HP and Ferrari unveil $5,599 limited edition AI PC with transparent engine bay and racing DNA

Ferrari and HP made a vivid red laptop with a transparent 'engine bay' - Engadget

Banish any memories of Ferrari's 2004 venture into laptops. Coinciding with the Monaco Grand Prix, and with HP in tow, Ferrari is charging at the world of laptops again with a product that has an eye-watering, Tifosi-baiting price of $5,599. The HP Scuderia Ferrari AI PC is a limited-run notebook that's the result of two years of collaboration between the PC maker and iconic car company. The laptop is unapologetically design- and engineering-centered, as you might expect, with premium materials and finishes, all backed by the reliability and technical assurance that should be typical of HP's laptops. When I got to check out a prototype laptop in Ferrari's London showroom, the vivid red finish was mesmerizing. The companies have tried to capture the Rosso Magma sheen of Ferrari's Icona Daytona SP3 -- and other car models I'm less familiar with. The color effect is meant to add depth to the eye-catching finish and the palm rest has a special lenticular finish, meant to convey motion blur. Most of the Scuderia laptop is made of anodized aluminum with a CNC-machined finish, but if you flip it over, the base is covered in a supercar-like carbon fiber. There's also a transparent segment, dubbed the "engine bay", where you can see the laptop's processor and cooling system. You'll also make out the laser-etched number indicating which of the limited 5,000-unit run you're looking at, as well as a few Easter eggs for Ferrari obsessives. The panel is made of Gorilla Glass, with 2,000 individually drilled holes adding further texture and visual interest. Even the hinge draws from Ferrari design -- specifically, its F76 digital hypercar. The concentric louvers across the hinge are crafted to help channel airflow and keep things cool. Several stylistic choices are centered around Ferrari's motto of "eyes on the road"; focusing on the primary experience of the user (or driver). One example of this is how, when the laptop is open, the trackpad is all but invisible, signposted by a slender lit-up line just below the keyboard. While the laptop's specs aren't an afterthought, it certainly isn't a gaming powerhouse, either. Those familiar with HP's Zbooks will find the specs here familiar. The Scuderia Ferrari Notebook runs on an Intel Core Ultra X7 processor, with integrated Intel Arc graphics, 64GB of memory and a 1TB SSD. The 14-inch 3K OLED screen supports touch input, while the keyboard features an RGB light for each key (in Ferrari's typeface). Those are customizable and there are a handful of preprogrammed light-up cycles if you're feeling flashy (which, if you own this PC, you are into flashy). It's certainly the most glamorous AI PC I've seen so far. It's not underserved on connectivity options either, with two USB-C Thunderbolt 4 ports, a USB-C 10Gbps port, a USB-A port and HDMI and headphone jacks. The Scuderia Ferrari will be available for purchase in only a handful of countries, including the US, the UK, Italy, Japan and a few others. Like Ferrari's most desirable cars, the limited run comes with a heady price: $5,599. Diehard Ferrari (or HP) fans will get their rare laptop wrapped in a classy box, with a USB charger and a slick Poltrona Frau leather sleeve included. Naturally, it's the same leather used in Ferrari car interiors and is almost as desirable as the laptop itself. It will go on sale later this month on June 12.

HP and Ferrari made a dreamy red laptop, and I can't stop ogling at it

HP is only making 4,999 units of this laptop, and each one will have an unique identifier badge. HP has just collaborated with Ferrari to make a special edition laptop that borrows from the car maker's racing DNA. The result of this partnership is the HP Limited Edition Scuderia Ferrari AI PC. And in typical Ferrari fashion, this laptop is covered in a furious red shade. When you flip over the laptop, you will see a glass lid that has over 2,000 micro-holes to ensure airflow, a design inspired by the exposed engine bay in Ferrari's cars. What's this machine all about? Of course, there are plenty of other elements that have been borrowed from Ferrari's luxurious sports cars. For example, there is a light bar right above the haptic trackpad. The keyboard backlight is adorned in a red shade that is reminiscent of Ferrari control panels. On the underside, there is a glass window sitting atop a carbon fiber-inspired cover that gives you a peek at the innards, including the two fans and heat sinks. Now, this is not a mass-market laptop. Far from it, actually. HP says that it is only making 4,999 units of the HP Limited Edition Scuderia Ferrari AI PC, and each one will bear its own unique identifier number at the back. As far as the specs go, it offers a 14-inch 3K tandem OLED display with touch input support, 120 Hz refresh rate, and 700 nits of peak brightness. It draws power from Intel's Core Ultra X7 processor, alongside a generous 64 GB of RAM. This is a Copilot+ PC that can deliver 180 TOPS of AI firepower, and yes, there's a dedicated Copilot key on this one, as well. Now, this won't be the first time that an automobile brand has joined hands with a player in the PC industry to make special edition laptops. This is not even the first such adventure for Ferrari. Back in 2009, the Italian car maker partnered with Acer to make the Ferrari One laptop. This was followed by a similar partnership struck between Asus and Lamborghini. MSI also inked a similar deal with Mercedes-AMG to make one of its Stealth 16 laptops. What else? The port situation is not bad either. You get a total of four of them, which include an HDMI 2.1 port, a pair of Thunderbolt ports on the left edge, a USB-C port with DisplayPort 1.4 output, and a USB-A port sitting alongside a 3.5 mm headphone/audio combo jack and a Kensington security lock. Now this is a once-in-a-lifetime kind of deal. HP makes it abundantly clear that it is only making a limited batch of this laptop, and once that's sold, it's gone for good. As far as market availability goes, the HP Limited Edition Scuderia Ferrari AI PC will be sold only in nine countries, including the U.S., UK, Australia, Japan, and a handful of European nations. Moreover, it will only be sold through HP's website and not in brick-and-mortar stores. The HP Limited Edition Scuderia Ferrari AI PC is priced at $5,599, and it will go on sale starting June 12th in the US. Given the specs, it's an extremely high asking price, but if it comes as any consolation, the laptop will come with a bunch of exclusive items, including a Poltrona Frau leather sleeve that is used in Ferrari's sports cars and custom wallpapers, as well.