OpenAI preps major ChatGPT overhaul as company declares 'Chat is dead' and pivots to superapp

"Chat is dead": OpenAI preps overhaul of ChatGPT

OpenAI is preparing the biggest overhaul of ChatGPT since its launch kicked off the AI boom, as the $850 billion group hunts for new engines of growth ahead of a planned listing this year. The company intends to transform the chatbot into a "superapp" that combines coding tools and AI agents, adding products that executives believe will generate more revenue. The changes are part of a broader reorganization at OpenAI as the San Francisco-based company shifts resources into trying to win lucrative business customers and compete more fiercely with rival Anthropic, according to more than a dozen current and former employees. OpenAI faces growing pressure to drive revenues higher and forge a path to profitability, as it prepares for an initial public offering. The strategy marks a departure for a company, led by chief executive Sam Altman, that became the face of the AI boom and took the technology mainstream when it unveiled ChatGPT in 2022. The changes, which will give greater prominence and resources to OpenAI's coding product Codex, reflect a growing conviction within the company that the future of AI lies not in chatbots that answer questions but in agents that perform tasks for users. "Chat is dead," said one senior OpenAI employee. OpenAI executives increasingly view ChatGPT, which has attracted nearly 1 billion users since its launch, as a gateway to introduce users to higher-value products. The majority of consumers use the chatbot for free. The company is embarking on the changes amid a belief that the advent of AI agents, which can perform multiple tasks for users from booking travel to organising calendars, will be a more valuable product than the chatbot. At the same time, products such as Codex are able to write code and create software based on simple instructions from users. The overhaul, which is set to begin rolling out in coming weeks, will initially appear as changes to ChatGPT's website and mobile apps, encouraging customers towards using coding, image-generation and apps from external partners. The changes underline how OpenAI's strategy is moving closer to that of Anthropic, whose focus on developing products for businesses has stoked its blistering growth, and will be at the heart of its pitch to investors in an IPO this year. Outlining the changes, Thibault Sottiaux, who previously ran Codex and now leads all of OpenAI's core product and platform, told the FT: "It will transcend the actual surface . . . what we're building towards is where you have your own personal agent that is capable of helping you... across everything in your life, be it personally or at work." He added: "You can connect through it on your mobile, desktop or web. When you're in the car, you can talk to it." The majority of Codex users pay for the service, according to people familiar with the matter, while the 2 million businesses that use OpenAI's products account for roughly 40 percent of its revenue. The company anticipates this will rise to 50 percent by the end of the year. OpenAI's Codex product has increased its user base sixfold to more than 5 million weekly active users since the launch of a desktop application in February. Its launch has intensified competition with Anthropic, whose Claude Code product has emerged as one of the start-up's fastest-growing businesses. "Approximately a year ago, OpenAI's strategy was swing for the fences, whereas Anthropic's strategy is make money first," said Jenny Xiao, partner at Leonis Capital and former researcher at OpenAI. "Now the two are converging, because both of them are trying to aim for an IPO and investors care more about money than dreams." To encourage users to adopt those services, OpenAI is redesigning ChatGPT's interface, adding new prompts and features that direct users towards coding tools, image generation and applications built by partners such as Canva and Booking.com, according to people familiar with the plans. Over time, OpenAI intends to ditch the prompts and features, betting that its models will be able to automatically understand users' intentions when they are on the app or site. This year, the company has brought ChatGPT, Codex and other product teams under a single leadership group led by Sottiaux, while several senior executives, including former product head Kevin Weil, have departed. In a sign of OpenAI's push to win more business customers, some consumer-focused initiatives have been sidelined, including a checkout feature that allowed purchases within ChatGPT. It also shut down Sora, its video-generation product, less than a year since its launch. Executives believe users will increasingly interact with a single AI assistant rather than a collection of separate applications. As agents become more capable, OpenAI expects the distinction between chatbots, coding tools, search products and other software categories to blur. "When we have [artificial general intelligence], I don't think there will be a large number of distinct brands," said Alex Embiricos, OpenAI's head of enterprise product. "Probably there will be a single entity that I can talk to that can do whatever I need."

OpenAI is still working on that 'super app'

OpenAI plans to roll out a revamped version of ChatGPT in the coming weeks -- one that will serve as a "super app" with coding tools and AI agents, according to the Financial Times. The company's goal is reportedly to become more competitive with Anthropic, particularly among business customers, and to get closer to profitability before an IPO. That means turning ChatGPT into a gateway leading free users to products they might actually pay for, such as coding product Codex. In fact, the FT quotes one senior OpenAI employee as declaring, "Chat is dead." Thibault Sottiaux, who leads OpenAI's core product and platform, said the company is working towards a product "where you have your own personal agent that is capable of helping you ... across everything in your life, be it personally or at work." If this sounds familiar, it's because there have been reports about OpenAI's super app ambitions since last year. In March, The Wall Street Journal reported that these plans represent a major strategy shift for the company after launching a variety of standalone products in 2025; OpenAI executives now say they're abandoning "side quests" like video generator Sora.

