Adobe integrates AI assistant across Creative Cloud apps to automate creative workflows

Adobe adds its AI assistant to Premiere, Illustrator and InDesign

Adobe is updating its Firefly AI assistant with new chops, and adding it to Premiere, Illustrator, InDesign and Frame.io. The company has given the assistant new abilities to make brand kits, product videos, and storyboards . Plus, the Firefly app now lets users save whatever they've created as an element that can be used across projects. In Premiere, users can use the AI assistant to sort assets into bins, batch-rename clips, identify interview questions and add markers. And in Illustrator, the assistant can do things like reorganize layers across a document or check for missing fonts. Firefly is already usable with Express, Photoshop, and Acrobat, and is supported by ChatGPT, Claude and Copilot. Adobe said that it plans to add support for Google Gemini and Slack soon. Firefly updates Adobe is slowly transforming Firefly to increasingly resemble Canva, at least when it comes to AI features, loading up the app with AI tools that can generate images, videos and storyboards. The company is now adding a new feature called Elements that can save AI-generated characters, objects and locations for later use. Firefly is also getting a Projects feature that can store existing assets in one place, and share context. This could be useful for teams creating a video series or brand campaigns. Both of these features are currently available in a private beta. The company said users can now describe a brand and its style, or upload existing collateral, in Firefly to have it generate a brand kit, complete with logos, brand identity and color palettes, or even generate product videos from photos. Users can also create storyboards to create videos. Adobe is hard at work adding AI throughout its apps, and it is also working on an AI assistant that can work across its apps. The idea is to use AI to automate some of the tool usage within its apps that took several steps previously.

Adobe Says Its Expanded AI Agents Are There to 'Guide You Down the Happy Path'

Adobe is bringing its creative AI assistants into public beta and springing them across the Creative Cloud ecosystem. Starting on Thursday, you can use the AI assistant in the beta versions of Photoshop, Premiere Pro, InDesign, Illustrator and Frame.io. These creative, agentic AI tools were first announced in April. It's Adobe's biggest swing yet at AI, building on years of AI-powered editing tools to integrate an AI assistant into its industry-standard editing programs that can actually do creative tasks. It's also planning to bring its AI design connector to Gemini, the last major chatbot that didn't have it, rounding out Adobe's AI offerings to ChatGPT, Claude and Copilot. The agents' abilities vary by app. In Photoshop, the AI can help manage your layers and batch remove backgrounds. Premiere Pro's agent can sort videos into bins and identify interview questions to pull specific clips. InDesign can automatically run a check to make sure projects are compliant with brand guidelines. Like with every AI product drop, Adobe says it doesn't intend for AI to replace human creators. The agents are meant to help them "orchestrate complex workflows," Deepa Subramaniam, vice president of product marketing for creative professionals, told me. Creative agents are about "giving you control, letting you direct, letting you jump in at every point in time, if you so choose to edit further by hand," Subramaniam said. "Or to keep context setting and iterating and dialoguing with the agent to accomplish the outcome that you want." Finding your 'happy path' to creation If you have a strong creative vision, the assistant can create those visual assets and tweak them until they're right. Or if you don't know exactly what you want, you can give the chatbot-like assistant more general feedback, like simply "make it pop." The goal of the creative assistant is to "guide you down the happy path," as the company calls it. The AI learns your preferences over time so it can implement them automatically. The goal is to keep the AI on track and avoid any randomness that comes with AI hallucinations. Firefly Studio, the company's hub for AI creation and editing, is also getting some updates. Firefly's AI assistant is being upgraded to let you save specific character designs, settings and objects to Firefly. You can then pull these designs into your AI prompts so you don't have to describe the element every time, and it's meant to give you more reliable consistency across generations -- a major challenge for professional creators who use AI. There are a couple of new workflows that Firefly's assistant can do. These are preset tasks called skills. You can use it to create a custom brand kit, storyboard ideas, turn photos into video reels and do an initial video edit called quick cut. All these Firefly updates are in private beta now, but you can sign up for the waitlist here.

Adobe's redesigned AI studio remembers what your creations look like

Adobe is introducing some new capabilities for its Firefly AI assistant, alongside a "reimagined" AI studio that lets you edit and generate new designs from a single interface. The new Firefly experience launching today in private beta is designed to give you "persistent context, reusable assets, and organized workflows" across your projects, according to Adobe, making it easier to go from ideation to production-ready designs without switching between apps. This is the latest of several design overhauls to Adobe's all-in-one Firefly AI hub since it was first launched in September 2023. In addition to the UI updates, the new Firefly AI studio is launching two new features that aim to improve design consistency and make projects easier to organize. The first is "Elements," which allow you to save characters, locations, and objects you've already created so that they can be reused across Firefly and Firefly Boards. That means you can upload reference images of characters or environments and give them a name, so you can tell Firefly to generate a scene in "Charlie's bedroom" without laboriously typing out prompt descriptions each time and hoping the chatbot will stick to the same design. The second feature is "Projects," which houses your assets, generations, and creative context together to make them easier to organize and pick up where you last left off. The Firefly AI assistant that Adobe launched in beta earlier this year, which lets you make and edit things using descriptive conversational prompts, is also getting some new tools and features. It can now generate brand kits, including logos and color palettes, based on descriptions of your company name and style. There are some new video editing capabilities too, such as Quick Cut for quickly assembling clips into a polished first draft that you can refine -- a feature that arrived in the Firefly app in February. The Firefly AI assistant can also generate storyboards to help visualize video projects, and transform images into short-form video content, allowing you to turn those image-based storyboards into video when required. The idea is that these conversational editing capabilities will help creatives to cut out some of the more tedious editing and design tasks, without sacrificing creative control. You can start a project with the Firefly AI assistant and then make manual adjustments in Firefly or one of Adobe's many Creative Cloud apps. According to Forest Key, Adobe's vice president of agentic AI for creativity and productivity, Adobe is aiming to make Firefly into "more of a co-working partner" than something that will replace the majority of human work with conversational prompts, but that all depends on the user. "Does this all culminate with just people talking in English to the tools? I think for some users, absolutely. For other users, absolutely not," Key told The Verge. "Creativity has many paths, and the idea is that the agent can kind of meet those users however they want to work with the agent."

