Apple HomeView: $299 Smart Home Hub With Siri AI Takes on Amazon and Google
25 Sources
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Apple's HomeView brings personalized Siri to smart home, takes on Amazon and Google
NEW YORK, Oct 13 (Reuters) - Apple (AAPL.O), opens new tab on Tuesday unveiled a smart-home hub that taps iPhone user data to make Siri more personal, but promised privacy safeguards designed to keep that information out of the company's hands. The HomeView smart-home hub, which took center stage
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Everything announced at Apple's 'Welcome Home' event - Engadget
We'll be updating this story as swiftly as we can with all of the key details about the new gear. Let's dive into everything Apple announced at its Welcome Home event. We've heard rumors for years that Apple was working on an iPad-style display from which you'd be able to manage smart home
[3]
Apple releases HomeView smart home hub with screen as showcase for Siri AI
* Apple announced the new HomeView that starts at $299. * The iPhone maker also announced the new Apple TV 4K and HomePod Mini. * HomeView will act as a voice-controlled smart home hub for Apple devices and was built to showcase new Siri AI abilities. In this article * AAPL Follow your
[4]
New Apple Home Collection includes smart cameras, door lock, and thermostats made by LG and Schneider Electric
Serving tech enthusiasts for over 25 years. TechSpot means tech analysis and advice you can trust. The big picture: Apple unveiled a range of smart home hardware built around Siri AI and Apple Intelligence at its 'Welcome Home' event in New York City today. The products signal the company's
[5]
Apple launches $299 HomeView hub alongside new smart home range
HomeView is built around Siri AI, which EU regulators have blocked on iPhone and iPad since June Apple has launched HomeView, a $299 smart display built around Siri AI, with shipping from 13 November in eight markets. The European Union is not one of them, because Siri AI is still blocked on iOS
[6]
Apple to unveil new smart home products, showcasing updated Siri AI
NEW YORK, Oct 13 (Reuters) - Apple (AAPL.O), opens new tab on Tuesday is expected to show off a new round of smart home products, including an iPad-like device meant to hang on walls or perch on tabletops that will showcase its AI-upgraded Siri virtual assistant. The devices will help users
[7]
Apple HomeView puts Siri and smart-home controls on one screen
Apple has unveiled a new artificial-intelligence-enabled device called Apple 'HomeView' equipped with a 7-inch Liquid Retina display that combines entertainment, communication, and smart-home controls of a household in one gadget. The company made the announcement on October 13, stating the
[8]
Apple unveils HomeView, the company's smart display built for Siri AI - Engadget
It seems like an eternity since the first reports that Apple was working on a smart display to rival Amazon's Echo Show came out, and at long last the company has finally revealed its take on the smart home screen. HomeView is a touchscreen device that acts as a hub for various connected devices,
[9]
Apple finally enters the smart home hub market with $299 HomeView
Serving tech enthusiasts for over 25 years. TechSpot means tech analysis and advice you can trust. The big picture: Apple is finally entering the smart home hub market, more than 11 years after Amazon launched the Echo and almost exactly a decade after Google introduced its Nest devices. With a
[10]
Apple Announces 'HomeView' Smart Home Hub
Apple today announced the "HomeView," an all-new kind of smart home hub featuring a 7-inch Liquid Retina display and Siri AI. Apple's senior vice president of Worldwide Marketing Greg Joswiak said: Apple HomeView is designed to be shared by everyone in the home yet feel completely personal to
[11]
Apple's HomeView costs $299 / £299, but that doesn't unlock all of its best features -- here's what you actually need to use options like Personal Context and video analysis
Buying a HomeView doesn't independently provide the full experience Apple's new AI-powered home hub, the HomeView, is officially shipping on November 13. Featuring a 7-inch touchscreen, and coming in wall-mounted or tabletop versions, the new must-have Apple device seems a snip at just $299 / £299
[12]
Apple unveils new smart home devices that showcase upgraded Siri AI
New products from Apple include the HomeView, an iPad-like device that acts as a hub for other smart home gadgets Apple on Tuesday began showing off a new round of smart home products, including an iPad-like device dubbed the HomeView, meant to hang on walls or perch on tabletops and act as a
[13]
Apple releases HomeView smart display with Siri AI
It's not often we get a brand new Apple product, but that's exactly what happened on Tuesday morning. As part of its "Welcome Home" event, Apple revealed the HomeView, a new take on HomePod that distinguishes itself with a 7-inch display alongside its other smart home features. This display can be
[14]
