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If you use Google, you're training its AI. Here's how to opt out.
Consider this a belated PSA: A recent change to Google's privacy settings is allowing the company to store more of your data, including media such as "images, files, and audio and video recordings," to improve its AI models. In other words, if you upload any media to Google's Search services, it's being used to train AI unless you opt out. The change came about via an under-the-radar update to Google's Search services privacy settings, announced in June via a customer email. With the update, the company essentially opted people into this expanded AI training under the guise of giving users more control over their saved history and personalized recommendations. Google is now training on your media, too The update introduced two new settings, Search Services History and Personalized Recommendations, allowing you to configure how your activity is used to personalize your Google experience and how long your web and app activity is saved. This update applies beyond Google Search itself, and also includes other search services such as Maps, Shopping, Flights, Hotels, Translate, and News. For instance, when you use Google Lens to search for something visually by snapping a photo, that image may now be saved for AI training. Similarly, if you use the newer Search Live feature to search via voice input in the Google app, those audio recordings could be saved, as can any other Google voice search. If you use Google Translate to practice speaking, that audio is saved, too. The changes reflect a broader industry shift toward gathering data by any means necessary to improve AI services. Instead of relying solely on information scraped from the web, Google and others are increasingly collecting data that people upload or create when using their services. Meta is another example of a consumer-facing tech company doing this at scale, training its AI on users' images and media, as well as on content recorded by its AI glasses. Google confirms the media-training use directly, stating in that email to customers: "Like your Search Services History, your saved media is also used to develop and improve Google services and technologies, including AI models and safety measures." Its help documentation echoes this, noting that the company "uses your history to provide, develop, and improve its services (such as training generative AI models) and to protect Google, its users, and the public with the help of human reviewers." Some of this storage is temporary and tied to making the product work, but per Google's own language, saved media can also be retained specifically to train its AI. Adjusting your settings The good news is you have some control here. You can change your preferences on the Search Services History and Search Services Personalization pages. On the former, you can uncheck the "Save Media" box separately from the "Search Services History" box, or uncheck both. You can also configure how often you want saved data automatically deleted -- after 3 months, 18 months, or 36 months. From there, you can jump to this page to dig into other privacy settings, including Web & App Activity, Timeline, YouTube History, and more. Beyond saved media, Google also uses your search history, location, and other information from the websites you visit to personalize your experience on Google, including which ads are shown. Before this update, Google let you configure what historical search data was saved via its "Web & App Activity" settings. That's now been separated into two settings: the Web & App Activity data and the new Search data setting, which is on by default. That means if you make a change to the Web & App Activity data retention settings in an effort to opt out of having your data stored by the tech giant, the update will no longer impact your use of Google Search services, as it's now a separate option.
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Google now uses your uploaded search media to train AI - Engadget
Google is at it again. The company recently, and quietly, introduced a change to how it hoovers up our data to train its AI platforms. It can now scoop up media you upload to its various search tools for training purposes, according to a report by TechCrunch. This includes "images, files and audio and video recordings." That's pretty much everything. What does this mean exactly? If you upload a photo to Google Lens to search for something visually, the company can take it. The same goes for the audio accompanying any Google voice search and anything uploaded to Google Translate. This applies to all Search-related products, so stuff like your personal Google Photos are safe for now. Every user is automatically opted in, as the gaping maw of generative AI needs data to feed on and it's running out. There is, however, a solution for those who don't like random mega-corporations poring through their images and videos. You can opt out of this by changing some particular settings. First, head to the dedicated Search Services History page and uncheck the "Save Media" box. Next, head to this Search Services Personalization page and make sure that it's not saving anything. That should do it. As an aside, you can turn off AI overview results by popping in "-AI" before a query. Of course, this is modern AI; it doesn't always need permission to get to our data. Just ask some musicians.
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Google quietly updated its privacy settings in June, allowing the company to store and use uploaded images, audio, and video recordings from Search services to train AI models. Users are automatically opted in, but can disable the feature through Search Services History and Personalized Recommendations settings. The change affects Google Lens, Voice Search, Translate, and other search tools.
Google introduced a significant change to its privacy settings in June through a customer email that flew under the radar for many users. The company now collects and stores media that people upload to its Search services, including images, files, and audio and video recordings, to improve its AI models
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. Users are automatically opted into this expanded Google AI training program, marking a shift in how the tech giant handles user data across its ecosystem.
Source: Engadget
The update affects multiple search-related products beyond Google Search itself, including Maps, Shopping, Flights, Hotels, Google Translate, and News
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. When you use Google Lens to search visually by snapping a photo, that image may now be saved for AI training purposes. Similarly, audio recordings from Google Voice Search and the newer Search Live feature in the Google app could be stored and used to develop AI models2
. Even practicing pronunciation through Google Translate means that audio becomes part of the training data pool.The Google privacy settings update introduced two new configurations: Search Services History and Personalized Recommendations. These settings allow users to control how their activity personalizes their Google experience and how long their web and app activity is saved
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. Google essentially opted people into this expanded data collection under the guise of providing more control over saved history and personalized recommendations.Google confirms the use of user-uploaded media for AI models directly in its customer communications, stating that "saved media is also used to develop and improve Google services and technologies, including AI models and safety measures"
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. The company's help documentation notes that it uses this history with the assistance of human reviewers to provide, develop, and improve its services, including training generative AI models. While some data storage is temporary and necessary for product functionality, saved media can also be retained specifically to train AI systems.Users who want to prevent their user-generated data from being used for AI training have options to adjust their privacy settings. To opt out, visit the Search Services History page and uncheck the "Save Media" box, which can be toggled separately from the "Search Services History" box
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. You can also configure automatic deletion intervals for saved data, choosing between 3 months, 18 months, or 36 months2
.Additionally, users should check the Search Services Personalization page to ensure it's not saving anything beyond their preferences
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. Before this update, Google allowed configuration of historical search data through "Web & App Activity" settings, but that has now been separated into two distinct settings, with the new Search data setting turned on by default1
.Related Stories
This change reflects a broader industry trend toward gathering data by any means necessary to fuel AI development. Instead of relying solely on information scraped from the web, Google and other tech companies are increasingly collecting data that people upload or create when using their services
1
. Meta represents another example of a consumer-facing tech company implementing similar practices at scale, training its AI on users' images and media, as well as content recorded by its AI glasses1
.The appetite for training data appears insatiable, as the "gaping maw of generative AI needs data to feed on and it's running out"
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. This suggests that users should expect more companies to follow similar paths, making proactive data storage management increasingly important for those concerned about how their personal content is being used to develop AI technologies.Summarized by
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