Apple blocks Siri AI launch in EU, blames Digital Markets Act for indefinite delay
23 Sources
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Apple wants Europe to blink
It took a few years, but Apple finally made its AI look useful. Now millions of iPhone users in Europe are being told they won't be getting Siri AI anytime soon, if ever -- and Apple wants them to blame the EU. Apple says its new AI-powered Siri will not launch on iPhones and iPads in the European
[2]
EU: Apple Refused to Follow Rules Meant to Keep Siri AI in Check
Why isn't Siri AI coming to Europe? A European Commission spokesperson is pushing back on claims that local regulators refused to help Apple bring the AI assistant to the region. "I think we indeed need to set the record straight. So first, the decision not to roll out Siri AI in the EU is Apple's
[3]
Apple blames the DMA again for "delayed" Siri AI in the EU.
Siri AI is private by design and deeply integrated across Apple's platforms using on-device processing and Private Cloud Compute, which extends the privacy and security of iPhone into the cloud. However, under EU regulators' extreme interpretation of the DMA, Apple would have to give any virtual
[4]
Siri AI for iPhones and iPads will be delayed indefinitely in the EU - Engadget
Apple also said that Siri AI and new Apple Intelligence features will not be available at all in China. European Union and Chinese citizens will have to wait even longer before getting their hands on Apple's hotly-anticipated iOS 27 and iPadOS 27 with the new Siri. Thanks to some regulatory
[5]
Why Apple's A.I. Upgrade for Siri Won't Be Available in Europe
A regulatory dispute has indefinitely delayed the release of Siri AI. This week, Apple announced an improved version of its digital assistant, Siri, incorporating artificial intelligence features to help users answer questions, complete tasks and find information from across their device and
[6]
For the second time, Apple Intelligence is delayed in Europe, and this time there is no timeline
Apple says EU regulators rejected all its proposals to ship Siri AI on iPhone and iPad under the DMA. Mac, Watch, and Vision Pro users get it. Apple announced on Monday that Siri AI, the rebuilt assistant it unveiled hours earlier at WWDC 2026, will not be available on iPhone or iPad in the
[7]
Opinion | Why Europe won't have the new Siri
Apple CEO Tim Cook speaks on Monday during an Apple event in Cupertino, California. In the name of fairness and competition, Europe has written laws that leave its citizens as the only people in the free world without access to the most advanced technology. Case in point: Apple's newly announced
[8]
Greg Joswiak on Siri AI delay in the EU: 'Most serious negative outcome yet' of the DMA
Apple yesterday announced that Siri AI will not be available at launch in the European Union due to the Digital Markets Act. In a new conversation with 9to5Mac today, Greg Joswiak, Apple's senior vice president of Worldwide Marketing, went in-depth on the situation. Joswiak explained that Apple
[9]
EU Says Decision Not to Launch Siri AI in Europe Is Apple's Alone
The European Commission has responded to Apple's announcement that Siri AI will not launch in the EU, saying the decision is entirely Apple's and that the company sought an exemption from its legal obligations rather than a compliant solution. Commission spokesperson Thomas Regnier told reporters
[10]
Apple's new Siri AI will be late in the EU and China
Apple's new Siri AI will, once again, be a little late, especially in some regions. The company originally announced that a new, smarter Siri would return in 2024. It took two years for those vague promises to take the form of Siri AI, which the company announced during the WWDC 2026
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The new Siri won't be available on iPhones in the EU, due to Digital Markets Act
The brand new iOS 27 Siri AI experiences will not be coming to users in the European Union at the same time as everyone else. In a company press release that directly blames the Digital Markets Act, Apple says iPhone and iPad users in the EU will have to wait longer for Siri AI. However, Siri AI
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Why Apple's decision to withhold Siri AI from Europe is symptomatic of a wider consequence of EU regulatory zeal
The good news for those of us who switched off Siri a long time ago - Apple has rebuilt it from scratch and it sounds rather impressive, able to reads your screen, pull helpful data from apps, be more conversational, and handle more complex queries with greater accuracy. The bad news for anyone in