OpenAI plans ChatGPT 'superapp' overhaul ahead of listing, FT reports

June 7 (Reuters) - OpenAI is planning its biggest ChatGPT overhaul yet, aiming to turn it into a "superapp" with coding tools and AI agents to boost revenue ⁠ahead of a planned share listing, the Financial Times reported on Sunday. The changes are part of a broader reorganisation at OpenAI, as it shifts ⁠resources to target lucrative enterprise clients and intensify competition with rival Anthropic, ⁠the report said, citing more than a dozen current ⁠and former employees. Reuters could not immediately ⁠verify the report. Reporting by Bipasha Dey in Bengaluru; Editing by William Mallard Our Standards: The Thomson Reuters Trust Principles., opens new tab

OpenAI reportedly has a major ChatGPT overhaul in store - Engadget

The revamped AI tool will roll out in the coming weeks, according to The Financial Times. OpenAI's so-called "super app" may finally be rolling out, as first reported by The Financial Times. According to the report, a redesigned ChatGPT would encourage users beyond just chatting and towards using "coding tools, image generation and applications built by partners such as Canva and Booking.com." The FT reported that the overhauled ChatGPT is expected to roll out in the coming weeks, but will first appear through changes to the website and mobile apps. As popular as its AI chatbot is with free users, FT reported that OpenAI wants to attract more enterprise users with this upcoming overhaul that emphasizes performing multiple tasks instead of just answering questions. This major redesign is expected to generate more revenue through larger businesses that would deploy OpenAI's new ChatGPT across their workforce, which would help the company with its potential plans to go public as soon as September of this year. On top of that, OpenAI is likely trying to stay competitive with its main rival, Anthropic, who similarly announced its intention to launch an initial public offering. Back in March, the Wall Street Journal and CNBC reported that OpenAI was working on a super app that would unify its ChatGPT, browser and Codex app for desktop. Along with that, OpenAI previously introduced an app directory within ChatGPT that would automatically connect to commonly-used third-party apps like Spotify or Dropbox.

ChatGPT is getting an overhaul because 'Chat is dead'

These changes will start showing up in ChatGPT over the coming weeks. ChatGPT is already a very capable multi-purpose AI chatbot, and power users have all sorts of useful ChatGPT tricks to get even more out of the tool. However, it seems the chatbot is about to become more than just an AI chatbot. A new report from the Financial Times states that OpenAI is planning to turn ChatGPT into a "superapp" with a major overhaul in the coming weeks. This redesign will focus on OpenAI's "Codex" coding tool, as well as agentic AI tools that can perform tasks for users. The primary driving force behind these planned changes is revenue. Though ChatGPT has amassed over a billion users since its launch back in 2022, the majority of people use it for free. That may be good for users, but it's not great for revenue, and with OpenAI trying to offer an IPO soon, investors will want to know how the company plans to make more money. The company is now considering ChatGPT to be less of a chatbot and more of a gateway to introduce its users to higher-value tools that can generate revenue. One senior employee reportedly said, "Chat is dead." That might sound like hyperbole, especially coming from a company that brought AI chatbots into the spotlight. However, the report also details how OpenAI's view of ChatGPT has changed over time. These changes will start reflecting in the ChatGPT web and mobile apps over the coming weeks and these will reportedly prompt and redirect users towards OpenAI's coding tools, image generation, and third-party applications. In the long run, OpenAI expects ChatGPT to understand user intent automatically, without the need for prompts and features that redirect users to different tools and services.

OpenAI is close to turning ChatGPT into a super app -- here's what it will do

ChatGPT may soon be a do-it-all tool rather than its namesake chatbot. OpenAI is reportedly weeks away from rolling out a redesigned ChatGPT "super app" that would initially be available on the web and on mobile devices. Sources for The Financial Times claim the revamped AI tool will include "coding tools, image generation, and applications from partners such as Canva and Booking.com." It would effectively roll in Codex and other products that have typically been separate. Past rumors from CNBC and The Wall Street Journal hinted it might also include a browser. ChatGPT+ What's included? Unlimited conversations, faster response speed, priority access, and more Brand ChatGPT Try for Free Expand Collapse The aim would be to complete multiple tasks, rather than simply responding to questions. While that could appeal to a wide audience, it would also help businesses use ChatGPT across their teams. You could use the super app to not only write an app, but to design its graphics and even book the trip to promote it. We've asked OpenAI for comment and will update if we receive a response. Why is OpenAI creating an AI super app? It's dealing with AI agents and mounting competition The release of a ChatGPT super app would help OpenAI reach enterprise customers who would either turn to competitors or skip AI entirely. The timing is apt when the industry is moving toward AI agents and multi-purpose models like Google's Gemini Omni. How to Use Tasks in ChatGPT ChatGPT Tasks let you run actions in the AI chatbot on a schedule. Posts By Adam Davidson There are also separate financial incentives for the company to redesign ChatGPT. OpenAI is expected to go public on the stock market as soon as September, with its chief competitor Anthropic poised to do the same. OpenAI has to convince investors that it's on the path to turning a profit despite soaring AI costs and steep losses, and a work-friendly tool could help with that mission. There's also a potential ripple effect. A super app could persuade more partners to develop ChatGPT apps that help not just at work, but at home. You might turn to OpenAI's platform for more of your computing needs, not just when you're looking for advice or some programming help.