Photoshop and Premiere now have AI assistants

Adobe's plan to stick AI assistants into all of its Creative Cloud suite is now fully underway, with new chatbots now rolling out to its biggest editing and design apps. As part of a public beta launching today, Photoshop, Premiere, Illustrator, InDesign, and Frame.io now each have a bespoke AI Assistant that can be used to organize your work and automate app-specific tasks. While the AI assistants are all powered by Adobe's "conversational creative agent," they work independently and operate "as a specialist" within each Creative Cloud app, according to Adobe's announcement. That means the Premiere AI assistant is fine-tuned for tasks like quickly reorganizing your video timeline, for example, while Photoshop's version of the chatbot understands how to use some of its most popular photo editing tools on your behalf. The AI assistants provide a chatbot-like interface within each app where you can describe what changes you'd like to make to your project in natural language prompts, similar to the assistants that have already rolled out to Adobe Express, Acrobat, and Firefly. The capabilities of each are fairly expansive, as expected for complex design apps, but here's a rough overview of what each can do: The AI assistant in Premiere can sort assets into bins, and quickly rename batches of clips based on what's happening in the footage. It can also identify questions or specific keywords in recorded speech, and use them to add markers to your project timeline, or lay out a working starting point for your video. Adobe says that "the tedious set-up work is taken care of for you," and that the AI assistant can help with anything you do in the Project panel or Timeline. For Photoshop, you can "describe the desired outcome," according to Adobe -- a prompt-based approach to editing that we've already seen in Adobe's Firefly assistant. You can use it to organize your layers, switch backgrounds, resize assets for use on online platforms, and more. This desktop app expansion follows Adobe launching an AI assistant for its web and mobile versions of Photoshop earlier this year. In Illustrator, the AI assistant can support "multi-step production jobs," such as flagging color mode errors or missing fonts, reorganizing layers, and generating multiple versions of design files from a spreadsheet or document. For Adobe's InDesign publishing software, the chatbot can apply print-readiness checks and copy and styling updates across every page layout when you upload a new PDF or open an existing template. And in Frame.io, the assistant can surface revision feedback, organize shoot assets, generate B-roll footage, and help with "creative direction" on your projects, according to Adobe. "Adobe has always been at the center of how the best creative work comes to life, and this is a major expansion of that promise," said Adobe's creativity head David Wadhwani. "Every creative now has an agent capable of helping them execute across every app and platform where they work so they can set the vision, apply their taste, and make the calls that only they can."

Adobe brings its Firefly AI Assistant inside of Premiere, Photoshop and Illustrator - Engadget

The company is also previewing an upgraded creative AI studio experience. Earlier this year, Adobe debuted Firefly AI Assistant, an AI agent that could work across its family of Creative Cloud apps to complete multi-step workflows on behalf of users. Today, the company is previewing an updated Firefly creative AI studio experience that expands the capabilities of that software, starting with an upgrade to AI Assistant's ability to carry context forward. A new Elements feature allows users to save characters, locations and objects they've previously generated to reuse in future outputs. Adobe suggests this capability will allow AI Assistant to better maintain consistency across stories, campaigns and projects that evolve inside of Firefly. Speaking of projects, another new feature allows users to group together assets and generations together to make it easier to go back to work they've done in the past. Alongside those updates, Adobe is adding a new set of creative skills to expand what its AI Assistant can do. The agent can now help you with creating a brand identity, and carry over any styling, logo, colors to every piece of content it generates for you. Other new skills include the capability to create a rough cut from a few different video clips, and generate video from storyboards. Separately, Adobe is starting the process of integrating Firefly AI Assistant inside of its Creative Cloud apps, starting with Premiere, Photoshop, Illustrator, InDesign and Frame.io. Previously, Adobe's agent could use the company's programs to carry out prompts, but Adobe didn't offer an interface for interacting with AI Assistant directly inside of Photoshop, Premiere and elsewhere. With today's update, the company is adding that interface in the form of a sidebar you can access directly from each of the five apps included in today's update. While you could use AI Assistant to automate entire workflows in Premiere, Photoshop and Illustrator, Adobe is envisions people primarily turning to AI Assistant as a way to delegate repetitive, time-consuming work to its models. For instance, in one demo I saw, an Adobe employee used Firefly AI Assistant inside of Illustrator to randomize the placement of hundreds of circles, each a slightly different color and size. They explained they could have done this manually, but it would have involved a lot of tedious work. I asked Adobe if the agent had a teaching mode built-in, and while you can ask Firefly AI Assistant how to complete certain tasks, it's not a computer-use agent that can take over your cursor and show you a step-by-step workflow. For now, the company says it's focused on giving people a way to spend more time making creative decisions. Firefly AI Assistant inside of Premiere, Photoshop, Illustrator, InDesign and Frame.io is available starting today as part of a public beta. Firefly creative AI studio is currently in private beta, with Adobe granting access through a waitlist.

Adobe's big AI week: Firefly, Disney, Semrush, LinkedIn

Adobe has spent two years bolting AI onto its software. This week it tried to become the AI layer underneath everything creative and marketing, in five announcements stretched across three days. The headline is an agent inside the apps. The rest of the week shows what Adobe is really building: a single creative and marketing AI system that reaches from a solo creator's Photoshop file to a Disney theme park, a retailer's ad network, and a marketer's LinkedIn profile. 1. The agent is now inside Photoshop and Premiere From Thursday, the Firefly AI Assistant is available in public beta inside Photoshop, Premiere, Illustrator, InDesign, and Frame.io, with a private beta in After Effects. Each app gets a chatbot-style sidebar you talk to in plain language, and each assistant is tuned as a specialist for its program. This is the part Adobe first showed off in April. Back then the agent could use Adobe's apps to carry out a prompt, but there was no way to talk to it from inside Photoshop or Premiere. Now there is. The pitch is delegation, not magic. In Premiere it sorts footage into bins, batch-renames clips, flags interview questions and drops markers. In Photoshop you describe an outcome, swap a background, resize for every platform, tidy layers, and it executes across the file. In Illustrator it can generate 50 versioned files from a spreadsheet or run a pre-flight check for missing fonts. As Engadget noted from a demo, it will not seize your cursor or walk you through a task; it is not a computer-use agent. Adobe also previewed a rebuilt Firefly creative AI studio (private beta, waitlist) aimed at generative AI's most stubborn problem, consistency. A feature called Elements lets you save a character, location or object and reuse it by name; a companion, Projects, keeps assets and context in one place. New preset "skills" edge Firefly closer to rivals like Figma and Canva: build a brand kit, turn product photos into short videos, assemble a Quick Cut, or generate video from a storyboard. 2. Disney Imagineering gets custom Firefly models The same week, Adobe revealed a collaboration with Walt Disney Imagineering's R&D arm, using Adobe Firefly Foundry to build custom generative models trained on Imagineering's own design catalogue rather than the open web. That distinction is the entire pitch. "Models trained on scraped internet data offer no guarantees around IP fidelity, brand consistency or the provenance of what they produce," Adobe argues, while a Foundry model is built on licensed and proprietary assets. For Disney, the tools include sketch-to-image concept art, a model that generates franchise-accurate assets across Mickey, Frozen, Moana, Lilo & Stitch and Cars, and a 3D-modelling capability that turns 2D concepts into prototypes, shortening the path from a hand-drawn sketch to a built attraction. It is a marquee endorsement of Adobe's "commercially safe" positioning, the same argument that has run through Firefly since launch and that sets it apart from rivals trained on scraped data, a fight that has drawn public protest from inside the AI industry. 3. A tool to track how your brand shows up in ChatGPT On the enterprise side, Adobe launched Brand Visibility, its first product built on the Semrush business it recently acquired. It is a generative engine optimisation (GEO) tool, the AI-era successor to SEO, that tracks how often a brand is mentioned across ChatGPT, Google AI Mode, Microsoft Copilot and Perplexity, drawing on what Adobe says is the largest database of its kind: nearly 300 million real-world AI search prompts. The "why now" is in Adobe's own data: AI traffic to US retail sites surged 1,324 per cent between October 2024 and May 2026, and 2,215 per cent in travel. As buyers increasingly ask a chatbot before visiting a website, Adobe is betting brands will pay to find out whether the chatbot is recommending them or a competitor. 4. AI ad creative for retail media networks Adobe also expanded GenStudio, its AI "content supply chain", with a version built for commerce media networks, the fast-growing business of retailers selling ad space against their own shopper data. The release leans heavily on synthetic data: a new Brand Intelligence "Simulate" skill lets marketers test how content will land with AI-modelled audiences before spending a cent, and Firefly Custom Models are now available inside Photoshop for on-brand image generation. It is plumbing, not glamour, but it is where the enterprise money is. 5. Reskilling the marketers in the firing line Finally, Adobe and LinkedIn launched AI Essentials for Marketers, a set of free, role-based LinkedIn Learning courses in 47 languages. The framing is its own kind of admission: per LinkedIn's data, the share of marketing job postings requiring AI literacy has more than doubled year on year, up 113 per cent. Adobe notes that 99 per cent of Fortune 100 companies already use AI in one of its apps. Teach the workforce to use the tools, and the tools become harder to leave. The throughline: keep the human (visibly) in charge Across all five, one message repeats: the human stays in the director's chair. It is a deliberate choice, because Adobe is selling AI to the exact people most worried about being replaced by it. Its own 2026 Creators' Toolkit Report, a survey of more than 16,000 creators run with The Harris Poll, gives the company its talking points and its anxieties in equal measure. On the optimistic side, 87 per cent of creators using creative AI say it has accelerated the growth of their business or audience, and 93 per cent say it helps them produce content faster. On the cautious side, 85 per cent say the final creative decision should always remain theirs, 81 per cent say human judgment is essential to creative taste, and 57 per cent say AI outputs still need moderate or extensive editing before publishing. Ninety per cent want copyright protection for AI-assisted work, yet only 49 per cent say they always or often disclose when they have used it. That tension, enthusiasm shadowed by unease, is the backdrop to Adobe's entire week. Other research has been blunter still: most consumers say they are actively put off by "AI" in a brand's messaging. With Canva past 265 million monthly users and Figma and Google circling the same market, Adobe's bet is that owning the whole stack, the app, the model, the enterprise plumbing and the training, matters more than any single feature. The assistant inside Photoshop is this week's headline. Whether creatives trust the rest of it enough to hand over the work is the longer test.

