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Norway Moves to Regulate 'Pervert Glasses,' Weighs Facial Recognition Ban
The Norwegian Consumer Council called on retailers to halt sales of the devices until there is legal clarity. Norway plans to regulate smart glasses more tightly and is considering a ban on facial recognition in public spaces, Digitalisation Minister Karianne Tung said on August 25. Artificial intelligence is increasingly being paired with cameras and microphones built into glasses, earbuds and caps, Tung said in a statement, adding that Norway "must avoid this equipment being used to monitor other people in public spaces." She said she would appoint an expert group to advise the government on protecting consumers from the technology, and urged public and private organizations to draw up their own guidelines while the rules are written. No timetable has been set. Finn Lützow-Holm Myrstad, head of digital policy at the Norwegian Consumer Council, welcomed the move but said shops should stop selling smart glasses until the law is settled. Meta's facial recognition is built and awaiting rollout, he said, and banning the feature would not stop wearers from filming people covertly, calling the potential for abuse of the technology "enormous." The backlash against smart glasses A BBC investigation in January found women were being secretly filmed with Ray-Ban Meta glasses after being approached in public, with the footage posted to TikTok. Swedish newspapers reported in February that Nairobi-based contractors hired to train Meta's AI had reviewed recordings of people undressing, using bathrooms and having sex. The ACLU and 75 other groups urged Meta in April to abandon facial recognition in the glasses, calling it a line society should not cross. Texas Attorney General Ken Paxton opened an investigation in May, and Meta patched the devices in July after users found ways to defeat the light that signals recording. Meta has since patented eyewear that recognizes faces and logs what wearers do. Privacy-focused search engine DuckDuckGo, meanwhile, sold out of its deliberately camera-free "Normal F***ing Sunglasses" in under a week. Comic Con organizer Monopoly Events and the DEF CON security conference have both barred the glasses from their venues, and Police Scotland opened an investigation in July into a TikToker accused of filming people with a pair. Norway would be among the first countries to legislate specifically for the devices. Tung's ministry has not said when the expert group will convene or when a bill might follow.
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Norway knows where Meta's 'pervert glasses' may be heading and every other country should pay attention
It's only a matter of time before Meta tries to add facial recognition to smart glasses, the Norwegian government believes. Camera-equipped smart glasses could be the subject of tighter restrictions in Norway as lawmakers consider regulating the use of devices like Meta's specs, which have been fairly or unfairly-dubbed 'pervert glasses'. Norway's digital minister digital minister Karianne Tung says (via The Local) there's a "clear trend toward combining artificial intelligence with cameras and microphones built into glasses, headphones, hats and other objects we use in everyday life. We must prevent this equipment from being used to monitor other people in public places." Those features are already causing consternation among privacy advocates, due to the propensity of users to film members of the public without express consent. That in itself can be very problematic (hence the term pervert glasses). However, the Norwegians are already considering the consequences of what would happen if facial recognition technology is added to the mix. Via Facebook and Instagram Meta has access to the facial data of billions of users worldwide. Should the social media company seek to add facial recognition software, the privacy quagmire becomes even harder to escape. The Norwegian Consumer Council's head of digital policy, Finn Lützow-Holm Myrstad adds: "Meta already has this technology ready to go, and it is only a matter of time before it is rolled out in the glasses," he said. "The potential for abuse is enormous." In June, a Wired report uncovered code suggesting that Meta is adding facial recognition to its controversial smart glasses. "Code discreetly added to Meta's AI app over multiple updates this year shows that the feature, internally called "NameTag," identifies people captured by the glasses' camera and, when activated, alerts the wearer when it recognises someone," the report says. Meta itself has been struggling to stay ahead of the privacy concerns. However, this one would be very much of its own making.
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Norway is moving to regulate AI-powered smart glasses and considering a ban on facial recognition in public spaces. Digitalisation Minister Karianne Tung announced plans for tighter restrictions on devices like Meta's Ray-Ban smart glasses, which critics have dubbed 'pervert glasses' due to covert filming incidents and surveillance risks.
Norway is preparing to regulate smart glasses more strictly and weighing a ban on facial recognition in public spaces, Digitalisation Minister Karianne Tung announced on August 25. The move comes as artificial intelligence is increasingly being paired with cameras and microphones built into glasses, earbuds, and caps, raising significant privacy and consent issues.
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Tung emphasized that Norway "must avoid this equipment being used to monitor other people in public spaces," signaling the government's commitment to consumer privacy protection.1
The minister announced plans to appoint an expert group to advise the government on protecting consumers from wearable technology equipped with AI capabilities. While no timetable has been set for the regulations, Tung urged both public and private organizations to develop their own guidelines during the interim period.
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Finn Lützow-Holm Myrstad, head of digital policy at the Norwegian Consumer Council, welcomed the initiative but called for immediate action, urging retailers to halt sales of AI-enabled devices until legal clarity is established.1
Meta's Ray-Ban smart glasses have become the focal point of surveillance risks and privacy violations. Myrstad noted that Meta already has facial recognition technology ready for deployment, stating it is "only a matter of time before it is rolled out in the glasses."
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He warned that banning the feature would not prevent wearers from engaging in covert filming, describing the potential for abuse as "enormous."1
A June Wired report uncovered code suggesting Meta is developing a feature internally called NameTag, which identifies people captured by the glasses' camera and alerts the wearer when it recognizes someone.2

Source: Decrypt
The devices, controversially dubbed pervert glasses, have been linked to multiple ethical challenges. A BBC investigation in January found women were being secretly filmed with Ray-Ban Meta glasses after being approached in public, with footage posted to TikTok.
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Swedish newspapers reported in February that Nairobi-based contractors hired to train Meta's AI had reviewed recordings of people undressing, using bathrooms, and having sex.1
These incidents highlight the unauthorized monitoring in public spaces that has alarmed privacy advocates worldwide.Related Stories
The ACLU and 75 other groups urged Meta in April to abandon facial recognition in the glasses, calling it a line society should not cross.
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Texas Attorney General Ken Paxton opened an investigation in May, and Meta patched the devices in July after users found ways to defeat the light that signals recording.1
Comic Con organizer Monopoly Events and the DEF CON security conference have both barred the glasses from their venues, while Police Scotland opened an investigation in July into a TikToker accused of filming people with a pair.1
Norway would be among the first countries to legislate specifically to regulate AI-powered smart glasses, potentially setting a precedent for other nations grappling with similar challenges.
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With Meta having access to facial data of billions of users worldwide through Facebook and Instagram, the addition of facial recognition software to smart glasses could create an unprecedented privacy quagmire.2
The Norwegian government's proactive stance signals growing international concern about balancing technological innovation with fundamental rights to privacy and consent. As lawmakers worldwide watch Norway's approach, the outcome could shape how democracies address the intersection of wearable technology, AI, and public surveillance in the coming years.Summarized by
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