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Nvidia's CUDA moat faces its first real threat: AI itself
Nvidia's grip on AI rests on CUDA, the software layer around its chips, not the chips alone. AI coding agents and the shift to inference are the first credible threats to it. They may also hand Nvidia its next moat. The usual story about Nvidia is a hardware story: the fastest chips, in the shortest supply, at the highest price. The more important part is software. For two decades the company's real moat has been CUDA. It is the layer that turns its silicon into something developers can build AI on. That moat is now being tested. CUDA, short for Compute Unified Device Architecture, took years to build. It bundles ready-made code and debugging tools. It also lets thousands of chips train a model together. The new threat is blunt: AI coding agents that can write that kind of low-level software themselves. Jeremy Nixon is a former Google Brain researcher who founded the startup Infinity. He told Business Insider his team used agents to rebuild CUDA-like software for chip firm D-Matrix in about 10 hours. He framed it as proof that one of Nvidia's biggest moats is being crossed. Two moats, both under pressure CUDA's first advantage is the software. Its second is everything built on top of it. Millions of lines of company code and workflows make switching to a rival chip slow and costly. Amazon's own documents once flagged CUDA as a major roadblock to adopting its in-house AI chips. Agents chip away at the first advantage. The pressure is not only from startups. Google, Amazon and Microsoft have spent years writing software for their own chips. OpenAI and Anthropic have shown models that can generate system code. DeepSeek's founder said coding agents, plus its own programming language, made building AI software much easier. Nvidia does not dispute the trend so much as claim it. It says developers lean on CUDA's libraries more every year. It also uses coding agents to build CUDA faster itself. The lock-in, in other words, may bend before it breaks. The inference problem The sharper threat is a shift in what AI chips are for. As the industry moves from training models to running them, priorities change. Buyers care less about peak performance and more about running AI cheaply. That favours software which works across different chips, not software welded to one vendor. On the inference side, CUDA "is no longer a factor," said Marshall Choy of Korean chip startup Rebellions. He calls it an open source play. It is the same opening our other inference challengers are chasing. Think optical chips, networking silicon, and Alibaba's open-source alternative to CUDA itself. Chris Lattner, whose startup Modular builds chip-agnostic AI software, says CUDA's age cuts both ways. It carries years of legacy from its gaming origins, he says, "like Microsoft Windows trying to fit onto a phone." Wall Street has noticed. Analysts read Nvidia's flat stock over the past year as partly a bet against the moat. The moat may just move The counter-case is that agents relocate the moat rather than remove it. Generated code still has to be verified and optimised, and that is where CUDA's ecosystem is deepest. Bing Xu, whose last chip-software startup was bought by Nvidia, argues that verification becomes the next moat. "Agents can generate a lot of code in a short time, but verification is the biggest bottleneck," Xu said. Lattner is blunter still. The hype, he says, is "very overblown." Writing code is a small part of building software; the hard part is tuning it for production. And chip software is a niche field, with few public examples for agents to learn from. So the honest read is not that CUDA is falling. It is that the thing protecting Nvidia has, for the first time, a plausible expiry date. Agents can now do in hours what used to take specialist teams years. Inference rewards whoever frees buyers from a single stack. Whether the moat holds comes down to one thing. Rivals must close the gap faster than Nvidia, which is "not sleeping," can open a new one.
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This One-Year-Old Start Up Built a CUDA Rival in Just 10 Hours -- Is Nvidia's Moat Under Threat? - Alphabe
Infinity is developing chip-agnostic software that helps AI models run across different hardware platforms by creating CUDA alternatives. The startup aims to simplify kernel development for AI companies while challenging Nvidia's dominance in AI computing. The startup is developing a universal inference library designed to work across different AI chips, enabling them to more easily reproduce cutting-edge research results. Infinity Raises $15 Million For AI Vision In July, Nixon told TechCrunch that Infinity was launched in 2025 to pursue "automated invention," where AI systems create and improve new technologies. The company is applying this approach to hardware by using AI to generate low-level software code that helps chips run more efficiently. He said he created a machine learning algorithm called Omega that could generate and evaluate new algorithms through an automated feedback loop. The success led him to explore whether similar AI-driven systems could create low-level hardware code to improve chip performance. Last month, the company raised $15 million in a funding round at a $100 million valuation, backed by Touring Capital, Principal VC, and researchers from OpenAI and Anthropic. CUDA Still Anchors Nvidia's AI Lead Nvidia's CUDA, its proprietary parallel computing platform, has been a key AI advantage for two decades. Developed by the company's Vice President of Hyperscale and High-Performance Computing, Ian Buck, CUDA enables Nvidia GPUs to function as general-purpose processors and underpins major AI frameworks like PyTorch and TensorFlow, allowing developers to build AI applications in languages such as Python that run natively on Nvidia hardware. In December, Nvidia's acquisition of AI software firm SchedMD, the creator of Slurm, is seen as a move to strengthen its AI infrastructure and software ecosystem. Slurm is a key workload manager that efficiently allocates GPU resources across computing clusters, making it essential for training large AI models. Nvidia said it has become a core part of generative AI infrastructure and is optimized for the company's latest hardware. Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors. Image via Imagn Images Market News and Data brought to you by Benzinga APIs To add Benzinga News as your preferred source on Google, click here.
