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Your AI Agents Need A Chief Operating Officer, Too
A landlord in California has 21 days after a resident moves out to return the security deposit or send an itemized list of deductions. Miss it in bad faith, and the penalty can reach twice the deposit. That deadline doesn't care whether the letter was supposed to come from a person or a piece of
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Why AI agents need business rules
The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. Imagine you've had a busy few months at work and you're ready for a vacation. Within a few hours, an AI agent can plan your
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Don't Deploy an AI Agent in Your Business Until You Answer These Questions
Opinions expressed by Entrepreneur contributors are their own. Key Takeaways * Too many companies put AI agents (or "digital employees") to work with less diligence than they would use when hiring an intern. * Answer the following questions: What measurable outcome are you hiring this agent to
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Companies are racing to deploy AI agents, with 74% expecting adoption by 2026. But without proper governance, business rules, and ownership structures, Gartner predicts 40% of agentic AI projects will be canceled by 2027. Industry leaders warn that treating AI agents like employees with defined roles, measurable outcomes, and clear accountability is essential for success.
As businesses accelerate toward widespread AI agent adoption, a critical gap is emerging between deployment speed and operational readiness. Deloitte's 2026 State of AI survey reveals that while 23% of companies currently use agentic AI at least moderately, 74% expect to deploy AI agents within two years
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. Yet Gartner's forecast paints a sobering picture: more than 40% of agentic AI projects will be canceled by the end of 20271
.The disconnect lies not in technical capabilities but in governance. Rick Folgmann, Chief Operating Officer at Get Covered, which operates 16 AI agents across more than 3 million rental units, emphasizes that technical questions proved easier to solve than determining who each agent reports to
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. When a California landlord misses the 21-day deadline to return a security deposit, the penalty can reach twice the deposit amount regardless of whether the failure came from a person or software1
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Source: Entrepreneur
Industry experts agree that deploying AI agents requires the same rigor as hiring human employees. Stanford's 2026 AI Index reports that 88% of surveyed organizations used AI in at least one business function in 2025, while agent deployment remained in the single digits across nearly every business function
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. The critical difference between success and failure lies in answering fundamental questions before deployment.Defining measurable outcomes stands as the first requirement. Companies must specify concrete results rather than vague activities. "Qualify inbound leads and book meetings for the sales team" represents an outcome, while "handle calls" describes merely an activity
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. Each objective needs a number, a time frame, a baseline, a target, and defined conditions for expansion or termination.The best early candidates for AI agents are tasks where business rules already exist outside anyone's head: statutes, contract clauses, or insurance requirements in vendor agreements
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. At Get Covered, property teams previously spent roughly three hours per property every week chasing vendor certificates of insurance by email1
. This tedious but completely specified work gave the company two advantages: the agent had something objective to check its output against, and the team could audit results without debating judgment calls.Every digital employee needs a named business owner accountable for outcomes, permissions, quality standards, incidents, and eventual expansion or retirement
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. Folgmann learned earlier in his career that every automated credit decision eventually had to be explained to a customer, a regulator, or both, and "the model did it" was never an acceptable answer1
.Autonomy should vary by workflow rather than being a fixed property of the product. At Get Covered, each agent runs with different levels of freedom depending on what it touches
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. A reminder to a vendor whose certificate expires next month can go out automatically, while a response to a resident requesting an emotional support animal never does1
.Leadership teams should list every workflow an agent will touch and ask one question about each: If this action is wrong, how long until we find out, and what will it have cost by then? Quick detection and low cost earn an agent more room
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. Common triggers for human handoffs include customers requesting a person, identity verification failures, policy exceptions, sensitive transactions, low confidence, or repeated errors3
.Related Stories
Raw data doesn't explain the rules behind the numbers. AI agents need context about how different systems relate to one another to tackle open-ended assignments
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. When an agent calculates shipping costs without knowing that a supplier agreement includes a tariff exemption for goods routed through a specific port, the agent assumes rather than asks, and the assumption becomes the answer2
.Institutional knowledge represents both the most difficult and most valuable kind of context to translate. Every normal workflow, backup procedure, and informal exception lives in employees' heads
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. Domain experts—accountants, analysts, operations teams, and other specialists—hold the rules and context that deterministic agents need, including which systems and people are involved and what to do when something goes wrong2
.At Alteryx, workflows are built around the VURA framework, ensuring the logic domain experts define stays Visible, Understandable, Repeatable, and Auditable by design
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. McKinsey's most recent State of AI research found that the small group of companies seeing significant bottom-line returns from AI, about 6% of respondents, were nearly 3x as likely to have fundamentally redesigned their workflows1
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Source: Crunchbase
Visibility means more than a dashboard with call counts. Companies need to review each interaction in context: what inputs the agent received, what it said, which systems and tools it accessed, which policy or approval checks applied, what actions it took, and why a handoff occurred
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. Tracking the same business KPIs used for human teams—resolution rate, conversion rate, and human handoff frequency—provides meaningful performance assessment3
.Ownership also prevents a quieter problem: when several teams launch AI agents independently, nobody sees where those agents contradict one another
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. Building escalation paths and kill switches before they're needed ensures continuity when problems arise. A good human handoff includes the transcript, relevant customer data, actions already attempted, and the reason for escalation so customers don't have to start over3
.Gartner's cancellation forecast reflects a fundamental truth: most agentic AI projects that fail will do so because nobody defined the value or controlled the risk assessment, and both are management problems rather than technical ones
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. Companies that treat each agent like a new employee in a regulated role—writing down its business rules, limiting its scope, and assigning it a manager who checks its work—will be able to give AI agents more responsibility over time because they'll have the evidence to justify it1
.Summarized by
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