boAt Unveils Crest AI Platform Powered by Google's Gemini for Smart Audio Devices

Boat Announces Crest AI Platform for AI-Enabled Smart Audio Devices

* Boat's Crest AI is integrated with Google's Gemini Live * Users can speak out commands using natural language * Crest AI comes with three modes to help get things done Wearables brand Boat today announced a new AI platform called Crest AI for its upcoming smart audio devices. Boat hasn't officially announced any products that will power this experience but has only provided details about the new AI platform and the various features the audio brand will roll out in its upcoming products. Boat claims that Crest AI and its features are developed by the brand. But its features will be powered by Google's Gemini model and will be integrated with Gemini Live as well, enabling a hands-free AI experience for its audio products. Boat's AI-Powered Crest AI Features Boat states that Crest AI, by design, makes AI more accessible to its users. Using Gemini Live, users will be able to converse with Crest AI using natural language. This can be accomplished by simply speaking to its smart audio products. Crest AI offers a few features of its own. This includes Crest Ask, Crest Act and Crest Translate. The translation feature will allow for instant and real-time translations. There's also multi-language support, allowing users to communicate across languages when required. Crest Ask basically helps out with everyday queries, including questions about the weather and so on. Crest Act can be used for more advanced queries. Boat's partnership with Google also lets them integrate Google Workspace into Crest AI. The feature will let users of its smart audio products manage their Gmail, Google Tasks and Google Calendar using natural language voice commands like "Help me respond to that email," or "Schedule a meeting for me." It's currently unclear which category of Boat products will be the first to receive the Crest AI badge. Boat currently manufactures both wearable and audio products in India. Crest AI, according to Boat, will first arrive on its smart audio products. We had previously reported that Boat was developing AI capabilities for its audio portfolio. Boat is not alone when it comes to delivering AI capabilities on audio products. Nothing added support for OpenAI's ChatGPT with its Ear TWS earphones. Boat recently launched its PartyPal series of speakers in India. The series includes several models, including the PartyPal 650, PartyPal 600 Plus, PartyPal 500, PartyPal 390 Plus, PartyPal 230, PartyPal Boom, PartyPal Ultra and PartyPal Rumbl. These devices come equipped with RGB lighting and karaoke capabilities. The speakers are priced from Rs. 9,499 onwards, with the highest-priced model retailing at Rs. 23,999.

Google and boAt partner to integrate Gemini-powered Crest AI into next-gen audio devices

Google Cloud and Imagine Marketing, the parent company of Indian audio and wearables brand boAt, have announced a collaboration to introduce AI-first capabilities across boAt's upcoming "Crest AI" lineup of smart audio products. Built using Google's Gemini models, the initiative aims to bring ambient AI computing, natural voice interaction, and productivity tools to mainstream consumer devices in India. Platform Architecture and Gemini Live Integration Crest AI serves as boAt's software foundation for next-generation smart audio hardware, designed to deliver conversational, voice-driven interfaces. By integrating Gemini Live via Google Cloud's Gemini Enterprise Agent Platform, the devices facilitate fluid, two-way vocal dialogue rather than relying on rigid command-and-response structures. The underlying cloud infrastructure and multimodal processing support real-time contextual awareness, allowing the devices to process complex queries, retain context across exchanges, and adapt to regional linguistic nuances and dialects across the Indian market. Key Functional Capabilities The integration introduces specialized modules designed for communication, information retrieval, and daily productivity: * Crest Ask: Acts as a contextual conversational layer during daily listening. Users can ask questions, brainstorm ideas, request explanations, and converse casually without needing a screen interface. * Crest Translate: Delivers real-time, two-way language translation directly through the earbuds, addressing multilingual communication barriers. * Google Workspace Voice Integration: Connects device audio controls with essential productivity tools. Users can issue voice prompts to manage Google Calendar events, check Google Tasks, or triage emails in Gmail (such as asking the assistant to schedule meetings or draft email responses hands-free). Market Context and Strategic Focus The partnership focuses on democratizing generative AI utilities across diverse consumer segments. By running on Google Cloud's scalable infrastructure, the platform is engineered to handle low-latency processing required for smooth audio interactions while expanding access to localized AI features for boAt's broad user base in India. Regarding this, Gaurav Nayyar, CEO of boAt, said: Our mission at boAt has always been to build something bold and impactful, making cutting-edge technology accessible to everyone. By integrating Google's Gemini into our Crest AI devices, we are taking a massive leap forward. We are moving beyond basic voice assistants to create intelligent, conversational agents for general voice queries, device control, music playback, productivity, language translation and FAQ support. Partnering with Google Cloud allows us to scale this vision and redefine the future of ambient computing in India and beyond. Sashi Sreedharan, Managing Director, Google Cloud India, said: boAt is one of India's foremost wearable brands, and their push to bring cutting-edge AI to consumers is exactly the kind of innovation we want to support. Voice and vernacular are the next frontier for AI in India, and Gemini Live helps make that possible. With Google Cloud's infrastructure underpinning them, boAt can scale this to millions of users across India.