ISG Pioneers Integrated Software and Services Research for Enterprise Digital Transformation

ISG's Innovative Approach to Digital Transformation Research

Information Services Group (ISG), a global AI-centered technology research and advisory firm, has announced a groundbreaking approach to assist enterprises in evaluating and selecting optimal software and supporting services for their digital transformation initiatives 1

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. This novel strategy involves the simultaneous publication of ISG Buyers Guides™ and ISG Provider Lens™ reports, providing comprehensive end-to-end intelligence for planning and executing digital transformations.

Unified Research Approach

The unified approach leverages ISG's extensive software and service provider research capabilities. By presenting influential software and services reports together, ISG offers clients concurrent access to in-depth perspectives on software products and the associated consulting, implementation, integration, and managed services 2

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. This integration aims to help organizations maximize the value of their software investments.

Expansion of Research Portfolio

In 2023, ISG expanded its research portfolio by acquiring Ventana Research, now known as ISG Software Research. This strategic move enhances ISG's ability to serve clients investing in digital transformation 1

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. As software modernization becomes increasingly critical, enterprises are recognizing the importance of evaluating software solutions in conjunction with their choice of service partners.

Synchronized Publication Strategy

ISG plans to synchronize the publication of software and services research across various key industries and technologies throughout the year. Each release will include one or more ISG Buyers Guides for software solutions in a specific segment, along with ISG Provider Lens™ reports on relevant service providers 2

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. This approach aims to present software and services research together in every topic area.

Comprehensive Research Coverage

The ISG Provider Lens and ISG Buyers Guide reports align with five broad categories: Artificial Intelligence, Business & Technologies, Ecosystem Intelligence, Information Technology, and Vertical Industries. The ISG Research 2025 Report Plan includes 50 ISG Provider Lens studies and more than 135 Buyers Guides, covering multiple regional markets 1

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Impact on Enterprise Decision-Making

This integrated approach to research is designed to help enterprises navigate the increasing complexity of technology adoption. By enabling companies to evaluate potential partners alongside their choice of software, ISG aims to facilitate better technology fit and greater long-term value for organizations undergoing digital transformation 2

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Additional Resources

ISG will continue to provide a wealth of resources on each topic area, including the ISG Software Research Market Perspectives blog, Market Assertions from industry analysts, and ISG Provider Lens Focal Points briefings. These resources offer trends and advice for both enterprises and providers, further supporting informed decision-making in the rapidly evolving digital landscape 1

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