Google Gemini brings AI shopping features to India with Circle to Search and product comparison

Google Improves AI Shopping Experience With Gemini, Search and More Updates

Circle to Search can identify and explore multiple objects in an image Google announced a new set of AI-powered shopping features in India on Tuesday. The Mountain View-based tech giant is integrating its Gemini models with the extensive Shopping Graph, with the aim of simplifying product discovery. Updates have been introduced across the Gemini app, AI Mode in Search, and Circle to Search to help users browse, compare, and purchase products more efficiently. The company also noted that its Shopping Graph now includes over 50 billion products, with nearly 2 billion listings updated every hour. AI-Powered Shopping Across Gemini, Search Google is introducing new shopping features directly within the Gemini app, allowing users to move from discovery to purchase within a single conversation. Instead of relying on traditional keyword searches, users can now get shoppable product listings, comparison tables, pricing information, and purchase links directly in chat, the company explained in a blog post. The tech giant's new experience is powered by Google's Shopping Graph, an AI-powered database which aggregates product data from across the web. This is claimed to let users access up-to-date pricing, availability, and reviews without having to switch between multiple apps or tabs. This feature is currently available in both English and Hindi. Apart from this, shopping in AI Mode within Search is receiving upgrades. Users can now ask conversational queries and receive structured responses that include visuals and product comparisons. The results will also feature detailed insights such as pricing, reviews, and inventory information. Giving an example, Google said that users comparing products will see side-by-side comparison tables. Meanwhile, those looking for inspiration may get image-based results with direct shopping links. The upgraded AI Mode experience is currently available in English, with Hindi support expected to roll out soon. As per the company, the Circle to Search feature on supported devices, including the Google Pixel 10 and Samsung Galaxy S26 series, has been enhanced. Following the update, it can now identify and explore multiple objects within an image simultaneously. This means users can now circle or tap on different elements of an outfit, like clothing, footwear, and accessories, to find similar products online. Google claims the feature can break down an entire look and surface relevant items. As per the company, shopping-related queries are among the most popular use cases for Circle to Search, and the update is aimed at making product discovery more intuitive and visual. The latest updates build on features like Google's Virtual Try-On tool, which was launched in India last year. The tool allows users to visualise how apparel would look on them, reducing uncertainty when shopping online.

Google Gemini AI Shopping Features in India: How to Use Them Step-by-Step

Google offers multiple AI tools focused on convenience and speed. These systems are specifically designed to help users discover products, compare options, and make informed decisions. One of the most important features introduced by is AI-based product search. With this, users don't need to browse through multiple websites. They can simply ask Gemini any question they want (natural language questions). The tool then scans through the product database and offers them the best possible suggestions. This saves time and reduces confusion during the buying process. Another major feature is smart product comparison. can compare different brands and models within seconds. For instance, if you ask which smartphone has the best battery life, the AI will show you the key differences of the trending models. There's even a visual search feature, called 'Circle to Search'. It allows users to search products directly from images or videos. For example, if you have noticed a product on social media, you can circle it on the screen, and the AI will help you find similar items online. Industry analysts opine that these features make shopping particularly useful in India. The consumers here often compare prices before making a purchase. the effort required for research and help buyers to complete the process faster.

Google adds AI shopping features in India, lets users compare and buy faster

Circle to Search upgrade lets users identify and shop multiple items from images at once Google is now introducing its AI driven shopping capabilities in India via the latest Gemini models with the Shopping Graph to simplify how users discover and compare products online. The company says its dataset now includes over 50 billion product listings, with billions updated frequently to ensure real-time accuracy. The company built on the earlier like Virtual Try-On and is now rolling out the enhancements to Gemini, Search and Circle to Search. With this, the company aims to make shopping more conversational, visual and persoanlised for the Indian users. Among the key add-ons is the shopping within Gemini app, where the users can move from casual queries to actual product discovery without leaving the chat interface. Instead of just tex suggestions, Gemini now offers product listings, price comparisons and purchase links from across the web, helping users make quicker decisions. Also read: OpenAI CEO Sam Altman tried to scam US govt for billions, here is how The search giant is also upgrading AI Mode in Search to enable a more natural, conversational shopping experience. The users can now ask detailed queries and get structured responses which include images, price details, reviews and availability. The feature also generates comparison tables, allowing users to evaluate multiple products side by side without manually filtering through results. Furthermore, the Circle to Search also gets a major update. This allows the users to identify multiple items within an image simultaneously. This is specifically useful for fashion discovery, where users can select an entire outfit and instantly find similar products for each component. According to the company's blog post, the updates are currently being rolled out in English and Hindi language.