Adobe expands Firefly capabilities, extends agentic tools to Creative Cloud apps

Adobe is out with a massive update to its suite of creative agents today, including new Firefly capabilities and agentic features across several Creative Cloud apps. Here are the details. Adobe Firefly expands Create Skills library Adobe recently introduced pre-built Creative Skills for its Firefly AI Assistant, enabling users to execute specific creative workflows via conversational prompts. Today, Firefly is expanding this library with several features, including Brand kit creation. This is a pre-built Skill that lets users create a full set of brand identity materials, including logos, a custom palette, and even promo videos tailor-made for different social media channels, all from a single prompt (and as many follow-ups as the user deems necessary. In fact, Firefly can also ask questions when in doubt, to create more assertive results). When interacting with Firefly using the Brand kit creation Skill, the assistant surfaces custom-made interfaces that allow users to select fonts from Adobe Fonts, give specific camera movement instructions when turning an image into a video, and select specific colors for elements such as primary and secondary backgrounds, brand accent, text, and more. Other pre-built Creative Skills include: * Short product video reels, which turns images into short-form video; * Quick Cut, which can automatically assemble different footage files into a first rough cut; * Storyboards, which can generate videos from rough sequence ideas. Additionally, Firefly is launching Elements, which enables the reuse of characters, locations, and objects for greater consistency across generations, and Projects, which helps keep assets, generations, and creative content more organized. Elements and Projects launch today in private beta, ahead of a broader rollout. Adobe expands agentic AI to Creative Cloud apps In addition to the new capabilities rolling out on Firefly, Adobe also announced a new set of agentic features to several Creative Cloud apps, including Premiere, Photoshop, Illustrator, InDesign, and Frame.io. With today's launch, these Creative Cloud apps will get a sidebar where users can send prompts and have Firefly act on their behalf. That includes asking Firefly to organize and rename project assets in Premiere, fact-checking information against a client briefing in Photoshop, updating an InDesign project with changes to a brand's design guidelines, running a checklist on Illustrator before printing out materials, and more. In one particularly impressive example seen by 9to5Mac, Illustrator generated 100 randomly placed and colored vector circles across a canvas, with each circle's scale and transparency matching its position in the layer sequence, all based on a single prompt. Although the example may seem silly, it does show how much manual work can be spared for more intricate repetitive tasks. In another example, several footage files were placed and synced up on Premiere, leaving everything set for a multicam edit, also saving time. Expanded availability Capping today's releases, Adobe announced that it is taking its agentic creative tools to ChatGPT, Claude, and Copilot, with Google Gemini integration coming soon. This expands on last year's rollout of Adobe Express, Adobe Photoshop tools, and Adobe Acrobat in ChatGPT, as it expands its efforts to reach "hundreds of millions of people everywhere they work." What's your take on today's announcements from Adobe? Let us know in the comments. Worth checking out on Amazon

Adobe embeds agentic AI workflows across Creative Cloud, shifting from media generation to production orchestration