Apple's new home devices are a bet on its upgraded Siri | Fortune
Less than two months into the job, Apple Chief Executive John Ternus presided over his second major product launch Tuesday, introducing new home devices that includes Apple's first smart home display. The gadgets offer more ways to generate hardware sales. More important, they're ideal hosts for
[15]
Apple launches HomeView smart home hub for $299
The device features a 7-inch display, facial recognition for up to 6 users, and Siri AI, and goes on sale November 13 Apple $AAPL introduced a $299 smart home hub called HomeView on Tuesday, entering a market dominated by Amazon $AMZN.com and Alphabet $GOOGL's Google with a display device powered
[16]
Apple unveils HomeView smart display in renewed home push
San Francisco (United States) (AFP) - Apple on Tuesday unveiled HomeView, a voice-driven smart display built around its revamped Siri AI assistant, as the iPhone maker makes a fresh bid for a place in living rooms and kitchens. The device, which pairs a square 7-inch touchscreen with a speaker
[17]
HomeView brings Siri AI to Apple's smart home dashboard
Apple unveiled HomeView on Tuesday, a $299 smart home hub with a display that supports home controls, FaceTime calls, music playback and video viewing. Preorders began Tuesday, with the device available to buy from November 13. HomeView comes in countertop and wall-mounted versions, with four
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Apple HomeView Brings Siri AI, FaceTime and Home Controls to One Screen
Users can view up to nine smart home camera feeds simultaneously Apple HomeView was launched on Tuesday as the latest addition to its smart home lineup. As per the Cupertino-based tech giant, it marks a new category of device that combines entertainment, communication, and home automation. The
[19]
Apple smart home products: Apple to unveil new smart home products, showcasing updated Siri AI
Apple plans to showcase new smart home products that aim to enhance Siri's capabilities and functionality. The expected lineup includes an iPad-like device designed for smart home control. Analysts highlight Apple's ongoing struggle to compete with rivals such as Google and Amazon in this market.
[20]
Apple unveils HomeView smart-home hub, TV and HomePod mini in push to challenge Amazon, Google
Apple unveiled a $299 smart-home display Tuesday that uses facial recognition and artificial intelligence to identify family members -- escalating its battle with Amazon and Google for control of the connected home. The device, called HomeView, headlines a new lineup that includes an upgraded
[21]
Apple unveils $299 HomeView smart-home hub, TV and HomePod mini in push to challenge Amazon, Google
Apple unveiled a $299 smart-home display Tuesday that uses facial recognition and artificial intelligence to identify family members -- escalating its battle with Amazon and Google for control of the connected home. The device, called HomeView, headlines a new lineup that includes an upgraded
[22]
Apple launches $299 HomeView to strengthen its presence in the smart home
Apple unveiled HomeView, a 7-inch smart display featuring an AI-enhanced version of Siri, priced from $299 with deliveries expected next month. Equipped with facial recognition, the device allows users to control household equipment and adapt its interface to each user. It can also process voice
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Apple HomeView: A bet on an AI-upgraded Siri and smart homes
STORY: :: Stephen Nellis, Technology Reporter :: New York, October 13, 2026 I'm Stephen Nellis with Reuters in New York, where we're at the launch of Apple's new suite of home products. The key thing today is this thing right here. This is the Apple HomeView. It's got a squarish screen, but what
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Apple Inc. Introduces Apple HomeView
Apple Inc. introduced Apple HomeView?, designed to be central to the home and personal to everyone in it. With a stunning 7-inch Liquid Retina® display, HomeView brings entertainment, connection, and smart home management together in one place, from playing music and making FaceTime® calls to home
[25]
Apple boosts smart home ambitions with AI-enhanced Siri
Apple is expected to unveil several new smart home devices on Tuesday, including a smart display designed to centralize control of household equipment. The group plans to leverage Siri's advances in artificial intelligence to strengthen its position in a market dominated by Amazon and
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Apple introduced its HomeView smart home hub at the Welcome Home event, marking a major push into the smart home market. Priced at $299, the device features Siri AI with facial recognition for up to six users, encrypted data processing via the A18 chip, and integration with new smart home accessories from LG and Schneider Electric. However, EU regulators have blocked the device from European markets due to ongoing disputes over Siri AI interoperability requirements.
