LG Electronics and Microsoft Forge Strategic Partnership for AI Innovation in Smart Spaces

LG Electronics Announces Strategic Partnership With Microsoft for Empathetic AI Services

Advanced AI agents predict customer needs and preferences in real-time. LG Electronics (LG) announced a strategic partnership with Microsoft to provide integrated services, combining LG's products and customer insights from various spaces such as homes, vehicles, and commercial spaces with Microsoft's AI technology to implement empathetic AI integrated services. Also Read: Microsoft CEO Highlights the Human Impact of AI Across Sectors in 2024 The two companies are working together to enhance AI agents for various environments, including homes, vehicles, hotels and offices. LG said it has been applying Microsoft's voice recognition and speech synthesis technologies to its Self-Driving AI Home Hub, enabling it to understand diverse accents, pronunciations and colloquial expressions. The partnership also includes plans to develop AI agents that not only understand and interact with customers but also predict their needs and preferences. Judson Althoff, executive vice president and chief commercial officer at Microsoft, shared, "At Microsoft, we believe AI will fundamentally change the way we live and work, and we could not be more excited to partner with LG Electronics - the pioneers of smart, connected spaces - to integrate AI into life's everyday experiences." Furthermore, Althoff announced a collaboration between Microsoft and LG in the field of AI data centers. With LG's thermal management systems and advanced chiller technologies optimised for AI data centers, the partnership aims to enhance energy efficiency in these critical components of AI infrastructure. Together, the companies plan to create data centers that are more efficient and sustainable, the official release said. Also Read: Microsoft Says AI Demand Continues to Exceed Its Available Capacity LG Electronics also introduced its vision for AI-powered customer experiences, themed "Life's Good 24/7 with Affectionate Intelligence," at the LG World Premiere event ahead of CES 2025. The company demonstrated how its AI innovations are set to transform everyday life by focusing on empathy and personalisation. The event began with a video titled "Less Artificial, More Human," followed by a keynote speech from LG CEO William Cho. "At LG, we're seamlessly integrating AI into physical living spaces around us. We see space not merely as a physical location but as an environment where holistic experiences come to life - across the Home, Mobility, Commercial and even Virtual spaces," said CEO Cho. "In these spaces, devices and services will harmonize to create entirely new customer value. This is where our Affectionate Intelligence truly shines, clearly standing out from the others." During the event, LG showcased the practical application of its AI, highlighting scenarios such as personalised home adjustments, intelligent in-car assistants, and customised entertainment experiences. The company emphasised its commitment to delivering personalised experiences that transcend traditional tech, aiming to improve both B2C and B2B sectors. LG announced plans to advance its AI agent, LG FURON, which combines the power of generative AI, built on large language models (LLMs), with real-time spatial sensing and insights into customer lifestyle patterns. This AI agent can understand customer situations and contexts in real-time, coordinating devices and services to provide a more tailored and responsive user experience, all while protecting personal data. Also Read: Microsoft AI Solutions Drive Transformation for Over 200 Businesses: December 2024 Edition Concluding his keynote address, CEO Cho emphasised AI's role in driving transformative change across both B2C (business-to-consumer) and B2B (business-to-business) sectors. He highlighted initiatives like the LG Smart Cottage, a compact modular home that integrates AI-powered appliances, HVAC systems and other advanced technologies to redefine residential living. Similarly, LG envisions the automobile as a "personalised digital cave," featuring software-defined vehicle solutions and AI technologies that understand and adapt to both the internal and external vehicle environment. In smart factory solutions, LG said it leverages over 60 years of manufacturing expertise, offering manufacturing systems powered by AI and robotics. Additionally, LG's AI-based thermal management systems and advanced chiller technologies are optimising energy efficiency in AI data centers worldwide.

LG Electronics partners with Microsoft for AI innovations

LG Electronics CEO Cho Joo-wan speaks during a press conference for CES 2025 at Mandalay Bay Hotel in Las Vegas, Nev., U.S., Jan. 6. Yonhap LG Electronics on Monday announced a strategic partnership with Microsoft, aiming to lead artificial intelligence (AI) innovations by combining its customer insights from various devices and spaces with the U.S. tech giant's advanced AI technologies. Under the partnership, the two companies will collaborate on the development and advancement of AI agents for use in various spaces ranging from homes to vehicles, hotels, offices and more, LG Electronics CEO Cho Joo-wan said during a press event, one day before the opening of CES 2025. LG Electronics has incorporated Microsoft's speech recognition and synthesis technologies in its AI home hub project, enabling the AI to understand customers' various accents in different situations. LG Electronics and Microsoft also plan to co-develop a new AI agent that not only interacts with customers but also predicts their needs and preferences. Judson Althoff, Microsoft's executive vice president, who was introduced by Cho, also highlighted the two companies' collaboration in the rapidly growing AI data center sector amid the AI boom. They plan to work together to develop optimal solutions for Microsoft's next-generation data centers, incorporating LG Electronics' large-scale cooling technology, "Chiller," along with its data center solutions. Cho said the collaboration with Microsoft is in line with its emphasis on "affectionate" AI technologies, which aim to provide differentiated customer experiences through more empathetic AIs, showing how AI is becoming an integral part of daily life. "Affectionate intelligence that cares and empathizes with customers is now evolving into a technology that provides a comprehensive experience that seamlessly connects across multiple physical and virtual spaces," he said. "This is the differentiated customer value that affectionate intelligence can provide and what differentiates it from other AI technologies." LG Electronics emphasized its extensive global network of connected devices as one of its greatest assets. With billions of smart products deployed across homes, mobility and commercial sectors, the company leverages a vast dataset to gain deep insights into customer lifestyles. Additionally, its partnerships with over 170 Internet of Things (IoT) brands further enhance the scalability and connectivity of its AI ecosystem. The company said the company's generative AI agent, FURON, will serve as the core of its AI-driven home, analyzing customer data on a real-time basis and controlling the devices and services. (Yonhap)

