Alexa+ introduces conversational food ordering with Uber Eats and Grubhub integration

Alexa+ gets new food ordering experiences with Uber Eats and Grubhub

Amazon's latest upgrade to Alexa+, its next-generation AI assistant, allows you to order food from popular delivery services Uber Eats and Grubhub in a conversational manner, just as if you were chatting with a waiter at a restaurant or placing an order at a drive-thru, according to Amazon. The aim of this new Alexa+ feature is to create a more natural and interactive ordering experience. Starting today, users can begin requesting a cuisine, explore menu options, ask questions, and customize their meal all within a single conversation. If users change their mind halfway through, want to add a dessert, or adjust quantities, they can make those changes instantly. To activate the feature, users need to link their Grubhub or Uber Eats account through the Alexa app. Once linked, previous orders will sync automatically, making it easy to reorder favorite meals or discover new restaurants. Users can then say something like, "I want to order Italian for delivery," and Alexa+ will guide them to various restaurant options. Once the order is set, users get a comprehensive summary of the items in their cart, including quantities and prices. This new food ordering experience is starting to roll out to Alexa+ customers with Echo Show 8 devices and larger. Amazon explains that this development is a significant advancement in the company's goal to establish adaptive interaction models. This initiative lays the groundwork for expanding similar features into other areas, such as grocery shopping and travel arrangements. The Alexa+ upgrade comes amid the broader implications of AI in the food industry. Fast food chains have already begun using AI assistants at drive-thrus, but challenges remain, especially around order accuracy. In 2024, McDonald's paused its initiative after a few missteps, such as an AI cashier accidentally adding nine sweet teas to a customer's order. Additionally, Taco Bell faced its share of mishaps, with viral videos showcasing its AI making errors. Since the rollout of Alexa+ in the U.S. and its recent expansion to the U.K., the features continue to grow, including new personality styles for Alexa, such as a "Sassy" option designed for adults, as well as other styles like Brief, Chill, and Sweet.

Amazon adds dynamic food delivery ordering to Alexa+

Amazon announced that it is adding new capabilities for ordering food delivery with its Alexa+ artificial intelligence assistant. Users will be able to place orders using natural language on Alexa+ through the GrubHub or Uber Eats platforms, provided they have an Amazon device with a large screen. First, you'll need to connect an account for those delivery services to use the feature. You can ask to see restaurants with a specific cuisine or tell the assistant to go right to a favorite spot. Once you start an order, Alexa+ will also support natural language requests and, if you ask for something generic, the assistant will match it to the most similar item on the menu. It should also support more detailed queries like "what are kid-friendly options?" and be able to submit special requests like "no onions." To start, this ordering capability will be available for Alexa+ customers using the Echo Show 8 or larger devices. The screen should reflect your order, with any changes shown in real time. Amazon made the Alexa+ subscription available to all US customers earlier this year.

Amazon Alexa+ now lets you order from Uber Eats like you're asking a waiter

You no longer have to speak like a robot to order delivery food through your smart speaker. Alexa+ now offers natural-language ordering through Grubhub and Uber Eats that lets you speak "like you would with a waiter," according to Amazon. You can now use the conversational AI to get recommendations, browse menus, and make changes in one continuous flow. You can start by asking to order Greek food, for instance, and ask about kid-sized meals. You don't need to know exact item names, either, as Alexa+ will match your requests to the closest food on the menu. Alexa+ delivery food orders are rolling out now to the Amazon Echo Show 8 and larger display-equipped devices. You'll also need to link your Grubhub or Uber Eats account. The screen requirement lets you review orders and helps with tracking order updates after you've made your purchase. Food delivery is the start of a more flexible Alexa+ The AI is learning to adapt to different situations Amazon doesn't just see food delivery as a helpful Alexa+ feature. Instead, the company frames it as a "first step" toward an AI model that changes its behavior to fit the context. You might only need brief commands to ask about the weather, but complex tasks like food orders need "more flexible" approaches, Amazon says. The online retailer isn't offering a firm roadmap for future Alexa+ capabilities. However, it's considering adding tasks such as grocery delivery, trip planning, and "countless other possibilities." As with OpenAI's ChatGPT, Google Gemini, and Microsoft Copilot, Amazon is hoping to make Alexa+ an agentic AI focused on accomplishing tasks rather than using specific apps and services. While the Grubhub and Uber Eats integrations are narrowly focused, Alexa+ could theoretically use multiple services in the future, such as booking flights and hotels as part of a vacation planner. Part of an accelerating Alexa+ rollout Amazon first unveiled Alexa+ in February 2025, but took several months to launch a revamped desktop experience and other promised features. The company has been busy since late last year, however, adding a price tracker with automatic ordering and AI greetings for Ring doorbells. The tech giant made Alexa+ available to everyone in the United States as of February 2026, with voice functionality either included with an Amazon Prime subscription or available separately for $20/month. Related A Smarter Alexa Won't Solve These 9 Smart Home Problems Alexa is finally getting an upgrade but there's plenty it won't fix. Posts 3 By Adam Davidson Amazon launched early access for Alexa+ in the UK in March, making its next-generation voice assistant available outside of North America for the first time. It's not clear when other countries will move beyond the original Alexa, but the expansion will help Amazon better compete against Google, which has already made Gemini available across its smart speakers and displays. Subscribe to our newsletter for Alexa+ and smart-home insight Gain deeper context by subscribing to the newsletter for clear analysis of smart-home AI developments like Alexa+'s natural-language ordering, plus impartial explainers on device integrations and what they mean for everyday use. Get Updates By subscribing, you agree to receive newsletter and marketing emails, and accept our Terms of Use and Privacy Policy. You can unsubscribe anytime. The move also comes as Apple is rumored to be readying updated HomePod speakers and a smart display that would take advantage of an upcoming Gemini-powered Siri assistant. The new hardware is unofficially expected to debut late in 2026.