Adobe has announced a major expansion of its "creative agent" across its flagship Creative Cloud suite and upgraded Firefly AI studio. Available in public beta starting today across Premiere Pro, Photoshop, Illustrator, InDesign, and Frame.io, the agent is designed to serve everyone from individual creators to enterprise marketing teams. Unlike first-generation generative AI tools that simply output flat media from a chat interface, Adobe's embedded assistant acts as an orchestration layer. It interprets natural language prompts and directly accesses the underlying software's APIs to execute complex, multi-step production workflows -- from batch-renaming video sequences to dynamically updating brand assets across print layouts -- while leaving the final aesthetic decisions entirely in the hands of the human designer. Technology: Contextual Memory and DOM Manipulation At the core of this release is a significant technical upgrade to how Adobe's AI handles persistent memory and context window management. In its upgraded Firefly creative AI studio -- currently in private beta -- Adobe has introduced two foundational architectural components: "Elements" and "Projects". * Elements functions as a visual variables library, allowing users to save and reuse specific characters, locations, and objects across multiple generations to ensure strict visual consistency as campaigns scale. * Projects acts as the contextual memory layer, storing assets, generations, and session history in a unified space so users can pick up where they left off without rebuilding their prompt context. Beyond pixel generation, the system's most critical technological leap is its ability to operate seamlessly within the complex document structures of desktop applications. "Our Adobe Creative Agent can leverage the decades of powerful features, workflows, APIs that we've brought into our application and exposed through tooling that can now be invoked through a creative agent," an Adobe representative explained. Product: Automating the Tedious, Expanding the Canvas The practical application of this technology fundamentally alters standard production workflows. Adobe is positioning the human user as a "creative director" capable of delegating repetitive, labor-intensive tasks to the AI. The rollout introduces highly specific specialist agents tailored to the logic of each application: * Premiere Pro: The agent handles tedious project setup, analyzing and sorting source media into bins, batch renaming clips, identifying interview questions, and assembling a rough working starting point. * Illustrator: The assistant automates mathematical and multi-step design tasks, such as generating 50 versioned files from a spreadsheet or running pre-flight checks to flag color mode errors before printing. It can even programmatically duplicate a vector shape 100 times, randomize its position, and change its size based on its z-depth and transparency. * Photoshop & InDesign: The agent executes batch background removals, dynamic layer organization, and applies brand updates across multi-page layouts. Furthermore, Adobe is actively integrating its creative agent into major third-party enterprise platforms, including OpenAI's ChatGPT, Anthropic's Claude, Microsoft 365 Copilot, and soon, Google Gemini and Slack. Licensing: Commercial SaaS and Enterprise Implications Unlike open-source orchestration frameworks or models released under MIT or Apache licenses, Adobe's creative agent operates strictly within a proprietary, commercial SaaS ecosystem. For enterprise decision-makers, this carries specific implications. Because the agent relies on Adobe's proprietary APIs to manipulate project files, it requires an active Creative Cloud commercial license. Additionally, by bringing the "Adobe for creativity connector" to platforms like Slack and Microsoft Copilot , enterprise IT and systems architects must consider how internal chat tools will interface with Adobe's cloud processing environments to support enterprise creative and marketing teams securely. The Enterprise Unknowns: APIs, Governance, and Architecture While Adobe's announcements highlight a powerful user interface and deep integration within its own flagship applications, several critical questions remain for enterprise technical decision-makers tasked with building bespoke AI systems. VentureBeat has reached out to Adobe for clarification on these infrastructure-level details and will update this coverage as we learn more. For AI system architects, the value of a creative agent lies not just in a native application UI, but in its extensibility. It remains unclear if Adobe plans to expose these new agentic capabilities via API, or if the company will support the Model Context Protocol (MCP). Without MCP support or direct API access, enterprise teams will face friction integrating Adobe's tools into their own custom task-routing frameworks and internal LLM pipelines. Adobe's new "Elements" feature promises to solve the generative AI consistency problem by anchoring characters and objects across generations. However, the backend architecture driving this persistent memory is not yet detailed. Whether Adobe is leveraging on-the-fly Low-Rank Adaptation (LoRA) based on user uploads or utilizing a form of visual Retrieval-Augmented Generation (RAG) is a critical distinction for technology leaders managing compute costs, model evaluations, and enterprise-grade inference pipelines. As organizations build out "Projects" and define brand-specific "Elements", security and data decision-makers require strict guarantees regarding data provenance and storage. It is currently unknown exactly where this contextual workflow and vector data lives -- specifically, whether it remains strictly sandboxed within the customer's enterprise Creative Cloud instance on Adobe servers, and how role-based permissions apply to these new agentic workflows. Finally, as lightning-fast, developer-first, multi-model AI creative platforms like fal.ai gain significant traction among enterprises and developers, Adobe's position in the broader developer ecosystem remains a point of interest. Whether Adobe views these infrastructure-level API providers as direct competitors to its Firefly AI studio or as potential integration points for bespoke enterprise environments has yet to be seen. Community Reactions: The Tension Between Automation and Craft The integration of agentic AI touches on the tension between eliminating drudgery and surrendering creative control. According to Adobe's recent Creators' Toolkit Report, which surveyed over 16,000 creators globally, the market is highly receptive to AI as an operational assistant rather than an autonomous creator. * 75 percent of surveyed creators describe creative AI as integrated or essential to their current workflows. * 85 percent emphasized that the final creative decision must always remain in human hands. This sentiment is central to Adobe's messaging. By focusing the agent's capabilities on file organization, layer management, and brand compliance, Adobe aims to automate what a spokesperson called the "tedious parts of their workflow". The goal, according to Adobe executive David Wadhwani, is to let creatives focus on the craft so they can "apply their taste and make the calls that only they can".

Adobe Adds More User Control to AI Features Inside Lightroom and Photoshop

"Have you ever spent hours manually reviewing thousands of photos from an event or portrait shoot to find the selects your clients will love?" Adobe asks. It's a safe bet that for many photographers, the answer is, and Adobe believes its latest Creative Cloud updates will help solve this issue and save photographers time. Lightroom Updates: Lots of AI and New Sony RAW Support Although artificial intelligence (AI) inside of photo and video editing applications remains a hot-button issue, the vast majority of working photographers are using AI to help save them time, handling tedious tasks that aren't necessarily all that creative. To that end, Lightroom's promised AI-assisted culling features, first shown off at Adobe MAX last October, are fully available inside Lightroom and pack some new features. Developed in close collaboration with its users, Assisted Culling can now evaluate each person in a photo independently and check whether everyone has their eyes open and, if so, that their eyes are sharp. Assisted Culling now also automatically stacks similar images into groups and automatically suggests the "strongest one." Users can, of course, overrule the AI's decision and now also use customizable filters to change how it behaves. Users can dial in how strong they want the Assisted Culling system to be, gaining more control over the process while still saving time compared to a fully manual culling and selection workflow. Lightroom has a new Photo to Video feature that uses Firefly and Google Veo to turn a still photo into "polished b-roll or reels with AI-generated motion," Adobe says. Users can write prompts to accompany their photos, giving the software creative direction for the generated video. Lightroom's AI Sharpen tool can now use Topaz Labs' Noise-Aware Sharpen model directly in the app. This promises to recover fine details more effectively, per Adobe. Finally, rounding out the list of improvements is a feature that was quietly added a few weeks ago but has renewed relevance now that the Sony a7R VI is shipping to customers. Adobe Lightroom, Lightroom Classic, and Adobe Camera Raw all support the Sony a7R VI RAW formats, including Compressed and Compressed HQ, the latter of which proved a tricky file type for many photo editors to handle when Sony introduced it late last year in the Sony a7 V. Photoshop Tweaks There are some minor changes to Photoshop as well, although one of them could be quite a big deal for some photographers. First up is Reflection Removal. Adobe first showed off this tool way back in December 2024, and since then, it has been implemented across Adobe's photo-editing apps. In Photoshop's case, the existing tool has been upgraded. Reflections are now isolated on a separate layer, giving users control over opacity for more natural-looking results. Previously, Reflection Removal just removed the reflections, and that was that. Now users can keep some reflections while still making them less distracting. Another welcome change is that Photoshop's Remove Tool, which uses generative AI to erase a selected object and replace it with realistic-looking pixels, can now be used offline using an on-device AI model. It previously required an active internet connection to be used. Premiere Updates New Adobe Premiere updates promise significantly faster AI masking, new effects, better audio controls, and improved integration with Stock and Firefly. A new Global Audio Mute lets users silence audio across the entire app; users can now perform single-word captioning, and there's a new Stock Panel Checkout to enable previewing and licensing of Adobe Stock assets without ever leaving Premiere. Another welcome improvement is a faster, more refined Object Mask, as Adobe says. "You get softer, more natural masks, and if media goes offline and gets relinked, you can regenerate the mask without starting over," Adobe explains. Adobe Creative Cloud Updates Available This Week All the latest Adobe Creative Cloud updates are rolling out this week. "Together these bring you more creative control with less friction," Adobe says.

