Arch Manning Apologizes to Holly Rowe After Joking About AI-Generated Video Showing Violence

Texas Quarterback Faces Backlash for AI Video Comments

Texas quarterback Arch Manning publicly apologized Tuesday after joking about an AI-generated video that depicted Texas coach Steve Sarkisian striking ESPN sideline reporter Holly Rowe.1

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During the team's weekly media availability on Monday, Manning was asked if he'd seen social media posts about the postgame celebration following Texas Longhorns' historic 24-23 comeback victory over No. 1 Ohio State. When a reporter mentioned AI edits circulating online, Manning referenced the fake video clip, called it "hilarious," and laughed about it. Several others in the room laughed with him.3

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The AI-Altered Video and Its Origins

The AI-altered video stemmed from a real postgame exchange between Steve Sarkisian and Holly Rowe that appeared testy on live television. After Texas' victory, when Rowe attempted to conduct a postgame interview amid loud celebrations, Sarkisian repeated "Texas fight!" and said "Hook'em!" before walking away. Earlier technical difficulties had caused delays for Sarkisian's halftime interview with reporter Laura Rutledge.1

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A social media user then created an AI-generated video altering this clip to show Sarkisian striking Rowe on the right side of her face, knocking her down.2

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Widespread Criticism and Manning's Response

A clip of Manning's remarks posted on social media quickly drew widespread criticism directed at the college athlete over joking about violence against women in general and Rowe in particular. According to CBS Sports, the video of Manning's comments went viral and as of Tuesday morning had been viewed more than 20 million times.3

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Manning responded with a statement on Instagram: "I made an insensitive comment about an AI video. There is nothing funny about it. It's easy to say I didn't mean it, but I know my words and actions were hurtful to a lot of people. I do not take that lightly and am deeply sorry for that."1

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Holly Rowe Accepts Apology

Manning specifically addressed Holly Rowe in his apology: "I specifically want to apologize to Holly Rowe for what she personally had to deal with because of my comments. I have a ton of respect for her and appreciate her showing me grace in this moment. I need to do better and will be more thoughtful going forward."2

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In a statement posted on X and Instagram, Rowe thanked Manning for his apology and confirmed they discussed the matter privately. "Thank you, Arch. I appreciate our conversation about this -- which will remain private. Apology accepted. We move forward with respect and kindness for one another," Rowe posted.1

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An ESPN spokesperson declined to comment on the incident.

Implications for High-Profile Athletes and Brand Partnerships

Manning's public misstep and ensuing apology are notable for one of college football's most prominent players. The nephew of Peyton and Eli Manning and grandson of family patriarch Archie Manning has endorsements with major brands such as Red Bull, Vuori athletic wear, and Google Gemini artificial intelligence.2

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The incident raises questions about how athletes with significant brand partnerships navigate social media discourse and AI-generated content in an era where viral video clips can reach millions within hours.

Broader Context: Violence Against Women in Sports Media

This incident comes as issues about depictions of violence against women have impacted other sports. Last month, Good Good Golf lost its partnership with Callaway and its title sponsorship of a PGA Tour event in the fallout over a video for a new driver that showed a man shoving to the ground a woman who was trying to touch the golf club.1

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The pattern suggests growing scrutiny around how violence against women is portrayed or treated in sports media contexts, even when depicted through AI-generated misinformation.

The Growing Challenge of AI-Generated Content

AI videos and edits have become common on major social media sites over the past several years following growth of the technology. They are often used to spread misinformation or make jokes at the expense of their subjects.3

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This incident underscores the real-world consequences when public figures amplify AI-altered content, particularly when it depicts violence. The viral video received many more views after Manning brought attention to it during his media session, demonstrating how influential voices can inadvertently amplify harmful content. As AI technology becomes more sophisticated and accessible, athletes, media personalities, and public figures face increasing pressure to recognize the difference between harmless digital edits and content that normalizes violence or spreads harmful misinformation.