OpenAI wants ChatGPT to become a super app for work, life, and everything in between

ChatGPT is apparently tired of just answering questions now OpenAI is reportedly preparing a major transformation of ChatGPT that could fundamentally change how people interact with artificial intelligence. Instead of remaining primarily a conversational chatbot, the company now wants ChatGPT to evolve into a "super app" powered by AI agents capable of managing tasks across both personal and professional life. According to a report by the Financial Times, OpenAI executives increasingly believe the future of AI lies not in chatbots that simply answer questions, but in intelligent systems that actively complete tasks for users. The company's long-term vision reportedly includes AI agents capable of organizing schedules, booking travel, writing software, generating content, and managing workflows across multiple services and platforms. Recommended Videos OpenAI executive Thibault Sottiaux reportedly described the goal as creating a "personal agent" that can help users "across everything in your life." That vision would allow users to interact with ChatGPT through smartphones, desktops, websites, and potentially even vehicles, turning the platform into a much broader digital assistant ecosystem. OpenAI is betting big on AI agents and enterprise growth A major part of the strategy revolves around Codex, OpenAI's coding-focused platform, which has reportedly grown to more than five million weekly active users. Internally, OpenAI appears increasingly convinced that coding tools and AI agents capable of taking actions on behalf of users could become far more valuable than traditional chatbot interactions. To support that shift, the company is reportedly redesigning ChatGPT's mobile and web interfaces to highlight coding, image generation, and integrations with third-party services. Partner applications from companies like Canva and Booking.com may also become more deeply integrated into the ChatGPT experience as OpenAI pushes toward a more connected AI ecosystem. The changes also reflect mounting pressure inside the AI industry. Competition has intensified rapidly as rivals, including Anthropic, Microsoft, and Google, continue expanding their own AI-powered products and enterprise offerings. While ChatGPT remains one of the world's most recognizable AI products, OpenAI is under increasing pressure to prove long-term profitability and diversify revenue streams beyond free chatbot usage. Enterprise customers are becoming especially important to that effort. Reports suggest business-focused products already account for a significant portion of OpenAI's revenue, and the company is reorganizing internal teams to prioritize enterprise growth over some consumer-oriented initiatives. ChatGPT may eventually become much more than a chatbot The broader implication is that OpenAI no longer sees ChatGPT as just a messaging interface. Instead, the company appears to be positioning it as a central operating layer for future AI-powered computing experiences. If successful, the shift could reshape how users interact with software entirely. Rather than opening separate apps for productivity, communication, coding, travel, scheduling, and search, people may increasingly rely on a single AI assistant capable of handling multiple tasks conversationally and autonomously. At the same time, OpenAI is also strengthening relationships with policymakers and regulators as AI becomes more politically and economically significant. Reports indicate the company plans to provide the U.S. government with early access to some AI models under a voluntary framework introduced by President Donald Trump. Discussions around potential government stakes in AI companies have also reportedly involved OpenAI CEO Sam Altman as officials explore ways to distribute AI-driven economic gains more broadly. The overhaul of ChatGPT is reportedly expected to roll out gradually through updates to the app and website in the coming months. If OpenAI succeeds, ChatGPT may soon evolve from a chatbot people occasionally visit into a constantly present AI assistant woven into everyday life.

OpenAI readies 'superapp' pivot ahead of planned IPO, FT reports | Fortune

OpenAI is readying a major platform overhaul ahead of its highly anticipated IPO later this year to better compete with rivals such as Anthropic, the Financial Times reported. The San Francisco-based company plans to transform ChatGPT from a standard question-and-answer chatbot into a comprehensive "superapp," with changes set to roll out in the coming weeks, the newspaper reported, citing current and former employees who weren't identified. The strategy is being driven by the conviction that the future of AI belongs to autonomous agents capable of executing complex, multi-step tasks -- such as booking travel or managing calendars -- rather than simply answering queries. The reorganization will involve a redesign of the company's website and mobile app interface, adding new coding tools, image generation and applications built by partners, such as Canva and Booking.com, the newspaper said. OpenAI's software-writing product, Codex, saw its active user base increase six fold to more than 5 million weekly since its launch. The company's 2 million business customers account for roughly 40% of revenue, a figure that could rise to 50% by the end of the year, the FT said. OpenAI has sidelined some consumer-focused initiatives, such as a video-generation product launched less than a year ago, to focus on the reorganization, according to the newspaper. The Information reported on June 3 that OpenAI is planning to combine Codex and ChatGPT into a so-called superapp in the coming weeks.

