Mivi Launches AI Buds: TWS Earphones with Built-in Conversational AI Assistant

Mivi Introduces AI-Powered TWS Earphones

Indian audio brand Mivi has launched its latest product, the Mivi AI Buds, combining advanced audio technology with an innovative artificial intelligence assistant. Set to be available from July 4, 2025, these truly wireless stereo (TWS) earphones are priced at Rs. 6,999 and will be sold exclusively on Flipkart and Mivi's official website 1

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Unique AI Integration

The standout feature of the Mivi AI Buds is its built-in AI assistant, which the company claims offers a "human-like" conversational experience. Unlike traditional voice assistants, Mivi's AI system is designed to understand context, retain conversational memory, and even comprehend emotions 3

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. The AI assistant can be activated using the wake phrase "Hi Mivi" and is accessible directly through the earbuds when connected to the companion app 1

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Multilingual Support and Specialized Avatars

Mivi AI supports eight Indian languages: Tamil, Malayalam, Marathi, Hindi, Telugu, Bengali, Gujarati, and Kannada. This feature allows users to interact naturally in their preferred language without the need for manual switching 2

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. The AI comes pre-loaded with five specialized avatars:

1. Chef: Provides step-by-step recipes
2. Guru: Breaks down complex topics
3. Interviewer: Assists with interview preparations
4. News Reporter: Offers personalized news curation
5. Wellness Coach: Provides non-judgmental support 1

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Audio Features and Design

The Mivi AI Buds boast impressive audio capabilities, including:

• 13mm drivers for powerful sound
• Up to 35dB Active Noise Cancellation (ANC)
• Quad microphone setup for clear voice pickup
• Support for spatial audio and 3D soundstage
• LDAC codec and Hi-Res Audio certification 1

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Design-wise, the earbuds feature a unibody metallic construction with an hourglass-inspired stem, available in Black, Bronze, Champagne, and Silver color options 1

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Battery Life and Connectivity

The Mivi AI Buds offer a total playtime of up to 40 hours with the charging case. They support Bluetooth 5.4 for stable connectivity and include features like dual device connection and a low-latency gaming mode 1

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. The earbuds also come with an IPX4 rating for water resistance 1

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Future Plans and Market Position

While Mivi AI is currently offered as a free service, the company has plans to introduce a freemium model in the future, offering premium features through paid subscriptions 1

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. This move, along with the innovative AI integration, positions Mivi as a notable player in the competitive Indian TWS market, challenging both domestic and international brands with its unique offering.

As the world's first "human-like" AI earbuds, according to Mivi, the AI Buds represent a significant step towards more intuitive and personalized audio experiences. The combination of advanced audio technology and conversational AI capabilities sets a new benchmark for smart audio devices in the Indian market 3

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