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If you use Google, you're training its AI. Here's how to opt out.
Consider this a belated PSA: A recent change to Google's privacy settings is allowing the company to store more of your data, including media such as "images, files, and audio and video recordings," to improve its AI models. In other words, if you upload any media to Google's Search services, it's being used to train AI unless you opt out. The change came about via an under-the-radar update to Google's Search services privacy settings, announced in June via a customer email. With the update, the company essentially opted people into this expanded AI training under the guise of giving users more control over their saved history and personalized recommendations. Google is now training on your media, too The update introduced two new settings, Search Services History and Personalized Recommendations, allowing you to configure how your activity is used to personalize your Google experience and how long your web and app activity is saved. This update applies beyond Google Search itself, and also includes other search services such as Maps, Shopping, Flights, Hotels, Translate, and News. For instance, when you use Google Lens to search for something visually by snapping a photo, that image may now be saved for AI training. Similarly, if you use the newer Search Live feature to search via voice input in the Google app, those audio recordings could be saved, as can any other Google voice search. If you use Google Translate to practice speaking, that audio is saved, too. The changes reflect a broader industry shift toward gathering data by any means necessary to improve AI services. Instead of relying solely on information scraped from the web, Google and others are increasingly collecting data that people upload or create when using their services. Meta is another example of a consumer-facing tech company doing this at scale, training its AI on users' images and media, as well as on content recorded by its AI glasses. Google confirms the media-training use directly, stating in that email to customers: "Like your Search Services History, your saved media is also used to develop and improve Google services and technologies, including AI models and safety measures." Its help documentation echoes this, noting that the company "uses your history to provide, develop, and improve its services (such as training generative AI models) and to protect Google, its users, and the public with the help of human reviewers." Some of this storage is temporary and tied to making the product work, but per Google's own language, saved media can also be retained specifically to train its AI. Adjusting your settings The good news is you have some control here. You can change your preferences on the Search Services History and Search Services Personalization pages. On the former, you can uncheck the "Save Media" box separately from the "Search Services History" box, or uncheck both. You can also configure how often you want saved data automatically deleted -- after 3 months, 18 months, or 36 months. From there, you can jump to this page to dig into other privacy settings, including Web & App Activity, Timeline, YouTube History, and more. Beyond saved media, Google also uses your search history, location, and other information from the websites you visit to personalize your experience on Google, including which ads are shown. Before this update, Google let you configure what historical search data was saved via its "Web & App Activity" settings. That's now been separated into two settings: the Web & App Activity data and the new Search data setting, which is on by default. That means if you make a change to the Web & App Activity data retention settings in an effort to opt out of having your data stored by the tech giant, the update will no longer impact your use of Google Search services, as it's now a separate option.
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Google Can Now Use Your Search Uploads for AI Training: Here's How to Opt Out
Google last month introduced a new Search Services History setting that can save your media uploads for AI development, unless you turn it off. Google has added a new privacy setting for Search that allows it to collect the images, files, audio, and videos you upload to the search bar for AI training purposes. As TechCrunch notes, the update began rolling out following an email to customers early last month. I received the email on June 9, and the subject line reads "New privacy settings for Search services." The notification introduces two new privacy settings for Google accounts: Search Services History and Personalized Recommendations. Previously, both options were managed under the Web & App Activity tab, but going forward, they will be held separately in My Google Activity, Google says. With the change, the Search Services History setting can also save your search uploads. Google says this will allow it to improve your future interactions with products like Google Lens and Search Live. While the setting appears harmless at first, a line further down the email reveals that the saved media will be "used to develop and improve Google services and technologies, including AI models and safety measures." How to Stop Google From Saving Your Search Media If you're not comfortable with Google using your Search uploads for AI training, you'll have to disable the new setting yourself. Those who already have their Web & App Activity turned off don't have to worry. Since Search Services History is a "subsetting" of Web & App Activity, it is disabled automatically when the parent setting is turned off, Google says. Meanwhile, users who have the parent setting enabled and wish to individually turn off the subsetting can head to Search Services History Settings and uncheck the button next to Save Media. Google will then display a dialog explaining what changes. Read through it and click Turn off to stop your media uploads from being saved. You can also click the "View and delete saved history" button on the same page to remove the pieces of media Google has already saved from your search activities.
