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Faireez Launches from Stealth with $7.5M to Transform Residential Buildings into 5-Star Hotel Experiences
Enter your email to get Benzinga's ultimate morning update: The PreMarket Activity Newsletter Leading real estate firms Silverstein Properties, First Service Residential, BNE, Ironstate and Charney leverage AI-powered platform to deliver hotel-quality home services to residents NEW YORK, March 6, 2025 /PRNewswire/ -- Today, Faireez is officially launching with $7.5M in funding from leading investors including Aristagora VC, Longevity Venture Partners, Hetz Ventures, Secret Chord Ventures, including Gigi Levy-Weiss, RE Angels and other investors from the tech and real estate space. Faireez's innovative housekeeping platform brings 5-star hotel-quality service to residential buildings by combining dedicated professionals with cutting-edge AI technology. This personalized approach transforms the home care experience for every resident through the enablement of short daily visits that are focused on specific chores and not just deep clean lengthy and costly visits. Founded by hospitality and technology experts, Faireez introduces a first-of-its-kind subscription model where each building is assigned a dedicated housekeeper -- called a 'fairy' -- who provides consistent, personalized service to every subscribed resident. Using proprietary AI technology, the platform enables residents to customize their housekeeping plans while ensuring hotel-grade quality and reliability. As Faireez fairies are dedicated to specific buildings, they arrive in just a few minutes, contrary to the market standard of next-day or next-week service. "The residential cleaning industry has remained surprisingly unchanged for decades, leaving both residents and service providers frustrated with inconsistent experiences and outdated systems," said Omer Agiv, CEO and Co-founder of Faireez. "We're transforming this experience by bringing together the warmth of dedicated human service with the precision of AI technology. For the first time, residents can enjoy hotel-quality housekeeping in their own homes, with the consistency and reliability they deserve and all through an easy to use mobile app." The platform features several groundbreaking innovations, including an AI-powered "auto scan" technology that analyzes residents' homes through video to create tailored cleaning plans, and an AI quality assurance system that ensures consistent 5-star service. Each cleaning visit is documented with time-stamped photos and real-time notifications, providing unprecedented transparency and peace of mind. Dedicated Housekeeping Teams: Each building receives a designated "fairy" who provides consistent service to all subscribed residents, creating a trusted, familiar presence while ensuring hotel-quality cleaning standards are maintained.Real-Time Quality Assurance: Every cleaning task is documented with before and after photos, analyzed by AI for quality control, and shared through instant notifications, giving residents complete visibility into their service delivery.Customizable Service Plans: Residents can tailor their cleaning experience by simply selecting any combination of services.Robotic Assistance: Combining human expertise with teleoperations, Faireez introduces robotic companions to assist their fairies with basic chores. The company is also pioneering teleoperations, enabling professional housekeepers in locations like Mexico to remotely operate these robotic companions in U.S. homes -- bringing global collaboration into every clean.AI-Powered Home Analysis: Available later this year, Faireez will also feature "auto scan" technology that acts like a housekeeping Shazam -- residents simply video their space and receive instant, personalized cleaning plans with transparent pricing based on their specific lifestyle needs. Faireez is transforming residential housekeeping services through strategic partnerships with leading property management companies and landlords across major metropolitan areas. Working with industry leaders including Silverstein Properties, First Service Residential, BNE, Ironstate and Charney Companies, Faireez has established itself as a trusted service provider in many of the market's most prestigious properties. At a time when residential buildings are actively seeking ways to enhance their value proposition and differentiate themselves, Faireez's technology platform offers a timely solution. The company has set an ambitious goal to service one million multifamily units by 2030, aiming to become the leading housekeeping platform across the United States. The platform's early success with top-tier real estate partners has created a strong foundation for rapid expansion across the U.S. market, demonstrating the growing demand for streamlined, technology-driven housekeeping solutions in the multifamily sector. "The residential services market is ripe for innovation, and Faireez's unique combination of dedicated human touch with AI-powered technology positions them to lead this transformation," said Moshe Sarfati, Managing Partner at Aristagora VC. "What impressed us most was their vision to elevate everyday living experiences through technology while maintaining the personal connection that's essential in home services. We believe Faireez will fundamentally change how residential buildings approach amenities and service delivery." "Faireez has been an impactful offering that we have been able to bring to our residents at a time when delivering a personalized hospitality experience has played a larger role than ever before in customer satisfaction and resident retention," said Marc Pollac, Managing Director, Asset Management at First Service Residential. "At the end of the day, we are as happy as our residents are, and the numbers don't lie: our residents choose Faireez every month to take care of their daily-chores," Gil Eyal, Head of Marketing and Innovation, Silverstein Properties. About Faireez Faireez is an AI-based housekeeping platform that delivers personalized, hotel-quality home care solutions to multi-family building residents. For more information, please visit https://faireez.com/ View original content:https://www.prnewswire.com/news-releases/faireez-launches-from-stealth-with-7-5m-to-transform-residential-buildings-into-5-star-hotel-experiences-302394810.html SOURCE Faireez Market News and Data brought to you by Benzinga APIs
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Faireez raises $7.5M for AI-powered hotel-style housekeeping for condo residents | TechCrunch