FT: ChatGPT getting a 'superapp' revamp before OpenAI hits IPO

ChatGPT is reportedly moving away from chatbots to agents that perform tasks. OpenAI is overhauling ChatGPT into a 'superapp', as it looks to win business customers and better compete with Anthropic ahead of its plans to go public later this year. News of a 'superapp' - a desktop app that combines the AI chatbot alongside the company's coding tool Codex, and Atlas, an AI-powered web browser launched last October - first surfaced in April this year. Reports, at the time, suggested that the new app, reportedly representing the biggest ChatGPT overhaul since launch, will be led by head of applications Fidji Simo and company president Greg Brockman. The Financial Times reported that the new app will strongly feature Codex, a move that reflects shifting interests from AI chatbots to agents that perform tasks for users. As one senior OpenAI employee told the publication: "Chat is dead". Sources told the publication that the new app would feature functions that direct users towards coding, multimodal generation and applications built by partners including Canva and Booking.com. The changes are expected to begin rolling out in the coming weeks, the publication added. Earlier this year, the AI giant hired agent-creator OpenClaw's founder Peter Steinberger to develop the "next generation of personal agents", while shutting down less profitable ventures such as its Sora video generation model. OpenAI isn't alone in this move. Meta, in March, acquired the viral Reddit-style platform for AI agents called Moltbook. The platform joins Meta's Superintelligence Labs to develop newer use cases for agents to support individual and business users. While, SaaS giant ServiceNow unveiled a raft of AI-driven products earlier this year to position itself as the 'AI agent of agents', and Google launched a slew of new products aimed at simplifying agent management. Google also made its biggest revamp to Search in 25 years with a Gemini integration, giving users the ability to use AI agents that conduct background tasks. According to the FT, OpenAI executives view ChatGPT as an introductory tool to encourage pick-up of more higher-value products. A majority of OpenAI's 1bn monthly-active ChatGPT customers use the free version of the tool. The company's website states that it has around 5m business users across industries, while the FT reported that it has 2m businesses under its wing and 5m weekly active Codex users. The company expects revenue from its business customers, which represents 40pc of its revenue, to grow to 50pc by the end of the year. An overhaul of ChatGPT comes as reports suggest Anthropic has been capturing a significantly higher portion of first-time enterprise AI customers when compared to OpenAI. The company, which was relatively quiet about plans to go public, filed for an IPO earlier this month after a funding round that valued it above OpenAI. Estimates suggest the round would take Anthropic soaring above a $1trn valuation. OpenAI, recently valued at $852bn, is also planning to go public, with new reports suggesting that the company is in talks with the US government in hopes that it purchases some of its shares. xAI's parent company SpaceX has also filed for a historic IPO which could value it around $1.75trn. While the AI giants' Chinese rival DeepSeek is reportedly closing a $7.4bn funding round backed by the country's National Artificial Intelligence Industry Investment Fund. Don't miss out on the knowledge you need to succeed. Sign up for the Daily Brief, Silicon Republic's digest of need-to-know sci-tech news.

OpenAI's planned 'superapp' gets closer as one employee says 'chat is dead'

OpenAI's planned 'superapp' gets closer as one employee says 'chat is dead' OpenAI Group PBC is still focused on its plans to transform ChatGPT into some kind of "superapp," and it will have a heavy focus on artificial intelligence agents and autonomous coding bots, according to a new report in the Financial Times this weekend. By launching a superapp, the company hopes to be able to better compete with its rival Anthropic PBC, especially where business customers are concerned. It's believed that the shift is part of an effort by OpenAI to become more profitable ahead of its initial public offering. That means transforming ChatGPT into more of a gateway application that might help lead free users to products they're willing to pay money for, including OpenAI's coding tool Codex. Talk of OpenAI building some kind of superapp is not new, with occasional reports about the company's ambitions first emerging late last year. But it appears that OpenAI is so determined to do this that one unnamed but senior employee reportedly told the Financial Times that "Chat is dead." What's different now is that OpenAI is getting much closer to actually doing this. The report says that ChatGPT users can expect to see a massive overhaul in the coming weeks. The changes are expected to be rolled out on ChatGPT's website and mobile application first. According to the publication, the revamped application will place a lot more emphasis on the Codex AI assistant, in line with the company's belief that the future of AI is not going to be focused on chatbots, but more on autonomous AI agents that can perform tasks on behalf of their users. It will encourage users to start exploring things like coding, image generation and applications from third-party providers. Thibault Sottiaux, who heads up OpenAI's core product and platform teams, told the Financial Times that the superapp will "transcend the actual surface... what we're building towards is where you have your own personal agent that is capable of helping you... across everything in your life, be it personally or at work." "You can connect through it on your mobile, desktop or web," he said. "When you're in the car, you can talk to it," As dramatic as it sounds, what the company is really doing is making a packaging and revenue play, rather than introducing any game-changing new capabilities in terms of AI models or functionality. The Wall Street Journal added some more about OpenAI's plans back in March, saying that the plans are a "major strategy shift" for the company after abandoning side projects such as the video generator Sora. The shift comes at a time when OpenAI is becoming increasingly desperate to get one over Anthropic, which is generally seen as having taken a lead in the enterprise AI segment. The Claude chatbot maker filed its own IPO plans on June 1, shortly after closing on a $65 billion round of funding that lifted its valuation to $965 billion. Anthropic's revenue run rate reportedly hit $47 billion last month. OpenAI submitted its own IPO plans in May, saying that Goldman Sachs and Morgan Stanley are advising it on the listing, which is expected to occur before the end of the summer. The two companies are part of a crowded trillion-dollar IPO wave that also includes Elon Musk's SpaceX Corp., which submitted its own paperwork relating to a stock market debut last week. If OpenAI can sell investors on a "platform" story, it may be able to justify its planned trillion-dollar-plus market capitalization in a market that's increasingly wary of AI startups burning through cash.

