OpenAI Rolls Out Business Agents and Verified Profiles for ChatGPT's 1.2 Billion Weekly Users
10 Sources
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OpenAI rolls out new business profiles, making ChatGPT just a little bit more like Google
In an effort to make ChatGPT an even better consumer discovery engine, OpenAI is launching a host of new features designed to help companies control how users interact with their businesses. On Tuesday, the company rolled out a Business Hub that will serve as a place where companies can create
[2]
ChatGPT is getting verified AI 'Business Agents'
ChatGPT is going to let you chat with verified "Business Agents" that represent a brand to help you with things like comparison shopping. The feature, available first to "eligible" e-commerce and online service businesses in the US, is launching as part of a suite of business-focused features in
[3]
OpenAI lets businesses claim ChatGPT profiles and launch their own agents
Brands get a blue check, mention counts and a chat agent, which OpenAI also sells as an ad. OpenAI launched Businesses in ChatGPT in beta, letting businesses claim verified profiles, update their details and see aggregated data on how often ChatGPT mentions them. US ecommerce and online-service
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OpenAI lets you claim your business in ChatGPT and set up a custom agentic AI customer sales rep
OpenAI on Tuesday launched a beta program online that lets businesses claim their profiles in ChatGPT, update the information customers see and track how often the chatbot sends people to their websites. Eligible U.S. online retailers and service businesses can also publish a Business Agent that
[5]
ChatGPT Gets Business Agents to Answer Customer Queries: How It Works
Business Agents can answer customer questions about products OpenAI has announced Businesses in ChatGPT, a new feature that allows companies to manage their business information on the platform. It includes a Business Hub where businesses can claim their profiles, update details and check how
[6]
OpenAI lets businesses claim ChatGPT profiles, adds AI agents for US ecommerce firms
OpenAI said on Tuesday it was launching "Businesses" in beta within ChatGPT, giving companies a way to claim and manage their profiles, update information and track how users engage with them on the chatbot. * Through a tool called "Business Hub", companies can claim their business in ChatGPT and,
[7]
OpenAI Gives Businesses New Tools to Reach ChatGPT Users | PYMNTS.com
OpenAI is launching a new suite of tools that lets companies manage their presence on the platform, track customer engagement and deploy artificial intelligence (AI) agents to interact with prospective customers. The announcement, made Tuesday (Nov. 10), introduces Businesses in ChatGPT, a beta
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AI Agents Enter Retail as OpenAI Expands ChatGPT for Businesses
OpenAI has launched Businesses in ChatGPT, allowing companies to claim profiles, manage information and deploy AI agents for customer engagement. OpenAI launched Businesses in ChatGPT in beta, allowing companies to establish a presence on the platform. Businesses can now claim their profiles,
[9]
OpenAI lets businesses claim ChatGPT profiles, adds AI agents for US e-commerce firms
Nov 10 (Reuters) - OpenAI said on Tuesday it was launching "Businesses" in beta within ChatGPT, giving companies a way to claim and manage their profiles, update information and track how users engage with them on the chatbot. o Through a tool called "Business Hub", companies can claim their
[10]
OpenAI introduces Businesses in ChatGPT with company profiles and AI-powered agents: Check details
Business Hub lets companies claim their business profiles, update important details and track how people discover and interact with them on ChatGPT. OpenAI has introduced Businesses in ChatGPT, which aims to help companies connect with customers through its AI platform. It introduces Business Hub,
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OpenAI launched Businesses in ChatGPT beta, introducing Business Agents that answer customer queries and verified business profiles through Business Hub. US e-commerce and online service businesses can now claim profiles, update product feeds, track website clicks and deploy custom agentic AI representatives—marking OpenAI's push into advertising after surpassing $1 billion annual run rate.
OpenAI Transforms ChatGPT Into Business Discovery Engine
OpenAI announced Businesses in ChatGPT on Tuesday, a beta program that positions the platform as a discovery engine for its 1.2 billion weekly users
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. The initiative introduces Business Agents and verified business profiles, allowing companies to control how ChatGPT users interact with their products and services1
. This marks OpenAI's strategic shift toward becoming more like Google, where businesses manage their online presence and reach customers actively searching for information1
.
Source: Gadgets 360
Business Hub Feature Enables Profile Management
Through the Business Hub feature, companies can claim their profiles in ChatGPT and update business information after verification
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. Verified companies receive blue checks and can modify details, prices, and stock information3
. Benji Shomair, VP of Monetization, confirmed that OpenAI uses multiple verification methods for different types of businesses in different markets1
. Retailers can upload product feeds with current prices and availability, or connect their Shopify stores to sync these details automatically4
. Businesses in countries where ChatGPT operates can claim profiles, though access varies by market and eligibility requirements5
.
Source: The Next Web
Business Agents Serve as AI Customer Sales Representatives
Eligible US e-commerce and online service businesses can deploy Business Agents—custom agentic AI representatives that answer customer queries about products and policies
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. When a business appears in a ChatGPT response, users can open its profile and chat with its agent for comparison shopping or detailed product information2
. These conversations remain clearly labeled and separate from main ChatGPT interactions2
. Businesses specify agent instructions and provide context so the AI-powered business tools know how to respond appropriately2
. A shopper might ask whether a particular model fits their space or whether the retailer accepts returns on sale items, with the business supplying information and setting guidelines for responses4
.
Source: The Verge
Analytics Dashboard Tracks User Engagement Metrics
The Business Hub dashboard displays aggregate activity over the past 28 days, including website clicks, mentions in ChatGPT responses, and top discovery topics where businesses appear
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. For online companies, ChatGPT must reference their website for mentions to count, while local businesses get counted when their location appears in results4
. OpenAI emphasized that it does not share users' conversations or Business Agent chats with businesses, and the dashboard reports activity only after meeting minimum thresholds4
. This resembles Google Analytics functionality, giving marketing teams direct insight into whether appearing in ChatGPT answers drives traffic to their sites4
.Related Stories
Sponsored Agents Expand Advertising Revenue Stream
Businesses can sponsor their agents as landing spots for ChatGPT Ads, building on Sponsored Agents that OpenAI began testing in September
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. According to Digiday, paying for ads does not change how often ChatGPT recommends a business3
. This deepens OpenAI's push into advertising, which passed a $1 billion annual run rate in August and now serves 100,000 advertisers3
. Agents must identify themselves as AI, maintain accurate prices, and avoid pressure tactics, with purchases and personal data sharing requiring explicit user approval3
. For now, buyers are directed to brand websites, though OpenAI is building agent payment capabilities with Visa3
.Strategic Pivot After Failed E-Commerce Experiment
This initiative follows OpenAI's earlier attempt to position ChatGPT as a direct e-commerce hub where users could purchase products using a commission fee system
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. That project, which included a checkout cart feature, ultimately failed to gain traction and was retired in March1
. The new approach focuses on facilitating connections between businesses and customers rather than handling transactions directly. OpenAI stated this announcement represents an early step in bringing businesses more deeply into ChatGPT, with plans to explore additional ways for businesses to connect with customers directly or through agents2
. The move could impact startups like Peec AI that sell brands estimates of their ChatGPT visibility3
. Watch for expansion beyond US markets and potential fee structures as the beta program evolves into a full commercial offering.References
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