Faireez, which aims to bring "5-star hotel-style housekeeping" to multifamily buildings, is emerging from stealth with $7.5 million in seed funding, the startup told TechCrunch exclusively. Founded in 2023, New York-based Faireez's goal is to make the cleaning services it offers as customized as possible. It offers a subscription model where each building is assigned a dedicated housekeeper -- called a fairy -- who provides "consistent, personalized service" to every subscribed resident. Faireez gives residents of multifamily properties such as high-rise apartments or condos a way to book cleaning appointments through its website or app. Interestingly, users can book based on actual tasks, such as daily cleaning of dishes or having floors mopped once a week, and not by hours. Co-founders Omer Agiv and Ori Fingerer declined to reveal hard revenue figures but said that the startup has a "relationship" with "top 50 property management companies and landlords" to offer its services as an amenity across four states: New York, New Jersey, Florida, and Illinois. Those companies and landlords include Silverstein Properties, Charney Companies, First Service Residential, Ironstate, and BNE, among others. Combined, they manage about 1 million multifamily units. Faireez says that it is incorporating artificial intelligence into its offering in a few ways. For one, it's developed an AI-powered auto scan technology that analyzes residents' homes through video so that it can create tailored cleaning plans. That feature will be available later this year, the founders say. "That dynamic pricing will turn housekeeping into a SKU-based service so that there is a price tag for every chore," Fingerer told TechCrunch "Our engine will price the chore by size and that will change based on supply and demand." The startup has also developed an AI quality assurance system. For example, each cleaning visit is documented with time-stamped photos. The before and after photos are then analyzed by AI for quality control and shared through real-time notifications. Faireez partners with large professional companies and "carefully selects the top 5% of employees" within those companies to serve as fairies. The startup provides those workers with the same protocols, uniforms, and equipment. "The same fairy comes every time so that builds an element of trust," Agiv said. "And we use an AI-based image engine to make sure that the chores are performed the same way every time. Consistency is very important." Faireez claims that those fairies make 30% to 40% more than the market average and are eligible for bonuses. Faireez said it also plans to introduce in the coming months robotic companions to assist fairies with basic chores with housekeepers in other locations such as Mexico, for example, remotely operating the robotic companions in U.S. homes. Its admittedly ambitious goal is to service one million multifamily units by 2030. Presently, Faireez has 12 employees. It plans to put its new capital toward "more R&D" for its technology as well as toward expanding across the U.S. It's planning to move into four more states in 2026. The founders declined to say where exactly, noting only that they were eyeing the West Coast. This is not the founders' first joint venture. Previously, they started an Israeli data company for the beer industry, WeissBeerger, that sold to Anheuser-Busch for $80 million in 2018. "Both companies [Faireez and Weissbeerger] are examples of bringing high tech into a low-tech space," said Fingerer. "And when you look at the thing that people are spending time on, you find that daily chores are one of them. The average American spends 4.2 years throughout their lifetime doing chores." Aristagora VC led Faireez's seed raise, which also included participation from Longevity Venture Partners, Hetz Ventures, Secret Chord Ventures, RE Angels, NFX founding partner Gigi Levy-Weiss, and others. Moshe Sarfati, managing partner at Aristagora VC, told TechCrunch that he believes Faireez is "revolutionizing a 1,000-year-old industry." "Basically they have what it takes to be a game changer in this 'blue ocean space of residential buildings' amenities," he said.
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Faireez, a startup combining AI technology with dedicated housekeepers, launches with $7.5M in funding to bring hotel-quality cleaning services to residential buildings.
Faireez, a New York-based startup, has officially emerged from stealth mode with a $7.5 million seed funding round to transform residential housekeeping services 12. The company aims to bring hotel-quality cleaning experiences to multifamily buildings by combining dedicated human professionals with cutting-edge AI technology.
Faireez introduces a subscription model where each building is assigned a dedicated housekeeper, called a 'fairy', who provides consistent, personalized service to subscribed residents 1. This approach allows for short, focused daily visits rather than lengthy, costly deep cleans, addressing specific chores as needed.
The platform leverages several AI-powered innovations:
Faireez has partnered with leading property management companies and landlords, including Silverstein Properties, First Service Residential, BNE, Ironstate, and Charney Companies 12. These partnerships cover approximately 1 million multifamily units across four states: New York, New Jersey, Florida, and Illinois 2.
The startup is developing a dynamic pricing system that will turn housekeeping into a SKU-based service, with prices for individual chores adjusted based on supply and demand 2. Additionally, Faireez's AI quality assurance system analyzes time-stamped photos of each cleaning visit, ensuring consistent service quality and providing real-time notifications to residents 12.
Faireez has ambitious plans for future developments:
Faireez was founded by Omer Agiv and Ori Fingerer, who previously sold their data company for the beer industry, WeissBeerger, to Anheuser-Busch for $80 million 2. This track record has instilled confidence in investors, with Moshe Sarfati, Managing Partner at lead investor Aristagora VC, stating that Faireez has "what it takes to be a game changer in this 'blue ocean space of residential buildings' amenities" 2.
As Faireez aims to service one million multifamily units by 2030, it is poised to potentially reshape the residential housekeeping industry through its innovative blend of human touch and AI-powered technology 12.
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