Apple May Launch Camera-Equipped AirPods B790 in September, Advancing AI Wearables Strategy

Reviewed byNidhi Govil

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Apple could introduce its first camera-equipped AirPods much sooner than anticipated. Bloomberg's Mark Gurman reports the B790 model may debut in September 2026 alongside the next iPhone lineup. The earbuds would use cameras to enhance Siri's capabilities through Apple's Visual Intelligence system rather than capture photos or videos.

Apple Accelerates Camera-Equipped AirPods Timeline

Apple is developing camera-equipped AirPods with a potential launch as early as September 2026, significantly ahead of the previously expected 2027 debut. Bloomberg's Mark Gurman reports that the Cupertino-based tech giant has been testing two separate prototypes internally under the codenames B790 and B798, with B790 appearing closer to market readiness.

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References to B790 surfaced in iOS 27 code, discovered by developer Sam Henri Gold in the second developer beta last month, marking the second indication that the product exists within Apple's software ecosystem.

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If Apple follows its usual product launch schedule, the earbuds could debut alongside the next iPhone lineup in September 2026.

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Source: Gadgets 360

Source: Gadgets 360

Dual Development Projects and AI Wearables Strategy

Apple has reportedly spent years developing camera-equipped AirPods as part of its broader AI wearables strategy, which also includes smart glasses and a wearable AI pendant.

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The B798 project was originally expected to launch in 2026 before shifting to 2027, with more recent reports linking it to a late 2027 debut alongside Apple's twentieth anniversary iPhone and a second-generation foldable iPhone.

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Gurman noted that Apple often develops competing versions of the same product before deciding which one to bring to market, leaving uncertainty about whether both B790 and B798 will eventually become commercial products.

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Visual Intelligence Over Photography

The built-in cameras are designed to enhance Siri's capabilities by interpreting the wearer's surroundings through Apple's Visual Intelligence system rather than capturing photos or videos. Gurman clarified that the cameras "can't capture media" and are instead meant to see surroundings and feed information to Siri.

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Gold's code findings suggest the device is designed to analyze visual input captured by cameras placed on both sides of the wearer's head, with the camera placement matching earbuds more closely than smart glasses.

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Ambient Computing Capabilities

Reported software examples demonstrate the earbuds' potential for ambient computing, including landmark recognition such as identifying the Eiffel Tower, reading text aloud, and object identification including everyday items like a coffee mug.

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The system could also request another image if the original is blurry or poorly lit.

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Gurman previously reported the technology could identify groceries and suggest recipes based on what the wearer is looking at.

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Design and Branding Considerations

The earbuds could feature slightly longer stems to accommodate the camera hardware and an LED indicator that lights up during cloud data transmission.

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Apple may market the camera-equipped earbuds as AirPods Ultra instead of AirPods Pro 4 because they are expected to cost more than the current AirPods Pro 3.

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The B790 codename follows B788, which has previously been associated with the AirPods Pro 3.

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Conflicting Reports Create Uncertainty

While Gurman and several publications describe B790 as a camera-equipped AirPods variant, AppleInsider has suggested it could instead be a camera-free AirPods Pro refresh.

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TechTimes reports that B790 could become a camera-free AirPods update this year, with B798 remaining the main camera-focused model planned for 2027.

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However, the software findings appear to support the camera AirPods theory, making the September camera launch possible though the outcome remains unclear.

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Even if B790 arrives this year, the more advanced B798 model is still expected to launch in late 2027.

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