Meta launches AI-powered glasses at $299, ditching Ray-Ban to expand smart glasses market
19 Sources
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Meta Launches New Style-Focused Range of Colorful AI Smart Glasses
Starting at $299, Meta Glasses retain the Ray-Ban Meta's AI and camera features while adding a pop of color in three new frame styles, including a Kylie Jenner-branded one. Meta is taking yet another step to ensure its smart glasses blend seamlessly into daily life. The company has launched Meta
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Meta launches cheaper range of AI smart glasses starting at $299
June 23 (Reuters) - Meta Platforms (META.O), opens new tab and EssilorLuxottica (ESLX.PA), opens new tab on Tuesday announced a new range of lower-cost AI smart glasses, building on the success of their Ray-Ban wearable devices. The new Meta Glasses start at $299, making them far more affordable
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Meta Glasses hands-on: Ray-Ban is out, Kylie Jenner is in - Engadget
Familiar styles that offer more adaptability for slightly less money than the Ray-Ban models. After years of releasing smart glasses that bore the Ray-Ban or Oakley brand, Meta has finally made its own (although still in collaboration with Essilor Luxxotica). The company today unveiled a trio of
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Meta's new AI glasses add Kylie flair without the designer badge
You'll use your voice for everything from recording video to controlling music playback to asking Meta AI about the weather Meta's been adding tech to glasses for the last few years now, in partnership with Ray-Ban and Oakley. It's now launched a new range of smart glasses with AI smarts on board,
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Meta's newest smart glasses ditch Ray-Ban for a better price tag
The $399 Starfire Kylie Edition glasses come with the option to respond to voice input in an AI-generated rendition of Kylie Jenner's voice. Meta has launched a handful of new smart glasses without branding partners like Ray-Ban. The new models start at $299, undercutting the least expensive of
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Meta's New AI Smart Glasses Drop Ray-Ban Branding and Add Kylie Jenner
Remember when we said Meta had a ton of new smart glasses incoming? Well, the faucet is officially on. Meta took the wraps off several new pairs of AI glasses that focus on diversifying style, small hardware tweaks, and making the noteworthy move of dropping Ray-Ban branding. The new lineup
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Meta launches its own smart glasses brand at $299, breaking from the Ray-Ban name
Meta launched $299 smart glasses under its own brand, matching Ray-Ban Meta specs with 12MP camera and AI features. Meta has launched smart glasses under its own brand for the first time, pricing the Adventurer and Fury models at $299 each. The glasses match the hardware specifications of the
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'We have every ambition to reach every corner of market': Meta CTO Andrew 'Boz' Bosworth on the new $299 EssilorLuxotica Meta Glasses
So many design choices, including new frames co-designed by Kylie Jenner * Meta unveils $299 / £269 smart glasses (Meta Glasses) designed with EssilorLuxottica * They match Ray-Ban Meta AI glasses on virtually all features * They add adjustable nose pieces and a lot of design and color
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Meta offers lower cost glasses as wearables competition heats up
San Francisco (United States) (AFP) - Meta on Tuesday launched a new line of smart glasses priced slightly lower than its Ray-Ban-branded glasses, as competition heats up in the AI-powered wearable tech space. The glasses are being made in partnership with eyewear giant EssilorLuxottica, but won't
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Meta ships first smart glasses powered by its Superintelligence Labs' Muse Spark model
Meta ships first smart glasses powered by its Superintelligence Labs' Muse Spark model Meta Platforms Inc. today announced a partnership with EssilorLuxottica to launch a new lineup of artificial intelligence-powered smart glasses that can "see" the world and talk to users about it. Building on