ChatGPT Could Soon Become an AI Superapp With Coding Tools and Agents

* ChatGPT may soon evolve into an AI superapp * New ChatGPT features could promote paid services * New ChatGPT features could promote paid services OpenAI is preparing a major overhaul of ChatGPT as it seeks to expand beyond its chatbot roots and strengthen revenue generation ahead of a potential stock market listing. The planned changes will reposition ChatGPT as a broader platform that integrates AI agents, coding tools, image generation capabilities and third-party services within a single experience. The revamp is expected to begin rolling out in the coming weeks through updates to ChatGPT's web and mobile applications, while OpenAI also increases its focus on business customers and paid products. OpenAI Aims to Make ChatGPT a One-Stop AI Platform According to a Financial Times report (via Android Authority), OpenAI plans to transform ChatGPT into a "superapp" that places greater emphasis on AI agents and its coding platform Codex as part of its largest redesign of the product to date. The report said the company is reorganising resources to target higher-value enterprise customers and strengthen its position against rival AI firm Anthropic. The changes are also intended to improve the company's revenue prospects as it works towards a future public listing. As part of the overhaul, OpenAI will reportedly redesign the ChatGPT interface and introduce new prompts and features that guide users towards services such as coding tools, image generation features and selected partner applications. The report identified services such as Canva and Booking.com as partner platforms expected to receive greater visibility. OpenAI increasingly views ChatGPT as a gateway to revenue-generating products and services, rather than as a standalone conversational chatbot, according to the report. Internal discussions cited in the report indicate that the company is prioritising AI agents capable of performing tasks on behalf of users across both personal and professional activities. The publication also reported that OpenAI's long-term goal is to develop a system that can better understand a user's intentions and provide assistance across multiple tasks without requiring extensive prompting. The revamp is expected to give additional prominence to Codex, OpenAI's coding-focused product. The report noted that most Codex users currently subscribe to paid plans, making it an important part of the company's monetisation strategy. OpenAI's business segment is already a significant contributor to revenue. The report noted that business customers account for around 40 percent of the company's revenue, while OpenAI expects that figure to increase to 50 percent by the end of this year. The latest plans build on earlier reports that OpenAI aims to make ChatGPT its primary consumer platform by integrating more services into a single app. The development comes as ChatGPT exceeds 900 million weekly active users and 50 million consumer subscribers. An earlier report claimed that OpenAI was preparing a confidential filing for a potential initial public offering (IPO) in the US, although the company has not committed to a timeline for a listing.

OpenAI's Next Big Bet Before IPO? - Microsoft (NASDAQ:MSFT)

OpenAI's Next Big Bet Before IPO? ChatGPT May Never Look Same Again OpenAI is reportedly preparing for a significant transformation of its ChatGPT platform ahead of its initial public offering. ChatGPT To Evolve Into A 'Superapp' According to a report by the Financial Times on Sunday, OpenAI aims to evolve the chatbot into a "superapp" by integrating coding tools and AI agents. The San Francisco-based company is undergoing a reorganization to focus on business clients and compete with rivals like Anthropic. This shift comes as OpenAI faces pressure to boost revenue and chart a path to profitability. "It will transcend the actual surface...  what we're building towards is where you have your own personal agent that is capable of helping you... across everything in your life, be it personally or at work," OpenAI's Thibault Sottiaux told the Financial Times. Claude Code Rival Codex To Play Crucial Role In Transformation OpenAI's strategy involves enhancing its coding product, Codex, reflecting a belief that AI's future lies in task-performing agents rather than traditional chatbots, according to the report. Codex, which has grown to over five million weekly active users, is expected to play a crucial role in this transformation. The overhaul will introduce changes to ChatGPT's website and apps, steering users towards coding, image-generation, and partner apps. OpenAI anticipates that AI agents will become more valuable than chatbots, performing tasks like booking travel and organizing schedules. As part of the restructuring, OpenAI has consolidated its product teams under new leadership. The company is also sidelining some consumer-focused initiatives to prioritize business clients, aiming to increase revenue from its two million business users. Pivot Amid Rising Competition OpenAI also plans to give the U.S. government early access to new AI models under a voluntary framework initiated by President Donald Trump. Furthermore, discussions about potential government stakes in AI companies, including OpenAI, suggest a broader interest in distributing AI-driven wealth more equitably. OpenAI CEO Sam Altman has reportedly engaged with Trump administration officials to explore this possibility. Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors. Photo courtesy: Shutterstock Market News and Data brought to you by Benzinga APIs To add Benzinga News as your preferred source on Google, click here.

