Hyundai takes full ownership of Boston Dynamics, eyes 30,000 Atlas humanoid robots by 2028

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Hyundai Motor Group is acquiring SoftBank's remaining 9.65% stake in Boston Dynamics for $325 million, gaining complete control of the robotics giant. The move centers on commercializing the Atlas humanoid robot at scale, with deployment planned at Hyundai's Georgia plant starting in 2028 and annual production capacity targeting 30,000 units.

Hyundai Secures Full Ownership of Boston Dynamics

Hyundai Motor Group announced it will acquire SoftBank's remaining stake in Boston Dynamics, completing a transition that began in 2021 when the Korean automaker purchased an 80% controlling interest for $880 million

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. SoftBank Group exercised its contractual put option to sell its remaining 9.65% stake, valued at approximately $325 million, giving Boston Dynamics a total valuation of around $3.3 billion

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. The transaction follows a predetermined price locked in during the 2021 acquisition agreement, though some analysts suggest the robotics company could be worth significantly more—potentially between $20 billion and $100 billion—by 2026

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Source: Silicon Republic

Source: Silicon Republic

Under the new ownership structure, HMG Global's stake will rise to 62.5%, while Hyundai Motor Group Executive Chair Chung Euisun is investing an additional $80.5 million to increase his personal stake to 25%, and Hyundai Glovis will hold 12.5%

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. This marks Chung Euisun's continued commitment to the robotics business, having initially invested 238.9 billion won during the 2021 acquisition and participating in subsequent capital increases.

Building an End-to-End AI Robotics Chain

Hyundai full ownership of Boston Dynamics positions the automotive giant to construct an integrated AI robotics ecosystem that combines the robotics firm's Physical AI expertise with Hyundai's manufacturing capabilities, mobility platforms, and global supply network

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. "Through this integrated approach, the group aims to accelerate the development, validation and commercialization of Physical AI technologies and robotics solutions," Hyundai stated

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Source: Korea Times

Source: Korea Times

The centerpiece of this strategy is the Atlas humanoid robot, which Boston Dynamics showcased in a production-ready version at CES earlier this year after years of testing and development

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. Hyundai is developing Atlas in partnership with NVIDIA and Google DeepMind, leveraging their AI-driven robotics capabilities to create machines capable of operating in real-world manufacturing environments

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Atlas Deployment Timeline and Factory Automation Goals

Hyundai plans to deploy the Atlas humanoid robot at its Hyundai Georgia plant—specifically at the Hyundai Motor Group Metaplant America facility—beginning in 2028

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. The electric vehicle plant will serve as a testing ground for manufacturing validation, with Atlas initially handling simpler tasks such as logistics, welding, and materials handling

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. By 2030, the scope will expand to more complex component assembly operations once the robot's operational reliability has been established

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The company aims to build annual production capacity of up to 30,000 humanoid robots by 2028

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. According to reports, Hyundai plans to deploy 25,000 units at Hyundai Motor and Kia plants before supplying outside customers

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. Atlas will be trained at Hyundai's Robot Metaplant Application Center in Savannah, Georgia, before full industrial deployment

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Market Reaction and Labor Concerns

Hyundai Motor shares fell 3.6% in Seoul trading following the announcement, though this outperformed the broader KOSPI index, which dropped 5.8% amid a technology sector selloff

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. Kiwoom Securities analyst Shin Yoonchul noted that the stock's subdued response reflected investor skepticism about whether Boston Dynamics' $3.3 billion valuation holds up

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The acquisition comes as Hyundai's South Korean labor union has intensified industrial action over annual wage negotiations and job security concerns

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. Workers staged partial strikes and are demanding written assurances that their jobs will be protected as Hyundai brings more robots onto production lines, while also pushing for a bonus pool equal to 30% of net profit

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Strategic Positioning for Physical AI Future

Chung Euisun has repeatedly emphasized Physical AI as a core pillar of Hyundai's long-term growth strategy, alongside electric vehicles, autonomous driving, and software-defined mobility. In his New Year's address, Chung stated that "the value of Hyundai Motor Group's moving platforms, including automobiles and robots, as well as its manufacturing process data, will become even more distinctive. This is a powerful competitive advantage that global technology companies cannot easily replicate"

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Market observers believe that securing full ownership could pave the way for a Nasdaq IPO for Boston Dynamics

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. While currently valued at around 30 trillion won, forecasts suggest the valuation could surge to more than 100 trillion won following a possible listing, expected around 2028 when Atlas deployment reaches full scale

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. This timing aligns with the broader industry shift toward physical AI products, positioning Hyundai to capitalize on what could become a massive windfall as manufacturers race to integrate AI-powered automation into factory operations

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