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Mark Zuckerberg's A.I. Glasses Push Gets a Kardashian Makeover
A lower price and celebrity backing position Meta against rising competition in smart glasses. Building on the success of Meta's Ray-Ban smart glasses, Mark Zuckerberg is now on a quest to make A.I. wearables fashionable. Yesterday (June 23), Meta unveiled a new in-house line simply called Meta
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Meta expands its smart glasses portfolio with new Meta Glasses Line starting at $299
Meta and eyewear giant EssilorLuxottica have unveiled a new range of AI-powered smart glasses under the Meta Glasses brand, marking the latest expansion of the companies' push into wearable AI hardware. The new lineup builds on the foundation established by Meta's earlier AI eyewear products,
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Why Meta Left Ray-Ban Behind for Its New $299 Meta Smart Glasses
Meta has officially introduced its first standalone smart glasses collection, marking a departure from earlier collaborations with brands like Ray-Ban. As highlighted by TechAvid, the Meta Glasses lineup includes three distinct styles, Meta Adventure, Meta Fury and the Starfire Kylie Edition, each
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Meta and Essilorluxottica Bet on $299 Smart Glasses | PYMNTS.com
The new Meta Glasses start at $299, Essilor Luxottica said in a Tuesday (June 23) press release. Meta Glasses went on sale Tuesday in the United States, Canada, the United Kingdom, France, Italy, Germany, Spain and other European markets. The AI glasses will expand to more markets later in the
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Meta Glasses launched in partnership with EssilorLuxottica
Meta, in partnership with eyewear giant EssilorLuxottica, has announced the launch of Meta Glasses, a new line of smart eyewear designed to serve as an all-day, multimodal AI assistant. The new collection expands Meta's existing smart glasses portfolio by introducing new frame silhouettes,
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Meta unveils lower-priced AI smart glasses starting at $299 By Investing.com
Investing.com -- Meta Platforms announced Tuesday a new line of AI smart glasses in partnership with EssilorLuxottica, marking the company's first entry into lower-priced models under its own brand. The social networking company introduced the Meta Adventurer and Fury glasses, each priced at $299.
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Meta Launches New Line of AI Smartglasses
Meta Platforms launched a new line of Meta Glasses with a built-in AI assistant. The new line, made with EssilorLuxottica, builds on the features of Meta's existing AI glasses and features new shapes and colors. They are for sale starting at $299. The line includes three frame styles, including
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Meta launches cheaper range of AI smart glasses starting at $299
June 23 (Reuters) - Meta Platforms and EssilorLuxottica on Tuesday announced a new range of lower-cost AI smart glasses, building on the success of their Ray-Ban wearable devices. The new Meta Glasses start at $299, making them far more affordable than the $800 Ray-Ban Display glasses launched
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Meta expands smart glasses portfolio with new styles and advanced AI features
They offer over 8 hours of battery life, with the charging case providing up to 40 extra hours. Meta announced that they are expanding their smart glasses portfolio across the globe with a new range called 'Meta Glasses' on Tuesday evening. The company also confirmed that these glasses were
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Meta has unveiled its first self-branded smart glasses lineup starting at $299, marking a departure from Ray-Ban and Oakley partnerships. The new Meta Glasses feature AI capabilities powered by the Muse Spark model, including live translation across 20 languages and hands-free photo and video capture. A special Kylie Jenner collaboration edition offers her AI-generated voice for $399.
