OpenAI unveils $300-$400 smart speaker designed by Jony Ive, launching in 2027

5 Sources

Share

OpenAI is developing its first hardware product—a doughnut-shaped, hockey puck-sized smart speaker with moving parts and environmental sensors. Designed by former Apple chief Jony Ive, the AI-powered device will cost $300-$400 and launch in 2027, marking the physical manifestation of ChatGPT for home use.

News article

OpenAI Smart Speaker Takes Physical Form with Premium Design

OpenAI is entering the hardware market with an AI-powered smart speaker that represents the physical manifestation of ChatGPT. According to Bloomberg reporter Mark Gurman, the device will feature a distinctive doughnut-shaped design roughly the size of a hockey puck, making it portable enough to carry with one hand throughout the home

1

2

. The first OpenAI gadget is being developed in partnership with LoveFrom, the design studio founded by legendary former Apple designer Jony Ive, and will be constructed from high-quality metal to achieve a premium look

1

.

AI Companion for the Home Features Moving Parts and Advanced Sensors

What sets this AI companion for the home apart from traditional smart speakers is its unique interactive features. The device will include moving parts that activate on their own to show when it's responding or interacting with users, creating a more lifelike presence

2

3

. These components will help give the speaker personality, similar to how beloved robots like WALL-E or R2-D2 use movement to feel emotionally present

5

. The battery-powered device will incorporate speaker grilles and microphones for voice-based conversations, while lights will indicate when it's listening

4

. A camera system and environmental sensors will feed the AI information about the user's surroundings, allowing it to understand context beyond spoken commands

4

5

.

Premium Price Point Challenges Smart Speaker Market Norms

The hockey puck-sized device is expected to retail for $300 to $400, positioning it well above most competitors in the smart speaker market

1

3

. For comparison, Amazon's smart home speakers range from $40 to $240, making OpenAI's pricing strategy notably ambitious

1

. This premium pricing reflects OpenAI's $6.5 billion investment in Jony Ive's io startup to spark this hardware pivot

3

. The high cost could prove challenging, as smart speakers have historically struggled with profitability, and breaking into this established market may be difficult

1

. However, having time to gauge consumer reactions before the anticipated 2027 release could allow OpenAI to revise its pricing strategy

3

.

Human-Like Conversations and Personalized Learning Define User Experience

The device will operate similarly to ChatGPT's voice mode on smartphone apps, but with more advanced models for human-like conversations and interactivity

2

. OpenAI expects the AI to become more familiar with its owner over time, adapting conversations based on routines, preferences, and past interactions

5

. This personalization could enable the assistant to offer proactive help before users reach for their phones or type prompts

5

. The speaker is expected to control smart-home appliances, play media, answer questions, and respond to messages throughout the day

5

. OpenAI has already demonstrated progress in natural conversation through ChatGPT Live, suggesting the hardware will deliver sophisticated voice interactions

5

.

Legal Challenges and Apple Lawsuit Shadow Hardware Launch

OpenAI's entry into hardware hasn't proceeded without complications. Apple has sued the AI lab for trade secret theft, claiming OpenAI misled an Apple supplier into developing a metal finishing technique similar to Apple's own processes

4

. OpenAI denies wrongdoing and maintains it's "building something entirely new and different from anything at Apple"

1

4

. Bloomberg notes the portable speaker "is not something Apple has come close to launching," supporting OpenAI's position that it has no interest in Apple's trade secrets

4

. While Apple is working on a home hub with a display and square form factor expected this year, and a tabletop robot with a motorized arm potentially arriving in 2027, neither directly competes with OpenAI's screenless, portable design

4

.

First in Family of AI-Powered Gadgets Planned for Consumer Market

This doughnut-shaped smart speaker represents just the beginning of OpenAI's hardware ambitions. OpenAI president Greg Brockman has confirmed the company is building a family of devices, with this portable companion serving as the first to give ChatGPT a physical presence in users' homes

5

. The device is expected to be introduced later this year ahead of its 2027 release

4

. Watch for how consumers respond to the premium pricing and whether the moving parts create genuine engagement or feel gimmicky. The collaboration with Jony Ive's LoveFrom design studio suggests the execution will be polished, but the success of this hardware pivot will depend on whether users see value in a $300-$400 AI companion when cheaper alternatives exist

5

.

Today's Top Stories

© 2026 TheOutpost.AI All rights reserved