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Apple's Siri AI won't be available in the EU at launch
Enforcement of Europe's Digital Markets Act means Apple can't launch the system safely within the EU, the company said. Apple's new AI interface 'Siri AI' will not be available to EU users of its phones, tablets and smart watches when the company launches its new operating systems for the devices
[14]
Apple scraps Siri AI launch in the EU over intense regulatory clashes
Apple has officially announced that the next-generation Siri AI experience, powered by the newly introduced Apple Intelligence infrastructure showcased at WWDC26, will not be rolled out to iPhone and iPad users in the European Union as originally planned. Citing strict regulatory hurdles under the
[15]
Apple and the EU Are Blaming Each Other for the Siri AI Delay in Europe
If you're an iPhone user in Europe, you already know the headline: Siri AI isn't coming to iOS 27 or iPadOS 27 in the EU. No timeline, just Apple's vague hope to "eventually" bring it to the region. For now, Siri AI Europe is a no-show, and both sides are pointing fingers. Apple came out swinging
[16]
Apple and Brussels Blame Each Other for Delaying European Union Rollout of Siri AI
Apple and the European Union are blaming each other for delaying a rollout of the iPhone maker's long awaited Siri AI app to European users. A spokesman for the 27-nation EU's executive arm on Tuesday disputed Apple's explanation for why the company can't include European users when the app
[17]
No Tech Rule Exemption for Apple, EU Says Amid Spat Over Siri AI Delay
Apple has blamed EU regulations for the delayed launch in the EU EU regulators slammed Apple on Tuesday for blaming EU tech rules for its decision not to roll out its upgraded assistant Siri AI in the European Union for now, saying they had rejected the company's request for an 18-month exemption
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EU rejects Apple blame for delayed Siri AI rollout
The European Union has rejected Apple's claims regarding the delayed launch of its AI-powered Siri. EU officials state that Apple alone is responsible for ensuring its products meet regulatory requirements. Apple had cited the EU's Digital Markets Act as a reason for not releasing Siri AI in
[19]
Apple Stores iCloud Data On Government Servers In China, But Throws A Hissy Fit In The EU Over Siri AI
Apple's claimed stance towards user privacy is admirable. Unfortunately, it is riddled with compromises and beholden to expediency, which substantially undermines the moral high road that Apple wants to appear to be a champion of. The European Commission spokesperson: "The decision not to allow
[20]
Apple's Biggest Siri Upgrade Yet Is Skipping the EU at Launch
Siri AI will still be available on macOS and visionOS in the EU Apple on Monday unveiled iOS 27 and other corresponding operating systems for the iPhone, iPad, and Mac. While the latest updates bring several quality-of-life upgrades, the most notable introduction is Siri AI, Apple's smarter
[21]
Apple Says Siri AI Won't Launch in EU Amid Regulatory Dispute | PYMNTS.com
The company said Monday that despite months of discussions with European authorities, it was unable to reach an agreement that would allow the enhanced assistant to debut in the region while maintaining what it described as necessary privacy safeguards. According to a Bloomberg report, Apple had
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Apple failed to make its AI tool to comply to EU regulations, EU Commission says
BRUSSELS, June 9 - Apple decided not to roll out its new Siri AI tool in the European Union after it had unsuccessfully requested to be exempted of interoperability obligations for the tool, a spokesperson for the EU Commission said on Tuesday. "The decision not to roll out Siri AI in the EU is
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No tech rule exemption for Apple, EU regulators say amid spat over Siri AI delay
BRUSSELS, June 9 (Reuters) - EU regulators on Tuesday slammed Apple for blaming EU tech rules for its decision not to roll out its upgraded assistant Siri AI in the European Union for now, saying they had rejected the company's request for an 18-month exemption from its obligations. The iPhone
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Apple announced it won't release its new AI-powered Siri in the European Union, citing conflicts with the Digital Markets Act's interoperability requirements. The company claims compliance would compromise user privacy and security, while the European Commission argues Apple is refusing to follow rules designed to promote competition and consumer choice.
