Dell Unveils AI PC Strategy at CES 2025: Revolutionizing Edge Computing and Enterprise AI Adoption

Three insights you may have missed from the Dell Bets Big on API PCs at CES 2025 event - SiliconANGLE

Three insights you may have missed from the Dell Bets Big on API PCs at CES 2025 event AI PCs are transforming how people interact with technology, introducing smarter, more intuitive solutions that enhance daily life. Dell Technologies Inc. stands at the helm of this movement, driving innovations that blend accessibility, productivity and wellness into cutting-edge designs. This shift comes as both businesses and consumers prioritize the simplified integration of artificial intelligence into devices and workflows. This focus defines Dell's approach, according to theCUBE Research's Savannah Peterson. [Placeholder for Savannah Peterson's quote] Peterson spoke with thought-leading Dell executives at the Dell Bets Big on AI PCs at CES 2025 event during an exclusive broadcast on theCUBE, SiliconANGLE Media's livestreaming studio. Their discussions explored Dell's advances in edge AI, professional productivity solutions and wellness-focused designs, underscoring how AI is reshaping technology. (* Disclosure below.) Here are three key insights you may have missed from theCUBE's coverage: AI has moved from novelty to necessity, with businesses and consumers demanding practical, real-world applications. Dell answers this call with a bold vision for edge AI, embedding advanced models into its hardware to bring intelligence closer to users where it matters most, according to Sam Burd, president of the Client Solutions Group at Dell. <photo of Sam> "We've gone all in on AI; we're putting it into our devices," Burd told theCUBE during the event. "For our commercial customers, the most exciting piece to me is they're going to be able to take their data generated at the edge on their devices and run their AI models on those devices." This vision includes innovations such as neural processing units, which deliver energy-efficient performance for tasks such as real-time translation and creative workflows, according to Jon Siegal, senior vice president of Dell portfolio marketing. These advancements are part of a broader strategy to redefine personal computing through localized AI capabilities. "What does edge need?" Siegal said during the event. "It needs devices to run, and that's where our AI PCs come in," Siegal said. "We made a number of announcements around having a complete portfolio for our customers around AI PCs." Dell also seeks to simplify AI adoption with its Pro AI Studio, which offers developers curated resources and offline functionality, according to Marc Hammons, senior distinguished engineer at Dell Technologies. The platform reduces bottlenecks, accelerates timelines and ensures that localized AI remains accessible for diverse enterprise use cases. "Maybe you're trying to do super resolution; maybe you're doing image search," Hammons said during the event. "We'll do the hunting and pecking and build those things out for you and make them available as part of Dell Pro AI Studio." Here's the complete video interview with Marc Hammons: For businesses navigating the complexities of AI, Dell offers professional-grade solutions that simplify workflows and maximize productivity. Through intuitive tools and specialized hardware, Dell helps organizations harness the full potential of AI, according to Kevin Terwilliger, vice president and general manager of commercial, consumer and gaming PCs at Dell. "We've actually developed ... Dell Pro AI Studio specifically to help corporations find the right model, be able to train that model independent of the different silicon choices, but then also embed that model into their enterprise application," Terwilliger told theCUBE during the event. "Dell knows a lot about updating devices, drivers, bios [and] all that stuff, so we've taken all that learning to help IT organizations do that with these models targeted to specific use cases." <photo of Tabul> Dell's streamlined branding strategy further enhances the user experience, simplifying the process of finding tailored solutions for specific professional needs, Terwilliger noted. By categorizing products into Dell, Dell Pro and Dell Pro Max, the company ensures its offerings address diverse use cases, from everyday tasks to high-performance demands. "Those simple categories are Dell, which is a very known brand that is for play and school and work, very diverse in its use cases, Terwilliger said. "Then, we add the Pro moniker specifically for professional grade. Then, for people who have the use case of maximum performance, they know where to go in Dell Pro Max." On the hardware front, Dell's AI PCs are built for durability and advanced functionality, meeting the needs of creators, engineers and educators. These devices are designed to improve efficiency for tasks ranging from video editing to email transcription, according to Tom Tobul, vice president of commercial notebooks at Dell Technologies. "What you do today with your PC, an AI PC will help you do it faster with better results than you're doing it today," he told theCUBE during the event. "You end up with a device that's durable enough and lightweight enough to take with you everywhere you go." Here's the complete video interview with Kevin Terwilliger: Dell is evolving how users interact with technology by prioritizing comfort, health and practicality in its designs. This focus addresses the growing demand for technologies that enhance productivity and align with modern well-being needs, according to Mike Turner, monitor product manager at Dell. <photo of Turner> "What the health benefit would be is, if I have less of that harmful blue light that comes through, about 440 nanometers, and goes way back in my eyes, that tells my brain, 'Stay wired, stay alert, stay awake,'" Turner said during the event. "If I'm working on something at night and then I try and lay down and go to sleep, then my brain is really stimulated." This emphasis on wellness is exemplified in Dell's UltraSharp monitors, the first 4K displays to earn a five-star eye comfort certification, according to the company. Using advanced IPS Black QD-OLED panel technology, these monitors improve contrast ratios and reduce exposure to harmful blue light, helping users maintain focus without long-term strain, Turner noted. "I know it seems a little bit almost sappy, but really, the ability to use technology without having a draining effect is really, really nice," he said. Dell extends its user-centric approach to its AI PCs, blending professional-grade performance with portability and durability. Extensive user feedback drives these designs, ensuring they meet the demands of professionals on the go, according to Tobul. "We spend ... a lot of time with our users," Tobul said. "[We ask] 'Tell us how you use your devices when you're traveling.' It allows us to build test cases based on the way that we know users are going to use our device on a daily basis, day in and day out." Here's the complete video interview with Mike Turner: To watch more of theCUBE's coverage of Dell Bets Big on AI PCs at CES 2025 event, here's our complete event video playlist:

The AI PC era: Boosting performance and durability - SiliconANGLE

Dell drives innovation as AI-driven personal computing evolves In today's rapidly evolving tech landscape that is spurred by artificial intelligence, the AI PC era is transforming personal computing with advanced performance and durability. The introduction of AI PCs promises a future where complex tasks, such as video editing, genome decoding or improving daily productivity, are done more efficiently and with better results. Key to this development is durability, with devices crafted to withstand the rigors of everyday use, from frequent travels to heavy workloads, according to Tom Tobul (pictured), vice president of commercial notebooks at Dell Technologies Inc. "I think the opportunities are endless," he said. "We spoke earlier about creators, designers and engineers. It's not only having the AI processing capability, but all-day compute capability. You end up with a device that's durable enough and lightweight enough to take with you everywhere you go." Tobul spoke with theCUBE Research's Savannah Peterson for the Dell Bets Big on AI PCs at CES 2025 event, during an exclusive broadcast on theCUBE, SiliconANGLE Media's livestreaming studio. They discussed the AI PC era and the integration of AI technology into Dell's new professional-grade PCs, focusing on their performance, durability and real-world applications for users. (* Disclosure below.) In the world of professional-grade devices, performance and durability go hand in hand. Dell's latest AI PC, designed for users ranging from college professors to engineers, brings cutting-edge technology into a form factor that's both durable and lightweight. The device is built to last, incorporating features such as a hinge structure that is 96% more rigid than its predecessor, Tobul explained. "We spend ... a lot of time with our users, and we spend a lot of time with them a day in the life. [We ask] 'Tell us how you use your devices when you're traveling,'" Tobul said. "We tailor our rigidity, shock and vibe specs to the use cases that we get from our interactions with our customers. It allows us to build test cases based on the way that we know users are going to use our device on a daily basis day in and day out." Dell's approach to AI PCs aims to dispel the myths surrounding AI's role in personal computing, making it accessible and practical for everyday users. The devices are not just for high-level scientific computing; they also streamline tasks many people perform daily, such as transcribing emails or editing videos, according to Tobul. "We can talk about how it can improve your daily transcription of emails or documents or speed time to video editing or audio," Tobul said. "In its simplest terms, what you do today with your PC, an AI PC will help you do it faster with better results than you're doing it today. That's as simple as it gets." Here's the complete video interview, part of SiliconANGLE's and theCUBE Research's coverage of the Dell Bets Big on AI PCs at CES 2025 event:

Dell makes AI real with light and powerful AI PCs - SiliconANGLE

Dell bets big on AI PCs to drive the next era of edge and inferencing Artificial intelligence has enjoyed a long novelty phase, but as that hype wanes, the next era -- driven by innovations such as AI PCs -- will predominantly focus on actualizing real-world utility. There's a scramble to make AI real for companies, countries and individuals by driving an expanding set of cutting-edge use cases -- and Dell Technologies Inc. has doubled down on AI PCs as a key to solving the problem. "Our announcements this week are focused on that next stage of where we see AI going, which is inferencing and edge," said Jon Siegal (pictured), senior vice president of Dell portfolio marketing. "What does edge need? It needs devices to run, and that's where our AI PCs come in. We made a number of announcements around having a complete portfolio for our customers around AI PCs that we're proud of -- and one that we think will fit all the needs out there." Siegal spoke with theCUBE Research's Savannah Peterson for the Dell Bets Big on AI PCs at CES 2025 event, during an exclusive broadcast on theCUBE, SiliconANGLE Media's livestreaming studio. They discussed Dell's mission to lead in the AI PC era by delivering practical, scalable and sustainable solutions that enhance both personal and professional experiences. (* Disclosure below.) The general industry consensus has highlighted inferencing technology as pivotal to practicalizing everyday AI use. In response, Dell's AI PCs enable cutting-edge workloads to run on-device, reducing reliance on cloud resources. These devices also challenge the stereotype that advanced computing must compromise design by being lightweight, energy-efficient and long-lasting -- all while delivering robust AI capabilities. Key innovations include the integration of CPUs, GPUs and NPUs, which optimize task delegation and power usage, according to Siegal. "They're beautiful, they're powerful, they're energy-efficient and more intelligent," he said. "They have an amazing battery life, by the way. These are much better PCs. Without even accounting for AI, it's a much better experience for our customers. It's faster; it's easier. Again, energy efficient, runs cooler and is lighter. These are all things that I don't think people necessarily associate with the AI PC." Localized access to cutting-edge AI capabilities in a portable computing environment opens up new possibilities. One example is real-time translation for humanitarian missions in remote locations, where connectivity is limited. For professionals, AI PCs serve as productivity advisors, enabling tasks such as localized data querying for sales pitches, according to Siegal. Dell recognizes the cognitive and logistical barriers businesses face in deploying AI applications. The recently launched Dell Pro AI Studio simplifies the process, reducing development time by 75%, according to Dell. Through partnerships with platforms such as Hugging Face, Dell helps enterprises choose the right models and optimize them for their hardware, Siegal added. "Part of the focus of this studio is to help SIs, ISVs and our enterprise customers figure out how to best build and develop and ultimately operate AI workloads or AI applications on the device," he said. "That involves models, of course. There's not a week that goes by that there's not another new model. So, oftentimes, the process of trying to build an AI application is overwhelming. It can take months to just research which model to use." Dell Pro AI Studio tackles the complexity of AI application development by streamlining the process from model selection to deployment. By enabling applications to be written once and run across various hardware options -- such as from AMD, Qualcomm and Intel -- Dell simplifies the process and eliminates repetitive development tasks. This approach reduces deployment timelines from six months to just six weeks, accelerating time-to-value and making AI adoption more accessible for enterprise customers, according to Siegal. Here's the complete video interview, part of SiliconANGLE's and theCUBE Research's coverage of the Dell Bets Big on AI PCs at CES 2025 event:

The AI PC era: Dell brings models to the edge - SiliconANGLE

Dell brings AI models to customers' edge devices, driving the era of AI PCs Artificial intelligence is going to get more personalized, accessible and close-to-home with the rise of the AI personal computer, or AI PC. Dell Technologies Inc.'s strategy is to help companies bring models to edge devices, while deploying at scale. The ultimate goal is a holistic AI system where customers can have the models they need, wherever they need them. "We've gone all in on AI; we're putting it into our devices," said Sam Burd (pictured), president of the Client Solutions Group at Dell. "It's basically accelerators that are sitting next to the CPU, so you can think about that as enabling the apps that we use every day to be more intelligent. Then for our commercial customers, the most exciting piece to me is they're going to be able to take their data generated at the edge on their devices, their PCs and run their AI models on those devices." Burd spoke with theCUBE Research's Savannah Peterson for the Dell Bets Big on AI PCs at CES 2025 event, during an exclusive broadcast on theCUBE, SiliconANGLE Media's livestreaming studio. They discussed how Dell is spearheading the AI PC era. (* Disclosure below.) Dell has had AI on their PCs for a long time, but now it is even more fully integrated into their devices, according to Burd. These include the Pro monitor for professional grade products, Dell Pro Max, which offers maximum performance, and Alienware Area 51 gaming PCs. "We have this age-old debate of the cart before the horse, software before hardware," Burd said. "We're enabling it in our hardware. We are really leaned in on having the best stuff for our customers, and you're seeing the software in the ISV community start to really take advantage of that in their applications." Dell has also invested in cooling technology, which puts more power into their CPUs while producing less sound. Neural processing units -- specialized hardware designed for AI -- can save companies time and energy across their entire business, Burd explained. "We're in the corporate environment, and there's a lot of security apps running in that space," he said. "When you can run them on the NPU, you can do more and you don't impact battery life and system performance, so that really matters to the users. Same thing in creativity applications ... things like background blur and other things in collaboration apps to drawing and rendering." High-powered products for creative work tend to have a faster life cycle, and having different life cycles for different groups of products is only natural, Burd noted. The Dell AI Pro Studio is designed to give companies the tools to deploy AI models on their devices at a massive or smaller, specialized scale. "The PC is the ultimate place for you, I and others to have agents running that are helping us in our lives," he said. "We're trying to make it easy for our customers to put their models on devices, and then I think it's anyone's guess is as good as mine, but we've seen AI move so quickly ... we're enabling it with our technology for customers on systems that'll be shipping next year." Here's the complete video interview, part of SiliconANGLE's and theCUBE Research's coverage of the Dell Bets Big on AI PCs at CES 2025 event:

Dell Pro AI Studio: Transforming enterprise AI adoption fast - SiliconANGLE

Streamlining AI outcomes: Dell's vision for accelerated enterprise success Dell Technologies Inc. is redefining simplicity and performance in the AI PC market. From streamlining product categories to introducing groundbreaking tools, such as the Dell Pro AI Studio, the company is setting the stage for a new era of accessible and future-ready computing, according to Kevin Terwilliger (pictured), vice president and general manager of commercial, consumer and gaming PCs at Dell. To enhance AI use cases, Dell Pro AI Studio helps organizations tame the challenge of finding and applying the right large language models, Terwilliger added. "We've actually developed what we call Dell Pro AI Studio specifically to help corporations find the right model, be able to train that model independent of the different silicon choices, but then also embed that model into their enterprise application and keep it updated while that model updates," he said. "Dell knows a lot about updating devices, drivers, bios, all that stuff, so we've taken all that learning or helping IT organizations do that with these models targeted specific use cases in their corporation." Terwilliger spoke with theCUBE Research's Savannah Peterson for the Dell Bets Big on AI PCs at CES 2025 event, during an exclusive broadcast on theCUBE, SiliconANGLE Media's livestreaming studio. They discussed the Dell Pro AI Studio and how Dell is tackling customer confusion, fostering innovation and preparing businesses for a rapidly evolving tech landscape. (* Disclosure below.) Dell Pro AI Studio aims to improve AI outcomes by integrating the critical element of time. Its comprehensive solution simplifies complex processes, fostering innovation and boosting productivity, as demonstrated by Dell AI Factory, Terwilliger pointed out. "I think the thing you're going to see from us at Dell Tech World is going to be this Dell Pro AI Studio actually translated into specific customer examples of how we enable them to get to outcomes in just six weeks, shifting away from all those nuances and all that complexity," he said. "I think the industry is waiting for the demonstration of those outcomes. We're the only ones that are leading in AI in the data center, leading in AI with the largest share of AI PCs, so it's up to us to help those customers tie all that together and use these models to get to outcomes much faster." Dell takes a fresh approach to enhancing the customer experience and simplifying technology choices with its streamlined branding. This effort has led to the introduction of the Dell, Dell Pro, and Dell Pro Max series, according to Terwilliger. "It really starts with branding strategy, following product strategy, and if we go back two and a half years, we embarked on trying to redefine our product portfolio and dedupe it," he said. "Those simple categories are Dell, which is a very known brand that is for play and school and work, very diverse in its use cases. Then we add the Pro moniker specifically for professional grade. Then for people who have the use case of maximum performance, they know where to go in Dell Pro Max, and so we built out those categories." Here's the complete video interview, part of SiliconANGLE's and theCUBE Research's coverage of the Dell Bets Big on AI PCs at CES 2025 event:

Dell Technologies Leads AI PC Movement with New, Redesigned PC Portfolio

Dell AI PC portfolio boosts creativity and productivity for end users; simplifies AI for developers and IT administrators Unified branding across Dell's PC portfolio makes it easier and faster to find the right PCs, accessories and services Latest generation silicon from Intel,® AMD and Qualcomm Technologies, Inc. offers customers enhanced performance and expanded AI capabilities Dell Pro AI Studio delivers industry's most comprehensive AI PC toolkit[1] - part of the Dell AI Factory - helping developers deploy AI applications to Dell AI PCs with simplicity and speed Dell Technologies (NYSE: DELL) builds on decades of PC innovation with a new, simplified portfolio featuring on-device AI for greater end-user creativity and productivity. To accelerate AI PC adoption across enterprises, Dell also provides developers and IT administrators with the tools to seamlessly build and deploy AI applications to Dell AI PCs. As the number one provider of commercial AI PCs,[2] Dell expands its portfolio with new product designs, increased performance and battery life, the latest silicon innovation and AI accelerators, and industry-leading capabilities across software, management and sustainability. Dell has unified its brand across PCs, displays, services and accessories to make it even easier for customers to find the right technology solutions they need today and in the future. "The PC is the most important personal productivity device of our lifetime and it is being transformed by AI," said Michael Dell, chairman and CEO, Dell Technologies. "Dell has driven PC innovation for the last 40 years and we are well positioned for this moment. Our new, streamlined portfolio of AI PCs is here to deliver the future of computing." Unified brand and simplified choices make technology decisions easy Buying a PC can be a complex experience, with multiple factors to consider - brands, models, form factors, performance, graphics, storage and materials. In fact, 74% of consumers walked away from technology purchases simply because they felt overwhelmed.[3] Dell's new branding puts the highly trusted Dell name front and center with three PC categories: Dell: Designed for play, school and work. Dell Pro: Designed for professional-grade productivity. Dell Pro Max: Designed for maximum performance. The Dell and Dell Pro product lines extend to displays, accessories and services for a consistent customer experience across the entire client portfolio. [Gamers, have no fear. Alienware continues as the leading gaming brand that's been serving PC gamers for nearly 30 years.] "Dell's strategy to shift to simple, descriptive naming across its PC, ecosystem solutions and services portfolio brings significant value to customers amidst a complex and evolving AI PC landscape," said Pat Moorhead, President, Moor Insights & Strategy. "Alongside new silicon options from AMD, in addition to Intel and Qualcomm, and new PC designs, Dell is well positioned to offer choice and help organizations futureproof for the AI era." Product categories Leading AI PC portfolio crafted to meet the demands of targeted use cases and workloads Dell provides the latest silicon choices across its new portfolio while removing guesswork and complexity for end-users and businesses. New Dell AI PCs offer built-in NPU technology to deliver AI performance suited to specific workload needs. Dell builds upon its extensive Intel® lineup by adding Intel® Core™ Ultra (Series 2) processors, expands AMD options with AMD Ryzen™ processors and continues working with Qualcomm Technologies, Inc. to offer customers the right devices for the right use-cases. The combined hardware, software and silicon innovations broaden powerful on-device Copilot+ PC experiences to reach more customers. With new devices across Dell, Dell Pro and Dell Pro Max, users can: Stay productive longer with multi-day battery life.[4] Enjoy modern and professional-grade designs wherever you work. The Dell Pro lineup is designed with durability in mind, withstanding three times as many hinge cycles, drops and bumps from regular use as competitor devices,[5] while still featuring a sleek and stunning design. New thermal technology improves airflow by 20%,[6] so the PC runs quietly no matter the location. Handle intensive workloads, power demanding applications, run AI inferencing and fine tune large language models with Dell Pro Max mobile and fixed workstations packed with top performance and professional graphics. This redesigned lineup features greater performance gen-over-gen through a new, patented thermal design. Simplify IT management and stay protected from evolving threats with the world's most secure and manageable commercial AI PCs.[7] IT can now manage entire fleets of Dell Pro devices -- including PCs, displays and accessories -- remotely. Only Dell provides this holistic device management solution,[8] reducing operation costs and setup time, and increasing uptime. Advance sustainability initiatives and promote PC longevity with modular designs and increased use of recycled, renewable and low-emissions materials throughout the portfolio. Dell Pro and select Dell Pro Max are the world's first commercial notebooks built with a modular USB-C port.[9] Initial tests show that the port is up to four times more durable and enables easier repairs.[10] Enjoy best-in-screen performance with new displays, including the world's first monitor with enhanced IPS Black featuring 3000:1 contrast ratio[11] and the highest five-star TUV eye comfort certification.[12] Plus, with a world's first QD-OLED monitor with AI-enhanced 3D Spatial Sound,[13] these new displays build on Dell's decade of display leadership.[14] Dell accelerates AI PC adoption with Dell Pro AI Studio Businesses want to use AI models trained on their data to address specific needs and run them locally on AI PCs for better efficiency. However, building and managing these models is challenging because hardware requirements differ across silicon vendors and CPUs, GPUs, and NPUs. Dell is making AI development on PCs easy with the Dell Pro AI Studio, the industry's most comprehensive AI toolkit leveraging NPU technology.[15] With Dell validated tools, frameworks, templates and models, developers and IT administrators can build and manage AI software with simplicity and speed, regardless of the underlying silicon. This is expected to reduce development and deployment time by as much as 75%, [16] going from six months to as little as six weeks. Dell Pro AI Studio, part of the Dell AI Factory, is another example of how Dell helps enterprises right-size, implement and scale AI across various environments - from PCs to data centers. The Dell AI Factory gives customers access to the industry's broadest AI portfolio[17] and an open ecosystem of technology partners to create AI applications that meet their unique needs, budgets and power requirements. Additional resources Dell transforms AI PC portfolio for anywhere productivity Experience the future of displays Check out the official Dell Technologies CES 2025 press kitfor more information on Dell's announcements. Watch the Dell Technologies AI PC webcast. Follow and stay connected with us on Instagram, Facebook,YouTube, X and LinkedIn. About Dell Technologies Dell Technologies (NYSE: DELL) helps organizations and individuals build their digital future and transform how they work, live and play. The company provides customers with the industry's broadest and most innovative technology and services portfolio for the AI era.