LG partners with Microsoft, will.i.am for better AI in homes, cars, audio devices

LG CEO William Cho at the LG World Premiere. LG Electronics/CES South Korean multinational home electronics company LG announced a strategic partnership with Microsoft during the LG World Premiere event at CES 2025. The partnership aims to advance AI agents designed for diverse settings, including residences, cars, hotels, and workplaces. Leveraging Microsoft's voice recognition and synthesis technology, LG has integrated these features into its Q9 mobile AI home hub, enhancing customer interactions and communication.

LG Electronics Partners With Microsoft to Build AI for Homes

LG Electronics Inc. is partnering with Microsoft Corp. to use the US software maker's artificial intelligence technology in its consumer electronics products. The two companies will collaborate on AI agents for various spaces, including homes, vehicles, hotels and offices, LG Chief Executive Officer William Cho announced at CES, the major consumer technology conference taking place in Las Vegas this week.

LG, Microsoft, and will.i.am partner for AI in homes, cars, audio

LG CEO William Cho kicked off the LG World Premiere by unveiling the company's forward-looking vision: "Life's Good 24/7 with Affectionate Intelligence." The event opened with a compelling video titled "Less Artificial, More Human." "At LG, we're seamlessly integrating AI into physical living spaces around us. We see space not merely as a physical location but as an environment where holistic experiences come to life - across the Home, Mobility, Commercial and even Virtual spaces," said CEO Cho. Cho outlined three core pillars to achieve this goal: connected devices, advanced AI agents, and seamlessly integrated services. LG's vast ecosystem of connected devices forms the backbone of its AI strategy. With hundreds of millions of LG smart products already in households worldwide, the company has a strong platform for delivering innovative solutions. Its recent acquisition of smart home solutions provider Athom further expands compatibility, enabling connectivity with IoT devices from over 170 global brands. Additionally, LG is advancing its AI agent, LG FURON, which leverages cutting-edge generative AI based on large language models. Combined with real-time spatial sensing and insights into user habits, LG FURON can anticipate customer needs, coordinate devices and services seamlessly, and deliver hyper-personalized experiences -- all while prioritizing user privacy.

LG rolls out new AI services to help consumers with daily tasks

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More LG kicked off the AI bandwagon today with a new set of AI services to help consumers in their daily tasks at home, in the car and in the office. The aim of LG's CES 2025 press event was to show how AI will work in a day of someone's life, with the goal of redefining the concept of space, said William Joowan Cho, CEO of LG Electronics at the event. The presentation showed LG is fully focused on bringing AI into just about all of its products and services. Cho referred to LG's AI efforts as "affectionate intelligence," and he said it stands out from other strategies with its human-centered focus. The strategy focuses on three things: connected devices, capable AI agents and integrated services. One of things the company announced was a strategic partnership with Microsoft on AI innovation, where the companies pledged to join forces to shape the future of AI-powered spaces. One of the outcomes is that Microsoft's Xbox Ultimate Game Pass will appear via Xbox Cloud on LG's TVs, helping LG catch up with Samsung in offering cloud gaming natively on its TVs. LG recently acquired Athom, a startup aimed at integrated services and LG will use this to unify its hundreds of millions of devices and 170 brands to make it easier to generate AI services and work with other platforms. LG said it has taken a comprehensive approach of developing capable AI agents integrated with the services of partners to offer AI in a more scalable and faster way. One demo showed a cute little rolling robot dubbed Q9, which uses AI to talk to a family in the home in a conversational way. Ultimately, LG wants to take the labor out of home life. It wants to create a seamless zero labor home via LG's home-focused OS and core LG appliance technologies, all unified via AI in a way that adapts to our lifestyles. "It's a deeply personalized experience with dynamic services that evolve to the customer's environment," LG said. It will have a variety of hubs in our lives for AI, like self-driving hubs that will evolve responses based on circumstances. In a demo, the AI talks via voice to the driver of a car, saying there is an accident ahead and suggesting an alternate route. On top of that, the AI says you probably won't make your meeting on time and asks if the driver would like to initiate the call from the car. The car can detect a change in vital signs for the driver, like an increase in heart rate, and it can suggest to calm the driver's nerves by playing a focus and relaxation play list. LG promised to help consumers with complex relationships with content, finding free content where possible and dealing with multiple subscriptiosn in the home. Priscilla Higa of LG vehicle solutions sales said in the press event that LG AI wants mobility in the car to be a highly personalized experience in the space of the car. So the solutions you get in the car are tailored to the moment. "The mobility experience is enhanced by AI, like a thoughtful assistant on the move," Higa said. LG introduced a lot of its new products, such as new TVs, for CES 2025 during the month of December.