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The return of Digg, a star of an earlier internet era
In the summer of 2005, Alexis Ohanian, a tech entrepreneur, sent an email to his colleague Steve Huffman with an ominous subject line: "Meet the enemy." The body of the email contained just one line -- a link to Digg, a community-focused social message board where people shared and discussed news
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Digg to Make Comeback as Co-Founder Bets on AI-Driven Revival
Digg was launched in 2004 The platform was once called the "homepage of the internet" Digg lost ground after its 2012 sale to New York-based Betaworks Digg founder Kevin Rose has teamed up with former rival Alexis Ohanian to buy the once-popular content aggregator as they bet on an artificial
[3]
Digg Returns: Digital Platform Relaunching in Bid to Bring "Good Vibes" Back to Social Media
Lachlan Murdoch Says Fox's Streaming Strategy Is Modest in Scope Twenty years after it was founded, Digg is coming back, in a bid to "bring the fun back" to the internet. Digg founder Kevin Rose and Reddit co-founder Alexis Ohanian are backing the deal, which will see Rose serve as chairman and
[4]
A Digg-Reddit Slugfest Has Web 2.0 Vibes -- With an AI Twist
News that link recommendation platform Digg Inc. would be making a comeback warmed the hearts of many who long for the "old" web -- where sharing felt more organic, more exciting, and definitely less destructive to everything we know and love about the world. Hey, I'm not immune to this nostalgia,
[5]
Digg, the Former "Homepage of the Internet," Is Back (With Help From AI)
I'm Finally Leaving Google Chrome, and These Are the 4 Reasons Why Digg, which anyone over a certain age reading this may know as the former "homepage of the internet," is coming back. It never actually went away, but it's now back in the hands and being rebooted by its original founder. Digg Is
[6]
Early Reddit Rival Digg to Relaunch With Focus on 'Humanity and Connection'
Before Reddit there was Digg, which popularized up- and down-votes on online posts. Now the founders of both platforms -- social media veterans Kevin Rose and Alexis Ohanian -- are relaunching the early Reddit rival with a focus on "humanity and connection" they hope will be boosted by the use of
[7]
How to sign up for Digg, the original Reddit
The new Digg landing page is here Credit: Screenshot / reboot.digg.com The social media and bookmarking platform was one of the most popular websites around in 2006, before the boom of platforms like Reddit, YouTube, Facebook, and Instagram helped to usher in its obsolescence. But Kevin Rose and
[8]
Early Reddit rival Digg to relaunch with focus on 'humanity and connection'
Before Reddit there was Digg, which popularized up- and down-votes on online posts. Now the founders of both platforms -- social media veterans Kevin Rose and Alexis Ohanian -- are relaunching the early Reddit rival with a focus on "humanity and connection" they hope will be boosted by the use of
[9]
Digg is returning as it's bought by Digg and Reddit co-founders Kevin Rose and Alexis Ohanian
Digg - once known as "the homepage of the internet" - is making a come-back, after being bought by its co-founder Kevin Rose in partnership with Reddit co-founder Alexis Ohanian. It's an interesting move given that Reddit was a competitor who pretty much inherited that "homepage of the web"
[10]
Kevin Rose, Alexis Ohanian acquire Digg | TechCrunch
Here's a blast from the past: Digg, one of the web's early news aggregators, is now back under the ownership of its original founder Kevin Rose. Notably, he's being joined as co-owner by Reddit co-founder Alexis Ohanian (both pictured above). Digg and Reddit were once fierce rivals in the online
[11]
Reddit, Digg Co-Founders Are Teaming Up to Revive Digg Using AI
Reddit Inc. co-founder Alexis Ohanian has teamed up with former business rival Kevin Rose to relaunch Digg Inc., a platform once dubbed "the homepage of the internet." Rose, who co-founded Digg in 2004 as a social news sharing service, approached longtime competitor Ohanian last year with a pitch:
[12]
Early Reddit rival Digg to relaunch with focus on 'humanity and connection'
Before Reddit there was Digg, which popularized up- and down-votes on online posts. Now the founders of both platforms -- social media veterans Kevin Rose and Alexis Ohanian -- are relaunching the early Reddit rival with a focus on "humanity and connection" they hope will be boosted by the use of
[13]
Digg is coming back, thanks to its founder -- and Reddit's
David Pierce is editor-at-large and Vergecast co-host with over a decade of experience covering consumer tech. Previously, at Protocol, The Wall Street Journal, and Wired. Sometime last fall, Kevin Rose started thinking seriously about Digg again. A smidge over two decades ago, he'd launched a
[14]
Social media app Digg, a former Reddit rival, is relaunching