ChatGPT will soon undergo a massive upgrade and become a "super-app"

The company plans to transform ChatGPT from a chat platform into a broad work tool that centralizes code writing, image creation, and integrations with external services. The OpenAI company is planning a significant transformation for ChatGPT soon, which will turn the popular artificial intelligence chatbot into a broad multi-purpose platform, according to a report by the Financial Times. The planned change is expected to offer users more than a regular conversation experience, and to deeply integrate programming tools, image creation, and applications from leading third-party companies. This upgraded platform will initially launch through updates to the company's website and mobile applications, aiming to change the way private and corporate users interact with the artificial intelligence software. The massive update is designed to help the company attract larger business clients, who will be able to implement the upgraded platform among their workforces. This move could significantly increase OpenAI's revenues, especially ahead of the company's possible plans for an initial public offering (IPO) that is already shaping up for this coming September. At the same time, upgrading the capabilities constitutes a direct competitive step against its main rival Anthropic, which recently reported similar intentions to go public on the stock exchange. The current reports correspond with previous publications by the Wall Street Journal and the CNBC network from March, according to which the company is working diligently on developing a "super-app" that will unite under one roof: ChatGPT, the web browser, and the Codex code application for desktop computers. As part of this vision, the company has already previously introduced an internal application directory designed to connect users to popular external services like Spotify or Dropbox. Now, the move steps up a gear with the direct integration of prominent partners, including the design company Canva and the travel website Booking.com, to enable the execution of complex tasks in one place.

OpenAI Turns ChatGPT Into a Platform Play | PYMNTS.com

Thibault Sottiaux, who now oversees all of OpenAI's core product and platform, told the FT the artificial intelligence company wants to build "your own personal agent that is capable of helping you across everything in your life, be it personally or at work." Launch partners confirmed so far include Canva and Booking.com, with Expedia, Figma, Spotify and Zillow in a pilot rollout. The stakes are financial as much as strategic. European Business Magazine reported that OpenAI is projected to lose $14 billion in 2026, even as it generates $20 billion in annualized revenue and draws 900 million weekly users -- only 5.5% of whom pay for a subscription. Enterprise already accounts for more than 40% of OpenAI's revenue, on track to reach parity with consumer by end of 2026. Turning ChatGPT into a funnel that moves free users toward higher-value paid products, especially its Codex coding tool, may be the a path to closing that gap before an anticipated initial public offering (IPO). The Platform Playbook Amazon built one of the most expansive consumer platforms in history without ever being called a super app -- starting in books, then extending into every adjacent category: retail, cloud computing, streaming, advertising and pharmacy. The connective tissue wasn't a single feature. It was an ecosystem of services that made leaving expensive. OpenAI aims to build in the same way, with AI as the layer that ties productivity, coding, commerce and personal finance into a single destination. The Wall Street Journal reported about Open AI combining ChatGPT, its Codex coding platform and its Atlas browser under a single desktop application. TechCrunch noted that executives framed the move as abandoning "side quests," including the shutdown of video generator Sora, to concentrate resources on the core platform. Codex has already scaled to more than 3 million weekly users, up fivefold in three months. The Plaid partnership ushed that ecosystem into financial services. PYMNTS reported that ChatGPT Pro subscribers can now connect their accounts to receive guidance grounded in actual transaction and balance data. Bloomberg reported that the integration replaces generic advice with account-level analysis for the first time. Plaid noted that over 200 million users already turn to ChatGPT with personal finance questions each month. OpenAI isn't alone in this approach. Anthropic is building along the same lines. It launched a Claude Marketplace in March, giving enterprise customers access to third-party software built on its models. Commerce Is Still a Contested Layer Not every integration has landed cleanly. In October 2025, OpenAI launched Instant Checkout, a feature that let users buy products from retailers including Walmart, Etsy and Shopify directly within ChatGPT. Earlier this year, Walmart pulled the plug. Conversion rates fell well below what Walmart typically sees through its own channels. Walmart replaced Instant Checkout with Sparky, its proprietary shopping assistant, embedded directly into ChatGPT, keeping control of customer data and the transaction while still reaching OpenAI's user base. PYMNTS reported that OpenAI revamped its shopping approach in late March, shifting toward a model where retailers build dedicated apps within ChatGPT rather than routing purchases through a single OpenAI-controlled checkout layer. In its race to IPO, OpenAI has told potential investors it projects $280 billion in annual revenue by 2030, with nearly half of 2026 sales expected from enterprise customers.

'ChatGPT is dead': OpenAI plans to ditch chatbots for agents in upcoming updates of AI model - FT

OpenAI plans to transform ChatGPT into a "superapp" that combines coding tools and AI agents, with executives aiming to focus the product on the functions that offer the most revenue possible ahead of its Initial Public Offering (IPO) later this year, The Financial Times reported on Sunday. The company is facing growing pressure to forge a path to profitability by driving higher revenue, with the main strategy being to attract more lucrative clients and compete more fiercely with rival Anthropic. The main change would be the focus OpenAI is giving to agents over chatbots, even if the latter is the reason why the company became "the face of the AI revolution" when it launched back in 2022. The company, according to the FT, will focus its resources on developing Codex, an AI agent that helps with coding and software development, which is included in OpenAI's premium paid features. The overhaul is reportedly set to be unveiled in the coming weeks, initially appearing as an update to the ChatGPT app that encourages customers to use coding, image generation, and apps from external partners. 'Chat is dead,' OpenAI employees say "Chat is dead," one senior OpenAI employee told FT when asked about the future pathway for the company. OpenAI, whose estimated value is around $850 billion, will aim to give its users a product more similar to Anthropic's models, which focus on AI agents capable of handling multiple tasks simultaneously from a single instruction. "What we're building towards is where you have your own personal agent that is capable of helping you across everything in your life, be it personally or at work," Thibault Sottiaux, who previously ran Codex and now leads all of OpenAI's core product and platform, told the FT. "You can connect through it on your mobile, desktop, or web. When you're in the car, you can talk to it," he added. "When we have [artificial general intelligence], I don't think there will be a large number of distinct brands," said Alex Embiricos, OpenAI's head of enterprise product. "Probably there will be a single entity that I can talk to that can do whatever I need," he added. OpenAI road from dreams to profits Currently, the company remains largely reliant on its individual users, with company contracts accounting for roughly 40% of OpenAI's income (which will rise to 50% in the coming year, according to internal estimates). According to Jenny Xiao, a partner at Leonis Capital and a former researcher at OpenAI, the company used to "swing for the fences," prioritizing innovation over profitable products. "Now the two are converging, because both of them are trying to aim for an IPO and investors care more about money than dreams," she told FT.