AI-powered tools are transforming software development - SiliconANGLE

Dell tackles complex DevOps challenges with innovative AI-powered tools Artificial intelligence is reshaping how industries approach complex tasks, particularly in software development. With the rise of AI-powered tools, developers are finding new ways to streamline workflows, solve problems and create faster, smarter applications. Dell Technologies Inc.'s new AI PCs and the Dell Pro AI Studio aim to address many of the challenges faced by developers by simplifying processes and removing bottlenecks. "As you know, it's been a fantastic year for AI, especially for the AI PC -- iIt's kind of the new kid on the block," said Marc Hammons (pictured), senior distinguished engineer at Dell Technologies. "Through the years, we've had IHVs out there with great CPU, GPU performance, but now there's a new component ... the neural processing unit. [Dell Pro AI Studio is] going to layer on top and simplify things for developers." Hammons spoke with theCUBE's Savannah Peterson for the Dell Bets Big on AI PCs at CES 2025 event, during an exclusive broadcast on theCUBE, SiliconANGLE Media's livestreaming studio. Hammons spoke about AI-powered tools and the challenges of working with multiple tool chains and frameworks, highlighting how Dell's innovations are designed to address these obstacles and deliver solutions tailored for enterprise use cases. (* Disclosure below.) One of the most significant challenges in AI development is navigating the variety of tools, frameworks and models. Dell Pro AI Studio helps tackle this by curating validated AI models and providing reference code to help developers bootstrap projects more efficiently. This approach significantly reduces time-to-market for applications, according to Hammons. "We'll bring them down, we'll take a look, we'll build some reference code around them, kind of kick the tires and figure out what works well," he said. "Maybe you're trying to do super resolution; maybe you're doing image search. We'll do the hunting and pecking and build those things out for you and make them available as part of Dell Pro AI Studio." Another standout feature of the AI Studio is its ability to operate offline, offering real-time problem-solving for field use cases. Hammons described scenarios where AI PCs could act as agents, providing on-the-spot solutions without requiring network connectivity. "You can imagine that you had all your collateral right there on the system ... and right there immediately, without having network connectivity, it can craft a response to help drive that conversation," Hammons shared. Looking beyond immediate use cases, tools such as Dell's Pro AI Studio are helping democratize expertise by making advanced resources more accessible. By focusing on practical solutions, Dell's AI innovations are paving the way for developers to solve complex problems more efficiently, while also expanding access to cutting-edge technology, according to Hammons. "With AI, suddenly there's an expert at your disposal," he said. "And when you take that and you apply the creative forces that we all have, suddenly you can do all kinds of things that you've never been able to do before." Here's the complete video interview, part of SiliconANGLE's and theCUBE Research's coverage of the Dell Bets Big on AI PCs at CES 2025 event:

Dell transforms AI PC portfolio for anywhere productivity

New, simplified PC portfolio delivers modern designs, long battery life and enhanced AI performance By Kevin Terwilliger Dell reveals a new AI PC portfolio built for personal and professional computing. From sleek laptops to powerful workstations and versatile desktops, Dell's new AI PC lineup lets you collaborate, create and drive productivity no matter the location. And now it's easier than ever to find the right device with our new AI PCs unified under the Dell brand. Why it matters: The AI PC market is quickly evolving. Silicon innovation is at its strongest and everyone from IT decision makers to professionals and everyday users are looking at on-device AI to help drive productivity and creativity. To make finding the right AI PC easy for customers, we've introduced three simple product categories to focus on core customer needs - Dell (designed for play, school and work), Dell Pro (designed for professional-grade productivity) and Dell Pro Max (designed for maximum performance). New Dell branding introduces three PC categories We've also made it easy to distinguish products within each of the new product categories. We have a consistent approach to tiering that lets customers pinpoint the exact device for their specific needs. Above and beyond the starting point (Base), there's a Plus tier that offers the most scalable performance and a Premium tier that delivers the ultimate in mobility and design. New Dell branding introduces three PC categories and tiers Timeless design and quiet productivity with Dell Pro The new Dell Pro laptop portfolio brings a fresh, clean and timeless look for the business professional. These PCs are some of the smallest and lightest laptops in their class,[1] featuring durable and reliable materials designed to handle the demands of your busy workday. In fact, they withstand three times as many hinge cycles, drops and bumps from regular use as competitor devices[2] -- ensuring they stand up to the rigors of daily use. Alongside their beautiful designs, these devices redefine what it means to be professional grade. Simply put, we completely redesigned the Dell Pro desktops and notebooks to set a new standard in professional PCs. These PCs include Intel® Core™ Ultra processors (Series 2, V and U SKUs) and AMD Ryzen™ processor options, featuring an NPU, CPU and GPU. They offer exceptional battery life, powerful on-device AI, Copilot+ PC experiences and dependable productivity - in the office, at home or anywhere in between. Dell Pro 13/14 Premium: The Copilot+ PC is a sleek and lightweight yet powerful laptop option for executives, sales managers and consultants who value performance and portability on the go. It's available in 13- and 14-inch display sizes and is the slimmest and lightest of the Pro portfolio, starting at only 2.36 pounds.[3] The Dell Pro Premium delivers up to 21.2 hours of battery life[4] and 51% more run time than its predecessor.[5] It offers improved performance to make your tasks seamless - up to 36% in multithread,[6] 19% in single-thread,[7] 82% in graphics rendering[8] and 3.5 times faster AI than the previous generation.[9] Along with an 8MP camera with HDR for ultimate collaboration, the notebook is our quietest commercial laptop ever due to a new dual fan thermal design.[10] The Dell Pro 14 Premium will be the first commercial notebook with a Tandem OLED display.[11] It's 24% more power efficient and 49% lighter than traditional OLED displays[12] while offering bright and vibrant color for editing presentations or taking conference calls with your team. Dell Pro Premium features 90% recycled magnesium in the chassis[13] for an elegant, light and long-lasting experience. Figure 1: Dell Pro 14 Premium Dell Pro 13/14/16 Plus: The world's most scalable mainstream business laptop meets the needs of every type of worker.[14] It's offered in a variety of configurations, form factors and display sizes (13-, 14- and 16-inch) - all on the same system BIOS to simplify ordering and management for IT departments. Dell Pro Plus features a minimal design in platinum silver for a calm look and feel. Designed with 50% recycled and low emissions aluminum,[15] it provides a durable and sustainable finish. USB, HDMI and Thunderbolt port options, plus 5G and Wi-Fi 7, provide dependable connectivity and flexibility no matter where you're working. It's also built to withstand rigorous MIL-STD testing, delivering reliability for your fleet. Equipped with sleek narrow borders on a spacious 16:10 aspect ratio display, your teams can easily stay productive. Figure 2: Dell Pro Plus Family Image Dell Pro 14/16: The base tier of Dell Pro - simply Dell Pro - delivers essential performance for everyday productivity. Available in 14- and 16-inch, these laptops are available with a metallic finish in platinum silver and a laser textured finish in magnetite (dark gray). With a 16:10 aspect ratio and a low-power display, you can maximize your battery life and meet your deadlines on the go. Figure 3: Dell Pro 14 Image Dell Pro Desktops: Available in micro, slim and tower form factors, the Dell Pro desktops also feature Intel® Core™ Ultra (Series 2, U SKUs) and AMD Ryzen processor options. These are Dell's first commercial desktops with NPUs, bringing the benefits of AI-optimized performance and energy efficiency to PC users, regardless of form factor. Dell Pro Max brings performance in versatility Designed for demanding applications, the new Dell Pro Max portfolio offers a range of high performance PCs. The Dell Pro design extends across the Dell Pro Max family for a consistent and professional look. In a category where performance is key, our new portfolio features greater performance generation-over-generation through our new, patented thermal design. The devices include Intel® Core™ (Series 2, U SKUs) and AMD Ryzen and AMD Threadripper processor options, as well as professional graphics. You can power intensive workloads, from animation to video rendering, run AI inferencing and fine-tune large language models (LLMs), while maintaining security and managing costs. Dell Pro Max 14/16: Dell Pro Max PCs pack high-end performance in a portable, lightweight and modern design, with Dell Pro Max Plus and Premium models coming later this year. The all-new 16-inch size provides expansive screen real estate and supports complex and high-performance applications on-the-go. The spacious display offers up to QHD+ resolution, 16:10 aspect ratio and an optional touch screen. With support for up to the NVIDIA RTX 2000 Ada Generation Laptop GPUs , designers, engineers and architects can have the performance they need for AI inferencing, rendering and creative applications. Dell Pro Max Desktops: The scalable desktop PCs support industry applications, such as architecture, design and graphical and data analysis, and enable light AI workloads. Available in micro, slim and tower form factors, these desktops offer NVIDIA RTX professional graphics and AMD graphics options to power your demanding tasks. Figure 4: Dell Pro Max 16 Rooted in sustainable design Building on our circular innovation leadership, the new portfolio focuses on innovative modular design and the increased use of recycled, low emissions and renewable materials in products and packaging. Dell's new Modular USB-C Port is a revolutionary innovation focused on replacing solder with screws on the most commonly used port. Dell Pro and select Dell Pro Max are the world's first commercial notebooks built with a modular USB-C port.[16] Initial tests show that the port is up to four times more durable while enabling easier repairs.[17] The newly designed modular mainboard and input/output (I/O) boards available on all Dell Pro and select Dell Pro Max devices improves serviceability and helps to reduce e-waste.[18] It helps ensure that repairs to these commonly used ports do not impact the mainboard. Extending Dell's leadership in the use of sustainable materials, such as low-emissions aluminum, recycled steel, recycled copper and bio-based plastic. New technology innovations in battery chemistry also allow the new Dell Pro and Dell Pro Plus batteries to use 80% less cobalt[19] and reduce our dependence on critical minerals. Seamless and secure management of the entire desk Dell's manageability software enhancements bring seamless coordination across the PC ecosystem with the industry's first holistic peripheral management solution.[20] IT administrators can efficiently manage displays, client peripherals and now docks within the organization - all through a centralized console. Combined with strict supply chain controls and built-in protections,[21] our commercial PCs help keep you secure and cyber-resilient in an evolving threat landscape. Dell PCs, ideal for multitaskers Figure 5: Dell 14 PlusFigure 6: Dell 16 Plus 2-in-1 While our business PCs set the new standard for professional-grade PCs, technology plays a vital role beyond the office. That's why we offer Dell PCs designed to excel in every aspect of life -- whether you're playing, learning or working. We're initiating our Dell launch with four new Copilot+ devices from the Plus tier, which introduces our most scalable Dell PCs with a balance between versatility and productivity. With a brand-new design, the devices are powered by Intel® Core™ Ultra (Series 2, V SKUs) processors and offer up to 39% longer battery life, up to 14% thinner modern profile[22] and provide on-device AI to boost efficiency. Dell 14 Plus & Dell 14 Plus 2-in-1: The Dell 14 Plus and Dell 14 Plus 2-in-1 are both portable devices that offer flexibility to those who blend their creative and everyday needs. Dell 16 Plus & Dell 16 Plus 2-in-1: With a larger screen for enhanced consumption, the devices allow for both traditional and creative workflows. The Dell portfolio will expand later this year to include more AMD and Snapdragon® X Series processor options. We will also introduce new devices in the base tier, which offers everyday devices that provide effortless use and practical design, and the Premium tier, which continues the XPS legacy loved by consumers and prosumers alike. Availability For more details on our newest products, please check out our press kit. Go to our official CES 2025 press site for more information about Dell's other CES announcements. Follow and stay connected with us on Instagram, Facebook, YouTube, X and LinkedIn. About Dell Technologies Dell Technologies (NYSE: DELL) helps organizations and individuals build their digital future and transform how they work, live and play. The company provides customers with the industry's broadest and most innovative technology and services portfolio for the AI era.

