Kaspersky wins Cybersecurity Brand of the Year as AI threats surge across India

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Kaspersky has been named Cybersecurity Brand of the Year at Bharat PSU Manthan 2026 in New Delhi. The recognition highlights the company's AI-driven approach to consumer cybersecurity, having blocked 4.7 crore web-based threats in 2025 alone. With 82.2% of Indian children accessing mobile devices by age 14, Kaspersky is championing family-first digital safety through initiatives like the KidZania Cyber Investigation Centre.

Kaspersky Recognized for Leadership in Consumer Cybersecurity

Kaspersky has been honored as the Cybersecurity Brand of the Year at Bharat PSU Manthan 2026, held at The Shangri-La in New Delhi on June 12, 2026

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. The award marks a significant milestone for the company's leadership in consumer cybersecurity and its sustained commitment to building cyber resilience across India's rapidly expanding digital ecosystem. Organized by Velox Media, Bharat PSU Manthan serves as a premier platform that brings together senior leadership from India's public sector undertakings to discuss policy, technology, and innovation priorities for the nation

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Source: DT

Source: DT

Protecting Indian Families Against AI Threats

The recognition came alongside a keynote presentation by Purushottam Bhatia, Head of Consumer Business, South Asia at Kaspersky, titled "Raising a Cyber-Safe Generation: Protecting Indian Families in the Age of AI Threats." The address highlighted India's expanding consumer threat landscape, revealing that Kaspersky blocked 4.7 crore web-based threats in 2025 alone

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. With 82.2% of Indian children accessing mobile devices by age 14 and AI-powered tools increasingly democratizing cybercrime, Bhatia made a compelling case for proactive, family-first cybersecurity as a national priority

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. The growing accessibility of AI-powered cybercrime tools means that threat actors no longer need advanced technical skills to launch sophisticated attacks, making robust protection essential for every household.

Two Decades of AI-Driven Threat Intelligence

Central to Kaspersky's approach is its more than two-decade heritage of deploying AI and machine learning in cybersecurity. The company's multi-layered detection approach embeds AI at every stage, enabling it to identify over 500,000 new malicious files every day globally

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. This AI-driven threat intelligence capability positions Kaspersky to stay ahead of evolving attack vectors, particularly as cybercriminals leverage generative AI to create more convincing phishing campaigns and automated attack tools. "Our two-decade AI-driven threat intelligence heritage gives us a decisive edge against the next wave of attacks, and being recognized at Bharat PSU Manthan reinforces our resolve to be India's trusted partner in national cyber resilience," said Bhatia

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Building a Cyber-Safe Generation Through Education

Bhatia also presented the KidZania Cyber Investigation Centre initiative, launched across KidZania Mumbai and Delhi, where children aged six and above take on the role of a Cyber Investigator in a purpose-built role-play environment

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. The initiative is part of Kaspersky's global Kids Cyber Resilience Project and represents India's first dedicated cybersecurity education experience for children

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. This hands-on approach to cybersecurity education addresses a critical gap in digital literacy, equipping young users with the skills they need to navigate an increasingly complex online environment. As part of ongoing efforts to make cyber safety more accessible for Indian families, Kaspersky has partnered with KidZania to offer a special package that includes a 30-day free trial, up to 40% off on Premium protection, and a complimentary one-year Safe Kids subscription worth INR 1,439

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What This Means for India's Digital Future

Mohit Sharma, Co-Founder & CEO of Veloxx Media, emphasized that "Kaspersky exemplifies the kind of visionary leadership that is shaping a safer digital world," noting that their session on protecting Indian families from emerging AI-powered cyber threats brought a vital perspective to the event

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. As India's digital economy continues to expand and more households come online, the threat landscape will likely grow more complex. The convergence of AI-powered cybercrime with increased mobile device adoption among children creates new vulnerabilities that require both technological solutions and educational initiatives. Industry observers will be watching how Kaspersky's family-focused approach influences broader cybersecurity strategies across the consumer market, particularly as AI threats become more sophisticated and widespread.

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