Take-Two CEO calls AI-generated blockbusters 'laughable' as GTA 6 nears launch

'These tools may help you create assets, but that won't help you create hits' -- Take Two boss says AI can't create games like 'GTA 6'

Take-Two CEO Strauss Zelnick has a firm stance on AI's ability to generate blockbuster games and thinks it's out of the realm of possibility. Take-Two Interactive has millions of gamers eagerly anticipating the launch of arguably the biggest game of the year, Grand Theft Auto VI. While the video

GTA 6 couldn't be made with AI -- that's "laughable," Take-Two boss says

When Google unveiled a new look at its experimental Project Genie generative AI tool earlier this year, AAA game companies like Grand Theft Auto publisher Take-Two Interactive saw their stock prices take a noticeable hit. After all, why would you need thousands of developers to make big, explorable

Take-Two CEO Strauss Zelnick still rejects the idea AI can tackle games on the scale of GTA 6: "Creating a hit of that magnitude does require human engagement and creativity"

As the world prepares for the arrival of Grand Theft Auto 6 (hopefully this year), many have been wondering whether gen-AI would make its way into Rockstar Games' gigantic project somehow. Take-Two boss Strauss Zelnick has plainly stated that AI is incapable of creativity of its own. "You wouldn't

Take-Two boss says if the Grand Theft Auto franchise is threatened by AI

TL;DR: Take-Two CEO Strauss Zelnick views generative AI as helpful tools but not shortcuts to creating successful games like Grand Theft Auto VI. He emphasizes that human creativity remains essential for hits, dismissing the idea that AI alone can produce blockbuster titles or replace established

Take-Two CEO: Laughable That AI Could Make A Game Like GTA

AI-generation tools and tech continue to be the hottest thing in the world as seemingly every company tries to shove them into more apps and products, even if the results are bad. The CEO of Rockstar Games' parent company Take-Two Interactive, Strauss Zelnick, says that while genAI will have a

AI Can Assist Game Development but Not Create Hits, Says Take Two CEO

* AI cannot create blockbuster game titles, Zelnick said * He stressed that making hit games needs human creativity * The remarks come amid growing debate over AI in gaming Take-Two Interactive CEO Strauss Zelnick has shared his thoughts on the rise of artificial intelligence (AI) in the gaming

AI making something to GTA 6's scale is "laughable," Take-Two CEO Strauss Zelnick says, but the tech isn't as awful as you think: "I don't believe machines have the ability to be good or evil"

"There is a creator economy that these tools have enabled, no doubt" GTA 6 publisher Take-Two's CEO Strauss Zelnick isn't intimidated by generative AI, and he's not afraid of it, either. He tells Christopher Dring during a new episode of his The Game Business podcast that AI isn't the great,

Take-Two Boss Says GenAI/AI Tools "May Help You Create Assets, But That Won't Help You Create Hits" Like GTA

Generative AI (GenAI) and the new wave of AI tools that have begun to filter through the video game industry continue to be a controversial topic of conversation in games. The most recent spike in controversy comes from the reveal of NVIDIA's DLSS 5, which was an incredibly impressive reveal for

Boss of GTA 6 Owner Take-Two Says the Idea That AI Tools Will Mean Everyone Can Create Video Game Hits 'Doesn't Stand to Reason' - IGN

The CEO of Take-Two Interactive -- the parent company that owns GTA developer Rockstar -- has called the idea of AI making games like GTA 6 "laughable." Talking to The Game Business, Strauss Zelnick reflected on the reception to Google's Project Genie, which can generate interactive worlds from a