OpenAI Declares Chat Dead in Shift to Super App | PYMNTS.com

As the Financial Times (FT) reported Sunday (June 7), the startup aims to turn the chatbot into a "super app" that includes coding tools and AI agents in a bid to generate revenue ahead of an initial public offering. These changes are part of a wider reorganization as OpenAI tries to land lucrative business clients as it competes with Anthropic, the report added, citing interviews with more than a dozen current and former employees. The FT characterizes this effort as a departure for OpenAI, as it focuses more on its coding tool Codex based on the idea that the future of AI is in agents rather than chatbots. "Chat is dead," one senior OpenAI employee told the FT. The report added that OpenAI executives see ChatGPT, which has attracted close to 1 billion users since its debut, as a way to introduce customers to higher-value products. Most people use the chatbot for free, the FT said. The report said the upgrades, due to start in the coming weeks, will initially show up as changes to the ChatGPT website and mobile apps, guiding customers to use coding, image-generation and apps from outside partners. "It will transcend the actual surface ... what we're building towards is where you have your own personal agent that is capable of helping you ... across everything in your life, be it personally or at work," Thibault Sottiaux, who previously ran Codex and now oversees all of OpenAI's core product and platform, told the FT: "You can connect through it on your mobile, desktop or web. When you're in the car, you can talk to it," he added. The FT report follows a story from The Wall Street Journal in March about OpenAI's plans to combine the ChatGPT app, Codex and browser into a desktop super app. Meanwhile, recent research by PYMNTS Intelligence finds that while ChatGPT is the preferred chatbot for personal use, Anthropic's Claude has an edge when it comes to workplace AI use. ChatGPT users say they use the tool for things like writing and communication, learning and self-improvement, travel planning, finances, shopping and day-to-day organization. "Among workers who use Claude, 81% say AI is either essential to their job or significantly enhances their productivity," PYMNTS wrote last week. This figure surpasses all other major AI platforms tracked by PYMNTS Intelligence, including Perplexity (79%), Meta AI (76%), Copilot (74%), Gemini (71%) and ChatGPT (71%). For all PYMNTS AI coverage, subscribe to the daily AI Newsletter.

OpenAI is giving ChatGPT its biggest makeover yet -- with plans to create a 'superapp'

OpenAI is giving its chatbot a sweeping makeover - aiming to turn ChatGPT into a "superapp" that features coding tools and AI agents that can perform simultaneous tasks for users. The overhaul comes after details surfaced in April about how OpenAI fell short of internal revenue and user targets ahead of a potential IPO later this year -- raising concerns about whether it will be able to offset massive spending on AI. The San Francisco-based company is facing increased competition with rival Anthropic to win lucrative business customers, according to a report in the Financial Times. Meanwhile, Florida Attorney General James Uthmeier this month sued OpenAI and its CEO Sam Altman, alleging the AI giant's tools stoke violence and self-harm by putting profit over safety. Last valued at $850 billion, OpenAI is trying to polish up its finances and pave a clear path to becoming profitable ahead of its planned IPO. Anthropic and Elon Musk's xAI -- owned by SpaceX -- are also racing toward public listings. OpenAI's transformation of ChatGPT marks the biggest changes yet since the chatbot was released in 2022 and ignited the artificial intelligence frenzy. It reflects the company's belief that autonomous agents, which can organize calendars and book travel, will become more of a money maker than its chatbot. "Chat is dead," one senior OpenAI employee told the FT. The changes - set to begin rolling out in coming weeks - are intended to amplify OpenAI's coding product Codex, which allows users to write code and create software based on simple instructions. In recent months, OpenAI's software coding capabilities have increasingly been perceived as lagging behind Anthropic's Claude. "What we're building towards is where you have your own personal agent that is capable of helping you ... across everything in your life, be it personally or at work," Thibault Sottiaux, who leads OpenAI's core product and platform, told the FT. Sottiaux added: "You can connect through it on your mobile, desktop or web. When you're in the car, you can talk to it." OpenAI is redesigning ChatGPT's interface to encourage users to use the new tools. The idea is to direct non-paying users to higher-value products. It's adding new prompts and features that direct users towards coding tools, image generation and applications built by partners such as Canva and Booking.com, per the FT report. OpenAI thinks its AI models will be able to automatically understand users' intentions and thus eventually plans to ditch the ChatGPT's traditional prompts. Most Codex users are paying customers, while the majority of consumers use ChatGPT for free. Meanwhile, two million businesses make up about 40% of OpenAI's revenue, according to the report. OpenAI expects that share to rise to 50% by year-end.