Dell overhauls brand portfolio and adds NPU-equipped portables and desktops - SiliconANGLE

Dell overhauls brand portfolio and adds NPU-equipped portables and desktops Dell Technologies Inc. is using the CES consumer electronics show in Las Vegas today to announce a broad streamlining of its brand portfolio and new personal computers and monitors addressing uses ranging from schoolwork to artificial intelligence development to high-end design. The company also said it's expanding its relationship with Advanced Micro Devices Inc. to include the chip maker's Ryzen Pro AI processors across its product line. The simplified product lineup does away with the existing Inspiron, XPS, G Series, Vostro, Latitude, OptiPlex and Precision brands in favor of three aimed at different categories of use. The Alienware line of gaming machines will retain its current brand identity. The basic Dell brand targets low-end applications such as school and office work. The Dell Pro line has advanced management features for enterprise use and portability. The Dell Pro Max series is aimed at performance-intensive tasks like AI training and computer-aided design. Each series includes accompanying displays, accessories and services for the target use case. "We went from eight different sub-brands with mostly made-up words to very descriptive words anchored around making it clear which product would be best for the use case of the customer," said Kevin Terwilliger, general manager of commercial, consumer and gaming PCs. "The [previous] tiers were very complicated. We believe moving to this new structure will help customers find the right product." Executives cited Accenture plc research that found that as many as three-quarters of buyers walk away from purchases because they are overwhelmed by information. "Our research told us that customers prefer names that are easy to remember and easy to pronounce," said Jeff Clarke, Dell's chief operating officer. "Does anybody know what an Inspiron or an OptiPlex is?" In line with the rebranding, Dell is also announcing new desktop and portable models in its AI PC lineup. The Dell Pro models offer the option of Intel Corp.'s Core Ultra (Series 2) and AMD Ryzen processors, both of which feature an integrated neural processing unit and graphics processing unit as well as a CPU. An NPU is a specialized hardware accelerator designed for AI and machine learning tasks. Executives said the company is going all in on AI PCs, believing them to be no less revolutionary than PCs were more than 40 years ago. "Ninety percent of the generative AI opportunity by the end of the decade will be in inference, or using AI to do real things," Clarke said. "Fifty percent of the world's data is created at the network's edge. New workloads like local summarization, content, creation, real-time translation, voice and AI-assisted code development are all going to run on the PC." To back up that commitment, Dell is expanding its AI Factory with an AI toolkit focused on NPU technology. Dell Pro AI Studio is a collection of Dell-validated tools, frameworks, templates and models that developers and IT administrators can use to build and manage AI software on any type of underlying hardware. "We believe we can reduce development to deployment time by as much as 75% from six months down to just six weeks," Terwilliger said. For enterprises, the new Dell Pro 13/14/16 Plus models come in a variety of form factors, all with the same system BIOS to simplify ordering and management. The Dell Pro 13/14 Premium is a lightweight laptop aimed at travelers who need high-performance and portability. Available in 13- and 14-inch display sizes, the units weigh as little as 2.36 pounds, with about a pound lighter than their predecessors in the Latitude series. Dell said they deliver up to 21 hours of battery life -- about 65% more than earlier models -- along with 36% faster performance on multithreaded tasks, 19% faster on single-threaded tasks and 82% faster rendering graphics. They're also said to be the quietest commercial laptop the company has ever produced thanks to a dual fan thermal design. The Pro 14 Premium will be the first commercial notebook with a Tandem organic light-emitting diode display, a technology that uses multiple layers of OLED emitting units to enhance brightness, efficiency, lifespan and performance. Dell said Tandem OLED is 24% more power-efficient and 49% lighter than traditional OLED displays while delivering more vivid colors. Connectivity features include built-in 5G and Wi-Fi 7 along with a modular and more durable USB-C port. The Pro Max 14 and 16 (pictured adjacent) laptops are for workloads that demand high performance and portability. They offer up to 16 inches of display space with Quad High Definition Plus, a display resolution that exceeds the standard 2560 x 1440 resolution of standard QDH displays. They optionally support Nvidia Corp. RTX 2000 Ada Generation Laptop GPUs, which are optimized for AI inferencing. New Dell Pro Desktops are available in micro, slim and tower forms, all with Intel Core Ultra and AMD Ryzen processor options and the choice of Nvidia RTX and AMD GPUs. Dell said they're also its first commercial desktops to come with integrated NPUs. "The next generation of apps are being rewritten to use the NPU inside these machines," said Dell Chief Executive Michael Dell. "It's going to change the way work is done." Dell is also introducing two new monitor lines. The UltraSharp 32 and 27 4K Thunderbolt Hub Monitors use enhanced In-Plane Switching Black technology, which provides better contrast ratios and deeper black levels than conventional IPS panels. They feature an 120-hertz refresh rate, which reduces eye strain and automatic adjustment of brightness and color temperature to minimize glare. The 32 Plus 4K Quantum dot organic light-emitting diode features what Dell called AI-enhanced 3D spatial sound. "The sound from the built-in speakers remains precisely aligned with your position, so whether you lean forward, backward or left and right, you have a consistent soundscape around you," said Yoon Lee, vice president of displays in Dell's software and peripherals product group. Lee said the built-in speaker array uses beam-forming technology to direct the audio toward each ear along with "disruptive interference" to cancel out the sound at the opposite ear. "These combine to provide a crystal-clear sound quality that you have to hear to believe," she said.

Dell Technologies Redefines AI PCs with Cutting-Edge Portfolio

Dell Technologies builds on decades of PC innovation with a new, simplified portfolio featuring on-device AI for greater end-user creativity and productivity. To accelerate AI PC adoption across enterprises, Dell also provides developers and IT administrators with the tools to seamlessly build and deploy AI applications to Dell AI PCs. As the number one provider of commercial AI PCs, Dell expands its portfolio with new product designs, increased performance and battery life, the latest silicon innovation and AI accelerators, and industry-leading capabilities across software, management and sustainability. Dell has unified its brand across PCs, displays, services and accessories to make it even easier for customers to find the right technology solutions they need today and in the future.