Before Reddit there was Digg, which popularized up- and down-votes on online posts. Now the founders of both platforms -- social media veterans Kevin Rose and Alexis Ohanian -- are relaunching the early Reddit rival with a focus on "humanity and connection" they hope will be boosted by the use of
[15]
Digg to make comeback as co-founder Rose, Reddit's Ohanian bet on AI-driven revival
March 5 (Reuters) - Digg founder Kevin Rose has teamed up with former rival Alexis Ohanian to buy the once-popular content aggregator as they bet on an artificial intelligence-powered revival of the platform that once drew around 40 million monthly visitors. Launched in 2004 by a then 27-year-old
[16]
Can Digg's return fix what ails social media today? Reddit's cofounder is betting on it
In 2006, Digg, a social networking and bookmarking site, was one of the most popular websites. Today, many of you have probably never even heard of this Reddit-like site. Now, in a surprising turn of events, Digg is attempting a comeback, backed by an unlikely alliance between its founder, Kevin
[17]
Social News Site Digg Returning From Moonbirds, Reddit Founders -- With an AI Twist - Decrypt
Rose and Alexis Ohanian -- a co-owner of the venture and co-founder of one-time Digg competitor Reddit -- acquired the brand, and plan to put "humanity and connection" at the center while utilizing a strong dose of AI to help strike an ideal balance of community and content moderation. Alongside
[18]
Digg is getting another revival, this time with an injection of AI
Founder Kevin Rose and Alexis Ohanian, co-founder of Digg's old rival Reddit, have bought the former Web 2.0 darling. Digg is getting another reboot with two of the most prominent names of the Web 2.0 era leading the charge. Founder Kevin Rose has bought it back for an undisclosed sum. Rose's
[19]
ALEXIS OHANIAN & KEVIN ROSE BUY BACK SOCIAL PLATFORM DIGG
Enter your email to get Benzinga's ultimate morning update: The PreMarket Activity Newsletter Two OG Internet Founders & Former Rivals Team Up with Goal of Using AI to Bring Humanity Back to Social Media Download hi-res images and press assets HERE LOS ANGELES, March 5, 2025 /PRNewswire/ --
[20]
Can Kevin Rose and Alexis Ohanian bring Digg back?
In this week's episode of StrictlyVC Download, TechCrunch Editor in Chief Connie Loizos is joined by Kevin Rose, who founded Digg. The news aggregator changed the way people engaged with the news back in 2004 and it's apparently coming back. Kevin joined forces with Alexis Ohanian -- his former
[21]
Social Media Founder Kevin Rose, Alexis Ohanian To Acquire & Reboot Digg: Old Rivals, New Vision - Reddit (NYSE:RDDT)
Two experienced social media entrepreneurs are uniting in an effort to bring back Digg, the former "homepage of the internet." What Happened: Digg founder Kevin Rose and Reddit RDDT co-founder Alexis Ohanian have teamed up to acquire and reboot Digg, a move that comes while Ohanian is also part of
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News Aggregator Site Digg Is Returning, With an AI Twist
Digg, the web portal that helped popularize upvoting and downvoting, is bringing in Reddit founder Alexis Ohanian as an adviser. Digg, the website that launched in late 2004 and for a while was one of the internet's most popular web portals, is making a comeback. Original founder Kevin Rose has
[23]
Digg to relaunch with focus on 'humanity and connection'
Before Reddit there was Digg, which popularized up- and down-votes on online posts. Now the founders of both platforms -- social media veterans Kevin Rose and Alexis Ohanian -- are relaunching the early Reddit rival with a focus on "humanity and connection" they hope will be boosted by the use of
[24]
Digg Is Coming Back (Sort Of)
2006 headlines feel like they're from another planet. Credit: Web Design Museum Digg, the dominant link aggregator of the mid-2000s, is attempting yet another comeback. Kevin Rose, one of Digg's original founders, has acquired the brand name for an undisclosed sum and is teaming up with Reddit
[25]
'We Can Do It Better': A Reddit Rival Just Relaunched -- With Alexis Ohanian on Its Board
Rose and Ohanian stated on Wednesday that they would be relaunching Digg, with invites to the platform rolling out in the coming weeks. Reddit co-founder Alexis Ohanian, 41, has joined forces with former rival Kevin Rose, 48, to revive Digg, a social and link-sharing website Rose founded in 2004
[26]
Digg is Back, Apparently
The Internet is Not Forever, So It's Time to Preserve What You Can Digg was a huge deal back when it was popular in the late 2000s. These days, however, social media looks a lot different. Because of that, you might find the reintroduction of Digg to be a lot different than how you remembered it
[27]
Digg founder teams up with former Reddit rival to buy and revive website
Content aggregator Digg is making a comeback with the help of an unlikely partner: Reddit co-founder and rival Alexis Ohanian. Ohanian and Digg founder Kevin Rose acquired the platform for an undisclosed sum. The deal is backed by venture capital firms True Ventures, where Rose is a partner, and
[28]
Digg returns to rescue us from the social media swamp - what are the odds?
