Anthropic opens Milan office, names Generali, Pirelli and Enel as Italian customers

Anthropic Establishes Milan Office as Sixth European Hub

Anthropic formally opened its Milan office on Wednesday, marking the sixth European location for the US AI startup after London, Dublin, Paris, Zurich, and Munich 1

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. The expansion reflects the company's aggressive push into Europe, where EMEA has become its fastest-growing region with run-rate revenue up roughly 9x year-on-year and large-business accounts up 10x 1

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Chris Ciauri, managing director for international at Anthropic, confirmed the company plans to triple its international workforce to meet rising demand for its Claude large language models outside the United States . The London office currently employs about 200 staff and is set to expand to 800 employees, with similar growth planned for Milan, Paris, and Munich .

Italian Enterprise Customers Anchor Market Entry

Anthropic's Milan office lands with an unusually specific roster of Italian enterprise customers spanning multiple sectors. Generali Group and Unipol Group serve as financial-services anchors, while Angelini Pharma and Bracco Group represent life sciences deployments 1

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. Enel Group, the energy utility, sits in the industrial-energy tier, and Pirelli, the tyre and mobility group, represents the automotive sector 1

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Three Italian technology companies demonstrate concrete implementation results. JAKALA, a Milan-based data-and-AI consultancy, has deployed Claude across more than 3,000 seats 1

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. Satispay, the financial super-app serving more than six million Italian users, used Claude across its engineering teams to compress an 18-month roadmap into seven months 1

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. At Bending Spoons, the Milan-headquartered consumer-app group, the majority of code changes are now co-authored with Claude Code 1

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Ciauri told Reuters that Anthropic likes "the makeup of the Italian economy because we think it suits some of the things we do particularly well" . The customer list cuts across the Italian industrial spine in a way most US AI labs do not yet have, as OpenAI does not have a Milan office 1

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Sales and Marketing Focus with Policy Engagement

Anthropic's Milan office will initially focus on sales, marketing, and pre- and post-sales technical support for clients . The office will also include policy people "because there's lots of conversations around AI and ethics," Ciauri explained . Thomas Remy leads Southern Europe operations from Milan, while Liam Booth-Smith, former chief of staff to UK prime minister Rishi Sunak, runs the regional push from London 1

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The timing of the opening aligns with Anthropic's engagement on AI ethics and policy discussions. Anthropic co-founder Christopher Olah was the only Big Tech representative invited to a presentation this week of Pope Leo XIV's Magnifica Humanitas encyclical, which addressed challenges posed by generative AI . Olah called for "more of the world, religious traditions, civil society, academia, and governments" to shape positive AI outcomes 1

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Ciauri suggested this reflects Anthropic's reputation around being vocal about safety and ethical AI, including clarity around societal impact on jobs and wealth concentration . Anthropic has clashed with the Trump administration by insisting on guardrails restricting how its models can be used for military purposes, such as autonomous weapons targeting or domestic surveillance . This positions Anthropic as the frontier AI lab most willing to publicly engage with the Vatican's AI-ethics framework, in contrast to competitors like Mistral, whose chief executive publicly rebutted the encyclical's call to "disarm AI" 1

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European Expansion Shifts Revenue Geography

The Milan opening represents part of a broader pattern where Anthropic has been signing European enterprise commitments at a pace that materially shifts the company's revenue geography away from US-only dependence 1

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. The expansion comes as companies across Europe race to deploy AI systems to boost productivity, while policymakers debate how to regulate the fast-moving technology . Ciauri indicated more offices are planned, stating "Milan will get a lot bigger, Paris will get a lot bigger, Munich will get a lot bigger. There will be more offices" .