Dell unveils new AI-enhanced PC lineup for professionals By Investing.com

ROUND ROCK, Texas - Dell Technologies (NYSE: NYSE:DELL), a $87 billion market cap technology giant with impressive 60% stock returns over the past year, has announced a revamp of its PC portfolio, introducing a range of new devices that integrate artificial intelligence (AI) to enhance user productivity and creativity. The company, a leading provider of commercial AI PCs with nearly $94 billion in annual revenue, has streamlined its offerings into three distinct categories: Dell, Dell Pro, and Dell Pro Max, each tailored to different user needs. According to InvestingPro analysis, Dell maintains its position as a prominent player in the Technology Hardware, Storage & Peripherals industry. The updated portfolio includes the latest generation of silicon from Intel (NASDAQ:INTC)®, AMD (NASDAQ:AMD), and Qualcomm (NASDAQ:QCOM) Technologies, Inc., promising improved performance and expanded AI capabilities. Dell's new PCs are designed with on-device AI, aiming to simplify the development and deployment of AI applications for developers and IT administrators. Michael Dell, the company's chairman and CEO, emphasized the transformative potential of AI in personal computing, stating that the new AI PC lineup is set to deliver the future of computing. The rebranding strategy simplifies the selection process for customers, guiding them through the complex technology market with clear, descriptive naming across Dell's PC, ecosystem solutions, and services. With a strong diluted earnings per share of $5.66 and management actively buying back shares, Dell demonstrates solid financial execution alongside its strategic initiatives. Discover more insights about Dell's financial health and growth potential with a InvestingPro subscription, which includes access to over 10 additional exclusive ProTips and comprehensive financial analysis. Dell's new devices boast features such as multi-day battery life, robust designs, and advanced thermal technology for quieter operation. The Dell Pro series, in particular, is noted for its durability and sleek aesthetics. For IT management, Dell offers the world's most secure and manageable commercial AI PCs, with holistic device management solutions and AI-driven support services. Sustainability is also a focus for Dell, with the introduction of modular designs and the use of recycled and renewable materials. Additionally, the company has introduced new display technologies, including the world's first monitor with enhanced IPS Black and the first QD-OLED monitor with AI-enhanced 3D Spatial Sound. To facilitate AI adoption, Dell has launched the Dell Pro AI Studio, part of the Dell AI Factory, which provides a comprehensive AI toolkit to help enterprises develop and scale AI applications. The Dell AI Factory allows customers to access a broad AI portfolio and partner ecosystem to meet their specific requirements. Industry analyst Pat Moorhead from Moor Insights & Strategy commended Dell's approach to simplifying its product names and expanding silicon options, positioning the company to offer choice and futureproof solutions for the AI era. This announcement is based on a press release statement from Dell Technologies. In other recent news, Dell Technologies has seen significant developments. Dell's third-quarter earnings rose by 10% to $24.4 billion, primarily driven by the Infrastructure Solutions Group's focus on AI infrastructure and server solutions. The company's earnings per share also increased to $2.15, marking a 14% year-over-year growth. Dell also announced a quarterly cash dividend of $0.445 per common share following a 20% increase in the company's annual cash dividend. The company issued 25 million Class C common shares upon the conversion of an equal number of Class A common shares by CEO Michael Dell. Bernstein analysts at SocGen Group maintained an Outperform rating on Dell shares, reflecting confidence in the company's operational strengths and market position. TD Cowen, however, maintained its Hold rating on Dell, citing underperformance in the PC segment and delayed revenue from AI initiatives. In relation to AI developments, xAI announced plans to expand its Colossus supercomputer facility in Memphis by adding over one million Graphics Processing Units (GPUs). This move signifies the largest ever capital investment in the Memphis region. Dell, along with Nvidia (NASDAQ:NVDA) and Supermicro Computer, are set to establish operations in the city, reinforcing its emerging status as a global hub for artificial intelligence. These are the recent developments in Dell Technologies.