In 2006, Digg, a social networking and bookmarking site, was one of the most popular websites. Today, many of you have probably never even heard of this Reddit-like site. Now, in a surprising turn of events, Digg is attempting a comeback, backed by an unlikely alliance between its founder, Kevin
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Digg, the once-popular content aggregator, is making a comeback under its original founder Kevin Rose, partnering with Reddit co-founder Alexis Ohanian. The revamped platform aims to leverage AI for content moderation and user experience enhancement.

In a surprising turn of events, Digg, once hailed as the "homepage of the internet," is set for a revival under the leadership of its original founder, Kevin Rose. This resurrection comes nearly two decades after its initial launch in 2004, with Rose partnering with an unlikely ally – Alexis Ohanian, co-founder of Digg's former rival, Reddit
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.Rose and Ohanian's decision to relaunch Digg stems from their perception of the current social media landscape as tumultuous and often toxic. They aim to create a platform that focuses on "connection and humanity" online, addressing issues plaguing modern social networks
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.The new Digg intends to leverage artificial intelligence (AI) to enhance user experience and content moderation. Rose envisions AI as a "helpful co-pilot" that can augment human conversation rather than replace it
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. This technology will be used to combat misinformation, reduce spam, and mitigate harassment, allowing human moderators to focus on fostering positive community interactions1
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.While the revamped Digg will initially lean on nostalgia to attract former users, the team has plans for gradual evolution. Justin Mezzell, appointed as CEO, emphasizes that they will start with a limited toolset reminiscent of the original Digg but will introduce new features based on community feedback
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.The platform aims to cater to niche interests, recognizing that "the new mainstream is niche," as Mezzell puts it. This approach aligns with the current trend of users seeking more targeted, smaller communities for engagement
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.One of Digg's key differentiators will be its extensive use of AI in content curation and moderation. The technology is expected to handle much of the "grunt work," freeing up human moderators to focus on community building and maintaining a positive atmosphere
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.Rose has hinted at innovative AI applications, such as the potential for AI to translate discussions into fictional languages like Klingon for science fiction enthusiasts
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. This level of customization and AI integration aims to set Digg apart in the crowded social media landscape.Related Stories
While specific monetization details remain undisclosed, Rose has indicated that the new Digg will consider sharing economic benefits with its community builders and moderators
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. This approach could provide an incentive for active participation and quality content creation.The relaunch is backed by venture capital firms True Ventures and Ohanian's Seven Seven Six. Invitations to the new platform are expected to roll out in the coming weeks, with a preview planned for the SXSW conference
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.As Digg prepares to re-enter a significantly changed digital landscape, it faces the challenge of distinguishing itself from established platforms like Reddit and addressing user fatigue with existing social media models. However, the team sees an opportunity in the current dissatisfaction with major social networks and believes their AI-driven approach can offer a fresh alternative
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.The success of this revival will largely depend on how effectively Digg can balance nostalgia with innovation, and whether its AI-enhanced features can truly deliver a more positive and engaging social media experience.
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