Take-Two CEO Calls AI a 'Parlor Trick' That Can't Create Hit Games Like Grand Theft Auto

Can AI create next 'Grand Theft Auto'? Take-Two Interactive CEO says no

Strauss Zelnick, the CEO of video game publisher Take-Two Interactive, said he is not a "naysayer" when it comes to the promise of artificial intelligence. But at the same time, Zelnick, who leads the company that publishes the "Grand Theft Auto," "NBA 2K," "Red Dead" and "Borderlands" video game

AI is 'a combination of metadata with a parlor trick,' Take-Two boss says: 'A great thing' for business, but it's not creative and never will be

Strauss Zelnick shared his thoughts on the impact of AI on game development at today's Paley International Council Summit. Take-Two chairman and CEO Strauss Zelnick has never been shy about sharing his thoughts on artificial intelligence, and he's been pretty consistent about it over the years,

Take-Two CEO expresses down-to-earth take on AI: 'It's a great thing' but also a 'parlor trick'

TL;DR: Take-Two CEO Strauss Zelnick views AI as a practical tool, not a creative miracle, emphasizing it combines big data and predictive models but cannot independently create genius or hit games. He highlights AI's role in accelerating game development while cautioning against overestimating its

Take-Two CEO says AI is "going to be really, really bad" at making video games and probably couldn't even come up with the GTA 6 marketing plan

For better or worse, AI is now fully entrenched in game development - theoretically as a tool to aid in development, though there's a fair bit of controversy within studios about how helpful the technology actually is. Take-Two Interactive CEO Strauss Zelnick is willing to acknowledge that even if

AI Wouldn't Be Able To Create A Very Good Grand Theft Auto Game Due To Its Lack of Creativity, Take-Two CEO Says

While AI can streamline the video game development process, it would never be able to create a very good Grand Theft Auto game, according to Take-Two's CEO Strauss Zelnick, as current models lack something very important. Speaking about AI usage in video game development at CNBC's Technology

Take-Two CEO calls generative AI "the future of technology" that "will increase employment," months after saying GTA 6's "creative genius is human"

Take-Two CEO Strauss Zelnick seems slightly more gung ho about generative AI, recently calling it the "future of technology" during a talk at The Paley Center for Media. The corporate owner of Rockstar Games (Red Dead, GTA) and 2K Games (Borderlands 4, Bioshock, Mafia) haven't been as loudly

There's No Point Using AI for Any Creative Endeavor, Says Game Developer

As 2025 approaches its final months, AI becomes more and more a subject of discussion across all industries, including game development. The games industry has long utilized artificial intelligence to populate its virtual worlds. Still, with the veritable explosion of generative AI in the last few

Former God of War Dev On the Use of AI in Games Development: "If We Don't Embrace It, We're Selling Ourselves Short" - IGN

Meghan Morgan Juinio says AI is a tool that's "going to evolve whether you're onboard with it or not." There's no question that one of the biggest talking points during last week's Gamescom Asia x Thailand Game Show came out of Dead Space creator Glen Schofield's opening keynote address, regarding