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Cloudflare layoffs: After firing 20% staff, CEO Matthew Prince explains in op-ed on 'how to decide which employees AI should replace'
Cloudflare, a US-based tech company, has laid off more than 1,100 employees globally, accounting for nearly 20% of its workforce. The layoff announcement was made by Cloudflare just hours after it reported first-quarter earnings that bear Wall Street expectations. Just days after the layoffs, Cloudflare CEO Matthew Prince wrote an op-ed in Wall Street Journal (WSJ) titled 'How I Choose Which Cloudflare Employees to Replace With AI' where he shared his logic behind the job cuts. ALSO READ: Ebola virus in India? The company is growing. It just posted record revenue growth and is expanding its global customer base. Still, Prince said the tech firm slashed 20% of its workforce earlier this month, with middle management facing the brunt of the cuts. Two weeks ago I laid off more than 20% of my workforce. I didn't do it because Cloudflare is struggling. We posted record revenue growth, have strong free cash flow and are adding an unprecedented number of customers around the world. I did it because business is changing, and to win the future, Cloudflare needs to change with it. ALSO READ: Top 10 ChatGPT, Gemini prompts for Bakrid and Eid Al Adha posters, templates, images We haven't found another example in U.S. business history of a public company growing at more than 30% that laid off more than 20% of its workforce. Yet what we did is likely going to become the norm over the next year. This is a story about artificial intelligence, but executives and commentators are misunderstanding how it will disrupt business and who will be affected. To understand the issue, I went back to a book published in 1954, 20 years before I was born: Peter Drucker's "The Practice of Management." Drucker explores the different roles inside every business, which I would categorize as builders, sellers and measurers. Builders create products. Sellers sell those products. Measurers do everything else: internal audit, revenue recognition, finance, legal, compliance, middle management, operations and on and on. Contrary to what some analysts predict, builders aren't going anywhere. If an engineer on my team can now be 10 times as productive, I'm going to hire as many as I can find. Sellers, too, are safe from extinction. Humans still control budgets, and they want to buy from people who take the time to understand their needs, build trust and fix whatever goes wrong. Measurers are also critical to a business, but different from the other two. The best are hard to find. They work tirelessly behind the scenes, don't seek the recognition of a front-of-house role, and ideally have a perspective independent from the rest of the organization. Drucker argues that measuring business is important, but customers are earned through building and selling. The best businesses would maximize investment in those two functions. AI isn't coming for builders or sellers, but it is coming for measurers. Tireless, independent, efficient and available, AI systems can now measure an organization with a level of objective detail and precision that was previously impossible even for the best employees. For Cloudflare, internal audit previously picked a handful of business risk areas to scrutinize each quarter. Now we're moving to a system in which every business risk is audited continuously. We're closing our books faster. We're making fewer mistakes and catching the ones we do more reliably. And, as CEO, I've never had better tools to measure exactly how the business is performing, including identifying our rising stars. The vast majority of those we laid off last week were measurers. We cut middle managers across the organization because AI allows us to have more direct reports per manager while still measuring and mentoring our teams effectively. We consolidated our operations functions into a single group that can support teams across the business, using AI to gain specific expertise when needed. We significantly reduced our marketing team, which, like in most companies, was teeming with measurers. Across our finance team, we found opportunities to consolidate and automate. But the layoff wasn't about reducing headcount. In fact, we have a record number of open positions. In coming years I expect our number of employees will continue to grow. With fewer people needed for measuring, we can now invest more in people in the areas that drive growth. We received almost a million applicants for 1,111 paid internships this summer. The interns we hired are extremely qualified and AI-native. They're all builders or sellers, and we expect that the majority will get full-time offers. They're the next generation who will invent ways to drive our business. With AI we can now better measure their contributions and accurately identify those who will be tomorrow's leaders. AI isn't the harbinger of bleak youth unemployment -- it is quite the opposite. AI won't kill all jobs. But it will change every business. Ultimately, it will prove Drucker right. AI will allow us to better measure our organizations so the humans on our teams can focus on where they create and capture value: building and selling. Mr. Prince is CEO of Cloudflare. The memo also revealed a unique tradition at Cloudflare -- CEO Matthew Prince has personally sent every offer letter issued by the company, calling it a symbol of Cloudflare's growth and commitment to hiring top talent. Prince and co-founder Michelle Zatlyn said it was important for the layoff announcement to come directly from leadership instead of being communicated through managers. Cloudflare clarified that the layoffs were not linked to employee performance or cost-cutting efforts. Instead, the company said the move was part of restructuring roles and workflows around AI-driven operations. Employees affected by the layoffs will receive severance packages through the end of 2026, extended healthcare benefits, and vested equity through August 15 -- benefits the company described as "industry-leading." Cloudflare is a San Francisco-headquartered connectivity cloud and internet security company. It has more than 5,000 employees as of 2025, operating on a hybrid model that combines remote and on-site work across 13 global offices, as per Fortune.
