Mivi Launches AI Buds: TWS Earphones with Built-in Conversational AI Assistant

Mivi AI Buds TWS Earphones Launched in India With In-Built AI Assistant

Mivi AI comes with several pre-built avatars for different tasks Mivi AI Buds in-ear earphones were launched in India on Friday. The company's latest truly wireless stereo (TWS) earphones come equipped with a voice-based artificial intelligence (AI) system that users can talk to hands-free. Dubbed Mivi AI, it is claimed to be a context-aware assistant with memory function, and requires being connected with the companion app to function. The earphones feature a 13mm driver, a quad microphone setup, and are claimed to offer up to 40 hours of total playtime, with the case. The Mivi AI Buds are currently available to purchase. Mivi AI Buds price in India is set at Rs. 6,999 as per a press release. However, the earphones are currently listed on the official Mivi India website at Rs. 5,999. The earphones are available in Black, Bronze, Champagne, and Silver colour options. The earphones will be available to purchase on Flipkart and the Mivi India website. The Mivi AI Buds have an unibody metallic body with hourglass-inspired stem design and a glossy finish. The design of the TWS earphones are similar to the Mivi SuperPods Concerto, which were launched in March. The earbuds feature a 13mm driver, quad microphone setup, and weigh 52g (inclusive of the case). Mivi AI Buds feature a 3D soundstage and support for spatial audio. They offer Bluetooth 5.4 and LDAC codec support. These earbuds also support active noise cancellation, but the company did not provide any details about them. The Mivi AI Buds are claimed to offer a total of 40 hours of playtime, with the case and the case takes one hour to charge. Apart from this, the earbuds come with IPX4 rating for water ingress, dual connectivity, and a gaming mode. One of the major highlights of the TWS earphones is the Mivi AI assistant. The voice-based AI system can be directly accessed from the earbuds, as long as they're connected to the Mivi AI companion app. While the AI assistant can function without a screen, users have the option to opt for a text-based modality via the app. The Mivi AI assistant can be activated with the wake phrase "Hi Mivi." Mivi AI comes with five pre-loaded avatars -- Chef, Guru, Interviewer, News Reporter, and Wellness Coach. These are custom chatbots that have specific domain expertise, and can be accessed simultaneously. The Guru avatar is a knowledge expert that can break down complex topics; the Interviewer assists in interview preparations; the Chef can help by providing step-by-step recipes; the News Reporter offers personalised news curation; and the Wellness coach is designed to listen to users and their troubles without passing judgment. Gadgets 360 spoke with Mivi earlier this year, and the company said that Mivi AI will be offered as a free service. In the long run, however, the brand is planning to turn it into a freemium model where it will offer more premium features with a paid subscription.

Mivi AI Buds with up to 35dB ANC, Spatial Audio, Mivi AI with Avatars launched

Mivi has expanded its true wireless stereo (TWS) lineup with the launch of the Mivi AI Buds in India, following their debut earlier this April. Designed and developed entirely in India, these earbuds offer a screen-free, natural conversational experience that redefines user interaction with AI technology. The company said Mivi AI is designed to act like a human friend rather than a typical assistant. It remembers your preferences and learns from every conversation to provide personal, thoughtful replies. Supporting eight Indian languages -- Tamil, Malayalam, Marathi, Hindi, Telugu, Bengali, Gujarati, and Kannada -- Mivi AI lets users chat naturally about everything from job advice to cooking. Mivi says its AI, trained on thousands of Indian voice samples across accents and dialects, delivers precise responses with custom firmware that balances real-time interaction and battery life. Mivi AI includes special avatars focused on different expert areas to help users: With the wake word "Hi Mivi", users (currently on Android devices only) can start rich, contextual conversations that go beyond basic commands. The Mivi AI App, available on the Google Play Store and soon on iOS, facilitates first-time pairing, sound customization, and interaction management, giving users full control over their AI experience. Marketed as "Buds with Brains," the earbuds have a metallic unibody design inspired by an hourglass, offering comfortable use all day. Audio highlights include Mivi's proprietary 3D Soundstage technology for clear, immersive sound. The earbuds support Bluetooth v5.4, Spatial Audio, LDAC, and Hi-Res Audio for a premium listening experience. For noise management, the AI Buds offer up to 35dB Active Noise Cancellation (ANC) and Quad Mic ANC to ensure clear voice calls. Battery life extends to 40 hours combined playback, with fast charging via USB Type-C. The Mivi AI Buds are priced at Rs. 6,999 and come in Gold, Black, Silver, and Bronze. They are available for pre-booking on Mivi's official website and will be exclusively sold on Flipkart starting 4th July 2025. The earbuds come with a 1-year warranty. Speaking about the launch, Co-founder and CMO Midhula Devabhaktuni said,

Mivi launches AI Buds with human-like conversational capabilities

Homegrown audio brand Mivi has launched its latest product, the Mivi AI Buds, which promises a unique fusion of audio hardware and emotionally intelligent artificial intelligence. Mivi claims these as the world's first "human-like" AI earbuds that represent a new direction with a screen-free interaction model that mimics natural conversations. The earbuds will be available for purchase starting July 4, priced at ₹6,999, exclusively via Flipkart and Mivi's official website. Unlike conventional voice assistants that rely on rigid commands, Mivi's AI system is built around context retention, conversational memory, and emotional understanding. The company claims that the AI assistant can evolve over time, learning from each interaction to better serve users across a wide range of use cases from general knowledge and cooking, to wellness support and interview prep. This functionality is enabled through a set of pre-trained AI personas called Avatars: The AI supports eight Indian languages -- Hindi, Tamil, Telugu, Bengali, Marathi, Kannada, Malayalam, and Gujarati -- with no need for language switching in the settings. The Mivi AI Buds feature an hourglass-inspired design, contoured to follow the natural shape of the ear for improved comfort during extended use. On the audio front, the earbuds are equipped with high-resolution audio support and LDAC for delivering lossless sound quality. The inclusion of a 3D soundstage and spatial audio aims to create an immersive listening environment, enhancing both music and voice-based content. For calls and environmental noise reduction, the device integrates quad-microphone active noise cancellation (ANC), allowing for clearer conversations in noisy surroundings. Powering all of this is a battery setup that offers up to 40 hours of usage, optimised by custom firmware that balances real-time AI processing with energy efficiency. These features are backed by custom firmware and AI optimisation, which Mivi says has been developed in-house. The company also highlights its focus on Indian voice data, with the AI trained across a wide range of regional accents and dialects to improve real-time recognition.