Adobe rolls out major Creative Cloud updates for Lightroom, Premiere, more

Adobe is rolling out a broad set of Creative Cloud updates this week, introducing new AI-powered tools and workflow improvements across Photoshop, Lightroom, Premiere Pro, After Effects, and Illustrator. Here are the details. What's new in Adobe Lightroom With today's update, Lightroom and Lightroom Classic are getting interesting features, including the general rollout of the Assisted Culling tool with updated capabilities. Assisted Culling lets users quickly fine-tune thresholds for factors like Eyes Open and Eye Sharpness, helping them work through large photo libraries more efficiently. It can also group similar images and provides granular controls throughout the entire process. Lightroom and Lightroom Classic also introduce Select Subject version 5, which features smarter masking capabilities for challenging photos, such as bicycle tire spokes, or hair. Lightroom Classic now includes duplicate detection, which uses pixel data to identify duplicates and let users delete them. It also introduces an improved Denoise tool made specifically for Apple silicon Macs, which makes performance up to 3.6 times faster. It also offers a slider that lets users adjust the noise level with no extra processing required. Lightroom, on the other hand, got two AI-powered features: Photo to Video, which creates videos from still images and Adobe says helps create B-rolls or reels, and AI Sharpen, which brings Topaz Labs' Noise-Aware Sharpen mode directly to the app. Other interesting Lightroom tidbits include AI-related metadata in the Library filter, 16-bit support for round-trip Photoshop edits on HDR images, adoption of a new open standard to simplify tethering support, and keyword syncing across Lightroom's different versions. Premiere and After Effects also get new features Adobe is rolling out several tools and features, some AI-powered, to streamline creative workflows. On Premiere, that includes: * Global Audio Mute, which lets users silence audio across the entire app at once * Marker Search, which quickly pulls up markers by color and name across open projects * Channel Blur, Gradient, and Noise FX, with offer sliders and fine-tune controls to add these elements to scenes * Stock Panel Checkout, offering a way to quickly preview and license Adobe Stock assets from within Premiere * Other new features include: 3D spinback and slide transitions, object masking, and single-word captioning. As for After Effects, it introduces four AI-powered tools for rotoscoping (Object Selection, Quick Selection, Selection Brush, and Refine Edge). It now also lets creators "add real surface depth with Displacement Maps, apply cinematic Depth of Field across models, meshes, text, and shape layers, and use scripting APIs for Parametric Meshes for more control over complex scenes." After Effects also improves pasting from Illustrator, and now finally supports SVG importing as editable shape layers. Photoshop and Illustrator also get new features Today's announcement comes on the heels of new features recently added to Photoshop and Illustrator. In Illustrator, the new Concept to Vector tool will likely replace Live Trace for many users, offering a much more refined, controlled, and complete set of tools to turn sketches, concepts, or even bitmap art into vector graphics. As for Photoshop, users can now access the new Reflection Removal tool, which automatically detects reflections, places them on a separate layer, and lets users either remove them altogether or adjust their visibility. Worth checking out on Amazon

Adobe is rolling out agents for its Creative Cloud apps. It will be a lifesaver for creatives

I found myself in awe as I watched someone using an agent to set up a Premiere project. It did everything starting from a pile of randomly named video, audio, and graphic files to creating a project structure. I watched as it renamed and tagged footage using computer vision to entirely setting up a cut for a video interview, synchronized footage from multiple cameras, and put everything in the right place in the editing timeline. What felt like an infinite number of hours wasted in doing basic chores will be gone forever with agents. That's the entire premise of this new update, and then some. That video work magic is just one piece of a broader rollout bringing an AI Assistant to Adobe's flagship creative suite. The company just launched these tools in a public testing phase for its core stable -- Premiere Pro, Photoshop, Illustrator, InDesign, and Frame.io -- while keeping the After Effects iteration under wraps in a private beta.

Adobe Unveils New Creative Cloud Features for Photoshop, Premiere and More

Adobe Creative Cloud products, including Photoshop, Premiere, After Effects, and Lightroom, are getting major upgrades, the tech firm has announced. Along with the new updates, the California-based company has announced that its Assisted Culling tool in Adobe Lightroom is now generally available. The general rollout also brings new functionalities, including the Face View tool, which is capable of isolating the face of the subject to make evaluation of photos easier, the company says. Moreover, Adobe's video editor Premiere now ships with the Global Audio Mute tool, which can mute audio across the app with a single click. Adobe Announces General Rollout for Assisted Culling Tool On Monday, the San Jose-based tech firm unveiled new features for its products included in the Creative Cloud subscription. Moreover, the company has started rolling out the Assisted Culling tool for Adobe Lightroom to a wider user base. The tool now ships with the Face View feature that is capable of isolating faces of subjects in a shot to analyse Eyes Open and Eye Sharpness to make it easier for users to evaluate images. The Assisted Culling tool is now capable of automatically stacking groups of similar images, while also recommending the best among the shots, allowing users to manage their similar-looking images. It also gets new customisable filters, precision dials, and selection overrides. Adobe Lightroom is also being upgraded with the Photo to Video tool, powered by Firefly and Google Veo, which lets users create AI-generated b-rolls and Reels from a single photo. Additionally, Adobe Lightroom now gets the AI Sharpen tool, based on Topaz Labs' "Noise-Aware Sharpen" model. On the other hand, Adobe Premiere is getting a new Global Audio Mute toggle, which allows users to mute audio across the app with a single click. Meanwhile, the new Marker Search feature will let users look for any marker by colour or name. Adobe Premiere is also getting the Channel Blur, Gradient, and Noise FX tools, along with the 3D Spinback and Slide transitions. Along with this, Adobe is bringing Single Word Captioning to its video editor, which is claimed to offer greater control over caption blocks. Along with new features, the company has also introduced a few improvements for existing Adobe Premiere tools. The tech firm says that the Object Mask tool is now faster and more refined. It now offers "softer and natural masks" and allows users to regenerate masks in case the system loses connection. Apart from this, Adobe After Effects will now ship with the Object Matte functionality, which is powered by four AI-backed tools, including Object Selection, Quick Selection, Selection Brush, and Refine Edge. The feature replaces the Roto Brush. Meanwhile, the 3D in After Effects is being updated to introduce the ability to add "real surface depth" with Displacement Maps. Lastly, the Reflection Removal tool in Adobe Photoshop is now capable of automatically detecting and removing reflections from images that have been shot through glass. These reflections are arranged in separate layers, too. The Remove Tool now provides access to a generative AI model that can execute tasks "on-device and offline".