OpenAI reportedly preparing biggest ChatGPT redesign yet with coding tools and AI agents

The update could arrive within weeks across ChatGPT's web and mobile apps, with a stronger focus on paid AI-powered workflows. Amid the cracking competition between the AI giants, including Anthropic, Gemini, and OpenAI, led by Sam Altman's led OpenAI is reportedly working on the biggest ever update of ChatGPT. As per the reports, this can transform the chatbot into an AI-powered platform. This update is said to come in the coming weeks and may integrate coding tools, AI agents and third party services into a single place. With this move, the company aims to expand from its traditional chatbot interaction approach and position ChatGPT as a central hub for both personal and professional tasks. The company is also said to strengthen its position against rivals, specifically in the enterprise market, while boosting its revenue. As per reports, the changed ChatGPT will offer easier access to tools including Codex, OpenAI's coding assistant, alongside image-generation features, interactive workspaces and partner services. The idea is to encourage the users to move beyond simple conversations and make greater use of OpenAI's premium offerings. Also read: OpenAI is giving 10x Codex usage limits to select users: How to get it The company has reportedly been exploring the concept of a "super app" for some time. Earlier reports suggested OpenAI was working on a unified platform that could bring together ChatGPT, its AI coding products and browser-based tools under a single experience rather than maintaining separate applications. OpenAI executive Thibault Sottiaux, who oversees core products and platforms, said the long-term vision is to create a personal AI assistant capable of helping users across different aspects of daily life and work. It will play a bigger role in handling tasks, workflows and productivity-related activities. The reports also mention that Codex has become an increasingly important business for OpenAI with paid coding tools contributing to the share of the company's revenue. As a result, the upcoming redesign is expected to place a stronger focus on software development and AI-assisted programming capabilities. While OpenAI has not officially announced the changes, reports suggest the new experience will arrive as an update to both the ChatGPT web platform and mobile applications.

ChatGPT, Codex, Atlas: Will a super app help OpenAI succeed?

Enterprise focus mirrors Anthropic's playbook, not a capability breakthrough The latest reports from inside OpenAI reveal a renewed effort towards putting everything AI - everything from ChatGPT, Codex, and Atlas browser for now - inside one super app. It's reportedly being done to boost revenues, one big push towards reeling in the dollars before OpenAI's ambition to release an IPO by the end of 2026. Several current and ex-employees of OpenAI have attested to this fact in a recent report by Financial Times, while OpenAI hasn't commented on this development officially in any manner yet. Not to get too enamoured by the unified super app development, because the idea of an OpenAI super app sure isn't new. In fact, according to OpenAI, a version of the super app concept has already shipped months ago, if you analyse past comments. OpenAI President Greg Brockman framed the launch of ChatGPT 5.5 in April 2026 as a "real step toward a new way of getting computer work done." In other words, a key step toward the ultimate super app destination, according to reports. The single, unified super app version that houses ChatGPT, Codex and Atlas (OpenAI's browser) all inside one interface has become a key necessity for OpenAI's race towards bringing more legitimacy towards its enterprise offerings. Focusing on enterprise customers is exactly what Anthropic did better than OpenAI, if you think about it, since the days of ChatGPT winning over consumer dominance all the way back to late 2022. While the consumer-facing super app will no doubt help users stay inside OpenAI's universe more for all things AI, the focus in pulling this off to also increase ChatGPT, Codex and Atlas' interoperability and enhance intuitiveness from a UX perspective - especially for business customers which makes up around 35-40% of OpenAI's revenues. Also read: OpenAI Codex now available in ChatGPT mobile app: Features, availability and more OpenAI is betting on the fact that the super app will not only make ChatGPT more user-friendly for end users, but it will also make enterprise customers extract more value from OpenAI's offerings - which will help grow their enterprise user base. This is a key requirement for ensuring OpenAI's IPO does well, whenever it is announced. Thinking as an end user of ChatGPT who has never tried Codex, just the idea of a super app where Codex gets fired up in the same chat window or a new tab in the app, without having to leave it, is a good addition. It will nudge users to try more, do more, and stay locked into OpenAI's offerings for longer, no doubt. But does the super app really address some of OpenAI's more competitive pressure points? I'm not fully convinced yet, to be honest. After all, if you think about it, despite the super app, will OpenAI suddenly have Gemini's distribution and integration advantage through Google's platform offerings? And will Anthropic's existing enterprise or coding traction - because of Claude Code and Claude CoWork - suddenly disappear because of OpenAI's interface update? And what about ChatGPT growth stalling, according to a May 2026 report? In all honesty, consolidating products and offerings into one super app - which is essentially what OpenAI is doing - is a packaging and revenue play, not a fundamental capability leap in terms of foundational models and baseline intelligence. The rest, of course, time will tell.