Pinterest commits $4 billion to AWS in largest-ever cloud deal to accelerate AI vision

US stocks: Pinterest deepens Amazon partnership with $4 billion cloud deal

Amazon.com's cloud computing unit will provide Pinterest its custom chip processors, including Graviton and Trainium, to help scale its AI initiatives. Pinterest said on Thursday it would pay Amazon Web Services $4 billion for cloud services through 2031, as the social media company strengthens a long-term partnership with its largest-ever deal. Shares of Pinterest were ⁠up ⁠nearly 5%, while those of Amazon rose 1.7%. US MarketsPowered By As on 04 Jun 2026, 01:30 AM IST S&P 500 Top Gainers Texas Pacific Land406.76(9.69%) Moderna49.06(7.49%) Incyte97.98(6.22%) United Rentals1,057(6.21%) Gainers" S&P 500 Top Losers Coterra Energy32.56(-8.62%) Global Payments67.85(-8.35%) Charter Communications129.01(-8.03%) ServiceNow117.90(-7.64%) Losers" Amazon.com's cloud computing unit will provide Pinterest its custom chip processors, including Graviton and Trainium, to help scale its AI initiatives. "This expanded commitment with AWS gives us the compute flexibility, hardware optionality, and ⁠infrastructure efficiency to accelerate our AI vision," Pinterest's Chief Technology Officer Matt Madrigal said in a ⁠statement. Pinterest has been investing in AI tools by rolling out upgrades to its Performance+ ad suite, to boost growth amid intensifying competition from major players such as TikTok and Meta's Instagram and Facebook. Pinterest said it had worked with AWS since 2010 to improve the reliability and performance of the company's core services. The company, which earlier this month forecast second-quarter revenue ⁠above Wall Street estimates, said it plans to diversify its accelerated compute usage with Amazon's custom silicon to improve price performance for its AI needs. This includes leveraging AWS Trainium for large language models and vision-language models that power features like personalized visual search and AI-assisted discovery on its platform.

Pinterest and AWS Sign $4 Billion Deal to Power Visual Search | PYMNTS.com

According to a Thursday (June 4) press release from Amazon, the deal extends a relationship between the two companies dating back to 2010. The scale of the commitment reflects how central AI has become to Pinterest's core business. Per the release, Pinterest serves more than 600 million monthly users whose primary activity is search and discovery. When search results get worse, users disengage. When users disengage, advertisers pull back. Pinterest has moved its recommendation systems away from basic keyword and category matching toward artificial intelligence (AI) models that understand visual context and user intent. That shift requires significantly more computing power to train and run at scale. To handle that demand, Pinterest said it plans to use AWS Trainium, Amazon's custom chip built specifically for running AI workloads, to power its visual search and personalization features. The chip is designed to cut the cost and time required to run large AI models compared to conventional alternatives. Pinterest said it is also expanding its use of AWS Graviton processors, which already handle roughly a third of its computing operations, across more of the systems that support its platform. "Pinterest is heavily investing in AI to make discovery more personal, visual, and actionable for the hundreds of millions of people who use our platform every month," Pinterest CTO Matt Madrigal in a statement. Pinterest also said it launched Pinterest Assistant, a conversational search feature that lets users refine what they are looking for through back-and-forth queries rather than single searches. The product moves Pinterest closer to the moment of purchase, a gap the company has long worked to close between user inspiration and actual transaction. The Pinterest-AWS deal lands against a backdrop of accelerating investment across the company. According to a PYMNTS report in May, Pinterest posted $1.008 billion in Q1 revenue, up 18% year over year, above the top of its guidance range. Global monthly active users reached 631 million, a record for the tenth straight quarter. About half of its 80 billion monthly searches carry commercial intent, a ratio that makes the gap between engagement and monetization the central business problem the company is now organized around closing. For all PYMNTS AI coverage, subscribe to the daily AI Newsletter.