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Google now uses your uploaded search media to train AI - Engadget
Google is at it again. The company recently, and quietly, introduced a change to how it hoovers up our data to train its AI platforms. It can now scoop up media you upload to its various search tools for training purposes, according to a report by TechCrunch. This includes "images, files and audio and video recordings." That's pretty much everything. What does this mean exactly? If you upload a photo to Google Lens to search for something visually, the company can take it. The same goes for the audio accompanying any Google voice search and anything uploaded to Google Translate. This applies to all Search-related products, so stuff like your personal Google Photos are safe for now. Every user is automatically opted in, as the gaping maw of generative AI needs data to feed on and it's running out. There is, however, a solution for those who don't like random mega-corporations poring through their images and videos. You can opt out of this by changing some particular settings. First, head to the dedicated Search Services History page and uncheck the "Save Media" box. Next, head to this Search Services Personalization page and make sure that it's not saving anything. That should do it. As an aside, you can turn off AI overview results by popping in "-AI" before a query. Of course, this is modern AI; it doesn't always need permission to get to our data. Just ask some musicians.
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Google wants to train its AI on your search history. Here's how to opt out now
Tired of Google collecting your data for AI? You can easily stop it. Google is rolling out a new setting called "Search Services History" that saves your media inputs like Google Lens photos, Google Translate data and voice searches to train its AI models. If you already have Google's master Web & App Activity turned off, you're safe. But for everyone else, this feature is enabled by default. It doesn't scrape external files you just listen to or click on, but it does harvest the voice commands and images you directly upload. Taking action now matters. While deleting your history disconnects it from your account immediately, an anonymized version can still sit in Google's AI training systems for up to four years. Here is how to check your account and turn it off immediately. Follow Tom's Guide on Google News and add us as a preferred source to get our up-to-date news, analysis, and reviews in your feeds. Subscribe to Tom's Guide on YouTube and follow Tom's Guide Entertainment on TikTok and Instagram.
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Google quietly updated its privacy settings in June, allowing the company to collect images, files, audio, and video recordings uploaded to Search services for AI training. Users are automatically opted in, but can disable the Search Services History setting to prevent their media from being saved and used to develop AI models.

Google introduced a significant change to its Google privacy settings in June through an under-the-radar update announced via customer email. The company now collects and stores user data including images, files, audio, and video recordings uploaded to its Search services to improve AI models
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. This marks a shift from the company's previous approach, as it now harvests user-uploaded media for AI training purposes rather than relying solely on information scraped from the web1
.The update introduced two new settings: Search Services History and Personalized Recommendations, which allow users to configure how their activity personalizes their Google experience and how long their web and app activity is saved
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. Users are automatically opted in by default, meaning anyone who hasn't actively changed their settings is already contributing their media to Google AI training3
.The data collection extends beyond Google Search itself to include Maps, Shopping, Flights, Hotels, Google Translate, and News
1
. When you use Google Lens to search visually by snapping a photo, that image may now be saved for AI training. Similarly, if you use the newer Search Live feature to search via Google Voice Search input in the Google app, those audio recordings could be saved1
.Google Translate data is also affected—if you use the service to practice speaking, that audio is saved too
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. Google confirms this use directly in its customer communication, stating that "saved media is also used to develop and improve Google services and technologies, including AI models and safety measures"1
. The company's help documentation notes it uses this history to "provide, develop, and improve its services (such as training generative AI models)"1
.Users who want to prevent their user-uploaded media for AI from being collected have several options. Those who already have their Web & App Activity turned off don't need to worry, as Search Services History is automatically disabled when the parent setting is turned off
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. For everyone else, you need to take action.To stop Google Lens data collection and other media harvesting, head to the Search Services History settings page and uncheck the "Save Media" box separately from the "Search Services History" box, or uncheck both
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. You can also configure how often saved data is automatically deleted—after 3 months, 18 months, or 36 months1
. Additionally, visit the Search Services Personalization page to ensure it's not saving anything3
.Related Stories
This change reflects a broader industry shift toward gathering user-generated data by any means necessary to improve AI services
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. Meta is another example of a consumer-facing tech company doing this at scale, training its AI models on users' images and media, as well as on content recorded by its AI glasses1
. The gaping maw of generative AI needs data to feed on, and it's running out of readily available sources3
.Taking action now matters because while deleting your history disconnects it from your account immediately, anonymized data can still sit in Google's AI training systems for up to four years
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. The privacy policy update essentially opted people into this expanded AI training under the guise of giving users more control over their saved history and personalized recommendations1
. Users should regularly review their privacy settings as companies continue to adjust their data collection practices to fuel AI development.Summarized by
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