Adobe expands AI Assistant across Firefly and Creative Cloud apps

Adobe has expanded its AI creative agent across Adobe Firefly and Creative Cloud, introducing new agentic capabilities, creative tools, and a unified experience that connects every stage of creative work from ideation to production. The announcement also expands AI Assistant across Adobe's Creative Cloud applications, bringing AI-powered workflow assistance to creative professionals across design, imaging, publishing, video, and collaboration tools. Firefly becomes a unified AI creative studio Adobe Firefly is evolving into an all-in-one creative AI studio that combines ideation, generation, and production in a single workflow environment. It introduces expanded agentic capabilities and a unified experience that brings every stage of creative work together, from ideation to production. The system positions creators in a director-style role while AI handles orchestration and repetitive execution tasks, allowing users to focus on creative decisions. Firefly AI Assistant capabilities The AI Assistant in Firefly introduces new creative skills designed for content creation and brand-building workflows: * Brand kit creation, including logo, brand identity, and color palette * Short product video creation from images with cinematic lighting, motion, audio, and brand styling * Quick Cut for automatic assembly of video clips into a polished first edit * Storyboard creation with video generation from storyboard frames Alongside these creative tools, Firefly also introduces personalization and collaboration features. The assistant learns user preferences over time, understands natural language asset requests, and allows collaborators to review and provide feedback directly within Firefly before publishing. Firefly creative studio: unified workflow system Adobe is previewing an upgraded Firefly creative AI studio experience that connects content generation and editing in one place, allowing creators to move from ideation to production without breaking their workflow. The experience introduces persistent creative context, reusable assets, and organized workflows through two key features: * Elements: Save and reuse characters, locations, and objects across generations to maintain consistency throughout projects. * Projects: Organize assets, generations, and creative context across Firefly and Creative Cloud, making it easier to continue existing work. These features help maintain consistency in style, structure, and creative direction across iterations and formats. Adobe also cited findings from its Creators' Toolkit Report, which surveyed more than 16,000 creators globally. According to the report, 75% of creators consider creative AI integrated or essential to their work, while 85% believe the final creative decision should always remain with the creator. AI Assistant across Creative Cloud apps Adobe is bringing AI Assistant to Creative Cloud applications, where each app functions as a specialized workflow assistant that automates repetitive, multi-step tasks while keeping outputs editable. App-level capabilities Video and production * Premiere Pro: Asset sorting, bin organization, batch renaming, interview question identification, marker placement, and timeline preparation. * Frame.io: Asset organization, revision tracking, feedback management, and B-roll generation. Design and publishing * Photoshop: Background replacement, resizing assets for multiple platforms, layer organization, and intelligent adjustments across compositions. * Illustrator: Batch generation of versioned files, layer reorganization, and pre-flight checks for color mode and missing fonts before printing. * InDesign: Brand updates across layouts, copy and styling updates, and print-readiness checks. Adobe is also extending these agentic capabilities to additional Creative Cloud applications, including photography, video, and motion design workflows. Expansion beyond Adobe ecosystem Adobe is extending its professional creative tools beyond Creative Cloud to third-party platforms including ChatGPT, Claude, Microsoft Copilot, Gemini, and Slack, expanding access to Adobe-powered creative workflows across widely used AI and productivity platforms. Pricing and availability * Firefly AI Assistant (beta): Available in the Firefly web app * Firefly creative AI studio experience, including Elements and Projects: Available in private beta through a waitlist * AI Assistant for Premiere Pro, Photoshop, Illustrator, InDesign, and Frame.io: Available in public beta * AI Assistant for After Effects: Available in private beta Speaking on the announcement, David Wadhwani, President of Adobe's Creativity & Productivity business, said, Adobe has always been at the center of how the best creative work comes to life, and this marks a major expansion of that promise. Every creative now has an agent capable of helping them work across every app and platform they use, so they can set the vision, apply their taste and make the decisions that only they can.

Adobe Unveils Major Expansion of Creative Agent Across Firefly and Creative Cloud Apps Including Photoshop and Premiere

Adobe announced a major expansion of its creative agent across Firefly and Creative Cloud. Adobe Firefly, the all-in-one creative AI studio, now delivers expanded agentic capabilities with new creative skills and tools, and previewed a unified experience that brings every stage of creative work together from ideation to creation to production. Adobe is also introducing its creative agent across Creative Cloud apps including Photoshop, Premiere, Illustrator and more, enabling creators to describe their desired outcome while the assistant orchestrates multi-step workflows. Together, these advancements establish Adobe's creative agent as the connective layer across every stage of creative work, letting creatives focus on the craft, taste and judgment that make the work distinctly theirs. Adobe's creative agent puts creators in the director's chair, handling the orchestration and execution of complex, repetitive workflows so the creative vision stays theirs from start to finish. Built on four decades of understanding how creative work gets made, it scales to support every type of creator from individual creators to enterprise creative and marketing teams. And with Adobe's pro-grade creative tools now expanding to platforms including ChatGPT, Claude, Copilot, Gemini and Slack, that reach grows to hundreds of millions of people wherever they create and work. "Adobe has always been at the center of how the best creative work comes to life, and this is a major expansion of that promise," said David Wadhwani, president of Adobe's Creativity & Productivity business. "Every creative now has an agent capable of helping them execute across every app and platform where they work so they can set the vision, apply their taste and make the calls that only they can." Adobe Firefly expands agentic capabilities and advances its creative AI studio experience Since launching in public beta recently, AI Assistant in Firefly has rapidly gained traction with creators who have embraced it as a faster, more intuitive way to bring their ideas to life. Today's expansion builds on that momentum with new creative skills and tools designed for creators and solopreneurs building their brands on social media, along with customization upgrades that can be tailored to each creator's preferences. Powered by Adobe's creative agent, AI Assistant in Firefly brings pro-grade tools from across Adobe's Creative Cloud applications into a single conversational interface in Firefly, allowing creators to describe the outcome they want, while the assistant orchestrates multistep workflows behind the scenes. New creative skills and tools include: * Brand kit creation: Describe your style, brand name and color palette; AI Assistant in Firefly generates and saves a complete logo, brand identity and color palette, ready to apply across every piece of content you create. * Short product video creation: Turn product photos into polished, cinematic short-form videos with premium lighting, motion, audio and brand styling -- ready to publish. * Create a Quick Cut: Automatically assemble video clips into a polished first cut, edited around dialogue, narration or visual content. * Create storyboards and generate video from storyboards: Turn an idea into a visual scene sequence, then use those storyboard frames to generate video. AI Assistant in Firefly also delivers new customization upgrades that better understand a creator's intent, surface any asset they describe in their own words and learn their preferences over time. Creators can now also invite collaborators to review and provide feedback on work directly inside AI Assistant in Firefly before publishing. Firefly creative AI studio: from idea to finished content in one seamless workflow Adobe Firefly gives every creator the speed, control and creative freedom to move from idea to high-quality content. Today, Adobe is previewing an upgraded Firefly creative AI studio experience that connects generation and editing in one place, so creators can seamlessly move projects from ideation to creation to production without breaking their flow. The upgraded Firefly creative AI studio experience, now in private beta, is designed to give creators persistent context, reusable assets and organized workflows so they can maintain continuity, style and creative vision across every iteration and format, at every stage of production: * Elements: Save characters, locations and objects you've already created and reuse them across generations, helping maintain consistency at scale as stories, campaigns and projects evolve in Firefly. * Projects: Keep your assets, generations and creative context organized across Firefly and Creative Cloud, making it easier to pick up where you left off and build on previous work. The announcement comes as creative AI becomes increasingly central to how creators work. According to Adobe's recent Creators' Toolkit Report, which surveyed more than 16,000 creators globally, 75% of creators describe creative AI as integrated or essential to how they work, but 85% also say the final creative decision should always remain theirs -- a principle at the heart of how Adobe is building its creative agent. Adobe brings its creative agent to Creative Cloud app Adobe is bringing AI Assistants, powered by Adobe's creative agent, to its category-leading Creative Cloud apps as public betas, starting with Premiere, Photoshop, Illustrator, InDesign and Frame.io. The creative agent powers AI Assistant in each application, orchestrating multi-step workflows so creative professionals can stay focused on their craft: choosing what to hand off to the assistant, what to own and how best to apply their taste, expertise and judgment to shape every editable outcome. AI Assistant in each Creative Cloud app operates as a specialist, enabling: * Premiere: The tedious set-up work is taken care of for you: sorting assets into bins, batch renaming clips, identifying interview questions, adding markers or even assembling a working starting point. If you can do it in the Project panel or Timeline, AI Assistant can help. * Photoshop: Describe the desired outcome, such as swapping out a background, resizing assets for every platform or organizing layers, and the assistant executes across the entire composite, applying intelligent adjustments that can continue to be adjusted further. * Illustrator: Ask the AI Assistant to support multi-step production jobs such as generating 50 versioned files from a spreadsheet, reorganizing layers across a document or running a pre-flight check to flag color mode errors or missing fonts before anything goes to print. * InDesign: Drop in a new brand PDF or open an existing template, then let the assistant apply updates across every layout including copy, styling and print-readiness checks. * Frame.io: Provide creative direction and the AI Assistant helps organize shoot assets, surface feedback across revisions, and generate B-roll, all within the project. AI Assistant is available in After Effects in private beta and Adobe is working to extend its agentic capabilities to other Creative Cloud apps for more photography, video and motion design workflows. Bringing Adobe's industry leading creative tools everywhere Today's announcement builds on Adobe's strategy to bring its pro-grade creative tools to surfaces where people already work, making it easier for people to create standout content wherever inspiration strikes. Beyond the applications, Adobe's tools are available across a number of third-party platforms that reach hundreds of millions of people worldwide, including OpenAI's ChatGPT, Anthropic's Claude and Microsoft 365 Copilot. Adobe also recently announced plans to bring its connector to Google Gemini and Slack, further expanding the reach of its creative tools across the AI ecosystem.