Dell transforms AI PC portfolio for anywhere productivity By Investing.com

New, simplified PC portfolio delivers modern designs, long battery life and enhanced AI performance , /PRNewswire/ -- Dell reveals a new AI PC portfolio built for personal and professional computing. From sleek laptops to powerful workstations and versatile desktops, Dell's new AI PC lineup lets you collaborate, create and drive productivity no matter the location. And now it's easier than ever to find the right device with our new AI PCs unified under the Dell brand. Why it matters: The AI PC market is quickly evolving. Silicon innovation is at its strongest and everyone from IT decision makers to professionals and everyday users are looking at on-device AI to help drive productivity and creativity. To make finding the right AI PC easy for customers, we've introduced three simple product categories to focus on core customer needs " Dell (designed for play, school and work), (designed for professional-grade productivity) and (designed for maximum performance). We've also made it easy to distinguish products within each of the new product categories. We have a consistent approach to tiering that lets customers pinpoint the exact device for their specific needs. Above and beyond the starting point (Base), there's a Plus tier that offers the most scalable performance and a Premium tier that delivers the ultimate in mobility and design. Timeless design and quiet productivity with The new laptop portfolio brings a fresh, clean and timeless look for the business professional. These PCs are some of the smallest and lightest laptops in their class, featuring durable and reliable materials designed to handle the demands of your busy workday. In fact, they withstand three times as many hinge cycles, drops and bumps from regular use as competitor devices"helping ensure they stand up to the rigors of daily use. Alongside their beautiful designs, these devices redefine what it means to be professional grade. Simply put, we completely redesigned the Dell Pro notebooks and desktops to set a new standard in professional PCs. The Dell Pro lineup include Intel (NASDAQ:INTC) Core™ Ultra (Series 2, V and U SKUs) and AMD Ryzen™ processor options, featuring an NPU, CPU and GPU. They offer exceptional battery life, powerful on-device AI, Copilot+ PC experiences and dependable productivity " in the office, at home or anywhere in between. brings performance in versatility Designed for demanding applications, the new portfolio offers a range of high-performance PCs. The Dell Pro design extends across the Dell Pro Max family for a consistent and professional look. In a category where performance is key, our new portfolio features greater performance generation-over-generation through our new, patented thermal design. The devices include Intel Core™ Ultra (Series 2, U SKUs) and AMD Ryzen and AMD Threadripper processor options and professional graphics. You can power intensive workloads, from animation to video rendering, run AI inferencing and fine-tune large language models (LLMs), while maintaining security and managing costs. Rooted in sustainable design Building on our circular innovation leadership, the new portfolio focuses on innovative modular design and the increased use of recycled, low emissions and renewable materials in products and packaging. Seamless and secure management of the entire desk Dell's manageability software enhancements bring seamless coordination across the PC ecosystem with the industry's first holistic peripheral management solution. IT administrators can efficiently manage displays, client peripherals and now docks within the organization " all through a centralized console. Combined with strict supply chain controls and built-in protections, our commercial PCs help keep you secure and cyber-resilient in an evolving threat landscape. Dell PCs, ideal for multitaskers While our business PCs set the new standard for professional-grade PCs, technology plays a vital role beyond the office. That's why we offer Dell PCs designed to excel in every aspect of life"whether you're playing, learning or working. We're initiating our Dell launch with four new Copilot+ devices from the Plus tier, which introduces our most scalable Dell PCs with a balance between versatility and productivity. With a brand-new design, the devices are powered by Intel Core™ Ultra (Series 2, V SKUs) processors and offer up to 39% longer battery life, up to 14% thinner modern profile and provide on-device AI to boost efficiency. The Dell portfolio will expand later this year to include more AMD and Snapdragon X Series processor options. We will also introduce new devices in the base tier, which offers everyday devices that provide effortless use and practical design, and the Premium tier, which continues the XPS legacy loved by consumers and prosumers alike. Availability For more details on our newest products and information about Dell's other CES announcements, please visit our official CES 2025 press site. Follow and stay connected with us on¯Instagram,¯Facebook (NASDAQ:META), YouTube,¯X and¯LinkedIn. About Dell Technologies (NYSE:DELL) Dell Technologies (NYSE: DELL) helps organizations and individuals build their digital future and transform how they work, live and play. The company provides customers with the industry's broadest and most innovative technology and services portfolio for the AI era. © 2025 Advanced Micro Devices (NASDAQ:AMD), Inc. All rights reserved. AMD, the AMD Arrow logo, Radeon, RDNA, and combinations thereof are trademarks of Advanced Micro Devices, Inc. Other product names contained herein are for identification purposes only and may be trademarks of their respective owners. Certain AMD technologies may require third-party enablement or activation. Supported features may vary by operating system. Please confirm with the system manufacturer for specific features. No technology or product can be completely secure. Based on Dell analysis of publicly available information, . Based on internal analysis of multiple durability tests performed on 14 Plus and HP (NYSE:HPQ) EliteBook 640 G11, . Based on Dell internal test, . Refers to the Dell Pro 14 Premium. Based on testing using the Mobile Mark 2025 battery life benchmark test in . For more information about this benchmark test, visit www.bapco.com. Actual battery life may be significantly less than the test results and varies depending on product configuration and use, software, usage, operating conditions, power management settings and other factors. Maximum battery life will decrease with time. Dell Pro 14 Premium and Latitude 7450 tested. Battery life results were compared for like-to-like configs (i.e., same or similar memory, storage, display, etc.) except for CPU and Battery (3Whr gen over gen increase in capacity) Based on testing using the Mobile Mark 2025 battery life benchmark test in . For more information about this benchmark test, visit www.bapco.com. Actual battery life may be significantly less than the test results and varies depending on product configuration and use, software, usage, operating conditions, power management settings and other factors. Maximum battery life will decrease with time. Dell Pro 13 Premium tested with Intel U7-266V, ARC Graphics, 16GB RAM, 256GB PCIe SSD, FHD+ Non-Touch 400nits Display, Windows 11 and 60 Whr battery. Latitude 7350 Ultralight tested with Intel U7-165U, UMA Graphics, 16GB RAM, 256GB PCIe SSD, FHD+ Non-Touch 400 nits Display, Windows 11 and 57 Whr battery. Based on testing using Cinebench R23 benchmark test in . Dell Pro 13 Premium tested with Intel U7-266V, ARC Graphics, 16GB RAM, 256GB PCIe SSD, FHD+ Non-Touch 400nits Display, Windows 11 and 60 Whr battery. Latitude 7350 Ultralight tested with Intel U7-165U, UMA Graphics, 16GB RAM, 256GB PCIe SSD, FHD+ Non-Touch 400 nits Display, Windows 11 and 57 Whr battery. Based on testing using Cinebench R23 benchmark test in . " 13 Premium tested with Intel U7-266V, ARC Graphics, 16GB RAM, 256GB PCIe SSD, FHD+ Non-Touch 400nits Display, Windows 11 and 60 Whr battery. Latitude 7350 Ultralight tested with Intel U7-165U, UMA Graphics, 16GB RAM, 256GB PCIe SSD, FHD+ Non-Touch 400 nits Display, Windows 11 and 57 Whr battery. Based on testing using 3DMakr benchmark test in . Dell Pro 13 Premium tested with Intel U7-266V, ARC Graphics, 16GB RAM, 256GB PCIe SSD, FHD+ Non-Touch 400nits Display, Windows 11 and 60 Whr battery. Latitude 7350 Ultralight tested with Intel U7-165U, UMA Graphics, 16GB RAM, 256GB PCIe SSD, FHD+ Non-Touch 400 nits Display, Windows 11 and 57 Whr battery. Based on testing using Proxyon AI Computer Vision - OpenVINO benchmark test in . Actual score is 3.47. Based on Dell internal test, . Based on confirmation from Tandem OLED panel vendor (LG Display (NYSE:LPL) USA), . The Tandem OLED display will be available later this year. Based on Dell internal test, . Based on internal analysis, . post-consumer recycled plastic: 98% in the battery frame, 50% in the bezel frame and 30% in the speaker housing; recycled cobalt:50% in the PC battery (40Whr and 60Whr); recycled magnesium: 90% in the lid, palm rest and bottom cover, bio-based plastic:46% in the bumpers. Based on Dell analysis of publicly available information, . 14 is the lightest 14" notebook in its class, where class is defined by 85% of commercial 14" notebooks ex Chrome falling between over last 4 quarters as per IDC price bands. Based on internal Dell analysis as of Nov, 2024. Applies to , Dell Pro Plus and Dell Pro Premium notebooks as well as and Dell Pro Max Plus workstations launching in 2025. Based on internal analysis, . Read warranty information for port replacement instructions. Applies to , Dell Pro Plus, and Dell Pro Premium notebooks launching in 2025. Based on internal comparison of the solder connection on Latitude 7450 vs screwed connection testing data of the Dell Pro Premium laptop subject to a repeated standard wrenching torque in multiple directions. New USB-C port design is as screwed on connection for easier repairs and improved durability. Read warranty information for USB-C port replacement instructions. Based on internal analysis, . Based on internal analysis. Entry battery (45 whr) uses NCM technology and has 80% lesser cobalt compared to LCO technology. Upsell battery (55 whr) is made with 50% recycled cobalt. Based on Dell internal analysis, . Modular update and security deployment capabilities available via 'Dell Client Device Manager' as an app in 'Dell Management Portal' (accessible via 'Partner Portals' in 'Microsoft (NASDAQ:MSFT) Intune'). 'Dell Client Device Manager' app availability planned for late January, 2025. Based on Internal testing using DVT1 pre-production samples, tested with Mobile Mark 25, and 3DMark Wild Life Extreme Unlimited, comparing Dell 14 Plus with u7 LNL/FHD+/64Whr battery vs Inspiron 14 Plus with u7 MTL H/FHD+/64Whr battery. Based on Internal testing using DVT1 pre-production samples, Cinebench R23 single threaded performance comparing Dell 16 Plus with u7 LNL/UMA vs Inspiron 16 Plus with u7 MTL H/UMA