Apple HomeView Enters Smart Home Market With Personalized Siri AI
Apple unveiled its HomeView smart home hub at the Welcome Home event in New York, directly challenging Amazon and Google in a market where the company has previously remained on the sidelines
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. Priced at $299 for both tabletop and wall-mountable versions, the device ships on November 13 with pre-orders opening immediately2
. The launch represents a critical test of Apple's AI strategy under new CEO John Ternus, who envisions the iPhone as an "intelligent personal hub" that powers personalized experiences across the Apple ecosystem1
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Source: France 24
The HomeView features a seven-inch Liquid Retina touchscreen attached to a speaker base, available in silver, starlight, rose pink, and space gray
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. Unlike competing products from Amazon's Echo Show or Google's Nest Hub, Apple's device prioritizes privacy through encrypted data processing and facial recognition technology that personalizes experiences for up to six household members1
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Source: Engadget
Facial Recognition Powers Multi-User Personalization
HomeView's standout capability lies in its facial recognition system, which automatically switches between household members to display personalized content from their connected iPhones
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. During demonstrations, Apple showed how the device recognizes different users and adapts instantly—fetching recipes from one person's text messages, finding nearby farmer's markets for missing ingredients, and updating shopping lists. When another family member approaches, HomeView shifts to their personal data, displaying information about a friend's early morning flight arrival time and automatically queuing a coffee maker minutes before their arrival1
.The device manages communal spaces by prioritizing users based on who last touched the screen and other contextual factors, while keeping features like weather and thermostat controls accessible to everyone
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. This approach addresses a fundamental challenge in smart home design: balancing personalization with shared household access. Apple's solution relies on the user's iPhone remaining connected to the same home network, with no private data stored on the HomeView device itself1
.Privacy-First Architecture With A18 Chip Encryption
Apple built HomeView around its A18 chip, which processes encrypted data in an isolated section designed specifically for user privacy
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. The device draws on a personal search index stored on each user's iPhone to deliver relevant, timely responses through Siri AI1
. According to Kaiann Drance, Apple's vice president of product marketing for home products, this architecture ensures that "it's coming from your iPhone" rather than being processed or stored on shared hardware1
.Apple emphasized that none of the data collected is used for marketing purposes, including first-party advertising efforts—a deliberate contrast to competitors who monetize user interactions
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. Lilian Rincon, vice president of product marketing for AI, explained that Siri AI intentionally avoids ending interactions with follow-up questions designed to extract more information, stating: "For us, it's really about creating these really great products for consumers, which is why we're not in this game of getting you to engage and continue the conversation in many, many, many turns"1
.Apple Home Collection Expands Smart Home Ecosystem
Alongside HomeView, Apple introduced the Apple Home Collection—a range of smart home devices developed with LG and Schneider Electric
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. The lineup includes LG's Floodlight Cam starting at $400, Outdoor Cam Plug-In at $300, and Indoor Cam Plug-In at $200. The Video Doorbell Wired, priced at $230, uses dual cameras to capture separate 2.5K views of visitors and full HD views of packages4
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Source: TechSpot
LG's Smart Deadbolt Lock, starting at $350, uses Ultra Wideband technology to detect when someone with a Home Key on their iPhone or Apple Watch approaches, unlocking automatically without requiring taps or passcodes
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. Both LG and Schneider Electric offer smart thermostats at $200 each, with temperature sensors starting at $404
. The collection arrives in December, with select accessories following in early 20274
. Apple emphasized that setting up new smart home devices requires just one tap from an iPhone3
.Related Stories
EU Regulatory Block Limits Market Availability
Despite the launch, Apple HomeView will not be available in the European Union due to ongoing regulatory disputes over Siri AI
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. EU regulators blocked Siri AI on iPhone and iPad in June, and Apple stated that the Commission rejected every interoperability proposal it submitted5
. The dispute centers on whether Apple must grant rival assistants the same deep access to messages, files, and purchases that Siri AI enjoys5
.HomeView launches initially in eight markets: the US, UK, Canada, Australia, New Zealand, India, Singapore, and South Africa, where Siri AI runs in English and in beta
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. Tim Cook, now executive chairman with a role that includes policymaker engagement, held discussions with EU digital chief Henna Virkkunen in June, though no agreement emerged5
. Interestingly, Schneider Electric, one of Apple's hardware partners for the Home Collection, is a French company whose Schneider Home division manufactures wall mounts for a device that cannot be sold in France5
.Broader Product Updates Signal Smart Home Priority
Apple also announced updates to its home product lineup during the Welcome Home event. The HomePod Mini 2, powered by the S10 chip, costs $149—up from $99 for the original—and ships October 30
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. The new Apple TV 4K received a price increase from $199 to $299, attributed to unsustainable memory costs, and features a redesigned remote that can play a sound when lost3
.These products fall under Apple's Wearables, Home, and Accessories category, which generated $7.88 billion in sales last quarter—approximately 7% of total revenue
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. While less critical than iPhone sales, the smart home push under John Ternus demonstrates Apple's intent to compete more aggressively with Amazon, Google, and Samsung in a market where it has historically lagged4
. The integration also strengthens Apple's ecosystem lock-in, making customers who use multiple connected products less likely to switch to Android devices3
.References
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