Ather Energy and Salesforce Partner to Revolutionize EV Sales with AI-Powered Platform

Ather Energy's Tech-First Approach to EV Sales

Ather Energy, one of India's leading electric two-wheeler manufacturers, has partnered with Salesforce to develop a unified, AI-ready digital platform aimed at transforming its sales, service, and customer experience operations. This collaboration, first announced two years ago, has resulted in a scalable system that connects dealers, service centers, and customers, ensuring real-time access to critical data 1

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The Need for a Unified Platform

As India's EV sector rapidly evolves, Ather recognized the need for a centralized platform to navigate challenges such as shifting regulations, growing competition, and changing consumer behavior. The company's previous system relied on multiple tools, making it difficult to track test drives, pre-orders, and post-sales service seamlessly 1

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Ather Dealer Central: A Game-Changing Solution

The new platform, dubbed 'Ather Dealer Central,' integrates lead management, customer relationship management (CRM), and dealership management systems (DMS) into a single, scalable solution. Built on Salesforce's platform, it leverages AI agents to improve operational efficiency and customer satisfaction 2

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Key features of the platform include:

1. Mobile app-based interface for real-time decision-making
2. Unified view of customer interactions
3. AI-powered predictive analytics
4. Seamless coordination across all stakeholders

AI Integration and Future Readiness

While Ather is still in the early stages of AI adoption, the new digital backbone ensures future compatibility with AI-driven tools. This positions the company to implement advanced features such as:

1. Predictive maintenance alerts
2. Automated service scheduling
3. Real-time sales forecasting

Salesforce's AI engine, Einstein AI, processes over 2 trillion predictions daily, enabling businesses to personalize customer interactions and optimize operations 1

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Challenges and Implementation

Transitioning to this unified, AI-enabled digital platform presented several challenges:

1. Resistance to change within the organization
2. Risks associated with data migration and system overhaul
3. Developing a scalable and future-ready architecture
4. Creating a flexible system adaptable to evolving business needs 1

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Impact on Dealership Operations

Ather Energy currently has 350 dealers across India and plans to expand its footprint in the coming months. The new platform aims to:

1. Reduce customer turnaround time from the usual four weeks
2. Track operational efficiency of different functions
3. Convert leads faster in a competitive EV market 2

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Salesforce's Role and Vision

Mankiran Chowhan, Vice President of Salesforce India, emphasized the importance of customer experience as a key driver of business growth in the maturing EV market. Salesforce's Agentforce, an AI-powered digital labor solution, enables companies to deploy autonomous AI agents across functions, boosting efficiency and optimizing operations 3

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Future Implications

This partnership between Ather Energy and Salesforce sets a new benchmark for dealership management and customer engagement in the EV industry. As AI-driven innovations become essential for enhancing customer interactions, this collaboration showcases how technology can redefine mobility and empower businesses to deliver smarter, more connected experiences 3

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The success of this initiative could pave the way for similar AI-powered solutions in other sectors, potentially addressing workforce shortages and bridging skill gaps in various industries.