Apple ditches Vision Pro successors, bets everything on smart glasses arriving in 2027 and 2029

Reviewed byNidhi Govil

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Incoming Apple CEO John Ternus has overhauled the company's head-mounted hardware roadmap, canceling the Vision Pro 2 and Vision Air to focus exclusively on smart glasses. The shift redirects resources toward AI-powered glasses similar to Meta Ray-Bans launching in 2027, followed by display-equipped AR smart glasses in 2029, marking a dramatic pivot in Apple's wearable future.

Apple Smart Glasses Take Center Stage as Vision Pro Line Gets Axed

Apple has made a dramatic shift in Apple product strategy, scrapping plans for a Vision Pro successor and the lighter Vision Air model to concentrate entirely on smart glasses development. According to analyst Ming-Chi Kuo from TF International Securities, incoming CEO John Ternus signed off on this major overhaul of Apple's revised plans for head-mounted hardware, consolidating what was once a seven-product roadmap down to just two smart glasses products

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. The Vision Air was discontinued in October 2025, while display glasses meant to pair with a Mac were sunset in January 2025, according to Bloomberg's Mark Gurman

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Source: PYMNTS

Source: PYMNTS

Two Smart Glasses Products Now Define Apple's Wearable Future

The company is developing AI-powered smart glasses comparable to Meta Ray-Bans, expected to ship in 2027 without displays but packed with AI capabilities for tasks like online searches and translations

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. Following that, display-equipped AR smart glasses using optical waveguide technology won't arrive until 2029 at the earliest

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. Optical waveguides pair a micro-display with waveguides that guide images to users' eyes while keeping lenses transparent, making virtual content appear overlaid on the real world .

Source: AppleInsider

Source: AppleInsider

Mass-Market Product Potential Drives Strategic Pivot

Kuo believes removing the Vision Pro line was the right decision as Apple shifts resources toward smart glasses with greater mass-market product potential

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. The Vision Pro, priced at over $3,500 for the base model, proved too expensive for widespread adoption despite its impressive technology

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. This shift in Apple's strategy mirrors broader VR/AR market trends, with Meta also refocusing efforts on smart glasses after pausing global expansion of Ray-Ban Meta smart glasses due to unprecedented demand in the United States

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What This Means for Augmented/Extended Reality Development

The cancellation raises questions about Apple's commitment to immersive augmented/extended reality experiences. While Gurman claims Apple has a Vision Pro 2 in testing, the category is "on ice," and any cheaper, lighter Vision Pro is unlikely to launch before late 2028 or 2029

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. John Ternus, set to take over as Apple's CEO on September 1, 2026, appears central to these scheduling decisions and possible cancellations

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. Apple stock dropped 2% following the news

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. The devices will reportedly be built around Siri and linked to the iPhone to keep users within the Apple ecosystem

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. With both Apple and Meta pulling resources from flagship VR headsets, the dream of mass adoption for full-immersion virtual reality appears to be returning to niche markets serving early adopters and specialized use cases

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Source: Digit

Source: Digit

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AppleInsider

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