Pinterest and Nvidia Deliver 7x Faster AI-Powered Search With New Multimodal Infrastructure

Pinterest Accelerates AI-Powered Search With Nvidia Technology

Pinterest has deployed new multimodal AI infrastructure built in collaboration with Nvidia that accelerates AI-powered search performance by 7.3 times compared to previous systems1

1

. The infrastructure combines Pinterest's visual embeddings with Nvidia's accelerated computing platform, including Nvidia Blackwell GPUs and Nvidia Dynamo, to power visual search and discovery experiences for the platform's 553 million monthly active users2

2

.

Benchmark testing revealed the system delivers 85 times faster response startup and significantly reduced latency by utilizing precomputed visual representations rather than repeatedly processing raw images1

1

. This technical advancement allows Pinterest to process its more than 80 billion monthly searches into high-value signals for AI-powered discovery and the AI shopping platform3

3

.

Multimodal AI Infrastructure Transforms Visual Search Capabilities

The new AI infrastructure enables Pinterest to build AI products without creating custom infrastructure for each application3

3

. This unified approach supports visual search, content understanding, safety systems, and other products that rely on both images and language processing. Pinterest Assistant, the platform's AI shopping agent, can now run 25 times more visual context per request, substantially expanding its analytical capabilities1

1

.

"Building the next generation of AI-powered discovery means investing in infrastructure that can keep up with the scale and complexity of Pinterest," said Kartik Paramasivam, chief architect at Pinterest. "Our collaboration with Nvidia helps us deliver faster, smarter and more personalized experiences for the hundreds of millions of people who use Pinterest"1

1

.

Five-Year Partnership Spans 14,000 GPUs

The deployment represents the culmination of nearly five years of collaboration between Pinterest and Nvidia across more than 14,000 GPUs3

3

. This sustained partnership has positioned Pinterest to transform visual discovery with AI at scale. Ujval Kapasi, vice president of AI & HPC Frameworks and Libraries at Nvidia, noted that "Pinterest is transforming visual discovery with AI, helping hundreds of millions of people find inspiration through more intelligent and personalized experiences"1

1

.

Pinterest's strategic focus on AI infrastructure aligns with recent business performance. The company's revenue topped $1 billion for the fourth consecutive quarter, while monthly active users reached record highs. Every pin users see now runs through a recommendation model trained on individual saves, searches and boards, according to Pinterest CEO Bill Ready1

1

. This indicates Pinterest is successfully reinventing itself as an AI-driven shopping destination, with one of the most complex AI systems in social media powering personalized discovery at massive scale.