Adobe solves one of AI's most maddening problems amongst a ton of other announcements

The software giant is upgrading AI, from character consistency to app-specific AI assistants. If you've ever tried to use AI image generation in a real creative workflow, you'll know this particular misery. You spend time tweaking your prompts, refining a character's look, and finally get what you were looking for. You then ask the tool to show her in a different pose... but get back someone who looks like a distant relative at best. This has been one of the most stubborn practical limitations of generative AI, and it's the thing that's stopped it from being useful for anyone wanting to make client-ready mockups or storyboards for campaigns, animation, comics or any other visual discipline requiring continuity. Now, though, Adobe reckons it's cracked it. At a press briefing this week, the company showed off a suite of new features across Firefly and Creative Cloud (the company's second set of announcements this week - read about the first time-saving set here), but the one that really got my attention was Elements. It basically lets you define characters, locations and objects and reference them across generations of images and video alike. Making Carla consistent A demo by Paul Trani, Adobe's senior creative cloud evangelist, centred on a character called Carla, a 3D-animated girl with brown hair and a pink dress, created in Firefly using a single text prompt. With Elements, Carla can now be saved as a reusable reference and called up in any subsequent generation, maintaining her appearance across different poses, scenes and angles. Paul showed off the feature live to us gathered journalists, conjuring Carla into a bedroom scene with a "fun, cute little alien cat" using barely more than her name and a brief description. Perhaps aware of the widespread antipathy to using gen AI for finished work, he noted: "I'm doing this for my girlfriend's niece." Alongside Elements, Adobe is introducing Projects, a way to keep all your generations, assets and creative context together in one place. The combination of the two means you can build a story or campaign over time without losing your place or your characters. Deepa Subramaniam, Adobe's vice president of product marketing for creative professionals, described both as foundational. "This is how you get consistency in your generations, whether you're generating images, videos, or both," she said. Both Elements and Projects are currently in private beta. The agent arrives in Photoshop The other major announcement is the public beta launch of Adobe's AI Assistant across Premiere, Photoshop, Illustrator, InDesign and Frame.io, with After Effects following in private beta. Rather than a generic chatbot bolted on, each integration is designed to respond to what creatives actually do in each tool. Paul demonstrated the Premiere integration by asking the assistant to organise a project that was in absolute chaos, something many video editors and filmmakers will be familiar with. The assistant analysed the clips, renamed files descriptively and sorted everything into folders, including syncing multi-camera shots into a single composition. In Photoshop, meanwhile, the assistant fact-checked a design file and caught a date error, flagging that June 17th was a Wednesday, not a Thursday. In Illustrator, Paul showed AI duplicating a circle 100 times with randomised positions, varied colours and size changes based on stacking order. "Could you imagine doing that yourself?" he asked. The Illustrator integration can also generate 50 versioned files from a spreadsheet and run pre-flight checks to catch colour mode errors or missing fonts before anything goes to print. Deepa frames the underlying philosophy clearly in a blog post published alongside the announcement. "Creatives remain in control, choosing what to hand off, what to refine and how to apply your taste, expertise and judgment to shape every editable outcome," she writes. "These tools are built for how you've told us you actually work." It's a reassurance that will resonate with many: according to Adobe's own Creators' Toolkit Report, which surveyed more than 16,000 creators globally, 75% describe AI as integrated or essential to how they work, but 85% also say the final creative decision should always remain theirs. Adobe has also added new agentic skills to the Firefly AI Assistant, aimed at social creators and smaller businesses. These include brand kit creation, short product video reels, Quick Cut for assembling footage automatically, and Storyboards for sequencing ideas before generating video. During the brand kit demo, Paul prompted the assistant to build a brand for a jewellery business called Ola Jewelry, which then walked through questions about aesthetic direction and audience before generating logo concepts, colour palettes and typography, all editable and exportable as vector files. "Where's your vector of the logo?" he joked, in a nod to every small business owner who's only ever had a JPEG. Finally, Adobe confirmed its creative agent is now available inside ChatGPT, Claude, Copilot and Slack, with Gemini support coming soon. The aim is to bring Adobe's tools to wherever creatives already work, rather than requiring them to leave their current environment. For hardware that can handle it, see our best laptops for AI and best laptops for Photoshop guides.

