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Orbio raises $21 million to automate hiring and onboarding for frontline workers
After Sergi Bastardas' decade at Amazon and floriculture startup Colvin, one thing always stood out -- the feeling that there wasn't enough efficient "human infrastructure" to manage the workers behind the scenes. He took this feeling and, in 2025, alongside his co-founders Nacho Travesí and
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Orbio raises $21 million to bring AI agents to frontline hiring
Sergi Bastardas launched Orbio in 2025 to address inefficiencies in managing frontline workers, drawing from his experience at Amazon and the floriculture startup Colvin. On Monday, Orbio announced a $21 million Series A funding round led by Dawn Capital. The company serves clients including Poke
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Orbio, founded by former Amazon executive Sergi Bastardas, secured $21 million Series A funding led by Dawn Capital to automate hiring and onboarding for frontline workers. The startup's AI agents handle interviews, performance monitoring, and daily check-ins for major clients including YUM! Brands, addressing inefficiencies in managing 2.7 billion workers across healthcare, retail, logistics, and hospitality sectors.
Orbio announced a $21 million Series A funding round led by Dawn Capital on Monday, marking a significant investment in AI-driven workforce management for frontline workers
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. Founded in 2025 by Sergi Bastardas alongside co-founders Nacho Travesí and Antonio Melé, the enterprise startup emerged from Bastardas' decade-long experience at Amazon and floriculture startup Colvin, where he witnessed persistent inefficiencies in managing workers behind the scenes1
. The company has now raised $26 million in total funding from investors including Visionaries and 2100 Ventures2
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Source: TechCrunch
The workforce management platform deploys three AI agents—Maria, Daniel, and Claire—that can interview candidates, assess fit, monitor employee output, and conduct daily check-ins throughout an employee's work lifecycle
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. Orbio's client roster already includes Poke and YUM! Brands, the parent company of Pizza Hut, Taco Bell, and KFC, which use the platform to onboard and manage their frontline employees2
. Bastardas noted that customers are progressing from pilot programs to full deployment, with The Stepping Stones Group now running its complete U.S. operations through Orbio, achieving 20% more candidates making it through to get hired1
.The platform's approach centers on creating interconnected data loops that continuously improve retention strategies and hiring outcomes. "Each agent generates data that feeds back into the others: onboarding signals inform recruiting quality; exit interviews reveal why employees leave, which recalibrates hiring criteria; engagement data identifies retention risks," Bastardas explained
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. This integrated approach enables businesses to run their workforces autonomously while maintaining engagement and support for frontline employees.Related Stories
Bastardas considers Orbio's biggest competitor to be the legacy approach to managing frontline workers, particularly in healthcare, retail, logistics, and hospitality sectors—a fragmented process that often still involves spreadsheets and phone calls
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. While the startup faces competition from companies like Paradox, which automates recruiting, and WorkJam, which manages frontline employees, Bastardas emphasized the transformative potential for the 2.7 billion people working in these industries, most of whom don't have corporate email addresses1
. The fresh capital will be used to hire and develop more AI agents as the company scales its operations1
. "This will be a transformation for businesses, but also the workforce," Bastardas said. "This is their AI moment"2
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