Meta launches AI-powered glasses at $299, ditching Ray-Ban to expand smart glasses market

Reviewed byNidhi Govil

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Meta has unveiled its first self-branded smart glasses lineup starting at $299, marking a departure from Ray-Ban and Oakley partnerships. The new Meta Glasses feature AI capabilities powered by the Muse Spark model, including live translation across 20 languages and hands-free photo and video capture. A special Kylie Jenner collaboration edition offers her AI-generated voice for $399.

Meta Drops Designer Branding for Lower-Priced AI Wearables

Meta has launched its first self-branded wearables without Ray-Ban or Oakley logos, introducing a new range of AI-powered smart glasses that start at $299

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. The Meta Glasses starting at $299 undercut the previous Ray-Ban Meta models by $80, making them significantly more accessible than the $800 Ray-Ban Display glasses launched last year

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. Despite the absence of designer branding, Meta continues its partnership with EssilorLuxottica under a 10-year deal signed in 2024, with the eyewear giant still sourcing lenses for the new lineup

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Source: Reuters

Source: Reuters

The company's VP of wearable devices Ming Hua emphasized that these glasses were "introduced by Meta and EssilorLuxottica" and built on "the same hardware platform as our best-selling AI glasses," while expanding style options with 26 unique combinations

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. This strategic shift reflects Meta's confidence in establishing its own brand identity in the smart glasses market, where it already commands a dominant 76.1% share of the 9.6 million units shipped globally last year

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Three Distinct Styles Including Kylie Jenner Collaboration

The lineup introduces three frame styles designed to appeal to different aesthetics. The Meta Adventurer features a classic rectangular design, while the Meta Fury adopts a fuller, square shape reminiscent of traditional Ray-Ban styles

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. The standout Kylie Jenner collaboration, labeled as the Starfire Kylie Edition in some materials, comes in a slim oval frame for $399

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Source: PC Magazine

Source: PC Magazine

The Starfire Kylie Edition offers a unique feature: the option to use an AI-generated rendition of Kylie Jenner's voice for audio output

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. Available in black or tortoiseshell with a decorative gem on the lens, this celebrity partnership positions Meta to compete with rivals like Snap, which recently announced AR glasses with model Kaia Gerber as a spokesperson

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. All three styles feature improved fit options with three-way adjustable nose pads, over-extension hinges, and user-adjustable temple tips to accommodate more face shapes

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Muse Spark AI Model Powers Enhanced Intelligence

Source: Gizmodo

Source: Gizmodo

The Meta Glasses are the first AI-powered glasses from the company to launch with Meta AI powered by Muse Spark, the inaugural model from Meta's Superintelligence Labs

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. Introduced in April, the Muse Spark AI model helps smart glasses improve responses to queries and provide better understanding of what users see in front of them

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. Meta promises this multimodal reasoning model will offer "improved answers on everything from sports scores to local restaurant picks, better understand what you're seeing, and help manage your daily life effortlessly"

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Users can summon the Meta AI voice assistant by pressing an action button and speak through a six-microphone array setup

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. The AI assistant's responses play through on-frame speakers with spatial audio capabilities

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. Voice commands enable hands-free control for recording video, managing music playback, checking weather, making calls, and streaming content from services like Spotify and Audible

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. For fitness enthusiasts wearing Garmin wearables, the glasses can deliver workout summaries and performance comparisons

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Photo and Video Capture with Dynamic Selection

Each pair of Meta smart glasses includes a 12-megapixel ultrawide camera capable of shooting 3K video at 30 frames per second

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. The 32GB of onboard storage can hold more than 1,000 photos or 100 30-second videos

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. A software update rolling out later this month will introduce a dynamic photos feature that automatically captures multiple frames during special moments and recommends the best image for sharing

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Meta has maintained privacy safeguards with a recording LED indicator that prevents recording when the light is obscured or tampered with

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. The glasses deliver 8 hours of battery life, with the included charging case providing an additional 40 hours

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. Meta is also offering a new charging stand compatible with all AI glasses from the company, available for purchase starting today

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Live Translation Feature Expands to 20 Languages

Meta is adding 14 new languages to its live translation feature, bringing the total count to 20 supported languages

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. The expansion includes major languages such as Japanese, Mandarin, Korean, Arabic, and Hindi, significantly broadening the glasses' utility for international travelers and multilingual users

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. This update will also roll out to existing Ray-Ban Meta and Oakley Meta glasses in the US and Canada

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Additionally, Meta is bringing pedestrian navigation capabilities from its Display glasses to the new lineup, enabling turn-by-turn walking directions through audio cues like "Turn right now"

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. These features position Meta's offering ahead of competitors like Tecno and Rokid, though those brands differentiate with head-up displays for live captions and notifications

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Customization Options and Retail Availability

The Meta Glasses come in eight frame colors including classic black, classic tortoise, racing green, linen, merlot, mahogany, and sandstone

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. Buyers can choose from four lens options: sun, transition, polarized, or clear lenses

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. The glasses are compatible with prescription lenses within a total power range of -12 to +2.25, with prescription options adding a minimum of $100 to the base price

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. Customers seeking transition or thin lenses will pay additional fees

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The glasses are available now through Meta's online store, Best Buy, LensCrafters, Sunglass Hut, and will soon arrive on Amazon

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. US customers can try on Meta Glasses at Meta Lab stores before purchasing

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. This launch comes one week after Snap unveiled augmented-reality glasses priced at $2,195, though Snap's offering includes display capabilities that overlay digital content onto real-world views

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. Meta's aggressive pricing strategy and market dominance suggest the company is betting that accessible AI wearables will drive mainstream adoption, potentially pressuring competitors like Google and Apple who are exploring similar devices

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