New Adobe Creative Cloud updates will genuinely save you time

Adobe has just announced a sweeping set of updates across Creative Cloud, and if you're a photographer, video editor, or designer, you'll want to know about them. Rolling out this week, these innovations are squarely focused on cutting out the friction of editing, giving you more time to create. From AI-powered video generation inside Lightroom to a redesign of Premiere Pro's colour workflow, there is a lot to get through, spanning a few of the apps from the Adobe software list. Here are the major highlights you need to know about. Lightroom gets an AI speed boost Photographers will agree that this is one of those tedious jobs AI should be used for. Adobe launches Assisted Culling, which will stop you from having to search through hundreds of identical shots. This includes a new Face View and highly customisable filters, designed to help you lock down your best frames in a fraction of the time. There are also the following AI integrations: * Photo to Video: Exclusive to Lightroom desktop, this feature lets you transform static images into polished B-roll or social reels. It uses AI-generated motion powered by Adobe Firefly and Google Veo. * AI Sharpen: Adobe has integrated Topaz Labs' acclaimed Noise-Aware Sharpen model directly into Lightroom. You no longer need to export to a third-party app to rescue soft details. * Sony a7R VI Support: If you've been eyeing Sony's powerhouse new camera, you're in luck. All Sony RAW formats for the newly announced a7R VI are now fully supported across Lightroom, Lightroom Classic, and Adobe Camera Raw. Smarter video editing in Premiere Pro and After Effects Video editors and motion designers are going to like these upgrades. If you dread rotoscoping, After Effects' new features will help. The new Object Matte tool completely reimagines the process, replacing the old brush-only Roto Brush with four precise, AI-powered tools: Object Selection, Quick Selection, Selection Brush, and Refine Edge. Premiere Pro is also getting a flurry of updates: * Colour Mode: This is a brand-new, ground-up colour grading experience built specifically around how editors think and work, making grading much more intuitive. * Single Word Captioning: For those crafting social content, you can now edit captions with precise, word-level accuracy. * Fresh Effects: New native effects and transitions, including Channel Blur, Gradient, Noise FX, 3D Spinback, and Slide. * Sequence Index Panel: You can now preview and license Adobe Stock assets directly inside Premiere without breaking your flow. Photoshop and Illustrator are also updating Adobe Illustrator is introducing Concept to Vector, a dream feature for graphic designers that instantly turns rough sketches or low-res assets into clean, fully editable vector artwork. Over in Photoshop, the Remove Tool has received a powerful upgrade. It now gives you much tighter control over reflection removal and image cleanup, and it can now access a generative AI model completely on-device and offline. If your hardware has seen better days, you need our guide to the best laptops for Photoshop.

Adobe Unveils Major Expansion Of Creative Agent Across Firefly And Creative Cloud Apps Including Photoshop And Premiere

Adobe announced a major expansion of its creative agent across Firefly and Creative Cloud. Adobe Firefly, the all-in-one creative AI studio, now delivers expanded agentic capabilities with new creative skills and tools, and previewed a unified experience that brings every stage of creative work together from ideation to creation to production. Adobe is introducing its creative agent across Creative Cloud apps including Photoshop, Premiere, Illustrator, InDesign and Frame.io, enabling creators to describe their desired outcome while the assistant orchestrates multi-step workflows. Adobe is bringing its creative tools to leading AI platforms including ChatGPT, Claude, Copilot, Gemini and Slack, reaching hundreds of millions of people everywhere they work. Adobe's creative agent puts creators in the director's chair, handling the orchestration and execution of complex, repetitive workflows so the creative vision stays theirs from start to finish. Built on four decades of understanding how creative work gets made, it scales to support every type of creator from individual creators to enterprise creative and marketing teams. Adobe?s pro-grade creative tools now expanding to platforms including ChatGPT, Claude, Copilot, Gemini and Slack, that reach grows to hundreds of millions of people wherever they create and work. Adobe Firefly advances agentic capabilities and creative AI studio experience. AI Assistant in Firefly has rapidly gained traction with creators who have embraced it as a faster, more intuitive way to bring their ideas to life. The expansion builds on that momentum with new creative skills and tools designed for creators and solopreneurs building their brands on social media, along with customization upgrades that can be tailored to each creator?s preferences. Powered by Adobe?s creative agent, AI Assistant in Firefly brings pro-grade tools from across Adobe's Creative Cloud applications into a single conversational interface in Firefly, allowing creators to describe the outcome they want, while the assistant orchestrates multistep workflows behind the scenes. New creative skills and tools include: Brand kit creation: Describe your style, brand name and color palette; AI Assistant in Firefly generates and saves a complete logo, brand identity and color palette, ready to apply across every piece of content you create. Short product video creation: Turn product photos into polished, cinematic short-form videos with premium lighting, motion, audio and brand styling ? ready to publish. Create a Quick Cut: Automatically assemble video clips into a polished first cut, edited around dialogue, narration or visual content. Create storyboards and generate video from storyboards: Turn an idea into a visual scene sequence, then use those storyboard frames to generate video. AI Assistant in Firefly also delivers new customization upgrades that better understand a creator?s intent, surface any asset they describe in their own words and learn their preferences over time. Creators can now also invite collaborators to review and provide feedback on work directly inside AI Assistant in Firefly before publishing. Adobe Firefly gives every creator the speed, control and creative freedom to move from idea to high-quality content. Adobe is previewing an upgraded Firefly creative AI studio experience that connects generation and editing in one place, so creators can seamlessly move projects from ideation to creation to production without breaking their flow. The upgraded Firefly creative AI studio experience, now in private beta, is designed to give creators persistent context, reusable assets and organized workflows so they can maintain continuity, style and creative vision across every iteration and format, at every stage of production: Elements: Save characters, locations and objects you've already created and reuse them across generations, helping maintain consistency at scale as stories, campaigns and projects evolve in Firefly. Projects: Keep your assets, generations and creative context organized across Firefly and Creative Cloud, making it easier to pick up where you left off and build on previous work. The latest capabilities for AI Assistant in Firefly (beta) are available in the Firefly web app. The upgraded Firefly creative AI studio experience ? including the unified generation and editing space, as well as Elements and Projects features ? is available in private beta through a waitlist. AI Assistant is available in public beta across Premiere, Photoshop, Illustrator, Frame.io and InDesign. AI Assistant is available in private beta in After Effects.

Adobe Expands Creative AI Agent Across Firefly, Photoshop and Premiere

Adobe unveiled a major expansion of its creative AI agent across Firefly and Creative Cloud apps. The agent works like an assistant inside tools such as Photoshop, Premiere, Illustrator and InDesign. Users describe the outcome they want and the assistant handles the steps to get there. The maker of Photoshop said the agent can sort and label video clips in Premiere, swap backgrounds and resize assets in Photoshop. It can also apply brand updates across layouts in InDesign, assemble a first cut from raw footage and turn product photos into short videos. Adobe also said it is previewing a unified Firefly studio that brings idea generation and editing into one place. Creators can save characters, locations and objects, reuse them, and keep projects organized as they move from concept to finished content. The tools connect to popular AI platforms including ChatGPT, Claude, Copilot, Gemini and Slack. "Every creative now has an agent capable of helping them execute across every app and platform where they work so they can set the vision and make the calls that only they can," David Wadhwani, who runs Adobe's Creativity and Productivity business, said. The AI assistant is in public beta in Premiere, Photoshop, Illustrator, InDesign and Frame.io. The upgraded Firefly studio and the After Effects assistant are in private beta with a waitlist.