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Startup Infinity used AI coding agents to rebuild CUDA-like software for chip firm D-Matrix in just 10 hours, signaling a credible challenge to Nvidia's two-decade software dominance. As the AI chip market shifts from model training to inference workloads, chip-agnostic software and AI-generated code threaten to erode the technical moat that has kept Nvidia's dominance intact.
Nvidia CUDA, the proprietary software layer that has anchored the company's AI chip market dominance for two decades, faces its first credible threat from an unexpected source: AI itself
1
. Infinity, a one-year-old startup founded by former Google Brain researcher Jeremy Nixon, used AI coding agents to rebuild CUDA-like software for chip firm D-Matrix in approximately 10 hours1
2
. Nixon framed the achievement as proof that one of Nvidia's biggest moats is being crossed, demonstrating how rapidly low-level software development has been transformed by AI1
.The startup is developing chip-agnostic software that helps AI models run across different hardware platforms by creating CUDA alternatives
2
. This universal inference library is designed to work across different AI chips, enabling companies to more easily reproduce cutting-edge research results while simplifying kernel development2
. Nixon created a machine learning algorithm called Omega that generates and evaluates new algorithms through an automated feedback loop, then explored whether similar AI-driven systems could create low-level hardware code to improve chip performance2
. Last month, Infinity raised $15 million in a funding round at a $100 million valuation, backed by Touring Capital, Principal VC, and researchers from OpenAI and Anthropic2
.Nvidia CUDA, short for Compute Unified Device Architecture, has been the company's real competitive advantage rather than hardware alone
1
. Developed by Nvidia's Vice President of Hyperscale and High-Performance Computing, Ian Buck, CUDA enables Nvidia GPUs to function as general-purpose processors and underpins major AI frameworks like PyTorch and TensorFlow2
. It allows developers to build AI applications in languages such as Python that run natively on Nvidia hardware2
.The CUDA moat operates on two levels. First, the software itself bundles ready-made code and debugging tools while letting thousands of chips train a model together
1
. Second, millions of lines of company code and workflows built on top of CUDA make switching to a rival chip slow and costly1
. Amazon's own documents once flagged Nvidia CUDA as a major roadblock to adopting its in-house AI chips1
. This lock-in effect has kept competitors at bay for years, but AI coding agents now chip away at the first advantage by automating what used to require specialist teams and years of development1
.The sharper threat to Nvidia's dominance comes from a fundamental shift in what AI chips are for
1
. As the industry moves from model training to running them through inference workloads, priorities change dramatically. Buyers care less about peak performance and more about running AI cheaply, which favours chip-agnostic software that works across different chips rather than software welded to one vendor1
. Marshall Choy of Korean chip startup Rebellions stated that on the inference side, Nvidia CUDA "is no longer a factor," calling it an open source play1
. This opening is being chased by inference challengers including optical chips, networking silicon, and Alibaba's open-source alternative to CUDA itself1
.The pressure is not only from startups. Google, Amazon and Microsoft have spent years writing software for their own chips, while OpenAI and Anthropic have shown models that can generate system code
1
. DeepSeek's founder said AI coding agents, plus its own programming language, made building AI infrastructure much easier1
. Wall Street has noticed this shift, with analysts reading Nvidia's flat stock over the past year as partly a bet against the CUDA moat1
.Related Stories
Nvidia does not dispute the trend so much as claim it
1
. The company says developers lean on CUDA's libraries more every year and uses AI coding agents to build Nvidia CUDA faster itself1
. In December, Nvidia's acquisition of AI software firm SchedMD, the creator of Slurm, is seen as a move to strengthen its AI infrastructure and software ecosystem2
. Slurm is a key workload manager that efficiently allocates GPU resources across computing clusters, making it essential for training large AI models2
. Nvidia said Slurm has become a core part of generative AI infrastructure and is optimized for the company's latest hardware2
.Chris Lattner, whose startup Modular builds chip-agnostic software, argues that CUDA's age cuts both ways, carrying years of legacy from its gaming origins "like Microsoft Windows trying to fit onto a phone"
1
. However, skeptics maintain that the moat may just move rather than disappear. Bing Xu, whose last chip-software startup was bought by Nvidia, argues that verification becomes the next moat: "Agents can generate a lot of code in a short time, but verification is the biggest bottleneck"1
. Lattner adds that writing code is a small part of building software, with the hard part being tuning it for production, and chip software remains a niche field with few public examples for agents to learn from1
. Whether the CUDA moat holds comes down to one thing: rivals must close the gap faster than Nvidia can open a new one1
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