Norway Plans to Regulate Smart Glasses and Consider Facial Recognition Ban Amid Privacy Concerns

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Norway is moving to regulate AI-powered smart glasses and considering a ban on facial recognition in public spaces. Digitalisation Minister Karianne Tung announced plans for tighter restrictions on devices like Meta's Ray-Ban smart glasses, which critics have dubbed 'pervert glasses' due to covert filming incidents and surveillance risks.

Norway Takes Action Against AI-Powered Smart Glasses

Norway is preparing to regulate smart glasses more strictly and weighing a ban on facial recognition in public spaces, Digitalisation Minister Karianne Tung announced on August 25. The move comes as artificial intelligence is increasingly being paired with cameras and microphones built into glasses, earbuds, and caps, raising significant privacy and consent issues.

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Tung emphasized that Norway "must avoid this equipment being used to monitor other people in public spaces," signaling the government's commitment to consumer privacy protection.

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Expert Group to Guide Regulation Framework

The minister announced plans to appoint an expert group to advise the government on protecting consumers from wearable technology equipped with AI capabilities. While no timetable has been set for the regulations, Tung urged both public and private organizations to develop their own guidelines during the interim period.

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Finn Lützow-Holm Myrstad, head of digital policy at the Norwegian Consumer Council, welcomed the initiative but called for immediate action, urging retailers to halt sales of AI-enabled devices until legal clarity is established.

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Meta's Ray-Ban Smart Glasses Under Scrutiny

Meta's Ray-Ban smart glasses have become the focal point of surveillance risks and privacy violations. Myrstad noted that Meta already has facial recognition technology ready for deployment, stating it is "only a matter of time before it is rolled out in the glasses."

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He warned that banning the feature would not prevent wearers from engaging in covert filming, describing the potential for abuse as "enormous."

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A June Wired report uncovered code suggesting Meta is developing a feature internally called NameTag, which identifies people captured by the glasses' camera and alerts the wearer when it recognizes someone.

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Source: Decrypt

Source: Decrypt

Growing Backlash and Privacy Violations

The devices, controversially dubbed pervert glasses, have been linked to multiple ethical challenges. A BBC investigation in January found women were being secretly filmed with Ray-Ban Meta glasses after being approached in public, with footage posted to TikTok.

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Swedish newspapers reported in February that Nairobi-based contractors hired to train Meta's AI had reviewed recordings of people undressing, using bathrooms, and having sex.

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These incidents highlight the unauthorized monitoring in public spaces that has alarmed privacy advocates worldwide.

Regulatory and Industry Response

The ACLU and 75 other groups urged Meta in April to abandon facial recognition in the glasses, calling it a line society should not cross.

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Texas Attorney General Ken Paxton opened an investigation in May, and Meta patched the devices in July after users found ways to defeat the light that signals recording.

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Comic Con organizer Monopoly Events and the DEF CON security conference have both barred the glasses from their venues, while Police Scotland opened an investigation in July into a TikToker accused of filming people with a pair.

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What This Means for Global Privacy Standards

Norway would be among the first countries to legislate specifically to regulate AI-powered smart glasses, potentially setting a precedent for other nations grappling with similar challenges.

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With Meta having access to facial data of billions of users worldwide through Facebook and Instagram, the addition of facial recognition software to smart glasses could create an unprecedented privacy quagmire.

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The Norwegian government's proactive stance signals growing international concern about balancing technological innovation with fundamental rights to privacy and consent. As lawmakers worldwide watch Norway's approach, the outcome could shape how democracies address the intersection of wearable technology, AI, and public surveillance in the coming years.

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