Apple Refuses to Launch Siri AI in Europe Over Regulatory Standoff
Apple has announced that Siri AI will not launch on iPhones and iPads in the European Union due to what the company describes as irreconcilable conflicts with the Digital Markets Act, the bloc's competition law designed to prevent powerful tech companies from acting as gatekeepers
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. The decision affects roughly 450 million people across the 27-nation bloc, leaving them without access to Apple Intelligence features that the company unveiled at WWDC 20265
. In an unusual move, Apple dedicated part of its keynote to explaining the delayed AI release in EU and published a blog post titled "Due to DMA, Siri AI delayed in EU for iOS 27 and iPadOS 27"1
. Craig Federighi, Apple's senior vice president of software engineering, stated that EU regulators' "refusal to engage constructively on solutions that preserve privacy and security means we do not currently have a timeline for Siri AI's availability on iOS and iPadOS in the EU"4
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Source: The Verge
Digital Markets Act Interoperability Requirements at Center of Dispute
The EU regulatory dispute centers on the Digital Markets Act's interoperability requirements, which mandate that platforms give competitors the same data access they themselves enjoy
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. For an assistant designed to look across apps, personal information, photos, messages, and videos and take actions on users' behalf, this translates to extensive third-party access. According to Apple, EU regulators require the company to give any AI system "nearly unlimited access to a user's device, as well as the ability to act on that access autonomously without a user's ongoing visibility and control"2
. This would include the ability to read and send messages, make purchases, access files, and execute actions across any app2
. Apple argues this poses severe user privacy and security risks, noting that security researchers have already demonstrated that AI systems can be hijacked to steal personal data like passwords and photos2
.Apple Proposed Trusted System Agent, European Commission Rejected Exemption
Apple says it proposed solutions during several months of negotiations, including a system called Trusted System Agent that would act as an intermediary between rival AI agents and Apple's systems, providing comparable levels of access and capability
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. The company requested 18 months to implement this solution on a "gradually rolling" basis1
. However, the European Commission rejected this proposal. Thomas Regnier, a Commission spokesman, stated that "Apple was simply unable to develop interoperability solutions that meet essential EU privacy and security standards" and that "instead of trying to find a suitable compliance solution, Apple simply made a request to the European Commission to be exempted from their interoperability obligations under the DMA"2
. Regnier added bluntly: "Guess what? That's not an option"2
.
Source: Gadgets 360
European Commission Accuses Apple of Gatekeeper Compliance Failure
The European Commission maintains that nothing in the Digital Markets Act prohibits Apple from introducing new products and services in the EU
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. Commission spokesperson Ricardo Cardoso told The Verge that "Apple did not develop proposals for DMA compliant interoperability solutions"1
. The Commission argues that Apple is using its power to stymie competition and limit consumer choice. "It is not for them to decide who gets to innovate, or to choose which AI tools EU citizens get to use," Cardoso said1
. Regnier emphasized that Apple as a gatekeeper is "not allowed to close the market" and that the DMA is intended to ensure that "no other AI agent other than Siri AI -- by the way, powered by Google -- would have an equal chance to be chosen by iPhone users"2
.Related Stories
Privacy Arguments Face Scrutiny as Lobbying Tactic
While Siri AI is built using on-device processing and Private Cloud Compute to extend privacy protections
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, critics see Apple's stance as strategic positioning rather than genuine security concern. Jan Penfrat, a senior policy adviser for European Digital Rights, characterized Apple's moves as a lobbying tactic, stating "The problem is not the DMA but Apple refusing to open up its competition-busting software ecosystem"1
. Friso Bostoen, a professor of competition law and digital regulation at Tilburg University, noted that while there are real security and privacy risks in forcing platforms to open their systems, Apple's privacy-focused arguments do not always hold up to scrutiny, pointing to recent court cases in the UK and US where judges were skeptical of the company's claims1
. Michael Veale, a professor of technology law and policy at University College London, observed that Apple is making an exception to its own privacy model "in order to stay relevant and in the game" when it comes to AI1
.Impact on Apple's Second-Largest Market and Developer Community
Europe represents Apple's second-largest market after the United States, accounting for $111 billion in sales in 2025
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. The dispute means developers in the EU won't be able to test or use Siri AI features for their apps on iOS or iPadOS betas4
. However, EU users can still experience Siri AI through macOS 27, visionOS 27, and watchOS 274
. Apple also confirmed that Siri AI and Apple Intelligence features will not be available in China, its third-largest market, while the company works through regulatory requirements there4
. Notably, China's exclusion was relayed through a one-sentence footnote, contrasting sharply with the prominent attention given to the European situation1
. This is not the first time Apple has blamed the DMA for withholding features; the company previously cited interoperability requirements for delaying AirPods live translation, iPhone mirroring, and Maps features in the EU1
.
Source: Market Screener
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