the optimization speeds up the heaviest steps around texturing, as well as tasks such as opening and saving large projects and exporting textures1

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. These improvements support creative workflows that increasingly span images, video, audio, motion, and 3D within single projects2

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Frame.io Achieves 5x Faster Cloud Processing

Adobe is leveraging NVIDIA accelerated computing to speed cloud media processing and intelligent content discovery for Frame.io, helping production teams find and use growing media libraries faster2

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. The updated Frame.io pipeline uses NVIDIA NVDEC for hardware-accelerated decoding and TensorRT with CUDA for content preprocessing and embedding generation2

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. Early performance results show approximately 5x faster embedding generation, 4-5x improvement in P95 processing latency, and an approximately 80% smaller search proxy4

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. Moving compute-intensive video decoding, preprocessing, and embedding generation onto NVIDIA GPUs allows Frame.io to process media faster and make it searchable sooner while supporting more responsive discovery across large content libraries2

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Brand Concierge Optimized With Nemotron Models

Brand Concierge has been optimized using Nemotron models, NVIDIA's open AI models, providing enterprises a flexible and efficient way to deliver high-quality conversational experiences at scale2

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. NVIDIA has selected Brand Concierge to power relevant and contextual customer interactions on NVIDIA.com2

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. The updated version is expected to become available to enterprise customers later this year4

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. This platform helps businesses deliver personalized customer interactions using AI-powered conversational capabilities5

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Agentic Creation and On-Device AI Acceleration

The collaboration emphasizes agentic creation, where AI agents help creators unlock deeper and richer workflows using Adobe applications2

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. "AI agents are helping creators unlock deeper and richer workflows using the Adobe applications they know and love," said Jason Paul, vice president of local AI at NVIDIA2

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. The focus on on-device AI acceleration through RTX Spark enables creatives to run AI tasks locally on Windows laptops without relying on cloud connectivity1

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. This approach is particularly relevant as creative workflows become more multimodal, requiring performance that keeps pace with the speed of ideas and complexity of projects2

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Adobe's Commitment to Windows Platform

The optimization for RTX Spark represents Adobe's continued commitment to the Windows platform and PC ecosystem3

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. While Adobe develops and optimizes for both Windows and macOS, the company has been far more vocal about its support for Windows in recent announcements3

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. The timing coincides with Microsoft's full launch of the Surface Laptop Ultra, its $2,600 competitor to the MacBook Pro that relies on the RTX Spark superchip3

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. Adobe and NVIDIA plan to showcase these advancements at Adobe MAX, scheduled for November 10-124

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. Financial terms of the expanded collaboration were not disclosed5

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