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ING completes live end-to-end European agentic payment transaction
This content has been selected, created and edited by the Finextra editorial team based upon its relevance and interest to our community. The transaction saw an ING customer use an AI assistant to buy tickets on the Royal Concertgebouw Orchestra website. The customer told the assistant what they were looking for: experience, dates, budget. The assistant suggested options, and the customer picked one and approved the purchase. From choosing the tickets to completing the payment, every step was carried out by the AI, running on infrastructure based entirely in Europe. "We're excited about this move towards a future where seamless, intelligent interactions redefine the way people engage with banking and online shopping," says Hans Overeem, head of Payments at ING in the Netherlands. Madalena Cascais Tomé, member of executive committee, Worldline, adds: "Agentic commerce is no longer theoretical, it is production-ready today. Powered by Worldline's platform, this transaction proves that we are fully enabled across acceptance, acquiring, authentication and issuer processing at a pan-European level."
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Worldline paves the way for agentic commerce in Europe
The transaction was carried out between an ING cardholder and a Dutch merchant. It relies on a shared infrastructure deployed across the Netherlands and Belgium, utilizing the Mastercard network alongside the secure authentication and authorization mechanisms of the three partners. This demonstration validates the ability of an artificial intelligence agent acting on behalf of a merchant to securely initiate and authenticate a payment across multiple European markets. 'Agentic commerce is no longer theoretical: it is production-ready today', stated Madalena Cascais Tomé, member of Worldline's Executive Committee. According to her, this transaction demonstrates that the group already possesses an operational infrastructure on a European scale covering acceptance, acquiring, authentication, and card issuance.
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ING, Worldline, and Mastercard have completed Europe's first live end-to-end agentic payment transaction, where an AI assistant autonomously purchased Royal Concertgebouw Orchestra tickets for a customer. The transaction ran entirely on European infrastructure, validating that agentic commerce is production-ready and signaling a shift toward intelligent and seamless banking experiences across multiple European markets.
A live end-to-end European agentic payment transaction has been successfully completed by ING, Worldline, and Mastercard, marking a significant step forward for agentic commerce in Europe
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. The transaction involved an ING customer using an AI assistant to purchase tickets on the Royal Concertgebouw Orchestra website1
. The customer simply told the assistant their preferences—experience type, dates, and budget—and the AI agent initiated and authenticated a payment autonomously, handling everything from ticket selection to payment completion.
Source: Finextra Research
The transaction was carried out between an ING cardholder and a Dutch merchant, relying on shared infrastructure deployed across the Netherlands and Belgium
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. Every step ran on infrastructure based entirely in Europe, utilizing the Mastercard network alongside secure authentication and authorization mechanisms provided by the three partners1
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. This validates the technical readiness of secure payments across multiple European markets, demonstrating that artificial intelligence agents can operate within existing financial frameworks while maintaining compliance with regional data and security standards.Madalena Cascais Tomé, member of Worldline's Executive Committee, emphasized that "agentic commerce is no longer theoretical: it is production-ready today"
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. Powered by Worldline's platform, this transaction proves operational capability across acceptance, acquiring, authentication, and issuer processing at a pan-European level1
. Hans Overeem, head of Payments at ING in the Netherlands, stated the bank is "excited about this move towards a future where seamless, intelligent interactions redefine the way people engage with banking and online shopping"1
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This development signals a shift toward intelligent and seamless banking where AI assistants can act as trusted intermediaries in financial transactions. For consumers, agentic payment systems could simplify online shopping by handling complex decision-making and transaction processes. For financial institutions and merchants, this validates that existing payment infrastructure can support AI-driven commerce without requiring entirely new systems. The successful deployment across multiple countries also suggests that scaling agentic commerce throughout Europe is technically feasible, though regulatory frameworks and consumer trust will need to evolve alongside the technology. Watch for how banks and payment processors integrate these capabilities into mainstream services and how consumers respond to delegating purchasing decisions to AI agents.
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