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Cloudflare to Lay Off 1,100 Employees as CEO Says Job Cuts Are Linked to AI, Not Weak Business
The internet infrastructure and cybersecurity firm Cloudflare is slashing over 20% of its workforce, which will affect around 1,100 employees globally as it restructures its business to focus on the quick adoption of artificial intelligence. Layoffs come despite better-than-expected earnings in the first quarter. The decision was not caused by poor business conditions or any temporary pressures on costs or employee performance, the company said. Instead, Cloudflare has claimed that agentic ' the way teams work. The company plans to incur $140 million to $150 million in severance costs in the second quarter.
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Cloudflare laid off over 1,100 employees—nearly 20% of its workforce—despite posting record revenue growth. CEO Matthew Prince explained the cuts aren't about struggling business but about AI job replacement, targeting middle management and 'measurer' roles while protecting builders and sellers. The internet infrastructure and cybersecurity company expects to incur up to $150 million in severance costs.
Cloudflare layoffs have eliminated more than 1,100 positions globally, representing nearly 20% of the internet infrastructure and cybersecurity company's workforce
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. The announcement came just hours after the US-based tech firm reported first-quarter earnings that exceeded Wall Street expectations, with record revenue growth and strong free cash flow1
. This restructuring effort driven by AI will cost the company between $140 million to $150 million in severance costs during the second quarter2
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Source: Analytics Insight
Days after Cloudflare fires 20% staff, Matthew Prince penned a Wall Street Journal op-ed titled 'How I Choose Which Cloudflare Employees to Replace With AI' to explain his reasoning
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. Prince emphasized that job cuts linked to AI reflect how business is changing rather than financial distress. "I didn't do it because Cloudflare is struggling," Prince wrote, noting the company is adding an unprecedented number of customers worldwide1
. He believes this pattern will become the norm, stating they haven't found another example in US business history of a public company growing at more than 30% that laid off more than 20% of its workforce1
.Drawing from Peter Drucker's 1954 book "The Practice of Management," Prince categorized employees into three groups: builders who create products, sellers who sell them, and measurers who handle everything else including internal audit, finance, legal, compliance, middle management, and operations
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. AI replacing jobs will primarily impact measurer roles, Prince argues. "If an engineer on my team can now be 10 times as productive, I'm going to hire as many as I can find," he stated, while sellers remain safe because humans still control budgets and prefer buying from people who build trust1
. AI systems can now handle organizational measurement with objective detail and precision previously impossible, performing tireless, independent work1
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The vast majority of those affected in the Cloudflare layoffs were measurers, with middle management facing particularly heavy cuts
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. AI allows the company to have more direct reports per manager while still measuring and mentoring teams effectively, Prince explained. The company consolidated operations functions into a single group that can support teams across the business, using AI to gain specific expertise when needed1
. Marketing teams, which Prince noted are typically "teeming with measurers," saw significant reductions, as did finance where opportunities to consolidate and automate were identified1
. Internal audit now audits every business risk continuously rather than scrutinizing a handful each quarter, and the company closes its books faster with fewer mistakes1
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Source: ET
Prince insists the layoff wasn't about reducing headcount permanently—Cloudflare actually has a record number of open positions and expects employee numbers to continue growing in coming years
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. With fewer people needed for measuring, the company can now invest more in areas that drive growth. The firm received almost a million applicants for 1,111 paid internships this summer, hiring extremely qualified, AI-native candidates who are all builders and sellers1
. The company expects the majority will receive full-time offers. Prince argues AI isn't a harbinger of bleak youth unemployment but quite the opposite, as it allows better measurement of contributions and accurate identification of tomorrow's leaders1
. This workforce allocation strategy signals how AI will change every business, ultimately proving Drucker's thesis that companies should maximize investment in building and selling functions1
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