Alexa+ now lets users order food through Uber Eats and Grubhub

Amazon has upgraded its AI assistant, Alexa+, to facilitate food ordering from Uber Eats and Grubhub through conversational interaction. This new feature allows users to mimic the experience of ordering at a restaurant or drive-thru.a Starting today, users can request specific cuisines, browse menus, ask questions, and customize their orders seamlessly within a single conversation. The design aims to enhance the ordering experience, making it more interactive and user-friendly. To utilize the feature, users must link their Grubhub or Uber Eats accounts through the Alexa app. This linkage enables previous orders to sync automatically, facilitating easy reordering of favorite meals or exploring new restaurant options. Users can initiate an order by stating preferences, such as "I want to order Italian for delivery." Alexa+ will suggest various restaurant options. After confirming the order, users receive a detailed summary of the cart, including item quantities and prices. The new feature is being rolled out to Alexa+ customers using Echo Show 8 devices and larger. Amazon stated that this advancement is part of its strategy to establish adaptive interaction models, which could later extend to grocery shopping and travel arrangements. This launch occurs alongside the growing role of AI in the food industry, particularly within fast-food chains that have incorporated AI in drive-thrus. However, challenges persist regarding order accuracy. In 2024, McDonald's paused its AI cashier initiative after errors, including an incident where nine sweet teas were added to an order. Taco Bell has also faced scrutiny due to viral videos of AI-related mishaps. Since its U.S. launch and subsequent expansion to the U.K., Alexa+ features have been diversifying, including the introduction of new personality styles such as "Sassy," "Brief," "Chill," and "Sweet." This indicates a continuous evolution in user interactions with the AI assistant.

Amazon's Alexa+ Adds Conversational Uber Eats and Grubhub Ordering | PYMNTS.com

By completing this form, you agree to receive marketing communications from PYMNTS and to the sharing of your information with our sponsor, if applicable, in accordance with our Privacy Policy and Terms and Conditions. "Imagine ordering delivery the same way you would with a waiter -- changing your mind, asking questions, and customizing as you go, all in one continuous conversation," the tech giant wrote in a March 31 announcement. "Starting today, that's exactly how Alexa+ will work with a new way to order food delivery with Grubhub and Uber Eats. It's just the start of our long-term vision for how customers can interact with Alexa." The company said this replaces the call-and-response model of past voice assistants with a more conversational experience. When users begin an order, they'll see a new conversational window that lets them browse, choose and order with "minimal back-and-forth" with Alexa, Amazon added. That means the ability to switch orders mid-conversation, modify an item or change quantities. "What excites us about Alexa+ is how it turns restaurant discovery and ordering into one seamless, conversational experience," Tapojoy Chatterjee, Grubhub's vice president of product, said in the announcement. "Customers can simply talk through what they're craving, ask questions, get recommendations, and build their order in real time. It's an added convenience for diners, and for our restaurant partners, it provides another meaningful path for visibility and a smooth transition from discovery to a completed order." Amazon describes the integration as the first step in Alexa+ adjusting its interaction model according to the tasks users are trying to accomplish. Ordering food, the company said, requires a "different flow" that looking at the weather forecast or operating smart home devices. "We're building a future where Alexa+ automatically adapts to what you're trying to accomplish, providing the most natural experience for each unique task," the company said. Amazon is launching this update to Alexa+ at a time when, per PYMNTS Intelligence research, consumers are turning to artificial intelligence assistants to handle everyday tasks. "Overall, three in 10 consumers say they would be interested in an autonomous AI assistant handling at least some of their everyday planning, signaling early but notable demand for agentic AI in personal contexts," PYMNTS wrote late last year. "The data suggests the next phase of consumer AI adoption will hinge less on conversation and more on trust, task specificity and perceived value."