Meta Drops Designer Branding for Lower-Priced AI Wearables
Meta has launched its first self-branded wearables without Ray-Ban or Oakley logos, introducing a new range of AI-powered smart glasses that start at $299
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. The Meta Glasses starting at $299 undercut the previous Ray-Ban Meta models by $80, making them significantly more accessible than the $800 Ray-Ban Display glasses launched last year2
. Despite the absence of designer branding, Meta continues its partnership with EssilorLuxottica under a 10-year deal signed in 2024, with the eyewear giant still sourcing lenses for the new lineup1
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Source: Reuters
The company's VP of wearable devices Ming Hua emphasized that these glasses were "introduced by Meta and EssilorLuxottica" and built on "the same hardware platform as our best-selling AI glasses," while expanding style options with 26 unique combinations
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. This strategic shift reflects Meta's confidence in establishing its own brand identity in the smart glasses market, where it already commands a dominant 76.1% share of the 9.6 million units shipped globally last year2
.Three Distinct Styles Including Kylie Jenner Collaboration
The lineup introduces three frame styles designed to appeal to different aesthetics. The Meta Adventurer features a classic rectangular design, while the Meta Fury adopts a fuller, square shape reminiscent of traditional Ray-Ban styles
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. The standout Kylie Jenner collaboration, labeled as the Starfire Kylie Edition in some materials, comes in a slim oval frame for $3993
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Source: PC Magazine
The Starfire Kylie Edition offers a unique feature: the option to use an AI-generated rendition of Kylie Jenner's voice for audio output
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. Available in black or tortoiseshell with a decorative gem on the lens, this celebrity partnership positions Meta to compete with rivals like Snap, which recently announced AR glasses with model Kaia Gerber as a spokesperson1
. All three styles feature improved fit options with three-way adjustable nose pads, over-extension hinges, and user-adjustable temple tips to accommodate more face shapes3
.Muse Spark AI Model Powers Enhanced Intelligence
Source: Gizmodo
The Meta Glasses are the first AI-powered glasses from the company to launch with Meta AI powered by Muse Spark, the inaugural model from Meta's Superintelligence Labs
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. Introduced in April, the Muse Spark AI model helps smart glasses improve responses to queries and provide better understanding of what users see in front of them1
. Meta promises this multimodal reasoning model will offer "improved answers on everything from sports scores to local restaurant picks, better understand what you're seeing, and help manage your daily life effortlessly"4
.Users can summon the Meta AI voice assistant by pressing an action button and speak through a six-microphone array setup
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. The AI assistant's responses play through on-frame speakers with spatial audio capabilities3
. Voice commands enable hands-free control for recording video, managing music playback, checking weather, making calls, and streaming content from services like Spotify and Audible4
. For fitness enthusiasts wearing Garmin wearables, the glasses can deliver workout summaries and performance comparisons4
.Photo and Video Capture with Dynamic Selection
Each pair of Meta smart glasses includes a 12-megapixel ultrawide camera capable of shooting 3K video at 30 frames per second
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. The 32GB of onboard storage can hold more than 1,000 photos or 100 30-second videos4
. A software update rolling out later this month will introduce a dynamic photos feature that automatically captures multiple frames during special moments and recommends the best image for sharing1
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.Meta has maintained privacy safeguards with a recording LED indicator that prevents recording when the light is obscured or tampered with
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. The glasses deliver 8 hours of battery life, with the included charging case providing an additional 40 hours1
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. Meta is also offering a new charging stand compatible with all AI glasses from the company, available for purchase starting today1
.Related Stories
Live Translation Feature Expands to 20 Languages
Meta is adding 14 new languages to its live translation feature, bringing the total count to 20 supported languages
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. The expansion includes major languages such as Japanese, Mandarin, Korean, Arabic, and Hindi, significantly broadening the glasses' utility for international travelers and multilingual users1
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. This update will also roll out to existing Ray-Ban Meta and Oakley Meta glasses in the US and Canada1
.Additionally, Meta is bringing pedestrian navigation capabilities from its Display glasses to the new lineup, enabling turn-by-turn walking directions through audio cues like "Turn right now"
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. These features position Meta's offering ahead of competitors like Tecno and Rokid, though those brands differentiate with head-up displays for live captions and notifications4
.Customization Options and Retail Availability
The Meta Glasses come in eight frame colors including classic black, classic tortoise, racing green, linen, merlot, mahogany, and sandstone
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. Buyers can choose from four lens options: sun, transition, polarized, or clear lenses1
. The glasses are compatible with prescription lenses within a total power range of -12 to +2.25, with prescription options adding a minimum of $100 to the base price1
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. Customers seeking transition or thin lenses will pay additional fees4
.The glasses are available now through Meta's online store, Best Buy, LensCrafters, Sunglass Hut, and will soon arrive on Amazon
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. US customers can try on Meta Glasses at Meta Lab stores before purchasing4
. This launch comes one week after Snap unveiled augmented-reality glasses priced at $2,195, though Snap's offering includes display capabilities that overlay digital content onto real-world views2
. Meta's aggressive pricing strategy and market dominance suggest the company is betting that accessible AI wearables will drive mainstream adoption, potentially pressuring competitors like Google and Apple who are exploring similar devices2
.References
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