Pinterest commits $4 billion to AWS cloud services through 2031 By Investing.com

SAN FRANCISCO - Pinterest Inc. (NYSE:PINS) announced today a $4 billion commitment for cloud services from Amazon Web Services through 2031, marking the largest infrastructure agreement in the company's history. The expanded partnership with AWS, an Amazon.com Inc. (NASDAQ:AMZN) company, extends a collaboration that began in 2010. Amazon, with a market capitalization of $2.69 trillion, generated $742.78 billion in revenue over the last twelve months as of Q1 2026, reflecting 14% revenue growth as its cloud services division continues expanding. Pinterest designated AWS as its Preferred Cloud Services Provider under the agreement, according to a press release statement. Pinterest plans to use AWS compute services and Amazon's custom silicon, including Graviton and Trainium processors, to support its artificial intelligence operations. The company currently uses Graviton for approximately one-third of its compute infrastructure and intends to expand that usage. "This expanded commitment with AWS gives us the compute flexibility, hardware optionality, and infrastructure efficiency to accelerate our AI vision for the next generation of visual discovery on Pinterest," said Matt Madrigal, Chief Technology Officer at Pinterest. The company will use AWS Trainium to run large language models and vision-language models for features including personalized visual search. Pinterest recently launched Pinterest Assistant, a conversational discovery feature powered by open-source vision-language models. Pinterest also plans to migrate from traditional EC2-based environments to a Kubernetes-based architecture on Amazon Elastic Kubernetes Service. The company operates a visual search and discovery platform serving more than 600 million monthly active users. Dave Brown, Senior Vice President of Compute & ML Services at AWS, said the agreement provides Pinterest with infrastructure to train and run AI models at scale across training and inference operations. The agreement is structured to support Pinterest's AI model training, inference operations, and platform infrastructure through 2031. In other recent news, Amazon announced a significant €10 billion ($11.6 billion) investment in its European fulfillment network, highlighting its ongoing commitment to expanding its infrastructure. This investment coincides with the introduction of an upgraded AI-powered mobile robot for its warehouses, showcasing advancements in automation technology. In a related development, Truist Securities raised its price target for Amazon to $320, maintaining a Buy rating, due to expected revenue growth from Amazon's $100 billion partnerships with Anthropic and OpenAI. The firm noted that consensus estimates might underestimate future revenue growth and capital expenditure. Additionally, the explosion of Blue Origin's New Glenn rocket, which was set to deploy satellites for Amazon's Leo network, drew attention. Fortunately, no satellites were on board during the incident. These developments come amidst a broader context where US investment-grade bond sales have reached the $1 trillion mark faster than any year since 2020, partly driven by increased spending on artificial intelligence by major corporations. This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

Pinterest, Inc. Expands Cloud Services Commitment With Amazon Web Services, Inc

Pinterest, Inc. announced a major expansion of its collaboration with Amazon Web Services, Inc., its Preferred Cloud Services Provider, including a planned $4 billion commitment for cloud services through 2031. The agreement is the largest infrastructure commitment in Pinterest?s history and is expected to accelerate the company?s AI roadmap, provide a more responsive search and shopping experience, and further modernize the infrastructure powering Pinterest's global visual search discovery platform. Pinterest and Amazon Web Services, Inc. have worked together since 2010 to improve the reliability, efficiency and performance of Pinterest's core services, including jointly optimizing one of the largest-scale data lakes on Amazon Web Services, Inc. This renewed agreement significantly deepens that long-standing relationship and is structured to support Pinterest's next phase of growth across AI model training, inference, and platform infrastructure. As part of the expanded Amazon Web Services, Inc. agreement, Pinterest, Inc. plans to diversify its use of accelerated compute to support its growing AI needs while improving price performance ? and turning to Amazon custom silicon to do it. This includes leveraging Amazon Web Services, Inc. Trainium to host and run large language models and vision-language models that power experiences like personalized visual search and AI-assisted discovery. In addition, Pinterest, Inc. plans to expand its use of Graviton, which already powers roughly a third of the company?s compute infrastructure, to run more of the systems that support discovery for more than 600 million people every month. Pinterest, Inc. will also continue a major infrastructure modernization effort under the agreement, transitioning from traditional EC2-based environments to a Kubernetes-based architecture on Amazon Elastic Kubernetes Service.

Pinterest, Amazon Web Services Agree to $4 Billion Cloud Services Deal

Pinterest agreed to expand its collaboration with Amazon Web Services with a $4 billion commitment to use Amazon's cloud services and custom chips to advance its AI-powered visual search discovery feature through 2031. "This expanded commitment with AWS gives us the compute flexibility, hardware optionality, and infrastructure efficiency to accelerate our AI vision for the next generation of visual discovery on Pinterest," said Pinterest Chief Technology Officer Matt Madrigal. "This strategic partnership will help accelerate AI innovation at Pinterest, improving both our consumer experience and advertiser performance by advancing our proprietary models and our use of open-source models," he said. As part of the agreement, Pinterest will expand its use of Amazon's Graviton chips, as well as its Trainium chips to host and run large language models and vision-language models.