L Catterton Invests in AI Shopping Platform Glance to Drive US Expansion

L Catterton Backs Glance in Strategic AI Shopping Investment

Global consumer-focused investment firm L Catterton has announced a strategic investment in Glance, an AI-powered personal shopping platform backed by technology company InMobi1

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. While the companies did not disclose the investment amount or transaction terms, sources indicate this represents a fresh equity infusion2

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. The private equity firm, which manages approximately $40 billion in equity capital, said the deal reflects its conviction in how AI reshapes shopping and transforms product discovery1

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. This investment validates Glance's approach to moving commerce beyond traditional search toward agentic shopping experiences.

How Agentic AI Powers Personal Shopping Experiences

Glance uses agentic AI technology to understand consumer preferences and recommend products across smartphones, connected TVs, and other digital platforms3

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. The platform introduces users to relevant products, including possibilities they may not have considered independently, creating a more personal way to shop by bringing the experience of a personal shopper directly to devices consumers already use3

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. Scott Dahnke, Global CEO of L Catterton, emphasized that agentic commerce is fundamentally changing how consumers discover and shop for products, creating significant opportunities for brands that can make the journey more personal, intuitive, and engaging3

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. The platform allows consumers to move naturally from inspiration to discovery and purchase across multiple digital environments.

US Expansion Strategy Through Major Device Partnerships

L Catterton will bring consumer expertise, operating capabilities, and its global network to support Glance's expansion, with particular focus on the US market2

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. Through partnerships with Samsung, Motorola, and DIRECTV, Glance is already available on millions of devices across the US2

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. These relationships extend Glance's presence across mobile and TV, bringing its personal approach to commerce into more moments consumers engage with throughout the day3

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. The L Catterton investment in Glance builds on the firm's deep research into evolving consumer behaviors, including the growing role of AI in product discovery, consideration, and purchasing decisions.

From Content Platform to AI Shopping Powerhouse

Founded in 2019 by InMobi's four cofounders—Naveen Tewari, Piyush Shah, Abhay Singhal, and Mohit Saxena—Glance initially curated content on smartphone lock screens2

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. The original offering built a user base of 300-400 million users as of May 2025 without requiring a separate app and attracted around $500 million from investors including Google, Mithril Capital, and Jio Platforms2

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. The move into AI shopping took shape publicly in April 2025 when president and COO Piyush Shah previewed the offering, demonstrating how users could upload selfies to generate images of themselves wearing different outfits2

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. Glance subsequently launched its generative AI shopping app in India in May 2025 following a soft launch in the US, partnering with Myntra in India and brands in the US to facilitate shopping2

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What This Investment Signals for Commerce's Future

Naveen Tewari, Founder and CEO of InMobi and Glance, stated that L Catterton is one of the most respected investment firms in the consumer space, and their decision to back Glance validates the shopping model the company has created3

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. The InMobi-backed Glance platform combines a differentiated consumer proposition with broad distribution across screens where people spend their time3

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. With technology and reach to make shopping more intuitive, visual, and engaging, Glance is positioned to capitalize on how AI reshapes shopping behaviors. Watch for accelerated partnerships with additional device manufacturers and retailers as L Catterton's operating expertise and network drive Glance's US expansion strategy forward.